HigherUp Digital

BACKGROUND

Please describe your company and position.

 I am the Director of Buying & Planning of an advertising & marketing company 

Describe what your company does in a single sentence.

Holding company focused on advertising, distribution and consumer product development nationwide

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Overview, develop and prepare a marketing strategy shifting from search engine optimization to generative optimization to increase targeted inbound traffic and B2B leads

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The HigherUp team conducted an in person workshop in Manahattan preparing an audit analysis of our website, site map, including a code review, search console audit, comprehensive LLM visibility audit, specifically optimized for Chatgpt, Perplexity and Gemini, The audit focused on entity consistency, entity clarity, and off-page / PR coverage. Toby and his team specifically focused on breaking down all the findings and insights into an actionable roadmap and building it out on project management tools in Asana.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shortly after executing on the GEO roadmap developed by HigherUp, we've seen and measured reccognizeable imporvement in AI visibility besides gaining clarity on our strategy which saved us months of research and preparation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Toby was leading the project, always proacteively addressing open questions, communicating the next steps, and ensuring transparancy and visibilty. 

What was your primary form of communication with HigherUp Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

They managed to break complex measures down into simple items and explained it in ways that made it easy for our teams to understand and incorporate changes. 

Are there any areas for improvement or something HigherUp Digital could have done differently?

Everything is fine, no areas of improvement are needed!

BACKGROUND

Please describe your company and position.

I am the Treasury of Honeywell International Inc.

Describe what your company does in a single sentence.

Honeywell is a global technology and manufacturing company that builds industrial automation systems, aerospace products, building safety and enery - efficiency solutions, and advanced materials.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Gain clarity on AI marketing tools

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Recieved information on available solutions for AI search optimization. We conducted an in person workshop and received presentation material and documents. We are adjusting our AI search strategy for a new internal project. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our team has gained clairity on the different types of AI search. We especially liked the individual and personal approach from the team. Higherup Digital's engaement has helped us accelerate our interanal projects and helped us make informed decisions based on the provided data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been proactive and quick to respond at all times. They were always willing to challange our perspective. 

What was your primary form of communication with HigherUp Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate their combination of standardized operating procedures and individual solutions. 

Are there any areas for improvement or something HigherUp Digital could have done differently?

The initial negotiations can be simplified going forward. A fixed offer could allow us to move faster.

BACKGROUND

Please describe your company and position.

I am the Business Development Consultant of Moose Canada Innovations

Describe what your company does in a single sentence.

Manufacturer providing products to Canadian customers 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Gain clarity on messaging and positioning for strategic pivot including market and competitive research and structuring service categories
• Create internal presentations for stakeholders

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Team higher up was participating in meetings with our company leaders helping us structure and organize our thoughts and vision into actionable strategic items. 

Deliverables:

• Developed project manangement board
• Market research insights results
• Developed content strategy plan including keywords and collaboration opportunities 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We gained clarity on project and received positive client feedback.
• Internal stakeholder satisfaction alignment achieved. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Toby and Chris were always proactive in staying on top of all tasks. We especially appreciate their passionate and motivating influence on our team. Items were always delivered on time, and urgent tasks were immediately actioned. They're always willing to collaborate and cater to custom requests. 

What was your primary form of communication with HigherUp Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The broad scope of their experience from similar projects within the same industry, with hands-on experience. 

Are there any areas for improvement or something HigherUp Digital could have done differently?

HigherUp could consider putting their rates on the website. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Burson

Describe what your company does in a single sentence.

A PR agency that supports B2B marketing and sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Refine GTM strategy
• Improve B2B marketing
• Generate clients through SEO and paid ads

SOLUTION

How did you find HigherUp Digital?

• Online Search
• Clutch Site

Why did you select HigherUp Digital over others?

• Pricing fit our budget
• Company values aligned
• Work Quality

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GTM Strategy Refinement:

• Deliverable: Revised GTM strategy document including:
• Clearly defined target audience and their pain points.
• Value proposition refinement and messaging framework.
• Competitive analysis and market positioning.
• Channel strategy outlining optimal ways to reach the target audience.

SEO Optimization:
Deliverable: 

• Improved organic search ranking and traffic.Keyword research and competitive analysis.
• Technical SEO audit and recommendations for website improvements.

Paid Advertising Campaigns:
Deliverable: 

• Targeted paid ad campaigns on platforms relevant to the client's target audience (e.g., Google Ads, LinkedIn Ads).
• Campaign development with specific objectives and KPIs.
• Audience research and targeting.
• Ad copywriting and creative asset creation.
• Ongoing campaign management, optimization, and reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

HigherUp Digital proved to be a valuable partner in helping us refine our B2B marketing strategy. They helped us refine our GTM strategy and implemented a comprehensive plan that included SEO, paid ads, and some really insightful content ideas.
Since working with HigherUp Digital, we've been pleased to see a 35% increase in qualified leads, indicating that their strategies are successfully reaching our target audience. We've also observed a positive shift in our overall brand visibility within our market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HigherUp Digital's project management was excellent - they consistently kept things on track and were highly communicative throughout the process. They used a project management tool that gave us visibility into timelines, upcoming milestones, and the status of deliverables. They were also proactive in providing updates and keeping us informed of progress, which we really appreciated. 

What was your primary form of communication with HigherUp Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about HigherUp Digital was their genuine dedication to understanding our business needs. They didn't just throw generic B2B marketing tactics at us; they took the time to develop a customized strategy that truly aligned with our goals.
Their team was incredibly responsive and communicative throughout the entire process, always available to answer questions and provide updates. They were also very transparent about their process and provided clear explanations for their recommendations.

Are there any areas for improvement or something HigherUp Digital could have done differently?

Nothing much. Overall, HigherUp Digital exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Founder of Insight funders

Describe what your company does in a single sentence.

Private credit 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Pitch deck refine

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

Close to my geographic location

How many teammates from HigherUp Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Asked for stradegic and sales advice 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

HigherUp Digital helped me organize my thoughts and provided tangible feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with HigherUp Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

The founder

Are there any areas for improvement or something HigherUp Digital could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the CEO of NLTS Holding sro

Describe what your company does in a single sentence.

We provide legal tech solutions for european citizens and provide consulting services for law firms and debt collection companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Strategy Consulting
• Web development
• Lead generation

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• They help us with lead generation in the legal environment. 
• Defining the project.
• Setting goal.
• Implementing the necessary technical framework.
• Ongoing maintenance.
• Advertising services.
• SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the goal ist to create leads I cannot publish precise figures. Only can say: teh results are overwhelming - far more then we did dare to dream!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• We are constanlty connected via Slack. 
• HigherUp Digital is our external marketing department, but it feels like they are internal. 
• It's somehow a think tamk that is constantly available. 
• Communication is instant.
• Delivery of strategy or creatives ist close to real time.

What was your primary form of communication with HigherUp Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

Thea think like we do, only better!

Are there any areas for improvement or something HigherUp Digital could have done differently?

Their coffee could be better :-)

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of everstox GmbH

Describe what your company does in a single sentence.

Providing international fulfillment services to medium and enterprise eCommerce consumer brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?
Getting clarity on the b2b marketing strategy, effective use of channels and GTM approach for our new solution. HigherUp Digital was able to develop a full roadmap for us:

• Clarity & alignment on strategy
• Increase website traffic
• Increase conversions
• Optimize website structure

SOLUTION

How did you find HigherUp Digital?

• Referral
• Clutch Site

Why did you select HigherUp Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Plenty of experience

How many teammates from HigherUp Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating an in-depth strategy and map out for digital client acquisition. Strategy development and presenting market research, simulating potential outcomes and helping us execute the content marketing plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A comprehensive strategy and ongoing optimization of our tracking systems

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with HigherUp Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their services are impressive.

Are there any areas for improvement or something HigherUp Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Global Consulting & Manufacturing Group

Describe what your company does in a single sentence.

GCMG is an industrial manufacturing and trading company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Establish digital marketing strategy in order to grow brand awareness and authority in the market
• Increase lead flow

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developing a full market entry strategy including competitor research. Choosing and refining service portfolio and communication. picking relevant keywords to drive organic traffic. Ongoing delivery of comprehensive blog articles, inforgraphics, and tracking systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tangible growth in organic traffic, inbound leads, and SQLs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always proactive, took full ownership with end to end needs. Very organized. Loved working with them - seemed like they loved what they did

What was your primary form of communication with HigherUp Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

High quality deliverables. HigherUp Digital is always up to date with practices and the latest technologies.

Are there any areas for improvement or something HigherUp Digital could have done differently?

overall great partnership! exceeded expectations - no complaints from my end.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Clementine House Branding Agency

Describe what your company does in a single sentence.

Brand Development 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Content Marketing
• Search Engine Optimization

SOLUTION

How did you find HigherUp Digital?

Friend

Why did you select HigherUp Digital over others?

Referred to me

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HigherUp Digital helped us to get our website on the top search result of Google within 2 months. We do have a very niche product and service, so this helped. but as a service providor they exceeded expectations and went above and beyond. They did this through SEO and a content marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our ultimate goal was to get to the first paeg of Google and they achieved that within the time set. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was before we expected. We were originally expecting to get things in place in 6 months but they got it done sooner. 

What was your primary form of communication with HigherUp Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They are very personalble. Toby was great to connect with and was a true asset to our team during the time we worked with his company. 

Are there any areas for improvement or something HigherUp Digital could have done differently?

We were thrilled with the process and result to be honest. Nothing comes to mind. 

BACKGROUND

Please describe your company and position.

 I am the CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

Content and Affiliate Marketing for German eCommerce Clients

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• SEO Strategy
• Lead Generation

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

• Great culture fit
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• analysis of our offers
• company positioning
• conducting a comphrehensive competitor research

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

HigherUp built out our individual content marketing strategy, resolved positioning challenges and enabled us accelerate our go to market plan.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always fast and proactive. Oftentimes delivered content and advice before we even requested it.

What was your primary form of communication with HigherUp Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The proven framework walking us through the process, while adding a personal touch and room for individual strategies and approaches.

Are there any areas for improvement or something HigherUp Digital could have done differently?

They exceeded our expectations and set the bar high for other agencies we engage with