Change your brand for the better.

In this age of disruption, big brands have the most to lose. They were built for a world that no longer exists, making them predictable. Defence is their default strategy. We believe reinvention is the offence. We are Hunter, creative partners for entrepreneurs, challenger brands and agents of change.

If your brand is losing relevance or you're not sure where to go, let's talk. Connect with us on LinkedIn, follow @hunterand.co on Instagram or contact us via email.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
2010
Show all +
Melbourne, Australia
headquarters
  • Hunter Melbourne
    Australia
other locations
  • Hunter New York City
    United States
  • Hunter
    United Kingdom
  • Hunter
    China

Portfolio

Sensory Lab Pressed Juice

Each juice is concocted with the freshest of fresh, healthy ingredients and each flavour is meant to give the drinker a different type of boost. 

Drawing upon our beverage experience, we looked at ways of creative something individually unique that would resonate and build a solid fan base. Using the health boosts as inspiration, we went to town creating names that suggested the impact the drinks may have on you.

With a paired back design that lets the natural colours of the juice do the talking, we've also used Sensory Labs periodic cubes to help anchor the juices within the Sensory family whilst also giving them their own personality.

Hubbards 'Amazing' Muesli

After a long stint as a tired number three with zero brand presence, Hubbards, the original L'enfant terrible of New Zealand cereal wanted to regain the number one spot. With a severe identity crisis and poor public engagement, nothing short of a top-to-bottom Reboot was needed.

Working closely with senior management, we quickly realised the Hubbards’ brand wasn’t broken; it just needed its mojo back. Flipping things on its head, we immediately stopped them acting like a big company and started to behave like a start up. This meant we could effectively become a brand that spoke and listened to people on a personal level, starting with a simple ‘hello’. 

Developing the friendly personality and tone-of-voice, we then positioned the brand around the strategic yet philanthropic statement ‘Make good food. Then make a difference’. Next, we aligned the personality across all brand touch points culminating in a launch campaign for the new ‘Amazing Muesli’ range.

Kakubin 'Moshi Moshi' Hiball

Every summer, there's a new drink on the block that looks set to quench the national thirst and this year, it’s the Highball; a “refreshing mix of lemon, ice, soda and Kakubin whisky”. Having tried it a couple of times in the name of research, it’s fast become a Hunter favourite which makes life easier when convincing others they’ll like it as well. To make it all the more appealing, we have taken a colourful Tokyo neon inspired approach, reworking the name to produce a brand build that would do the streets of Shibuya proud.

Coors 'Can Crusher' Campaign

Wanting to gain a foothold in the tough Australian beer market, Coors wanted to grab attention and also celebrate something of their rich heritage. So we dug into their history books and stumbled upon the fact that Bill Coors was one of the pioneers of the recycling movement. His invention of the recyclable aluminium can revolutionised life as we know it. Using that as our starting point, we created an on-premise ritual and consumer facing, content-driven Instagram and facebook campaign to get people drinking, crushing and recycling.

Maker's Mark & Tryp Hotel 'Hip-Flasks'

When asked to build a bespoke, pre-batched Maker’s Mark cocktail experience for the Tryp Hotel’s rooftop bar in Brisbane’s Fortitude Valley, we knew we had a challenge. Aside from increasing sales and volume for Maker’s Mark, we needed something quick and easy to serve but not necessarily plastered with branding.

Cue our collaboration with New Zealand based ceramicist Taus aka Tim Grocott. We’ve long been admirers of Taus’ elegantly handcrafted designs so jumped at the chance to co-create our exclusive Maker’s Mark & Tryp ‘Hip-Flasks’.

Little Paddock Ice Cream Packaging

Using only natural ingredients, snubbing emulsifiers and other preservatives used by the big boys, Little Paddock’s mission is to produce the best ice cream possible and put a smile on your face. We quickly set about turning Little Paddock into a friendly, human brand.

Naturally, being an ice cream brand, the first and perhaps most important output is the packaging. Knowing quite a few ice cream brands go loud on colour and cliche, we made a point of difference by designing a look that was more natural and pared back. The tubs also featured expansive, quirky stories who’s sole aim was to charm the sweet bejesus out of people.

Sensory Lab 'Rare Coffee' Packaging

Without the right contacts and bank balance, it used to be difficult getting your hands on the world’s rarest coffee. These days, you can just pop down to Sensory Lab. As part of their mission to create a perfect coffee experience for everyone and some brand awareness for themselves, they opened up their little black book and secured limited batches of the world’s rarest coffees for the great and the good to try. And at a fair price. The initiative also made for a fantastic canvas with which to bolster Sensory Lab’s reputation and brand identity.

Reviews

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Brand Launch for Beverage Company

“Hunter acted not just as a business partner, but as part of our team.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. - Dec. 2010
Project summary: 

Hunter provided social media guidance and PR services to boost local visibility and consumer engagement. Detailed planning and a current and creative launch event vastly increased market value.

The Reviewer
 
51-200 Employees
 
Auckland, New Zealand
Ron Curteis
Former Marketing & Export Manager, Charlie's
 
Verified
The Review
Feedback summary: 

Following their partnership with Hunter, the company sold for at least five times its initial market value. Hunter was ahead of industry trends in using social media to shape a strategy that reached consumers directly. Their team was reliable and very involved in the project from beginning to end.

BACKGROUND

Introduce your business and what you do there.

When I engaged Hunter, I was the marketing and export sales manager for Charlie’s Drinks Company, as it was called at the time. We had two key brands: Charlie’s Juice and Phoenix, specializing in organic drinks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hunter?

At the time, the Phoenix brand had a notable presence in the Australian marketplace, but Charlie’s was not as well established. We wanted to rebrand and increase our social media involvement to improve local visibility and bring Charlie’s up to par.

SOLUTION

What was the scope of their involvement?

Hunter created the strategy that drove the launch of the Charlie’s brand in Australia. Though we outsourced the packaging, they were responsible for the branding and design. For the actual event, the team handled all of our PR needs, conducted interviews with our stakeholders, performed media outreach, and provided necessary staff. The strategy was geared toward local marketing and consumer engagement. Hunter created a Facebook promotional campaign that promised people in the Sydney Central Business District and Melbourne free juice for their online participation. They dressed the delivery staff as giant pieces of fruit as they ran through the streets drawing attention from crowds. Hunter handled all logistical needs in order to ensure the deliveries would run smoothly and efficiently.

What is the team composition?

I mainly worked with two members of their team, including their creative director and strategic director. Hunter sent a few others to help during the Charlie’s product launch.

How did you come to work with Hunter?

I’ve worked with Hunter on a variety of projects in the past, and I knew that they delivered nontraditional and contemporary strategies for brand challenges. I was also familiar with their event-based campaigns. They contacted me, and I agreed to work with them based on their location and my past experience with them. They had a presence in Australia and New Zealand, which is where we were looking to grow our brand.

How much have you invested with them?

We spent between $120,000—$150,000.

What is the status of this engagement?

We worked with Hunter between October—December 2010.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our market value substantially increased following our partnership with Hunter. The Charlie’s launch event secured us partnerships with a few local supermarket chains, and international corporations began showing interest. Asahi Beverages then bought the company for AU$170 million, at least five times its market value at the time. Shareholders pocketed money from the sale. Hunter’s dedication and detailed planning allowed for a low-cost event with fantastic results.

How did Hunter perform from a project management standpoint?

Hunter acted not just as a business partner, but as part of our team. Their cost structure was transparent throughout the project. We communicated regularly and they were always available for meetings. Hunter was diligent in staying up to date with industry trends and incorporating new influences into their strategies to maximize the brand’s social presence. The CEO is also well-read on international developments in the field.

What did you find most impressive about them?

At the time, Hunter was one of few companies that embraced social media in their communications strategies. Their previous experience allowed for a unique and strategic understanding of our brand’s connection point with consumers. They avoided traditional advertising through simple visuals and focused on direct outreach to consumers and influencers.

Are there any areas they could improve?

Although we hired them, in part, for their location, we ran into some communication issues with geography and time zones. Technology designed to facilitate this type of partnership, like Skype, was not prevalent at the time. This led to minor scheduling difficulties.

Do you have any advice for future clients of theirs?

Clients should spend a lot of time with Hunter at the beginning of the project to facilitate a full understanding of the project direction and desired goals.

5.0
Overall Score We couldn’t have asked for a better result on this project.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They occasionally missed some deadlines, but we were satisfied with scheduling overall.
  • 5.0 Cost
    Value / within estimates
    They were prepared to try something unique to save money. That potential drop in the ocean created a lot of noise.
  • 5.0 Quality
    Service & deliverables
    Hunter’s event attracted a high level of consumer engagement for a relatively small activity.
  • 5.0 NPS
    Willing to refer

Brand Launch for Premium Beverage Brand

"They're exceptional from a creative point of view.”

Quality: 
4.0
Schedule: 
2.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2014 - Mar. 2018
Project summary: 

Hunter provided branding and brand management services for a premium range of products, establishing the brand and its positioning and then working on creative and media projects. 

The Reviewer
 
51-200 Employees
 
Sydney, Australia
Mat Smith
National Business Manger, The Exchange
 
Verified
The Review
Feedback summary: 

All the brands they worked on experienced strong growth during the project period, with their contribution certainly an important element of that. They’re a talented, dedicated, and creative team, but need to pay closer attention to scheduling as they grow.

BACKGROUND

Introduce your business and what you do there.

Coca-Cola Amatil is a bottler and distributor of a number of brands across Australia, the South Pacific, and Indonesia. We also have a large alcohol business, within which I run a business called The Exchange. We have a team of brand ambassadors or specialists who work within this division.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hunter?

We wanted to launch The Exchange. We’re quite a large corporate, and there is a definite need in our industry to avoid the one-size-fits-all approach that our company is famous for. In order to work with the best bars, nightclubs, and brands we needed to do things differently. We almost had to act as a separate entity with a separate brand. Hunter was engaged to bring that brand and name to market.

SOLUTION

What was the scope of their involvement?

They came up with the name and with all the brand positioning of The Exchange. In collaboration with them, we hired a team of brand ambassadors and sales specialists. They then moved to the management of that brand. They were on-call for a lot of the ad-hoc creative and media work.

We are currently working on an interesting concept for pairing one of our products with a type of food. It’s an interesting product so it’s all about challenging people’s opinions—they either love it or they hate it. It’s a pilot campaign at this stage. If successful, we’ll look to expand it.

What is the team composition?

I’ve predominantly worked with Simon (CEO, Hunter) and his business partner, as well as one or two other team members.

How did you come to work with Hunter?

My boss lined up Hunter prior to me taking on my role so I inherited the relationship.

How much have you invested with them?

We spend around $200,000 per year on their work.

What is the status of this engagement?

We started working with them in March 2014 and keep them on a retainer. We have just made the shift to another agency for managing the brand.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Data in our line of work is pretty challenging. Some of the brands that they have worked closely on remained in double-digit growth over the working period. They’ve been a major contributor to the successes of those brands. Our whole premium whisky portfolio is in very strong growth, for example. As a program, The Exchange is working and has been very successful. They were a very close business partner in delivering that growth.

How did Hunter perform from a project management standpoint?

They're exceptional from a creative point of view. They absolutely challenge their clients to think bigger and more out-of-the-box, which is impressive. They won’t settle for the norm, and they work hard to push the boundaries. I think that’s amazing.

My only criticism, which they are aware of, is that the quality of the work comes at a cost sometimes. It takes them quite a long time to deliver a project. They do outstanding work, but timing is a challenge for them.

What did you find most impressive about them?

I have an immense amount of respect for and trust in Simon. I generally think that he’s a wonderful person. Beyond that, I’ve been impressed with the quality and creativity they offer.

Are there any areas they could improve?

They pride themselves on being a small and nimble agency that will scale up as needed. We needed a larger agency that could deliver not only the creative, but also a very strong media offer and other items. For Hunter to provide this to us, they would have had to outsource the work, which would have come at a greater cost to us.

Do you have any advice for future clients of theirs?

I advise clients to set a deadline for the work and hold the team to it. They should embrace Hunter challenging their thinking and give them a very clear brief.

4.5
Overall Score
  • 2.0 Scheduling
    ON TIME / DEADLINES
    They have a small team, and are regularly at capacity, working with us and other clients. They’re also true perfectionists.
  • 3.5 Cost
    Value / within estimates
    They’re an expensive agency, but they do some incredible quality work.
  • 4.0 Quality
    Service & deliverables
    The only areas that let them down are around timing.
  • 5.0 NPS
    Willing to refer
    They need to adopt more resources and improve scheduling, but the creative work is outstanding.

Branding for Coffee Roasting Company

"Everything they create has great longevity."

Quality: 
5.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2015 - Aug. 2016
Project summary: 

When a previous vendor failed to deliver, Hunter stepped in to handle a branding and packaging revamp. Their work involved graphic and web design, as well as strategic guidance.

The Reviewer
 
51-200 Employees
 
Melbourne, Australia
Lachlan Ward
General Manager, Sensory Lab
 
Verified
The Review
Feedback summary: 

Hunter’s branding work was instrumental and continues to guide company decisions to this day. Their responsiveness, hands-on approach, and ability to tie strategic concepts with great designs produced remarkable results, which made collaborating with them worth it despite their high prices.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Sensory Lab, a specialty coffee roasting company in Melbourne, Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hunter?

We needed a brand refresh and a packaging overhaul. We’d gone through some fairly quick growth and wanted to make sure things were consistent with our brand identity across the board. 

We were three to six months into the project with another agency, but we didn’t feel any closer to where we needed to be. They didn’t really understand our brand, so we decided to go with Hunter.

SOLUTION

What was the scope of their involvement?

Hunter assisted with realigning our brand. They did graphic design, strategy, and web work. It was a fairly broad scope that consisted of brand integration in all our spaces as well as packaging.

What is the team composition?

There were four or five people assigned to the work.

How did you come to work with Hunter?

Simon (CEO, Hunter) was a customer of ours for a long time. He and his team came in regularly for coffee because their office was just down the street, so there was a personal relationship before they were brought on board.​

​​​​​​How much have you invested with them?

We spend $150,000 AUD ($113,040 USD).

What is the status of this engagement?

We started working together in April 2015 until August 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

If you look at a before and after of our brand, you can clearly see where Hunter’s work started.

How did Hunter perform from a project management standpoint?

I found Simon and his team to be really responsive and engaging. They were really hands-on with our brand and spent a lot of times in our stores.

The challenge few had while working with Hunter was that we didn’t have one clear person in our organization who was in charge of this relationship. There were quite a few hands getting involved and it got a bit messy, which slowed things down a bit more than necessary.

What did you find most impressive about them?

Hunter is able to firmly integrate strategic concepts with design and tie that together to meet an outcome.

Are there any areas they could improve?

I can’t think of anything they could improve. The reason the relationship didn’t last forever was due to where we were as a business at the time. We’ve matured since then and I’m readier to have someone like Hunter on board. I’d absolutely work with them again but we’d have to have our goals clear from the start, as opposed to approaching the work haphazardly like we did.

5.0
Overall Score Their advice was always considered and valuable, even though we didn’t always act on it. I value Simon’s input and I continue to chat with him today.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Deadlines weren’t always clear enough and we probably didn’t hold them accountable. If things got delayed, though, it was probably our fault.
  • 3.0 Cost
    Value / within estimates
    Hunter was a big investment for us. At the time, we were probably half the size we are today, so it was on the expensive side.
  • 5.0 Quality
    Service & deliverables
    They achieved everything we wanted. Their work still exists in our brand and continues to drive future decisions for us. It was really valuable.
  • 5.0 NPS
    Willing to refer
    They’re really good at what they do. Everything they create has great longevity.

Full-Service Advertising for International Beer Brand

"Hunter consistently challenged norms, which distinguished them in a crowded market."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Nov. 2017
Project summary: 

Hunter adopted a global brand strategy to a local market. They managed an eight-week event campaign in collaboration with third-party vendors. Services included out-of-home advertising, PR, and logo design.

The Reviewer
 
10,001 + Employees
 
Sydney, Australia
Brigitte Kedicioglu
Brand Manager, Miller Genuine Draft & Miller Chill
 
Verified
The Review
Feedback summary: 

The campaign was effective, achieving a 17% post-engagement rate. The team was forward-thinking, communicative, and organized. They challenged long-held assumptions about branding. Although a larger team would benefit bigger projects, Hunter delivered on-time and generated robust outreach levels.

BACKGROUND

Introduce your business and what you do there.

I’m a brand manager at Coca-Cola Amatil for Miller Genuine Draft and Miller Chill, our international beer brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hunter?

We hired them to adopt the company’s global marketing strategy to our local market.

SOLUTION

What was the scope of their involvement?

To connect with our audience, the global strategy emphasized the product’s intrinsic qualities. We asked Hunter to localize this approach for a more niche marketing level. They simplified the product’s look and feel with a black and gold color scheme. Hunter also created an eight-week campaign for a three-day event; the team provided end-to-end services. They worked with our other external partners on out-of-home tram advertising, PR, and the actual event execution.

What is the team composition?

I worked with four people in total, specifically the CEO, creative director, and other creative members. Hunter assigned a resource to manage social media and event execution.

How did you come to work with Hunter?

I first engaged them when I worked at another beverage company. They created successful brand strategies and creative campaigns. I knew their bespoke and niche services would be a good fit for Miller.

Hunter was one of several agencies that pitched us; all the presentations envisioned Miller’s brand evolution the local market. They were among the strongest candidates to discuss outreach, creative, and campaign execution.

How much have you invested with them?

We spent 100,000 AUD ($75,988 USD).

What is the status of this engagement?

We worked with them between January–November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The content was quality and relevant to targeted audiences; the new color scheme made the product look more premium. The eight-week campaign reached around 400,000 people within our target. The 17% post-engagement rate was much higher than the normal 3%.

How did Hunter perform from a project management standpoint?

Although our teams were in Sydney and Melbourne, their organization and daily phone calls made the partnership feel local.

What did you find most impressive about them?

They approached brand campaigns and management in an innovative manner. Hunter consistently challenged norms, which distinguished them in a crowded market.

Are there any areas they could improve?

Their expertise was worth the cost, but they may be too expensive for some projects. In addition, they likely need a larger team. The four people I worked with were great, but more resources would benefit bigger projects. However, this a good problem to have.

5.0
Overall Score The team challenges our thinking and delivers high quality results.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They’re good at meeting deadlines, but more resources would lessen the need the rush deadlines.
  • 4.5 Cost
    Value / within estimates
    They’re not inexpensive, but we’re willing to pay for quality work and strategy.
  • 5.0 Quality
    Service & deliverables
    The quality was outstanding on every project we’ve done with them.
  • 5.0 NPS
    Willing to refer
    I referred them to different internal brands. Some engagements resulted from those referrals.

Full-Service Ad for Bitters Manufacturer

“They’ve become passionate about our brands and treat them as their own, which drives them to work hard.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2017 - Ongoing
Project summary: 

In addition to offering counsel, Hunter provided a broad scope of branding services such as conceptualizing strategies, establishing a roadmap, creating marketing materials, and executing PR campaigns.

The Reviewer
 
10,001 + Employees
 
Sydney, Australia
Brand Manager, Bitters Manufacturer
 
Verified
The Review
Feedback summary: 

Hunter’s passionate investment in the brand, thoughtful counseling, and impeccable project management have facilitated a smooth engagement, noticeably increasing market shares. Their creative materials have also garnered praise for their sleek, minimalist feel and distinctive style.

BACKGROUND

I hold dual roles as a trade marketing manager and a brand marketing manager for a bitters manufacturing company. We manufacture and distribute bitters but are also expanding into cocktails and ciders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hunter?

Initially, we needed resources who could help develop and execute our brand strategies by outlining our next steps and evolving our brands.

SOLUTION

What was the scope of their involvement?

Although they were primarily responsible for carrying out our strategies, they’ve contributed to numerous processes ranging from concept development to creative implementation. They collaborated with us to come up with new brand strategies from scratch, working through the steps and offering insights into how the execution would look. We provided them with all the information needed to make these joint decisions. From there, they deconstructed our brand, developed positioning statements, and pursued key marketing channels. They’ve also provided creative support for our print ads and supported our PR efforts.

What is the team composition?

We worked with five members, including their co-owners as well as account managers and creative leads in Melbourne and New Zealand.

How did you come to work with Hunter?

When I entered my new position, Hunter reached out as part of a handover with us.

How much have you invested with them?

We’ve spent $200,000 AUD ($151,429 USD) thus far.

What is the status of this engagement?

Their work began in January 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since their engagement, we’ve noticed a substantial increase in our market share. With regards to their creative materials, they’ve accurately encapsulated our brand. They have a unique style, and we enjoy their modern, simplistic look and feel.

How did Hunter perform from a project management standpoint?

They’re organized and stay on top of things, reminding us of deadlines and forming a good relationship with our internal team. Responsive communicators, we interact through phone, text, email, and in person.

What did you find most impressive about them?

I appreciate that they strive to go above and beyond our expectations. They’ve become passionate about our brands and treat them as their own, which drives them to work hard.

Are there any areas they could improve?

While I value their enthusiasm, they should be mindful of pushing too hard for work and clearly establishing project costs.

5.0
Overall Score It’s a pleasure to work with them, and they make things a lot easier.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They recognize the importance of meeting deadlines for big businesses.
  • 4.0 Quality
    Service & deliverables
    They provide high-quality outputs consistently, and everything is well-thought and calculated.
  • 5.0 NPS
    Willing to refer