HUEMOR

BACKGROUND

Please describe your company and position.

I am the Marketing Director of (a/an) Engineering

Describe what your company does in a single sentence.

We make technology work in buildings - we take on the complexity of technology in buildings to create a seamless experience for our clients and their end-users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HUEMOR to accomplish?

• Attract - Improve the User Experience
• Educate - Align Our Brand & Messaging
• Build Trust - Advance Our Credibility
• Retain - Increase Conversions

SOLUTION

How did you find HUEMOR?

• Online Search
• Clutch Site

Why did you select HUEMOR over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

What was the size of HUEMOR’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Management

• Schedule Management
• Task Management
• Weekly Meetings

Branding and Visual Design

• Site Map
• Customer Flows
• Customer Journey
• Navigation
• Wireframes
• Moodboards
• Style Guides
• High-Fidelity Designs

Content Strategy and Copywriting

• Site-Wide Content and Copywriting Editing

SEO Optimization

• Title Tags
• Meta Descriptions
• SEO Title Tags
• SEO Meta Descriptions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Form submissions
• Page views
• Bounce rate
• User journey

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Huemor team was very organized, proactive, creative, and efficient. They used a work/project management software (Asana) to track the project timeline, deliverables, assigned tasks, and customer communication. They used an instant messaging program (Slack) for async communication and were highly responsive.

They used design (Figma) and organized workspace management software (Zeplin) to keep designs organized. All of these project management tools, along with a dedicated project manager that led the project from start to finish, kept our project on time and deliverables were met.

What was your primary form of communication with HUEMOR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Across the organization, the HUEMOR team was highly knowledgeable in web and UI/UX design. They answered all of our questions and concerns intelligently and empathetically. Their company culture was super refreshing to work alongside, and our team thoroughly enjoyed collaborating and working with them every day. They were an absolute pleasure to work with!

Are there any areas for improvement or something HUEMOR could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of a Behavioral Health company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUEMOR?

Our website was not user friendly, we used Huemor to redesign two of our websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We look at web designers all over the country. After going over multiple proposals we selected Huemor.

Describe the project in detail and walk through the stages of the project.

After discovery, we received 3 "story boards" and picked what we liked best. From there we went on to approval of low-fis and then high-fi. Overall, the process was thorough, but also felt quick and efficient. Any questions we had were answered in detail.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a lot of people as we resigned two websites and are about to go into the third. We mainly worked with our amazing project managers and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ours website contact forms almost instantly doubled after the launch of the new website.

How effective was the workflow between your team and theirs?

Our project manager and the entire team at Huemor has be amazing. They let us know our deadlines and gave us plenty of warning if something needed to be pushed back. Amazing communication and teamwork.

What did you find most impressive or unique about this company?

I found their communication to be the most impressive. They answered all of our questions in detail and helped guide us through the web design process. No one on our team has ever been involved in a redesign, but Huemor made everything smooth and easy.

Are there any areas for improvement or something they could have done differently?

I cannot think of anything that could have been done differently.

BACKGROUND

Please describe your company and your position there.

Audere is a modern and powerful SaaS-based resource management solution that changes the way teams work. Audere empowers teams to work more intelligently and optimize their workforce by refocusing the resource management process on people instead of spreadsheets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUEMOR?

We hired Huemor to design and develop the website for our brand launch and new product. Their consultation on overall website strategy was invaluable in the decisions we made for the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking to work with a company that would act as a true partner on this project. Communication and a close working relationship were paramount in our decision to hire Huemor. Their company size was also a consideration, as they were able to make our project a priority. This was clear from their initial pitch, which was personalized to our brand and the project.

Describe the project in detail and walk through the stages of the project.

- Discovery: This phase was crucial to the success of our project. Huemor took our mission to heart that we needed to create a website that was a complete departure from this our parent company's brand and site.

- Mood boards: We provided Huemor with examples of SaaS product websites that we liked and felt reflected our brand's voice and overall vibe. They leveraged those and the information shared in discovery to provide mood boards for discussion and refinement. 

- Wire frames and design: We provided our brand assets (color palette, avatars, design elements, fonts, etc.) for Huemor to mock up the overall website wireframe. We then went through several rounds of review for refinement to meet our overall brand.

- Content injection: Huemor filled the wireframe with content we provided and made adjustments based on our feedback. They also gave us access to make content changes on the backend as we saw fit.

- Pre-launch performance testing: Pending

- Test launch: Pending

- QA: Pending

- Launch: Pending

How many resources from the vendor's team worked with you, and what were their positions?

- Caleb, PM: Not only was Caleb a successful project manager, but his technical expertise was critical in communicating our ideas and bringing them to life. 

- 2-4 designers/developers: The web designers/developers assigned to our project were creative and talented, ready and willing to experiment with new, innovative ways to animate illustrations.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They were very good about setting and meeting deadlines throughout the process.

Describe their project management style, including communication tools and timeliness.

The team assigned to our project executed a clear and organized development process, while also being open to following our workflow. They also listened to our ideas and feedback, and advised us when some things shouldn’t be done and how certain changes could impact our project.

What did you find most impressive or unique about this company?

They always came to the table with solutions and were flexible, offering options that would accomplish our vision.

Are there any areas for improvement or something they could have done differently?

We had to work in their system (asana), making content control difficult as we had to make adjustments to files in our system and duplicate them into the files on their system.

BACKGROUND

Introduce your business and what you do there.

I’m the director of integrated marketing at a national general contractor. We’re one of the top 50 contractors in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

Our website was eight years old and no longer addressed the needs of our current and future customers. As a result, we hired HUEMOR for their web development services.

SOLUTION

What was the scope of their involvement?

Our engagement with HUEMOR started with finalizing the contract for specific deliverables. From there, we pursued a discovery phase where we learned about our current problems, market opportunities, and best practices across the business landscape. 

Our teams started mood boarding and wireframing the new site structure and feel. Then, we started the design process, which led to the development phase. We created high-fidelity wireframes and designs involving codes and functionality development. Around the same time, we started the copywriting process, where HUEMOR was also engaged.  

The site is now live. We’ve used tools like Asana for project management, InVision for the wireframes, and Figma for the high-fidelity designs. The HUEMOR team currently works on pretty much everything related to the website. We’re doing SEO and metadata maintenance. They do keyword research; their copywriter comes up with proposed modeling, which we review, amend as needed, and approve. We’ve also engaged them for ongoing website maintenance after the site is launched. 

What is the team composition?

On the HUEMOR side, we engage about seven people routinely, though around 20 teammates in total have been involved in the engagement. On our side, around seven people are involved. 

How did you come to work with HUEMOR?

We started an RFP process and had 20 respondents. From those respondents, we selected interviewed the top five companies. Ultimately, HUEMOR came out as number one. 

What is the status of this engagement?

We first engaged them in October 2021, and the partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of our website goals is to increase marketing leads to the website. We have three types of leads: new business leads, prospective employee leads, and subcontractors registering as partners. In other words, we have three distinct audiences, and we’ve seen a healthy increase in these leads. The website is only about a week and a half, but we’re already seeing an active form fill rate across our audiences. 

We’re pushing the limitations of CSS, and bugs emerge because of that — HUEMOR has always been a partner that actively helps us resolve such bugs. 

How did HUEMOR perform from a project management standpoint?

HUEMOR performs well in terms of project management. We’re a company of project managers, and we know that developing a website entails plenty of project management responsibilities. Given that, we’ve hired HUEMOR for their artistry. As we’ve set our expectations upfront, we’re happy with the results of the team’s artistry and their ability to understand our vision. 

To communicate, we use all channels of communication available to us. We use emails for formal communication, and we have shared Google Documents where HUEMOR checks in daily to see if we’ve added approvals, comments, or needs. They open up tickets via Asana for items that require coding; they resolve them in real-time and provide additional comments via a Google Spreadsheet. All said, there’s a plethora of systems that we use for project management. 

What did you find most impressive about them?

They’re willing to approach a project in different ways. Our company doesn’t want to look anything like our competitors, so we’ve intentionally chosen a web firm with zero history in the commercial construction industry. HUEMOR has truly seen where we can take the website and make it look significantly different from all of our competitors. That’s been our main reason for engaging them. 

Are there any areas they could improve?

Because the website is so large, we needed more horsepower to develop it even if we had adequate resources for everything. Since there are so many moving pieces, the project management approach changes on an hourly basis.

Do you have any advice for potential customers?

If you’re looking for a vendor with a unique perspective, then HUEMOR is the firm. 

BACKGROUND

Introduce your business and what you do there.

I'm the director of digital marketing at a managed cloud and IT services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We had an old website that needed a visual and code refresh. The old site had a lot of technical debt, with new code written on top of old code, and we wanted to start fresh with a clean code base. Additionally, the site was showing lagging performance metrics, so it was time to start over.

SOLUTION

What was the scope of their involvement?

HUEMOR rebuilt our website from scratch. They created the site on WordPress and built a lot of custom modules. We started from ground zero on design; the team began by building an outline of the new site. Together, we talked through what we wanted to accomplish with each page and the broad strokes of headings on our services pages. We told them how our company works and the nuts and bolts of our services. 

Our requirements included a way to answer FAQs on each of the service pages and optimization of all our pages for conversion so that people could easily get to us and begin a conversation. Using that information, HUEMOR created template-level outlines for each page, which they used to start designing. Then, they presented us with wireframes, and we had a chance to go back and forth with them. We spent a lot of time tweaking those wireframes to ensure we got where we wanted to be. 

After the wireframes were approved, the team started building modules and coding the whole site. We did the SEO side of things, including keyword research and copywriting. When HUEMOR was ready, we delivered the copy and images to them, and they handled the content injection process. From there, they delivered the final pages to us for QA and user acceptance testing. They dealt with the fixes that we needed and made the site live for us. 

When it comes to functionality, since we're a B2B company, we wanted to make sure that our users were able to find our services and the business problems we solve. We also have a blog we wanted to make sure people could easily find. Additionally, our resource center includes fact sheets of specific products, webinars we've done in the past, and whitepapers that we've sponsored or published ourselves. The site also has company information, a careers page, and other resource guides.

Currently, the HUEMOR team provides us with site maintenance, which we've contracted for the next year. When other small projects pop up, they help us as well. 

What is the team composition?

We've primarily interfaced with a project manager. In the beginning, we worked with a project manager and a designer, and a few additional people were on calls. When we got into coding, we started working only with the project manager. Another project manager got involved when we were closer to the site launch, and we had more direct contact with developers and the people doing the content injection.

How did you come to work with HUEMOR?

We found them on Clutch while looking for web developers. Although we interviewed three other vendors, the decision to go with HUEMOR was unanimous after our last call with them.

How much have you invested with them?

We've spent $75,000 with them, not counting the ongoing support. 

What is the status of this engagement?

We started working together in November 2021, and the site launched in June 2022. Since they're doing maintenance, our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With just one month of data, we've seen about a 6% increase in clicks and a 22% increase in impressions on our website. 

How did HUEMOR perform from a project management standpoint?

We had a change of project managers in the middle of development when our initial PM changed jobs. The transition to the new PM could have been smoother. Our project was large and complex; it involved not only building the new site, but also migrating blog content and resources from the old site. Even though we had to push a bit to get everything done and our deadline slipped by a week, we ultimately succeeded. HUEMOR brought in a more senior manager to assist when they saw that the timeline was slipping, so I give them credit for recognizing the issue. 

HUEMOR uses Asana for project management and communication during the build. We found it to be a very effective way to stay informed and on top of things. During user acceptance testing, we would put comments directly into Asana, and the developers could ask questions if they had any. We also use Google Meet and email to communicate. Additionally, they use InVision as one of their tools to collaborate on the wireframes. 

What did you find most impressive about them?

I'm impressed with the quality of HUEMOR's design (visually and from an information architecture standpoint) and the thought they've put into the project to deliver something that meets our objectives. When we started, we wanted to ensure we had features on our pages to engage with our visitors, and make it easy for them to find the info they are looking for as well as to engage with us. The team delivered a design that we loved, and that has garnered rave reviews internally.

We're very happy with the vision they took from the parameters we gave them. Moreover, the team is flexible and easy to work with. They understood our requirements and that we wanted to have control of the content side; that was never an issue on their side. HUEMOR has met us where we are, and they're really good at what they do.

Are there any areas they could improve?

The only blip we've had was the transition between project managers. However, once they identified the issue on their side, they acted quickly and decisively to allay our concerns and keep the project on track.

Do you have any advice for potential customers?

Something that helps them is knowing your business from the very start. Don't be afraid to talk about the things that are important to you and your executive team. HUEMOR will provide best practices and make recommendations; they're really good at helping you navigate questions you might not have thought through.

BACKGROUND

Please describe your company and your position there.

I am the CMO of an Event Hospitality Software company based in Concord, MA

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUEMOR?

Our website needed a complete overhaul of both design and functionality. It hadn't been updated in several years to accurately reflect our brand and multiple product offerings.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at 3 or 4 different agencies and thought that Huemor had the most in-house capabilities to get the project done.

Describe the project in detail and walk through the stages of the project.

The initial phase of the project was dedicated to the discovery and then we focused on the design and flow of what the website would look like. We met weekly to go over any issues or new elements.

How many resources from the vendor's team worked with you, and what were their positions?

The number of Huemor's team members varied over the course of the project depending on where we were with it. We always had our project manager and then 2-3 additional members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are really happy with the outcome. We have had a few hiccups on getting the website live but that was with the server, not the agency. We are now continuing our relationship with ongoing help with the website as well as new projects.

How effective was the workflow between your team and theirs?

The project manager, Caleb, was easy to work with and always wanted to resolve any issues that came up. They used Asana and were quick to reply.

What did you find most impressive or unique about this company?

They had a number of teams who had different expertise and could advise us on different areas.

Are there any areas for improvement or something they could have done differently?

Things could always move a little quicker and there were some setbacks due to the pandemic but overall great experience.

BACKGROUND

Please describe your company and your position there.

We are an importer and distributer of a variety of components that are sold and marketed to US companies. We have a very wide variety of products, services and industries serviced. I am in charge of all sales, marketing and revenue driving activities and strategies at our company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUEMOR, and what were your goals?

Our old website was terribly outdated and did not clearly communicate our products and services. Our goals with Huemor were ambitious and challenging considering our starting point and business model. We wanted to:

1. Develop a corporate site that clearly communicated our company, products and services.
2. We wanted to build out a B2B e-commerce store for 500+ items that will be sold through our site to a determined segment of our customer base.
3. SEO - our old site gave us very little SEO or ability to increase SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

We need our goals were ambitious and challenging so we spent months in the vendor qualification process. We spoke with many competitors, measured clutch reviews and conducted 3X referral calls with past clients. The final stage was vendor cultural fit with our company. Huemor was #1 in each category we evaluated which is why we nominated them as our vendor

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Many of the processes used by Huemor are above my ability to describe, which is exactly why we selected them as our vendor. They had the skill sets, knowledge, and refined processes that we needed for the project. I can say their discovery process was very comprehensive and they really took the time to understand our company, our culture, our customers and our expectations. Weekly meetings insured we were on track and allowed us to consistently offer input as the site developed.

How many people from the vendor's team worked with you, and what were their positions?

Mike & Jeff (owners) and Caleb (PM) were our higher level contacts and among the most professional and knowledgeable vendors I have ever worked with. We worked with many other Huemor employees that were part of the build team and all had specific areas of expertise - all team members at Huemor are top tier in their professional fields.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Huemor exceeded our expectations on all deliverables and actually helped us clarify our messaging and value add through their highly productive discovery process.

Describe their project management style, including communication tools and timeliness.

We used Ansana and Invision - both were great for project management.

What did you find most impressive or unique about this company?

The amount of time, effort, and energy they put into the discovery process and gaining a true understanding of our business was impressive. I directly attribute this to the quality result of our build,

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

ARM Creative is a full-service marketing agency. I’m the president and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

We wanted to portray our services more accurately and effectively brand our business through our website, which is why we hired HUEMOR.

SOLUTION

What was the scope of their involvement?

HUEMOR did everything from top to bottom: web development, coding, design, layout, building, and testing. They used InVision and Space Station. We provided some visual elements for the design but their team did the research and came up with several layouts. 

HUEMOR is currently doing on-site SEO for us as well. They plan to provide security and maintenance services along with it next year.

What is the team composition?

We’re regularly working with three people: a project manager, a designer, and a website developer.

How did you come to work with HUEMOR?

We found HUEMOR through an organic online search. We looked at a lot of different companies, including those that we had worked with in the past, but what ultimately made us choose them was the fact that their culture was similar to ours. They also had a lot of experience. We liked their case studies and felt that their enthusiasm and way of viewing our site were the best fit for us.

How much have you invested with them?

We invested around $70,000.

What is the status of this engagement?

We started working together in November 2020. The project was completed in October 2021 but they will provide ongoing maintenance support for the next 12 months. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve just launched the website so don’t yet have any metrics around its performance. We have, however, found it very enjoyable to work with HUEMOR. Our whole team has been happy with the website and we think that it’s a more functional way to display our work and accurately represent our business. 

How did HUEMOR perform from a project management standpoint?

HUEMOR was very detailed and hands-on throughout the entire process. They met us at every step and were with us every week, especially when the project met some delays.

We managed our tasks through Asana and used InVision to review the designs. We also had weekly check-in meetings with the team to make sure that we were hitting our benchmarks and that the project was on track. Our communication was mostly done through phone, Google Hangouts, Asana, and email. 

What did you find most impressive about them?

There are a lot of web developers out there, but what really sets HUEMOR apart is their ability to match us in terms of culture and values. Going into this project, we were looking for a team that could understand us and our goals, and we got that with HUEMOR.

Are there any areas they could improve?

No, nothing comes to mind so far. 

Do you have any advice for potential customers?

I would definitely recommend that you work with HUEMOR. They’re very involved, attentive to feedback, and unafraid to make changes or start over if you need them to. 

BACKGROUND

Please describe your company and your position there.

I am the Creative Director at BetterCloud. We are a SaaS company that enables IT teams to discover, manage and secure the growing stack of SaaS apps in the digital workplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HUEMOR?

We were looking to completely revamp our website, which was about 3 years old. We had recently completed a logo redesign but never fully implemented it throughout our website. Besides revamping the frontend to better tell our company narrative, we were also looking to create more flexible templates in the backend to allow room for our website to grow.

SOLUTION

How did you select this vendor and what were the deciding factors?

I actually discovered Huemor through Clutch. A big reason I decided to move forward with Huemor was after speaking to references and seeing the demo of their site builder.

Describe the project in detail and walk through the stages of the project.

We kicked off the project with the Discovery Analysis phase of the process, where Huemor took in all our insight and documentation and helped us define our site map, user journey, user flows, and our competition. Next, we moved into the creative phase where we went through the wireframe process, then into moodboards and HiFis of our site. After HiFis were approved, the development phase started while we worked on imagery and creating copy for content injection.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with mainly 3 people on the Huemor side - our project manager, creative director and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback I received so far from our internal team was all extremely positive. The site is a lot cleaner and shows a very in-depth narrative of our story.

How effective was the workflow between your team and theirs?

Our project manager at Huemor was amazing. He was extremely attentive and quick to respond. Everything was organized in Asana, which is a tool that we use internally as well so it was seamless communication between both sides.

What did you find most impressive or unique about this company?

Something I found most unique about Huemor is how much they care in the success of the project. There was an issue that came up right before launch that our project manager was on top of and continuously working on throughout the night.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. I thought they did an amazing job, so great that I want to continue to work with them.

BACKGROUND

Introduce your business and what you do there.

I'm the director of web marketing at an e-commerce company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HUEMOR?

Our old website was feeling a bit dated, so we needed a new one built from scratch. We were also trying to convert more landing page visitors. At the same time, we wanted to educate those visitors better before they go through our conversion funnel. To help us do this, we needed the new site to be on a CMS easily manageable by a non-technical marketing team.

SOLUTION

What was the scope of their involvement?

HUEMOR built a website from scratch. In terms of CMS, we decided to go with WordPress, and they helped create the design and write the copy. We have already launched the site, but we're considering continuing our contract with HUEMOR for both maintenance and additional features.

What is the team composition?

We probably worked with less than five teammates, including a project manager, a designer, and a copywriter. 

How did you come to work with HUEMOR?

They were recommended by another vendor who had a great experience working with HUEMOR on their website.

What is the status of this engagement?

The project lasted from February–October 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From a creative perspective, we were extremely happy with their work. HUEMOR nailed the look and feel of the site — it looked modern and professional, and we loved the new aesthetic and style they helped us achieve.

In terms of performance, it's still too early to give metrics. However, we were pleased with the UI design and functionality. They also gave us the ability to manage the site without needing a technical resource, which was our primary goal for the project. 

How did HUEMOR perform from a project management standpoint?

Overall, HUEMOR was super flexible. We used Asana for project management, which helped us keep track of their progress and allowed the team to assign tasks to us if they needed anything.

They were also accommodating in terms of communication — sometimes we exchanged emails, while other times we would have phone calls.

What did you find most impressive about them?

The best thing about them was definitely their flexibility in terms of turnaround time, review process, accepting feedback, and so on. That was a real game changer for us.

At some point, we struggled internally to define our requirements, and we ended up adding to and modifying the original scope. During this time, HUEMOR remained adaptable and rolled with the punches.

Are there any areas they could improve?

No, I have nothing bad to say about HUEMOR — it was a great experience across the board.

Do you have any advice for potential customers?

Define your requirements internally and nail them down early on. This will help move things along.