Gapsy Studio

BACKGROUND

Please describe your company and position.

I am an executive and Business Development of Rythmex

Describe what your company does in a single sentence.

Rythmex.com is a technology-driven company that specializes in providing advanced software solutions to transcribe audio and video files into text, enhancing accessibility and efficiency for users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

• Revamping Our Website Design: Our existing website was outdated and didn't reflect our brand's identity accurately. We wanted a fresh, modern, and visually appealing design that resonates with our target audience and showcases our expertise in the industry.
• Improving User Experience: It was crucial for us to provide a seamless and intuitive user experience. We aimed to optimize the website’s navigation, load time, and responsiveness to ensure users could easily access and use our transcription services from any device.
• Integrating Transcription Tool: A major objective was to integrate a robust transcription tool within our website that allows users to transcribe audio and video files directly. The tool needed to be user-friendly, efficient, and provide functionalities like speaker editing, text highlighting, and excerpt creation.
• Enhancing Website Functionality: Beyond the transcription tool, we wanted to enhance other aspects of our website’s functionality, ensuring that all features work seamlessly and contribute to a productive user journey.
• Boosting Search Engine Visibility: Improving our search engine rankings and online visibility was another critical objective. We aimed to optimize our website’s content, structure, and performance to rank higher on search engines, driving more organic traffic to our site.
• Facilitating Content Management: We wanted a website that was not only user-friendly for our visitors but also for our team. Implementing a content management system (CMS) that allows our team to easily update content, add new pages, and manage the website was a key goal.
• Tracking and Analytics: Integrating advanced tracking and analytics was essential to monitor user behavior, measure the performance of our transcription tool, and gather insights to continually improve our services.

SOLUTION

How did you find Gapsy Studio?

• Online Search
• Referral
• Clutch Site

Why did you select Gapsy Studio over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Gapsy Studio were assigned to this project?

30

Describe the scope of work in detail. Please include a summary of key deliverables.

The project with Gapsy Studio was divided into several crucial phases to ensure a comprehensive enhancement of Rythmex.com’s web presence. The scope began with an in-depth discovery phase, where Gapsy Studio conducted thorough research to understand our brand, objectives, and user needs, setting a solid foundation for the design and development process. 

In the web design phase, they delivered a series of design mockups, focusing on creating a user-friendly interface and aligning the aesthetics with our brand identity. The development phase saw these designs brought to life, with the integration of a custom-built transcription tool, ensuring responsiveness across all devices, and implementing a content management system for easy updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Gapsy Studio led to significant enhancements in our online presence, user engagement, and operational efficiency. Our website’s user interface became more intuitive and visually appealing, leading to an increase in user interaction and satisfaction, as reflected in positive feedback and extended session durations. The custom-built transcription tool streamlined our core service offering, improving the user experience and efficiency of our audio and video transcription services.

Additionally, the website’s improved search engine optimization resulted in better online visibility, driving more organic traffic to our site. Overall, the project marked a substantial step forward in strengthening our brand identity and providing superior value to our users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gapsy Studio’s project management was highly effective, ensuring that the project progressed smoothly from start to finish. They established a clear and realistic timeline at the outset, setting expectations for deliverables and milestones. The team consistently delivered items on time, and in the few instances where additional time was required, they communicated proactively, providing valid reasons and adjusted timelines. Their response to our needs was exceptional. 

They were attentive, took the time to understand our requirements in detail, and were quick to implement changes based on our feedback. The team was available for regular check-ins and updates, ensuring we were always in the loop and our concerns were addressed promptly.

What was your primary form of communication with Gapsy Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Gapsy Studio was their exceptional ability to blend creativity with functionality, delivering a website that was not only visually stunning but also highly user-friendly and efficient. Their proactive approach to communication and their unwavering commitment to understanding and meeting our specific needs made them a unique and invaluable partner throughout the project.

Are there any areas for improvement or something Gapsy Studio could have done differently?

While Gapsy Studio delivered an outstanding service overall, there’s always room for improvement. One area that could be enhanced is the initial project onboarding process. A more structured and detailed onboarding could help in setting clearer expectations and ensuring that all project requirements are understood from the very beginning, minimizing the need for adjustments later on.

BACKGROUND

Please describe your company and position.

I am an executive at a consumer products & services company 

Describe what your company does in a single sentence.

Provides an online service for scheduling the best date/time for a group to meet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

• Create tablet layouts based on current phone layouts
• Provide dark mode color scheme

SOLUTION

How did you find Gapsy Studio?

• Online Search

Why did you select Gapsy Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Gapsy Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a comprehensive design of our multi-screen app for tablet-size devices in both light and dark mode. The design layout should be easy to understand and navigate, so users can quickly find what they need. Key deliverables:

• Multi-screen layout design for tablet-size devices.
• Dark mode color pallet.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The tablet layout has not yet been released.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gapsy Studio's project management was highly organized and ensured that our requirements were clearly understood at every stage. They met all deadlines and responded promptly to our feedback, making necessary adjustments as needed. We were very pleased with their dedication and the final product they delivered.

What was your primary form of communication with Gapsy Studio?

• Email or Messaging App

What did you find most impressive or unique about this company?

Gapsy Studio's responsiveness and meticulous attention to detail were most impressive. They quickly incorporated our feedback into timely iterations, often surprising us with creative suggestions. They always stayed on brand, ensuring the app's look and feel were consistent.

Are there any areas for improvement or something Gapsy Studio could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO of Lifesta

Describe what your company does in a single sentence.

NapkinAds is the first company to serve ads on napkins with a reach of over 100,000 restaurants and bars nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

• Innovative Designs: Given the unique nature of our business model, we wanted designs that could transform everyday napkins into compelling advertising mediums. We were looking for creativity that could weave the diverse narratives of the companies we promote, ensuring that each design was not only visually appealing but also told a brand's story effectively.
• High Volume with Consistency: We still consistently designing napkins, already did more then 500+ pieces. The challenge was not just the volume but ensuring consistent quality across the vast number. We needed a team that could maintain standardized excellence throughout. As far as promotion Deck for our company and WEB app design.
• Adaptability to Diverse Brands: Napkinads deals with various companies, each with its distinct brand voice, ethos, and target audience. We required designs that could resonate with these identities while maintaining the overarching Napkinads brand essence.

SOLUTION

How did you find Gapsy Studio?

Online Search

Why did you select Gapsy Studio over others?

• High ratings
• Great culture fit

How many teammates from Gapsy Studio were assigned to this project?

30

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work entailed designing a range of custom napkins to promote various brands on our advertising platform. Gapsy Studio was responsible for conceptualizing and executing a hundreds distinct designs that would appeal to our diverse clientele. The key deliverables included initial design sketches, digital mock-ups for approval, and the finalized print-ready napkin designs tailored for our online custom napkin design platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After collaborating with Gapsy Studio, Napkinads experienced a notable increase in client engagement and retention rates. The investor presentation featuring the hundreds of napkin designs was met with overwhelming praise, leading to a secured investment for our online custom napkin design platform. Moreover, the quality and creativity of the designs directly translated to a 25% uptick in brand inquiries, solidifying our position in the market and validating the project's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gapsy Studio demonstrated exceptional project management skills throughout our collaboration. They consistently met deadlines, ensuring that every design was delivered on time. Their team was proactive in seeking feedback and responded to our needs promptly and efficiently. Their structured approach and open communication made the entire process smooth and satisfactory.

What was your primary form of communication with Gapsy Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Gapsy Studio's ability to deeply understand our niche and translate it into vibrant and purposeful designs stood out remarkably. Their commitment to telling a story through each napkin design, rather than just creating an aesthetic, was both impressive and unique. The team showcased unmatched adaptability, seamlessly juggling a myriad of themes and brand voices.

Their blend of creativity, responsiveness, and professionalism set them apart in the design world. I was most impressed by Gapsy Studio's commitment to innovation and working with us to bring ideas to reality. They work very hard to help us achieve our goals.

Are there any areas for improvement or something Gapsy Studio could have done differently?

While our collaboration with Gapsy Studio was largely positive, there were minor instances where more transparent communication on timelines would have been beneficial. At times, the progression of design drafts seemed to lag slightly behind our anticipated schedule. Furthermore, a more streamlined process for feedback and revisions could enhance future collaborations. Overall, these are minor areas of refinement that, if addressed, can perfect an already commendable partnership.

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of a gaming company

Describe what your company does in a single sentence.

Online rewards platform for gamers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

• Design UX/UI wireframes for web platform
• Create a Demo Deck for investors
• Build a website

SOLUTION

How did you find Gapsy Studio?

Referral

Why did you select Gapsy Studio over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Very responsive

How many teammates from Gapsy Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Gapsy Studio team worked closely with us to develop our UX/UI for our platform's alpha. Seeing how responsive and talented they were, we continued working with them on our investment decks and company website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• - From the UX/UI development, we have seen a 50% decrease in the time it takes for users to sign up - Our updated pitch deck has resulted in higher amount of responses from investors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gapsy Studio was the most responsive team we had ever worked with. Their project manager, Dmitry, kept in constant communication with us through instant-messaging and video calls.

What was your primary form of communication with Gapsy Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The turnover time for deliverables was a massive shock! There were occasions were we would receive our assets on the same day.

Are there any areas for improvement or something Gapsy Studio could have done differently?

Nothing comes to mind!

BACKGROUND

Please describe your company and position.

I am an executive of trendHERO

Describe what your company does in a single sentence.

trendHERO is an influencer marketing platform that enables businesses to find and analyze influencers globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

• Improved UI design
• Improved UX design

SOLUTION

How did you find Gapsy Studio?

Behance

Why did you select Gapsy Studio over others?

• Close to my geographic location
• Good value for cost
• Superior knowledge and expertise, commitment to excellence, and an eye for detail are some of the reasons why we chose Gapsy Studio

What was the size of Gapsy Studio’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I ordered the design for the intersection pages from the guys. First, we talked with the project manager, discussed the details of the project, and put forward a clear tech task, after which we agreed on all the processes and stages of work, and then the guys started working on the design. As a result of our work, I received a ready-made UI and UX design of the intersection pages, which we implemented and used on our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Better onboarding, high user engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gapsy Studio provided exemplary project management services. They delivered items on time and often ahead of schedule throughout the project. They responded to our needs and quickly implemented any requested changes or updates. Their team was professional and organized, ensuring that all aspects of the promotion for Instagram ran smoothly. The team was quick to troubleshoot any issues that arose.

They always had the best practices for promotion in mind, creating the most effective plan to reach our desired audience and achieve our goals. We were very pleased with the results of their work and would highly recommend Gapsy Studio for any social media marketing or project management needs.

What was your primary form of communication with Gapsy Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very promptly quick. They continue consult the project during development process, even it were months after they finish they job.

Are there any areas for improvement or something Gapsy Studio could have done differently?

On my part, there is no indication of improvement. The guys coped with the task, and I can leave only the most positive feedback.

BACKGROUND

Please describe your company and position.

I'm an executive at Scoop Robotix

Describe what your company does in a single sentence.

Scoop Solar provides solar EPCs and O&Ms of all sizes with a comprehensive suite of tools and services to manage, monitor, and optimize their operations from sales, installation through service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

• We hired Gapsy Studio to make a website design that was both modern and responsive, with a focus on user-friendliness. We wanted the website to be intuitive and engaging so customers could easily find what they wanted.
• We also had Gapsy Studio create illustrations of how customers used our software and software prototypes.
• We also had Gapsy Studio create graphics and illustrations for advertising purposes.

SOLUTION

How did you find Gapsy Studio?

Other

Why did you select Gapsy Studio over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Gapsy Studio’s team?

30

Describe the scope of work in detail. Please include a summary of key deliverables.

Gapsy Studio provided us with a comprehensive website UI/UX design for Scoop Solar’s website redesign project. This included the entire scope of work from concept to completion, including wireframing, user testing, layout design, color palette selection and more. The key deliverables included a fully functional website that was user-friendly and visually appealing, with all features developed in accordance to industry standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our website redesign project was a great success with improved user engagement (ex. time spent on the site and conversion to customers). We felt that this was a significant milestone in our company's efforts to elevate the brand and ensure designs were modern.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gapsy Studio provided an excellent experience in project management. They worked closely with us to understand our needs and develop a plan to meet them. Their team was organized and proactive, communicating regularly throughout the process to ensure that all deadlines were met on time.

Additionally, they were flexible and responsive to any changes we requested, helping us adjust our project plan as needed to ensure successful completion. We were very pleased with the results, and are confident that Gapsy Studio will deliver quality projects on time in the future. We continue to work with them on other ongoing projects like advertising and anything that requires design.

What was your primary form of communication with Gapsy Studio?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I was most impressed by Gapsy Studio's commitment to innovation and working with us to bring ideas to reality. They work very hard to help us achieve our goals.

Are there any areas for improvement or something Gapsy Studio could have done differently?

I don't see any areas for improvement for Gapsy Studio. It’s been a pleasure to work with them. They provided us with a comprehensive website design and continue to deliver an amazing customer experience.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of CreatorSet Inc

Describe what your company does in a single sentence.

One-stop shop for all your creator needs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

Gapsy Studio was hired to design a high-quality, interactive website and mobile application for our company. We wanted the website and app to offer an enjoyable user experience while also being easy to navigate and use. The goal was to provide helpful information, engaging visuals, and intuitive features that would enable our customers to easily find what they were looking for.

Additionally, we wanted Gapsy Studio to create a platform that could be quickly modified in the future as our company's needs changed or evolved. To ensure both quality and speed of delivery, Gapsy Studio employed their "agile" methodology which allowed them to rapidly prototype solutions while incorporating feedback from us throughout the development process.

We've also ordered support and new features adding to the website and mobile application, which Gapsy Studio has delivered on time and up to the high standards we expected.

SOLUTION

How did you find Gapsy Studio?

Referral

Why did you select Gapsy Studio over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned
• Other

What was the size of Gapsy Studio’s team?

25

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for this project includes the following key deliverables:

• UI/UX Design: This includes creating a design system and the visual interface for the product, including wireframes and high-fidelity mockups.
• Mobile App Design: This includes designing the user experience and visual design for mobile devices, including creating interface designs and optimizing them for different screen sizes.
• Research: This includes conducting user research, competitor analysis and market research to inform the design decisions. Additionally, A/B testing of designs can be done as needed. With these deliverables in place, we will have a comprehensive product design that is tailored to our customer's needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website got more traction
• Website conversion rate got better

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management meets the expectations, technical tasks are discussed, deadlines not missed. We got regular updates on progress and solutions to the problems that arose during the development. They responded quickly to any of our requests or questions and provided us with advice on how best to approach a task. Overall, their project management was very organized, efficient, and professional.

What was your primary form of communication with Gapsy Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I guess it’s responsiveness, all tasks we had been given were discussed, understood and done. This company was able to develop our product, guide us through marketing and branding it in the most efficient way. Their professionalism and dedication in work is truly remarkable.

Are there any areas for improvement or something Gapsy Studio could have done differently?

At the beginning of our cooperation, Gapsy studio provided only the design services, now they have a development team who can provide and support the product for a customer, many things could be done differently if they have the development team a few years ago.

BACKGROUND

Please describe your company and position.

I am the Web Developer of a weight loss management company.

Describe what your company does in a single sentence.

Personalized obesity management at a population scale

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gapsy Studio to accomplish?

• Design a web app

SOLUTION

How did you find Gapsy Studio?

Other

Why did you select Gapsy Studio over others?

• High ratings
• Good value for cost
• Referred to me

What was the size of Gapsy Studio’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main idea of ​​our project is that users are helped to lose weight through a balanced diet. The user enters his parameters (weight, height, age...) and based on the parameters, our service offers different dishes that the user can eat and choose from a huge list what he/she likes. We already had the design of our website, but it was not at all functional and convertible. I've decribed to Gapsy the whole idea, provided design references and asked to improve it.

After they gave some thinking to it they proposed to start from scratch and work on the prototype screens and focus first on UX, test them, iterate and then work on the UI. After many iterations, we have agreed on the final prototype and started to work on UI design, which also had quit many iterations. After the UI was approved, they started adapting the design to mobile devices and tablets.

Further, all design and source files were transferred to the development team. Some of the designers I did not asked for and they were coming up with new ideas and always trying to look with fresh eyes and challenge it. This obviously made design much better and we were very pleased with the end result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Constant mockups releases

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gapsy Studio Project manager was always in contact with me and patiently answered my requests and came proactively with some proposals. They have always delivered items on time. Super effective.

What was your primary form of communication with Gapsy Studio?

Email or Messaging App

What did you find most impressive or unique about this company?

They were creative and imaginative, they produced beautiful designs, and their platform was easy to navigate. On top of that, they were reasonably priced. Overall, they were a great value.

Are there any areas for improvement or something Gapsy Studio could have done differently?

Not that I can recall. Everything was perfect and I am super happy with the work they did.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of an online learning platform. With our online learning platform, students can prepare for admission to the world’s top universities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gapsy Studio?

We needed to create an updated design for our website that would be modern, intuitive and attractive for users. We also needed support with marketing, e.g. landing pages and banners, Gapsy did a great job!

SOLUTION

How did you select this vendor?

We found Gapsy through Upwork, we liked their work and the level of professionalism, so we decided to turn to them for services.

Describe the project in detail and walk through the stages of the project.

We needed a design for our site, so that students would intuitively understand the subject matter and to enable engaging lessons. We discussed our project in detail with Gapsy and determined our goals for this project.

After agreeing the details, they conducted UX research, including competitor analysis, user personas, jobs to be done and user flows. After providing detailed information from the research, they began the stage of UX design, prototyping, and mockups.

During this stage, the designers and I conducted brainstorms to understand how it would be most convenient for a potential client to use the platform. After the UX stage was approved, the designers moved on to the UI, and after it was approved, they handed over all the source files to us.

How many resources from the vendor's team worked with you, and what were their positions?

The team consisted of 2 project managers and 2 designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design, flow, and thinking behind their screens was particularly impressive.

How effective was the workflow between your team and theirs?

We set up clear communication channels. They met all the deadlines.

What did you find most impressive or unique about this company?

Their proactivity was great, and they did things that weren't originally in the scope. Furthermore, the quality of work exceeded our expectations.

Are there any areas for improvement or something they could have done differently?

No. Our experience with their team was great!

BACKGROUND

Please describe your company and your position there.

I am the CEO of mylagro, connecting the food chain from farm to fork with an online marketplace. Farmers create a profile of their farms and sell their products directly to consumers and restaurants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gapsy Studio?

Design of our main app and website. Gapsy Studio provided UI / UX design services from scratch for our farm to fork food marketplace

SOLUTION

How did you select this vendor?

I found the design studio on Upwork. The decisive factor for me was the reasonable price, the impressive portfolio and the structured approach from our first interview call. This created the trust I needed to ensure a high-quality functional design that can catch the user's eye.

Describe the project in detail and walk through the stages of the project.

We wanted to create a farm to fork food marketplace, where customers could choose the right products from local farms, learn more about the farms and how they grow their products, and order home delivery of these products. We held frequent meetings where I explained to the team my vision, objectives and design ideas.

The team carefully took notes and went back to do some research and preliminary ideation. We started with UX research, identified the target audience, understood their needs, goals, and mental models. Then we decided on the user experience. The designers described the approximate interaction of users with the interface and threw off the visualization as it would be.

For me personally, the main value added was that I could clearly look and validate each step of my future product. For the interface, the team defined a style guide with the best colors, fonts and iconography combinations that conveyed the objectives of my product to the target audience.

They carefully implemented the clickable and straightforward design prototype. They showed me the layout of the elements on the page which made the software development task clear and straightforward, we didn’t even need a requirements document.

How many resources from the vendor's team worked with you, and what were their positions?

The team consisted of a project manager and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They managed to create a high-quality design that many of our clients and investors have appreciated. They were able to create a visually beautiful design and make a product with great usability. From Dec 2021 can be seen on our website mylagro.com

How effective was the workflow between your team and theirs?

The working process was smooth and well-communicated. Most tasks were completed on time and according to plan.

What did you find most impressive or unique about this company?

The studio staff grasped all our wishes, adjusted to improve efficiency, and not only offered several creative ideas for the website design, but challenged our ideas when they thought a better solution was possible. Special thanks to the designers who created excellent and original layouts! I was pleased with the site's design and adaptive version, and we didn't make changes during the development phase.

Are there any areas for improvement or something they could have done differently?

Our project exceeded our expectations. Therefore, I was glad to cooperate and can recommend this studio with confidence. I think they shouldn’t be afraid of challenging the customer, as whenever they did so, they actually came up with great product improvements.