Funnel Bakers

BACKGROUND

Please describe your company and position.

I am the Founding AE of AIDA

Describe what your company does in a single sentence.

Aida is an AI platform for B2B sales teams. It tracks every deal commitment and next step across sales conversations, so reps close more deals faster and leadership sees what is really moving in the pipeline.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• Stand up outbound infrastructure so our founding team could run cold email at scale without risking our main domain
• Target the verticals we were breaking into, especially cybersecurity AI and legal AI companies
• Build prospect lists driven by buying signals, not static databases
• Get a working outbound engine live fast while we were still a small team

SOLUTION

How did you find Funnel Bakers?

Online Search

Why did you select Funnel Bakers over others?

• High ratings
• Pricing fit our budget

How many teammates from Funnel Bakers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Thirteen dedicated sending domains with a mailbox per sender for our COO and founding AE, with DNS configured and warmup before any sending
• A QuickMail workspace running A/B tested sequences from both senders
• Signal-based list building: companies hiring sales and RevOps roles, funded cybersecurity and legal AI companies, and warm intro paths through our investors' portfolios
• Clay and Crunchbase enrichment workflows, documented with walkthroughs so our team could run them too
• A full handover package when we moved outbound in-house: domain masterfile, tool access and credentials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Thirteen sending domains and their mailboxes built, warmed and live within weeks of starting
• Enriched, signal-based prospect lists across cybersecurity AI, legal AI and hiring-signal segments.
• Multiple A/B message variants tested across two senders.
• A documented system we took fully in-house when we were ready.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Infrastructure was bought, configured and warming within days of kickoff, and new list segments were delivered as we added verticals

When we decided to bring outbound in-house, the handover was quick and clean. Within a few days we had the domain masterfile, tool access and every credential, with no friction

What was your primary form of communication with Funnel Bakers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They built for signals, not volume. Instead of buying a generic list, they targeted companies actively hiring sales roles, recently funded companies in our verticals, and warm paths through our investors

Are there any areas for improvement or something Funnel Bakers could have done differently?

dont know

BACKGROUND

Please describe your company and position.

I'm an executive at Live Craft (Subsidiary of Podean)

Describe what your company does in a single sentence.

LiveCraft is the social commerce division of Podean, a global marketplace marketing agency. We launch and scale brands on TikTok Shop and other platforms through livestreaming, creator partnerships, affiliate programs and marketplace execution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• Open new markets for LiveCraft in Brazil and Mexico through cold outbound to brands.
• Reach decision makers at brands selling or ready to sell on TikTok Shop, in their own language.
• Book qualified meetings for our team
• Build it on the same outbound engine and reporting we already use across Live Craft & Podean regions.

SOLUTION

How did you find Funnel Bakers?

Online Search

Why did you select Funnel Bakers over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Funnel Bakers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funnel Bakers run LiveCraft's outbound in Brazil and Mexico end to end, as part of the wider Podean global outbound program

• Brand and contact research for each market, with contacts ranked by seniority so the most senior people at each brand are reached first.
• Local-language cold email copy per market, with brand-level personalization.
• Leads released in waves, starting with the top decision makers per brand and following with the rest of each team.
• Campaign management in QuickMail, with an automated quality check that blocks any lead missing personalization before it goes live.
• Reporting in a Looker dashboard with funnels by region, seniority and campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Typically, monthly:

• 2,731 prospects contacted across roughly 670 brands in Brazil and Mexico.
• 111 replies, a 4.1% overall reply rate, with Brazil reaching 6.9%.
• 31 positive replies and 28 meetings booked.
• About nine in ten positive replies turned into a booked meeting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They run a weekly rhythm: new leads each week, campaign results exported every Friday and loaded into our dashboard, so we always see the funnel by market.

When something breaks, they catch it. Tagging changes, list gaps and reporting issues get found and fixed without us having to spot them first

What was your primary form of communication with Funnel Bakers?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They built outbound for new markets rather than translating a US playbook. Copy is written in the local language, contacts are ranked by seniority within each brand, and leads go out in waves so the most senior people are reached first. Everything sits inside the same reporting as the rest of Podean's outbound, so LiveCraft results are directly comparable with our other regions.

Are there any areas for improvement or something Funnel Bakers could have done differently?

not sure

BACKGROUND

Please describe your company and position.

I am the CEO of Tea Bloom

Describe what your company does in a single sentence.

Teabloom sells premium loose-leaf teas, blooming teas and handcrafted glass teaware. Alongside our retail store we run a wholesale program supplying hotels, restaurants, bars, gift shops and specialty tea retailers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• Grow our wholesale program through B2B cold email outreach.
• Reach the right buyers in each vertical: hotels, bars and restaurants, gift shops, flower shops and tea shops
• Protect our main domain by sending from dedicated outbound infrastructure.
• Keep a steady flow of new wholesale prospects every month without doing the list work ourselves.

SOLUTION

How did you find Funnel Bakers?

Online Search

Why did you select Funnel Bakers over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Funnel Bakers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funnel Bakers built and run our wholesale outbound end to end.

• Ten dedicated sending domains with two sender mailboxes each, fully separate from our store domain, with DNS set up and warmup before any sending.
• A QuickMail workspace running a three-step email sequence plus a LinkedIn track.
• Personalization by vertical, with a different opening line for bars, hotels, gift shops, flower shops and tea shops.
• Prospect lists built and refilled regularly
• Ongoing campaign management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Around six months of continuous wholesale outreach, with roughly 11,000 prospects contacted across our target verticals.

A tailored message for every vertical we sell into, instead of one generic pitch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Setup moved quickly. Within days of the project starting, the domains were bought, mailboxes created and warmup running, and the first copy was ready for review the same week

Since launch they have kept lead lists flowing on a regular rhythm and handled the technical upkeep

What was your primary form of communication with Funnel Bakers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood that one pitch does not fit every wholesale buyer. A bar hears about tea cocktails, a flower shop hears about carrying blooming teas next to bouquets, a hotel hears about upgrading in-room tea. Same product, a different reason to care for each buyer

Are there any areas for improvement or something Funnel Bakers could have done differently?

not sure

BACKGROUND

Please describe your company and position.

I am the CEO of OutsourcedCISO

Describe what your company does in a single sentence.

OutsourcedCISO provides outsourced and fractional cybersecurity leadership to Australian businesses. We give mid-size organisations executive-level security guidance and compliance support for frameworks like ISO 27001 and SOC 2, without them hiring a full-time CISO.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• Build an outbound channel into mid-size Australian companies in accounting, legal, fintech and real estate, reaching CEOs, CTOs and risk leaders
• Get cold email landing in the inbox instead of spam.
• Keep the tooling cost down. I run a small business and did not want a heavy monthly stack.
• Make it something I can run myself eventually, with documentation on campaign setup and the metrics that matter.

SOLUTION

How did you find Funnel Bakers?

Online Search

Why did you select Funnel Bakers over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Funnel Bakers were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They run the sending infrastructure and campaign setup. I approve the messaging and targeting.

• ICP definition: industries, company size, geography and the decision maker titles we go after. Prospect lists built in Apollo against that profile.
• A rebuild of the sending infrastructure onto two dedicated Google Workspace domains with two mailboxes each, replacing a ten domain setup that was landing in spam.
• DNS configured and verified per domain: a single correct SPF record, DKIM, tracking CNAME and redirection to our website.
• Warmup on every mailbox before sending, plus deliverability monitoring on both domains.
• Campaign build in QuickMail with follow-up sequences developed from my initial draft.
• A written how-to so I can set up a campaign myself and know which metrics to watch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Sending infrastructure rebuilt and independently verified. The first new domain scored 10 out of 10 on an external spam test, against a previous setup that was being filtered.
2. Monthly tooling cost reduced by consolidating from ten domains to two and cancelling the provider we no longer needed.
3. Four mailboxes warmed and ready, with monitoring on both domains.
4. Campaigns on the rebuilt infrastructure are only starting now, so reply and meeting numbers are still ahead of us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive and practical. Questions in Slack get answered the same day, usually with the exact DNS record or setting I need to change on my side.

What was your primary form of communication with Funnel Bakers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to tear down infrastructure rather than defend it. When the cheaper setup I had chosen was not delivering, they moved us onto dedicated domains, parked the old ones and told me to cancel the subscription so I stopped paying for it

Are there any areas for improvement or something Funnel Bakers could have done differently?

not sure

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Prosper AI

Describe what your company does in a single sentence.

Prosper AI is an agentic AI platform for healthcare operations. Our voice agents schedule patients, verify benefits with payers and handle billing questions in one conversation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• Audit our existing sending domains and tell us which were damaged and what could be recovered.
• Build dedicated cold email infrastructure separate from our company domain, so outbound never touches the domain our customers email us on.
• Scale that infrastructure as we hire, so every new AE has warmed mailboxes ready on day one.
• Keep deliverability healthy across a growing fleet without hiring internal ops for it.

SOLUTION

How did you find Funnel Bakers?

Referral

Why did you select Funnel Bakers over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Funnel Bakers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Funnel Bakers own our outbound sending infrastructure end to end. We run the campaigns, they make sure the mail lands.

1. A deliverability audit of our existing domains before any new build started.
2. A fleet built out over twelve months from six domains to roughly 40 domains and 176 mailboxes across Google Workspace and Microsoft 365.
3. A mailbox set per account executive, provisioned as we hire, with sender identity, signature and forwarding configured per person.
4. DNS per domain: SPF, DKIM, DMARC, CNAME and redirection, tracked in a shared sheet we can check any time.
5. Warmup on every mailbox before it reaches a rep, plus continuous deliverability monitoring with health scores and a monthly report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Twelve months of continuous operation, scaling from six domains to roughly 40 domains and 176 mailboxes as our AE team grew. Deliverability monitoring reports our tenant at 93 out of 100, with every monitored domain healthy. Our primary company domain has stayed out of cold sending entirely.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Requests turn around fast. Mailboxes were built and configured within days. They also say no when it matters. We wanted mailboxes sending immediately and were told plainly that under three weeks of warmup would get them flagged.

What was your primary form of communication with Funnel Bakers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They run infrastructure at a scale that would otherwise require a full-time ops hire. Roughly 40 domains and 176 mailboxes with DNS, warmup, monitoring and per-rep identities, and none of it is our problem day to day.

Are there any areas for improvement or something Funnel Bakers could have done differently?

Nothing i can think about

BACKGROUND

Please describe your company and position.

I am the Executive of Optimum Partners

Describe what your company does in a single sentence.

We partner with enterprises and startups to build and run AI-native engineering systems, DevOps/cloud infrastructure, and full-cycle product delivery at scale

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• Lead Gen
• Outbound Orchestration

SOLUTION

How did you find Funnel Bakers?

Online Search

Why did you select Funnel Bakers over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Funnel Bakers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled the full funnel build - copy, layout, design, and all the backend tech that ties everything together. The key deliverables were the completed funnel, the integrated automations, and a setup that was fully tested and ready for us to start running traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We walked away with a funnel that ran cleaner, loaded faster, and converted better than our old setup. Tracking was finally accurate, lead flow improved, and we had clear data instead of guesswork

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was steady - most deliverables landed when they said they would, and whenever we needed tweaks or clarification, they jumped in quickly. Communication wasn’t perfect, but they were responsive and willing to adjust

What was your primary form of communication with Funnel Bakers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to turn complex ideas into clean, workable funnel assets is the standout for me. They move quickly, keep things practical, and don’t bog the process down with unnecessary fluff

Are there any areas for improvement or something Funnel Bakers could have done differently?

They could be a bit more proactive with updates - there were a few points where I had to check in to see where things stood. Not a big deal, but a little more visibility along the way would’ve made the ride smoother

BACKGROUND

Please describe your company and position.

I am the Partnerships of PlanX

Describe what your company does in a single sentence.

We organise the PlanX conference, bringing together founders, investors and remote-entrepreneurs in Dubai to explore offshore strategy, second citizenship and global business freedom

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• Lead Gen
• Outbound Orchestration

SOLUTION

How did you find Funnel Bakers?

Referral

Why did you select Funnel Bakers over others?

• High ratings
• Pricing fit our budget

How many teammates from Funnel Bakers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled everything from building out the funnel pages to the copy, design, and all the backend integrations. The key deliverables were the finalized funnel, the connected automation flows, and a setup that was ready for us to launch without extra tinkering

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ended up with a cleaner, faster funnel that converted better right out of the gate. Lead costs dropped a bit, tracking became more reliable, and we finally had a setup we could measure without guessing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was pretty solid - most things showed up when they said they would, and they were quick to jump on adjustments or questions. I never felt ignored, even when we threw a couple curveballs their way

What was your primary form of communication with Funnel Bakers?

Virtual Meeting

What did you find most impressive or unique about this company?

Their speed and clarity have stood out - they can take a loose idea and turn it into something polished surprisingly fast, without making the process feel heavy or complicated

Are there any areas for improvement or something Funnel Bakers could have done differently?

They could tighten up a bit on expectation-setting - occasionally I had to poke for updates. Nothing major, just a little more proactive communication would’ve made things even smoother

BACKGROUND

Please describe your company and position.

I am the SDR of Vima Marketing

Describe what your company does in a single sentence.

Top law firms partner with us to achieve unmatched rankings, drive traffic, and win more cases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Funnel Bakers to accomplish?

• RevOps & SalesOps Infrastructure
• Lead Gen & Outbound

SOLUTION

How did you find Funnel Bakers?

Clutch Site

Why did you select Funnel Bakers over others?

High ratings

How many teammates from Funnel Bakers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They delivered exactly what we needed—quality leads, accurate data, and no unnecessary back-and-forth. Smooth process from start to finish

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a clear lift in our outbound performance. We saw a steady flow of high-quality, verified leads that cut our bounce rates by more than half. Our SDR team was able to book more qualified meetings without spending hours on list cleanup, and our pipeline grew noticeably within the first month. The accuracy and targeting of the data meant faster responses from prospects and a smoother path to conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was straightforward and reliable. Deliverables arrived on schedule every time, and any requests or adjustments were handled quickly without fuss. Communication was clear, and they adapted easily when our priorities shifted

What was your primary form of communication with Funnel Bakers?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how efficient they were without sacrificing quality

Are there any areas for improvement or something Funnel Bakers could have done differently?

Honestly, the experience was solid from start to finish. If anything, having even more proactive suggestions on targeting or new market segments could have added extra value—but the core delivery was excellent

BACKGROUND

Please describe your company and position.

I am the BDR of Thrive

Describe what your company does in a single sentence.

Thrive Protocol is the Layer Zero for builders. We drive crypto GDP by fueling growth across top ecosystems like Polygon, ApeCoin, and Hedera. Thrive has over $100M in funding pools to fund top web3 projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Quill-qy, Inc. to accomplish?

• Lead Gen & Campaigns Management

SOLUTION

How did you find Quill-qy, Inc.?

Referral

Why did you select Quill-qy, Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Quill-qy, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought them in to support several core functions: appointment setting, RevOps configuration, outreach management, and lead generation. They rebuilt our CRM workflows, optimized reporting, and implemented automation to improve sales ops efficiency.

Their team also managed outbound outreach end-to-end-crafting sequences, running multi-channel campaigns, and booking qualified meetings. They sourced and enriched lead data aligned with our ICP and kept the pipeline healthy with consistent top-of-funnel activity.

Key deliverables included CRM automation, SDR management, lead sourcing, and weekly reporting. Execution was sharp, communication was tight, and the results were measurable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

35% increase in qualified meetings booked month-over-month within the first 60 days

Improved lead-to-meeting conversion rate from 4% to 8% through tighter outreach targeting and messaging

Automated 70% of manual CRM workflows, reducing SDR administrative time by over 10 hours per week

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated strong project management throughout the engagement. They maintained a structured weekly cadence, combining proactive status updates with performance reporting and strategic planning.

What was your primary form of communication with Quill-qy, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was their ability to balance strategic thinking with hands-on execution. They weren’t just task-takers - they acted as thought partners who understood the nuances of go-to-market execution.

Are there any areas for improvement or something Quill-qy, Inc. could have done differently?

None I can think of

BACKGROUND

Introduce your business and what you do there.

I’m an account executive at Valutico, a private company valuation SaaS.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Quill-qy, Inc.?

We brought on Quill-qy, Inc. to help improve the performance of our outbound campaigns, which we had been running in-house for years with poor results. We had especially low reply rates on both email and LinkedIn.

SOLUTION

What was the scope of their involvement?

Quill-qy, Inc. has handled the full scope of our outbound outreach strategy. This includes crafting custom messaging for both email and LinkedIn, setting up and managing multi-channel outreach campaigns, and continuously optimizing based on performance data. Their main deliverables are the outreach copy, audience segmentation, campaign setup, weekly performance reports, and booked meetings directly added to our calendar. 
Quill-qy, Inc. has also gone beyond the initial scope by setting up outreach to our website visitors, which has turned out to be a game-changer and brought in some of our most qualified leads. 

What is the team composition?

We interact directly with Oleg (Founder & CEO), but his team handles some of the tasks behind the scenes. 

How did you come to work with Quill-qy, Inc.?

We found Quill-qy, Inc. through a referral. We had a meeting with Oleg, and it was clear he had a deep understanding of modern email outreach. He asked thoughtful, insightful questions that made it obvious he was focused on solving real problems and not just chasing a project to bill for. That genuine approach set him apart from other options we considered. 

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Quill-qy, Inc. has exceeded our expectations. They’ve significantly improved our outreach performance, and our reply rates have jumped from around 1% to 8%. We’ve also ended up booking more demos than we initially targeted. The copy they’ve created has been a huge upgrade from what we had before. On top of that, they’ve proactively helped improve alignment with our marketing team, even though that wasn’t part of the original scope. We’re very impressed with the results and plan to continue the collaboration. 
So far, we’ve closed three deals, far exceeding the investment into the campaign. The total annual recurring revenue (ARR) for the closed deals is €48,000, paid upfront. 

How did Quill-qy, Inc. perform from a project management standpoint?

Quill-qy, Inc.’s project management has been outstanding. They’ve delivered everything on time, are highly responsive, and adapt quickly to our needs and feedback. Communication has been smooth throughout, which has made the entire process feel seamless. 

What did you find most impressive about them?

What stands out most is the level of talent in their copywriting. It’s truly impressive and has made a real impact on results. We’ve also been blown away by the innovative approach, like launching a campaign specifically targeting website visitors, which we hadn’t seen before. On top of that, Quill-qy, Inc. consistently looks for budget-friendly solutions. For example, when we brought up using an expensive tool, Oleg showed us how to achieve similar outcomes for a fraction of the cost. That kind of care and creativity really sets them apart. 

Are there any areas they could improve?

Honestly, there’s very little we’d change. The only minor hiccup was in the early days around calendar coordination between leads and our account executives. However, that was quickly resolved and largely due to a lack of internal clarity on our end. Overall, Quill-qy, Inc. has gone above and beyond, and we’ve felt well-supported throughout the project.