Human Digital

BACKGROUND

Please describe your company and your position there.

Children's services - Project Portfolio Officer (New Business)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Digital?

Website redesign

SOLUTION

How did you select this vendor and what were the deciding factors?

Used google to find several companies, requested quotes from 4, HD was incredible value.

Describe the project in detail and walk through the stages of the project.

Total website redesign

How many resources from the vendor's team worked with you, and what were their positions?

3 key contacts, Daan, Nic and Sri

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

project is complete and is of high quality

How effective was the workflow between your team and theirs?

very effective

What did you find most impressive or unique about this company?

everything completed inhouse, and ongoing support and the ease of communication was second to none.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO of Changing State Technologies

Describe what your company does in a single sentence.

We provide hardware technology products in the pump, cooling and purification markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Human Digital to accomplish?

• Translate CST’s complex, patented fluid technology into a clear and compelling digital proposition that could be understood by technical, commercial and investment audiences.
• Create a modern website that clearly communicates CST’s technology, the MPR™ Pump Module and the company’s broader commercial opportunity as it moves into commercialisation.
• Build a scalable digital foundation that supports CST’s growth, including conversations with pump OEMs, industrial organisations, investors and technical partners globally.

SOLUTION

How did you find Human Digital?

Online Search

Why did you select Human Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Other

How many teammates from Human Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Strategy & Research: Discovery workshop, audience mapping, website structure, information architecture,messaging framework, current site review, and migration planning for the new CSTwebsite.

2. Design: Website visual direction, brand alignment, mockups for core pages, UI design, and conversion pathway planning for enquiry, investor, and OEM engagement. 

3. Content (Core Page): Core website content support for main pages, including messaging refinement, page-level copywriting, SEO-ready copy, content structure, and product upload.  

4. Webflow Build & Load: Webflow CMS website build, reusable page modules, content loading, CMS setup,basic SEO/AIO structure, performance optimisation, and setup of website templates and forms.

5. Test & Launch: Website QA across desktop and mobile, user testing, GA4, Google Search Console andG oogle Tag Manager setup, domain migration, DNS cutover support, launch support, CMS training, and handover documentation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successfully launched the new CST website in September 2026, creating a single digital platform for the company’s technology, commercial proposition and first product.

Created a scalable website platform CST can use to support commercialisation, OEM discussions, investor engagement and future applications of its technology.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was well managed and there was clear, consistent communications managing expectations and deliverables.

What was your primary form of communication with Human Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Very thorough in every element they delivered.  They were very thorough in every aspect of their delivery. They added value to our ultimate communication.

Are there any areas for improvement or something Human Digital could have done differently?

The website is one piece of our marketing communications puzzle.  They provided lots of context of how it fit into our overall digital strategy but I think they could have simplified things to provide better context.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Manager, Process Industries of ABB

Describe what your company does in a single sentence.

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Human Digital to accomplish?

• Lead generation
• Awareness increase

SOLUTION

How did you find Human Digital?

Existing relationship with the company

Why did you select Human Digital over others?

• Close to my geographic location
• Great culture fit
• Company values aligned
• Great work and outcomes

How many teammates from Human Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This was a campaign focusing on a specific product of our BA, with the goal to not just educate our audience about the game-changing product/technology landscape, but also to raise awareness about our knowledge and technology leadership in the space. 
Together with HD, we produced a compelling landing page, through which we served up a lead generation magnet, as well as key visuals and ad copy for our paid advertising across Linked-In.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Numbers of leads generated through Linked-In
• Organic lead generation by using creative assets HD created in collaboration with myself
• Website traffic
• CTR/CPC
• Impressions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The HD team consistently demonstrates exceptional responsiveness and reliability, ensuring every project I collaborate on with them is a seamless success. Their transparency and creative expertise shined through at every stage, driving outstanding results. 
Moreover, their proactive approach to optimizing campaigns—swiftly acting on opportunities for improvement—highlights their flexibility, dedication, and unwavering commitment to achieving project goals.

What was your primary form of communication with Human Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

HD embodies an outstanding culture and a strong work ethic, consistently delivering exceptional results on time with unwavering reliability.

Are there any areas for improvement or something Human Digital could have done differently?

Not at all

BACKGROUND

Introduce your business and what you do there.

I worked for an insurance company. My role when I started working with Human Digital was principal of the Climate Adaptive Program, one of our climate projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Digital?

We needed external skill sets regarding creative design focused on service design. We also needed help identifying what our customer needs were. Working inside the business, we thought we knew our customers. Still, we wanted to hire someone external who could help us identify our blind spots and ensure that the projects we were running were producing products that our customers actually wanted.

SOLUTION

What was the scope of their involvement?

Human Digital provided us with design services, which included design workshops to understand our customer needs. Initially, we provided them with a lot of information, including project briefs and documents of the research we had already conducted.

Additionally, Ben (Global Strategy Director) sat with us for a couple of weeks to understand our team and our customers.

What is the team composition?

I only worked with Ben.

How did you come to work with Human Digital?

Human Digital was already working with my company in another area when this project arose. Therefore, our service design team recommended them.

How much have you invested with them?

We paid Human Digital per day. The daily rate was around $1,200, and they worked with us three days a week. However, their involvement sometimes fluctuated, so I don’t know how much we spent in total.

What is the status of this engagement?

We started working together around mid-2021, and the project took a year and a half to complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We really learned a lot from Human Digital about understanding our customer needs from a service design perspective, which ultimately helped us upscale our business.

How did Human Digital perform from a project management standpoint?

I can only talk about Ben, who was the one working closely with us, and I know that we would have hired him in a heartbeat. He delivered work on time and within budget.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Ben understood our business very quickly, so we really leaned on him. He was a key member of the project team. Overall, he was an incredible service designer and an incredible facilitator, as it was very easy to work with him.

What did you find most impressive about them?

Overall, working with Human Digital was great. Ben was wonderful to engage with and did what we hired him to do and more.

Are there any areas they could improve?

There was nothing they could have improved on.

Do you have any advice for potential customers?

If you have the budget to hire an external consultant, do it. It’s well worth it to have an external perspective to come in and assess your customer needs, as the result is extremely valuable.

BACKGROUND

Please describe your company and your position there.

UVLOOB was established in New Zealand in 2018 and specialises in developing and manufacturing natural plant-based skin care to export to the world. Made with Love in New Zealand, Luvloob intimate skincare range aims to add more "fun" to your love life. Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Digital?

We needed someone who can create social media content and build brand awareness for our products. Drive more traffic to our online shop.

SOLUTION

How did you select this vendor and what were the deciding factors?

We search online or ask friends for referrals. We would like to meet the vendor in person, their understanding of our brand/products values is important to us.

Describe the project in detail and walk through the stages of the project.

After a kick off meeting, they helped us identify the best audiences to target on Ins and FB. They have created a posting schedule, design and write content for us. They use google analytics, which let us track our online traffic data.They also created and managed our instagram ads.

How many resources from the vendor's team worked with you, and what were their positions?

An account manager and social media specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website traffic increased within the first 3 months by 150%. Our sales also increased a lot.

How effective was the workflow between your team and theirs?

We met online weekly bases to go over the post schedule for the week and review our ad performance. They'd also give us reports that track sales from our Instagram ads, audience engagement Instaqram impressions,and more. For communication, we usually talked over email and phone.

What did you find most impressive or unique about this company?

We were impressed by the quality of our followers. They're attracting people who are interested in our product instead of just increasing our numbers.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We are a manufacturing and wholesale distribution company with locations in New Zealand, USA & UK. We manufacture a single product in multiple sizes with a range of additional accessories. I am the CEO/President.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Digital?

We are a 30+ year old company and have still been operating using the same logo and branding since establishment. This also includes the website which was very information heavy and still operated off an old html format and was not a secure site. We were looking for a brand that better represented our current product mix and our global operations rather than being so New Zealand focused.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a company which understood our brief and shared our design aesthetic, but who also had the skills and experience to help undertake a deeper dive into both internal and external stakeholders views and requirements of what would be the most beneficial approach going forward. Human Digital were closely aligned in this vision.

Describe the project in detail and walk through the stages of the project.

This was essentially 2 projects in 1. The first project was the rebranding of our business which started with an exploratory process of reviewing how we saw our business internally, but also interviewing external stakeholders to see how these views aligned with reality. Human Digital undertook development of the questionnaire and collating results to help shape the brand and then came up with several design options including logo, font, colour and design.

Once this had been finalised we start the new website development. Throughout the process we had weekly check in meetings to cover off all developments over the previous week and obtain feedback and shape the week ahead.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people from there team, 1 Account/Project Manager, 1 Creative, 1 Digital Designer and 1 Technical Design

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered a new brand incl Logos, colour schemes, marketing and packaging materials and design aesthetics to be used towards images and video content. A new website was also created that is both PC & device friendly that is modern and easy to use.

How effective was the workflow between your team and theirs?

Regular weekly check-ins made the process very smooth and ensured good communication of what was needed from both parties, what delivery dates would be, and to-do lists for the week ahead.

What did you find most impressive or unique about this company?

Frequent contact and discussions to ensure briefs were being met and queries were being resolved quickly to ensure delivery times could be met. Early notifications of any delays etc so we were all on the same page about delivery timelines. They spent time understanding our business and what would be most beneficial for us going forward, as well as trying to uncover other tools that could benefit us that weren't necessarily included as part of the brief.

Are there any areas for improvement or something they could have done differently?

A few glitches are always to be expected when implementing something of this scale with multiple updates required so while a negative response times were always fast and efficient to rectify.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a multinational IT consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Digital?

We wanted to have an external-facing website that promotes our competency area.

SOLUTION

What was the scope of their involvement?

The key deliverable for this project was the CMS-coded website that presents our company and what we do to prospective clients.

The platform also contains products we’ve built and how people can get in touch with us for partnerships and career opportunities. 

What is the team composition?

We mainly worked with Daan (Director & Australian Account Manager) and a web developer.

How did you come to work with Human Digital?

We came across Human Digital through word-of-mouth referral.

How much have you invested with them?

We invested about $15,000 AUD (approximately $10,600 USD).

What is the status of this engagement?

We worked together from December 2021–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback from our leadership team and the internal staff was very positive.

How did Human Digital perform from a project management standpoint?

They performed well from a project management perspective, and we typically communicated through video calls and team meetings.

What did you find most impressive about them?

We were very impressed with their responsiveness and deep understanding of our business challenges. They guided us through some of our ideas to see what was suitable for the website.

Are there any areas they could improve?

There’s nothing they need to improve on and we’re looking forward to working with them again on the next iteration.

Do you have any advice for potential customers?

I would advise you to have a clear vision and idea of the scope you want to deliver.

BACKGROUND

Please describe your company and your position there.

Im the project Specialist for Havana Coffee Works. Which is one of New Zealands prominent coffee roastery's

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Digital, and what were your goals?

We wanted to create a website for our Subsidiary brand Lucky's Coffee. Allowing the brand to have an online presence and a portal for customers to order from.

SOLUTION

How did you select this vendor and what were the deciding factors?

I approached quite a few vendors to help with our main website and to create a new one for our sister company. And decided Human Digital would be the perfect fit for the Sister website as they were eager to get started. incredibly helpful and I found them very personable.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a baseline meeting to discuss my goals for the Lucy's website. And then from there they set about collecting all the relevant information from the brand. And then we had frequent progress and update meetings (organised by them) to make sure that I was onto of everything and that it was all running to schedule.

From there they put together a Shopify page for us and presented me with a few design and style iterations. Once one was chosen they put it into place and then made sure they helped us facilitate the launch and smooth running of the new website.

How many people from the vendor's team worked with you, and what were their positions?

3 people from Human Digital worked with me. Ben: Design Director Nick B: Digital Marketing Manager And Nick VR: Creative Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the site launched we have heard that exiting customers of the brand have been pleased to see that there is an online presence and substance to the brand that they know. And the staff here at Havana have been happy with the results that they can now use as a platform to help promote the brand further.

Describe their project management style, including communication tools and timeliness.

We had Weekly meetings to make sure that we were all on the same page and tracking correctly. With Actions posted after each meeting and followed up regularly.

What did you find most impressive or unique about this company?

Their communication, Effort and desire to stay on target and deliver the result when promised. I also was very impressed with how helpful and personable they were to work with. As someone who is juggling a myriad of projects they made this one a breeze for me.

Are there any areas for improvement or something they could have done differently?

As far as I'm concerned they hit it out of the park. Nothing as of yet has prompted any thoughts of what could have been done better.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing and communications for ABB, one of the largest engineering companies in the world. We operate in over 100 countries and have around 150,000 employees. I’m part of our New Zealand team, and I’m responsible for our marketing and communications strategy in this country and the Asia Pacific.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human Digital?

I wasn’t satisfied with our previous digital marketing agency because they weren’t giving us advice on optimizing our campaigns. We needed help in digital marketing. 

SOLUTION

What was the scope of their involvement?

Human Digital is helping us with digital and social media marketing. They handle everything — they give us advice on campaign optimization, key messaging, and market positioning. 

Human Digital has integrated our campaigns to a Google dashboard, identifying clicks, impressions, clickthrough rates, and conversions. We study the figures and implement improvements monthly. They’ve also done a detailed report about our competitor landscape and campaign growth.

What is the team composition?

I’ve worked with Ben (Founder & Design Director) and Nick (Digital Marketing Manager), my account manager. Other teammates work behind the scenes, but we only deal with those two.

How did you come to work with Human Digital?

I found them through a Google search. I was looking for a local company to have instant responses and in-person meetings. I got a good feeling right away after speaking with Human Digital — they knew what they were talking about. I also liked their company culture and how they worked with various teams. 

How much have you invested in them?

We’ve invested over $300,000 NZD (approximately $200,00 USD).

What is the status of this engagement?

We’ve started working together in September 2020, and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Human Digital’s digital marketing activities have achieved a 200% ROI last year. Notably, they’ve helped us secure a $1 million deal with a petrol company. Their efforts have also contributed to various deals and sales-qualified leads. They’ve generated over two million impressions throughout our partnership.

Our teams in Australia, Taiwan, Indonesia, and other countries are also considering to work with Human Digital — that’s a testament to how well they fit in our organization. 

How did Human Digital perform from a project management standpoint?

Human Digital is excellent at project management — I’ve been in the industry for 14 years and never had a better experience. Their communication style is outstanding. We have monthly catch-ups to go through overall campaign results. We also have weekly meetings to discuss tasks for the 20 campaigns we’re running at the moment. 

Human Digital is communicative, responsive, and reliable — I trust them. If I ask them to do something, they will accomplish it within the hour. In particular, Nick is outstanding to work with, and he’s very valuable in this partnership.

We collaborate through emails and Google Docs. We also have a dashboard that contains all the necessary information of our campaigns, which is helpful for me during management meetings. I can easily change details on our ads through a table. Human Digital’s processes are straightforward. 

What did you find most impressive about them?

Nick’s enthusiasm and passion to help us succeed is impressive. He takes ownership of our projects, and he exerts so much effort to help us achieve our goals. 

Human Digital gives us special treatment, and it’s not like we’re just a regular customer — the results speak for themselves. They nurture us, hold our hands when we need explanations, and work hard to hit our targets. They’ve made great strides in helping us improve our organization. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Start working with Human Digital now. I highly recommend them to anyone based on the results of their work, their company culture, and their work approach.