What evidence can you share that demonstrates the impact of the engagement?
Data in our line of work is pretty challenging. Some of the brands that they have worked closely on remained in double-digit growth over the working period. They’ve been a major contributor to the successes of those brands. Our whole premium whisky portfolio is in very strong growth, for example. As a program, The Exchange is working and has been very successful. They were a very close business partner in delivering that growth.
How did Hunter perform from a project management standpoint?
They're exceptional from a creative point of view. They absolutely challenge their clients to think bigger and more out-of-the-box, which is impressive. They won’t settle for the norm, and they work hard to push the boundaries. I think that’s amazing.
My only criticism, which they are aware of, is that the quality of the work comes at a cost sometimes. It takes them quite a long time to deliver a project. They do outstanding work, but timing is a challenge for them.
What did you find most impressive about them?
I have an immense amount of respect for and trust in Simon. I generally think that he’s a wonderful person. Beyond that, I’ve been impressed with the quality and creativity they offer.
Are there any areas they could improve?
They pride themselves on being a small and nimble agency that will scale up as needed. We needed a larger agency that could deliver not only the creative, but also a very strong media offer and other items. For Hunter to provide this to us, they would have had to outsource the work, which would have come at a greater cost to us.
Do you have any advice for future clients of theirs?
I advise clients to set a deadline for the work and hold the team to it. They should embrace Hunter challenging their thinking and give them a very clear brief.