HigherUp Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Sentry Security Group

Describe what your company does in a single sentence.

Sentry Security Group  is a Professional Security Guard Service company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Increase company presence on Linkedin Platform
• Create original content for social media platform
• Create a fully functional advanced Website

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Messaging & positioning framework (value proposition, ICP, differentiation) Definition and structuring of core services About page story & company narrative (founder + brand positioning) Written content for: LinkedIn company page Personal LinkedIn profile LinkedIn profile & company page optimization BONUS: Brand refinement and review (brand identity visuals/logo)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I also wanted to take a moment to acknowledge Toby, the owner of Higherup Digital.  He's incredibly smart and a real shining star that is clearly going places.  We are lucky that he is bringing Sentry Security Group along for this journey.  It's still early days in our partnership but I am very optimistic.

We only started posting 4 weeks ago and our website went live around the same time.  We are already generating quite a buzz and conversations on multiple platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent on time management and very responsive

What was your primary form of communication with HigherUp Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The diverse number of clients HigherUp Digital has, and their continued growth and success, is impressive.

Are there any areas for improvement or something HigherUp Digital could have done differently?

not at this time

BACKGROUND

Please describe your company and position.

I am the Agency Owner of Ellipsis

Describe what your company does in a single sentence.

Digital agency providing design, tech and marketing services for clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• GEO/AI Visibility
• LinkedIn Content Marketing

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HigherUp helped us with LinkedIn content marketing and improving online visibility for both our own company and several of our clients, especially around newer AI/GEO search trends. They worked on positioning, messaging, content ideas, and helping us communicate our services and client projects more clearly online. The collaboration included LinkedIn strategy, content direction, profile improvements, and ongoing consulting around brand visibility and digital presence across different industries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration delivered clear improvements both for our company and for several of our clients. We saw stronger engagement on LinkedIn content, better positioning of services online, and a more professional and consistent brand presence overall. Communication throughout the project was smooth and timely, and they were proactive, easy to work with, and reliable when it came to delivering ideas and support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was smooth and professional throughout the collaboration. Everything felt organized, collaborative, and reliable from start to finish.

What was your primary form of communication with HigherUp Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were proactive with ideas, genuinely invested in achieving good results, and consistently looked for ways to improve both our own presence and the work we were doing for clients. It felt less like working with an external contractor and more like working with a dedicated partner.

Are there any areas for improvement or something HigherUp Digital could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

 I am the CEO of Flowout, an information technology company 

Describe what your company does in a single sentence.

We are an agency building websites (website design and development) and a system integrator (building 3rd party integrations for software) based in Slovenia. We do not offer marketing services, such as advertising, or strategy and consulting - we are strictly operational.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Website strategy for B2B client
• Website copywriting

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

HigherUp's scope of work focused on defining the strategic and messaging foundation of a new website for our client. They developed a tailored marketing strategy to align business goals with user needs, shaping the site's positioning, narrative, and overall structure.

As part of this, they delivered a comprehensive strategy covering target audiences, value proposition, customer journey, and content direction. This ensured clear messaging, a logical page hierarchy, and a conversion-focused approach accross the site.

They also produced complete website copy for all key pages, including the homepage and core sections. The copy followed a consistent tone of voice, reinforced the brand's positioning, and guided users toward action through clear messaging and well-placed calls to action.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our client was satisfied and we continue the engagement with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HigherUp consistently delivered quality materials on-time, they were responsive on Slack and email and communication was clear and transparent.

What was your primary form of communication with HigherUp Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their speed of delivery and communication style.

Are there any areas for improvement or something HigherUp Digital could have done differently?

Use more Slack, less email :)

BACKGROUND

Please describe your company and position.

I am the Account Manager of ACP Group AG

Describe what your company does in a single sentence.

ACP Group AG is a large IT company headquartered in Europe. We are involved in IT and software for sustainable energy management solutions for wind and solar.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• digital visibiliy
• brand and offer positioning
• GEO & SEO

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HigherUp Digital supported us with positioning, offer creation, website naming, design, development, SEO, and GEO / AI search visibility work, specialzed for the sustainable energy IT sector.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration gave us a clearer market position, a stronger website presence, and a better strategic foundation for both SEO and AI-search visibility. It improved how the solution is presented online and helped create a stronger foundation for search discoverability. HigherUp Digital designed, developed and optimized our new website, end-to-end.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was always proactive and on time, Toby ensured a high level of ownership to align with our pace and expectation. Needs and ad-hoc requests were accepted whenever needed. High level of service quality.

What was your primary form of communication with HigherUp Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Toby was a highly experienced strategic consultant and executor, bringing rare industry expertise. This makes him exceptionally valuable. He knows where to knock the hammer.

Are there any areas for improvement or something HigherUp Digital could have done differently?

As with many strategic projects, internal alignment can sometimes take time, but HigherUp Digital handled the process well.

BACKGROUND

Please describe your company and position.

I am the Founder of LNTMEDIA

Describe what your company does in a single sentence.

We provide video editing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Helping them with our mobile application

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

• High ratings
• Close to my geographic location

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

That mobile application was instrumental in scaling my business. Their expertise in app development ensured a seamless user experience, helping us attract and retain more customers. The app’s key features, such as pay per click option, significantly improved our operational efficiency and customer engagement. Their timely delivery and ongoing support were critical to our success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in measurable success, including a 35% increase in user engagement, a 50% growth in monthly active users, and a 20% boost in revenue within the first six months. Additionally, customer feedback highlighted improved satisfaction due to the app's user-friendly interface and seamless functionality. These metrics clearly demonstrate the project's positive impact on our business growth and customer retention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They delivered all milestones on time and maintained clear and consistent communication throughout the process. They were highly responsive to our needs, quickly addressing any concerns and incorporating our feedback effectively. Their proactive approach and attention to detail ensured the project's smooth progression and successful completion.

What was your primary form of communication with HigherUp Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out to me about the company was their deep understanding of our business needs and their ability to translate those into a functional and innovative solution. Their commitment to excellence, combined with their creativity and technical expertise, was truly impressive. Additionally, their responsiveness and willingness to go above and beyond to ensure our satisfaction made them a standout partner.

Are there any areas for improvement or something HigherUp Digital could have done differently?

While the overall experience was excellent, one area for improvement could be the inclusion of more frequent updates during the development process. Although the team delivered on time, having more detailed progress reports or check-ins could have provided greater visibility and ensured alignment throughout the project. Other than that, their work exceeded expectations.

BACKGROUND

Please describe your company and position.

I am the Partner of Brand Jumps

Describe what your company does in a single sentence.

We help brands grow their audience through storytelling ( content creation ).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Social media strategy

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from HigherUp Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I needed to create a marketing strategy so I needed a strategist with past success as well as an agency that can explain roadmap strategy with clarity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. deadline deliverables - able to meet 5 out of 5 tasks
2. click through rate increase - increased 5 percent growth rate month after month after implementing strategy 
3. search engine optimisation - from checking our Google web consoles or targeted keywords ranked higher increase positions by around 10 percent month to month 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time. 

Most importantly, they responded within 24 hours of my enquiries. This help me respond to my clients quickly with updated information. 

What was your primary form of communication with HigherUp Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

3 things stood out:

1. understanding: Toby took time to first understand the scope of work along with undetmy pain points in the project. Then he offered suggestions.
2. communication: their active communication was clear and precise. This ensured an accurate deliverable.
3. customer service: in the business world, speed is king. Toby was able to respond to my question promptly 

Are there any areas for improvement or something HigherUp Digital could have done differently?

Nothing 

BACKGROUND

Please describe your company and position.

I am the Founder of InterTeam Marketing

Describe what your company does in a single sentence.

Digital Marketing Agency for B2B Services & SaaS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Generate inbound leads for SEO
• Improve SEO rankings for clients

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

B2B & SEO Specialization

How many teammates from HigherUp Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I came across Higher Up Digital as I was looking for an SEO partner with a high degree of technical SEO knowledge and experience with B2B marketing and they checked both boxes.
My goal was to start producing organic inbound leads and improve my organic search ranking on high intent keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher Up was able to take the SEO foundation that I had built and heavily refine it. In just a month of services our average ranking has gone up by around 10 on a number of high intent keywords. 
Our organic search clicks are also up and we're starting to get a steady stream of inbound SEO leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been excellent. The environment is very collaborative which is what I was seeking. Additionally, you can tell Tobias really cares about his craft and our personal performance. It feels like we're working with an in-house SEO specialist.

What was your primary form of communication with HigherUp Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Attention to detail and experience. They really get into the weeds on technical SEO items which was big for me. Agencies I've worked with in the past could make content, but weren't skilled in the site speed adjustments and technical work. Additionally, the experience with B2B marketing has been impressive too as it requires a very different strategy.

Are there any areas for improvement or something HigherUp Digital could have done differently?

It's still fairly early, but so far things have been excellent. I've been very pleased with my experience so far!

BACKGROUND

Please describe your company and position.

 I am the Director of Buying & Planning of an advertising & marketing company 

Describe what your company does in a single sentence.

Holding company focused on advertising, distribution and consumer product development nationwide

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Overview, develop and prepare a marketing strategy shifting from search engine optimization to generative optimization to increase targeted inbound traffic and B2B leads

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The HigherUp team conducted an in person workshop in Manahattan preparing an audit analysis of our website, site map, including a code review, search console audit, comprehensive LLM visibility audit, specifically optimized for Chatgpt, Perplexity and Gemini, The audit focused on entity consistency, entity clarity, and off-page / PR coverage. Toby and his team specifically focused on breaking down all the findings and insights into an actionable roadmap and building it out on project management tools in Asana.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shortly after executing on the GEO roadmap developed by HigherUp, we've seen and measured reccognizeable imporvement in AI visibility besides gaining clarity on our strategy which saved us months of research and preparation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Toby was leading the project, always proacteively addressing open questions, communicating the next steps, and ensuring transparancy and visibilty. 

What was your primary form of communication with HigherUp Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

They managed to break complex measures down into simple items and explained it in ways that made it easy for our teams to understand and incorporate changes. 

Are there any areas for improvement or something HigherUp Digital could have done differently?

Everything is fine, no areas of improvement are needed!

BACKGROUND

Please describe your company and position.

I am the Treasury of Honeywell International Inc.

Describe what your company does in a single sentence.

Honeywell is a global technology and manufacturing company that builds industrial automation systems, aerospace products, building safety and enery - efficiency solutions, and advanced materials.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Gain clarity on AI marketing tools

SOLUTION

How did you find HigherUp Digital?

Referral

Why did you select HigherUp Digital over others?

Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Recieved information on available solutions for AI search optimization. We conducted an in person workshop and received presentation material and documents. We are adjusting our AI search strategy for a new internal project. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our team has gained clairity on the different types of AI search. We especially liked the individual and personal approach from the team. Higherup Digital's engaement has helped us accelerate our interanal projects and helped us make informed decisions based on the provided data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been proactive and quick to respond at all times. They were always willing to challange our perspective. 

What was your primary form of communication with HigherUp Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate their combination of standardized operating procedures and individual solutions. 

Are there any areas for improvement or something HigherUp Digital could have done differently?

The initial negotiations can be simplified going forward. A fixed offer could allow us to move faster.

BACKGROUND

Please describe your company and position.

I am the Business Development Consultant of Moose Canada Innovations

Describe what your company does in a single sentence.

Manufacturer providing products to Canadian customers 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherUp Digital to accomplish?

• Gain clarity on messaging and positioning for strategic pivot including market and competitive research and structuring service categories
• Create internal presentations for stakeholders

SOLUTION

How did you find HigherUp Digital?

Online Search

Why did you select HigherUp Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HigherUp Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Team higher up was participating in meetings with our company leaders helping us structure and organize our thoughts and vision into actionable strategic items. 

Deliverables:

• Developed project manangement board
• Market research insights results
• Developed content strategy plan including keywords and collaboration opportunities 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We gained clarity on project and received positive client feedback.
• Internal stakeholder satisfaction alignment achieved. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Toby and Chris were always proactive in staying on top of all tasks. We especially appreciate their passionate and motivating influence on our team. Items were always delivered on time, and urgent tasks were immediately actioned. They're always willing to collaborate and cater to custom requests. 

What was your primary form of communication with HigherUp Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The broad scope of their experience from similar projects within the same industry, with hands-on experience. 

Are there any areas for improvement or something HigherUp Digital could have done differently?

HigherUp could consider putting their rates on the website.