Hart Studio

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing of Baumann & Crosno Construction

Describe what your company does in a single sentence.

Home Builders in Northwest Arkansas

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hart Studio to accomplish?

• Create a clean, professional website that better represents Baumann & Crosno Construction and the quality of our homes
• Make it easier for buyers and real estate agents to find information about our communities, available homes, and company
• Build a website that is simple to update and can continue to grow with our company as we add new communities and listings

SOLUTION

How did you find Hart Studio?

Referral

Why did you select Hart Studio over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables included a fully redesigned website, pages for our available communities and homes, improved navigation, updated company information, photo and content organization, and a structure that allows us to continue adding new listings and communities as needed. He also helped make sure the website felt easy to use and aligned with our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest measurable outcome for us is that we now have one central place to send buyers, real estate agents, and other contacts for information about our company, communities, and available homes. This has made our marketing process more efficient because we can use the website across email campaigns, social media, listing promotions, and direct conversations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nathan managed the project well and was very responsive throughout the process. He communicated clearly, delivered items in a timely manner, and was helpful whenever we had questions or needed updates. He was flexible with our needs and made the process feel easy from start to finish.

What was your primary form of communication with Hart Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nathan brought more to the project than just website design and development. He provided a lot of helpful insight into marketing and was a great sounding board throughout the process. His guidance helped us feel more confident that we were making the best decisions for the website and our company.

Are there any areas for improvement or something Hart Studio could have done differently?

There is nothing major we would have changed. We had a great experience working with Hart Studio and were very happy with the final website.

BACKGROUND

Please describe your company and position.

I am the Vice President of Development & Marketing of Hope Cancer Resources

Describe what your company does in a single sentence.

We are a nonprofit organization that provides cancer support services to cancer patients in Northwest Arkansas. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nathan Hart Allen Studio to accomplish?

• Extending rebrand to a website total rebuild with a new CMS.
• Rebranding the organization with a new memorable logo mark.

SOLUTION

How did you find Nathan Hart Allen Studio?

Referral

Why did you select Nathan Hart Allen Studio over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Nathan Hart Allen Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Nathan led our organization through a comprehensive rebrand and website redevelopment project with exceptional skill and insight. 
He guided our team through the full design process, helping us refine our visual identity, clarify our messaging, and ensure that every element of the new brand aligned with our mission and values. His collaborative approach made it easy for our staff to engage in the creative process and confidently implement the new brand across all areas of our organization and throughout the community.

In addition to the rebrand, Nathan designed and built our new website on the WordPress platform. He created a clean, intuitive, and user-friendly site tailored to the needs of both our patients and donors. The new site not only reflects our updated brand beautifully but also improves navigation, accessibility, and functionality.

Since launching the new website and brand, we have seen a significant increase in engagement—including more users signing up to receive news and more visitors exploring our services and programs. Nathan’s expertise has made a measurable impact on our visibility, user experience, and ability to connect with the community.

I would highly recommend Nathan for any organization seeking a thoughtful, strategic, and talented partner for branding and web development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High attendance and support for the brand reveal event featuring high profile local donors.

After launch, website active users increased by about 81%. Website new users increased by about 84%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nathan’s project management throughout the rebrand and website development process was exceptional. He established clear timelines, communicated expectations up front, and consistently delivered each phase of the project on schedule. Even as our scope evolved, Nathan adapted with professionalism and ensured we stayed on track without compromising quality.

He was highly responsive to our needs, questions, and feedback—often offering thoughtful solutions and proactive recommendations before we even asked. Nathan made himself available for meetings, check-ins, and troubleshooting, and he provided guidance that helped our team make informed decisions at every stage. His calm, organized, and collaborative approach made the entire process smooth and efficient, and we always felt supported and well-informed.

What was your primary form of communication with Nathan Hart Allen Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most to us about Nathan’s company was the level of personal dedication and craftsmanship he brought to our project. Nathan managed and executed the entire rebrand and website build on his own, without relying on additional freelancers. His ability to lead every aspect of the project while maintaining clear communication and consistent excellence was truly impressive.

We also always felt like a priority. Nathan made sure we felt valued, listened to, and respected throughout the entire process. His genuine commitment to understanding our mission and serving our organization set him apart from others in the field.

In the end, we learned that our organization had played a role in helping a cancer patient who was very close to Nathan. Knowing that personal connection made the project even more meaningful and underscored the heart and intentionality behind his work.

Are there any areas for improvement or something Nathan Hart Allen Studio could have done differently?

At this time, we do not have any suggestions for improvement. Nathan Hart Allen Studio exceeded our expectations at every stage of the project. Nathan delivered high-quality work, communicated clearly, and guided our team with a level of professionalism and care that made the entire experience exceptional. We felt fully supported throughout the process, and the final results speak for themselves.