func.media

BACKGROUND

Please describe your company and your position there.

Guerrilla Brand Strategy (GBS) is a strategic branding agency operating within the Health & Wellness CPG industry. As CEO I focus on high level tasks such as CPG growth and support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire func.media, and what were your goals?

Func.Media was hired to:

1. Build our website
2. Build the brand visuals and messaging
3. Develop our video assets.

The goals were to establish a strong brand with a clean message.

SOLUTION

How did you select this vendor?

I have worked with Func.Media with other companies. Anyone who has used Func.Media is unlikely to look elsewhere next time he/she needs any work done in the digital marketing space. They never fail to exceed expectations.

Describe the scope of their work in detail, including any steps and the final deliverables.

The Func.Media team is very good at translating written and/or spoken language into visual assets of a very high caliber. They fully developed our digital brand from the ground up. They designed our logo, designed and built our website and developed a video that communicates the essence of our services. They are also extremely disciplined with timelines. Not once, have they missed a timeline and we have done a lot of work together over the years.

How many people from the vendor's team worked with you, and what were their positions?

I had direct contact with 3 people on the Func.Media team. My main point of contact is one of the founders who is the overarching project manager. I also worked with the account manager and the lead creative designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website: guerrillabs.com is the result of their work. We are more than happy with it and we look forward to developing the site as our business continues to grow.

Describe their project management style, including communication tools and timeliness.

func.media was formed by a group of high-caliber professionals. Scope and deadlines are communicated clearly and executed upon flawlessly. Expectations are clear and they always exceed them. They are very flexible with communication methods and are very responsive.

What did you find most impressive or unique about this company?

The Func.Media team is extremely creative and extremely well connected within the digital marketing space. They can solve a long spectrum of problems and it is very impressive to see how quickly they can do so.

Are there any areas for improvement or something they could have done differently?

Frankly, I cannot say that I have ever been able to identify an area for improvement. Their service to me has always been better than what I expected going into it.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Evolve ETFs, a financial services company. We specialize in bringing innovative ETFs to Canadian investors by providing access to index-based income strategies, long-term investment themes, and leading investment managers.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with func.media?

We’ve partnered with them for video campaigns that would help us grow our suite of products, mainly focusing on TV commercials. We’ve decided to hire them because we need a reliable team with experience that could help us with ideation and production. 

SOLUTION

What was the scope of their involvement?

Func.media has helped us with video production for 13 different projects so far. We start every process by having a phone call with them to let them know what we’re looking for so they can translate that information into a brief, come up with an idea, create the storyboard, select songs, develop a narration, and handle all the postproduction and editing. In addition, they’ve dealt with the delivery to different broadcast stations, the licensing process to ensure we can use all of the materials on TV, and other regulatory and bilingual requirements. Overall, they provide a hands-off approach where we only have to give our approval.

Regarding the deliverables, the team creates 15–60 second-long videos with different versions and cuts, which we can also leverage onto other platforms beyond TV, like social media. Moreover, func.media continues to update and maintain these videos they’ve produced for us.

What was the team composition? 

We mainly work with Everett (Creative Director & Co-Founder), but there’s a group of editors, designers, copywriters, and animators from func.media’s team that helps bring everything together.

How did you come to work with func.media?

A business colleague referred func.media to us back in the day.

How much have you invested with them?

So far, we’ve spent over $100,000 CAD (approximately $73,000 USD) with them.

What is the status of this engagement?

We started working with func.media in April 2018, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to func. media's campaigns, we've received numerous inbound emails and calls, leads, and website and newsletter sign-ups because they're consistently on-brand, which is getting us a lot of brand awareness. In addition, their work has helped us get listed as one of Canada's top-growing companies.

Overall, our campaigns with func. media's high-quality commercials have had a significant positive impact on our new potential customers.

How did func.media perform from a project management standpoint?

func.media has extremely talented people who are experts in their field. The team quickly addresses and implements our change requests, leading to a seamless experience across the board. Moreover, they adapt to changing timeframes and get everything done no matter what the time crunch is.

In terms of communication, we've done in-person meetings, phone calls, emails, and text messages — they're very adaptable.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

func. media's whole team is great, but our main point of contact, Everett, is great to work with because he knows what's going on, is always on top of things, and lets us know if something's delayed. In addition, Everett replies almost instantly when we reach out to him, and he's transparent in telling us if something will work and provides solutions to that in case it doesn't.

What did you find most impressive about them?

func. media's professionalism, customer service, and speed of delivery to meet deadlines are their best attributes.

Are there any areas they could improve?

I don't think there's anything they can improve on — they constantly deliver.

Do you have any advice for potential customers?

Don't hesitate to hire them and explore all of their marketing capabilities for digital content creation. 

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of an independent wealth advisory firm. We provide custom advice to high-net-worth individuals, families, professionals, and entrepreneurs. Day-to-day, I mainly manage client relations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with func.media?

We were starting a new brand from scratch. First, we tried another company, but the brand wasn’t coming to life how we wanted. Then, we hired func.media. 

SOLUTION

What was the scope of their involvement?

func.media provided us with branding services. We initially had a name in mind but needed to build the brand identity, including fonts, logos, and brand values. The func.media team met with us in person, and we went over what we wanted to be, some keywords to work with, and references.

From there, func.media helped us position ourselves and build a marketing strategy, including web design and creating proposal documents and materials needed to launch our new brand. 

What is the team composition?

We worked with Chase (Co-Founder) and a creative teammate from func.media. They passed work down to other team members we didn’t have contact with.

How did you come to work with func.media?

We found them through a recommendation from a friend who has done business with func.media. From there, we met with one of func.media's co-founders and set up the project. 

How much have you invested with them?

We spent $50,000–$100,000.

What is the status of this engagement?

We worked with them from around January 2021–January 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

func.media’s work met our expectations. The most significant impact of their work was going from a name and idea to an established brand, a unique position compared to our competitors, and having the building blocks in place, such as the proposal documents — it was super helpful. 

How did func.media perform from a project management standpoint?

Their project management was fantastic.

What did you find most impressive about them?

Working with func.media, we felt listened to, taken seriously, and respected on all levels. 

Are there any areas they could improve?

No need for improvement comes to mind.

Do you have any advice for potential customers?

Trust the vision and be open to new approaches, ideas, and things you might not have considered. func.media is deeply embedded in their industry and presents solutions that can achieve your goals better than you could have expected. 

BACKGROUND

Please describe your company and position.

I am an executive of Live Tech Games

Describe what your company does in a single sentence.

We build LIVE mobile games only playable at set times.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire func.media to accomplish?

• Help us to build out a brand that could be recognised across the USA
• Aquire customers through digital channel to download and play our games

SOLUTION

How did you find func.media?

Referral

Why did you select func.media over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from func.media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

func were our full-service support when it came to marketing our US offering. They were the strategy, the planning, the delivery, and the analysis for every campaign and every launch. They went above and beyond the marketing scope and frequently supported us with product related matters too which proved invaluable to our team based across the pond.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have a fantastic brand and presence in the US, with tens of thousands of people downloading and playing our games. Our social media accounts went from zero to thousands of followers, and our ads achieved CPIs under $1 frequently. We have an array of high-quality videos and assets that we could leverage in other regions and learnings from campaigns and community-focused strategies that we can implement in all other territories.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

func.media had exceptional project management and despite a large time difference we always had structured and available communication channels. Reporting was robust and frequent and every team member was awesome to work with.

What was your primary form of communication with func.media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We rarely work with teams that have all the creative and ideating skills to come up with unique marketing ideas, but also have all the execution and project management skills to deliver everything on time and on budget. func have it all and we will be back for more when we have our next game ready for launch.

Are there any areas for improvement or something  func.media could have done differently?

none

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing director for Oasis Collection Hotels. We’re a luxury boutique hotel chain focused on retreats, family experiences, and overall luxury in the hotel and hospitality space. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with func.media?

We’re an entirely new company, so we approached func.media to help with the go-to-market (GTM) strategy and to help us raise money to open various properties. 

SOLUTION

What was the scope of their involvement?

The biggest project that we are working on with func.media is our GTM strategy; we are using them to position our brand for success. The team from func.media is assisting us with our digital strategy and has helped us with website design and development. 

They built our website from scratch and were responsible for everything from the beginning of the design process to the end. The site is built with Webflow, and func.media has provided custom coding to create our requirements.

The site is functional across all devices and has a modern look and feel. It has different options for booking, which is where a lot of the custom coding comes into play. The website also showcases our testimonials and reviews and has a contact form. func.media has also assisted us with SEO services to ensure we’re up to the industry standard. 

The team is responsible for social media and content strategy to prepare for our company's launch. func.media has created our branding guidelines, and they’ve met with stakeholders to get an idea of what we are looking for. They've also created our logo and are designing our branding materials. 

What is the team composition?

We work with 3–5 people from func.media. This includes an account manager, one of the founders, and a couple of people from their creative team. 

How did you come to work with func.media?

We found them on Google; we looked at a few different companies, but we were most impressed with func.media, so we decided to move forward with them. 

How much have you invested with them?

We’ve spent more than $100,000. 

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a significant increase in brand awareness and site traffic. The website has also been helping us with fundraising because it looks so polished and clean. 

How did func.media perform from a project management standpoint?

They have excellent project management; we don’t need to remind them about anything, and they stay on schedule. They are highly organized and professional. We communicate via Slack, monday.com, Dropbox, and email. 

What did you find most impressive about them?

This is a team effort, and everyone on their team brings value, which is a big part of why the engagement is successful. We are a digital-first company, so func.media has been a great partner for us because they are a full-service company with expertise in every area. func.media is well-rounded and has brought more knowledge to the engagement than we could have hoped for. 

They are highly connected with the channels we require, and when we’ve had issues, they’ve stepped up.

Are there any areas they could improve?

There’s nothing that we can come up with. 

Do you have any advice for potential customers?

Trust the judgment of their team and lean on them to do the job for you. Have confidence in their experience and the process. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder of BounceBack

Describe what your company does in a single sentence.

BounceBack App is a digital tool that enables people with any orthopedic injuries (acute or chronic) to connect and recover together; a community that harnesses the power of social connection to provide emotional and informational support throughout the injury experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire func.media to accomplish?

• Establish a strong brand with a professional look
• Comprehensive marketing strategy (full suite marketing strategy)
• Develop brand visuals, content, and messaging
• Develop Ad content and test various channels
• Build website
• Build and maintain social media campaigns

SOLUTION

How did you find func.media?

• Referral
• Clutch Site

Why did you select func.media over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from func.media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

func helped us design and develop an entire go-to-market strategy. This included assistance with finalizing logo design, brand identity development, comprehensive digital strategy, website design and development, social media content development and management, and advertisement testing through various channels. For the first phase, func helped us to build and design our website landing page.

Additionally, func was involved in helping us refine and enhance our pitch deck’s professionalism. Throughout this first phase, func also began putting together a comprehensive digital strategy to align with our app’s development completion. Throughout the second phase, func began implementing the various aspects designed within the digital strategy. They began building out a content calendar by month and publishing various content campaigns: email, social, and advertisement testing.

Additionally, func has helped us update our website and other documents countless times. func also has helped develop PR efforts, to include, helping us build our initial welcome emails, activation emails, monthly newsletter, and press release.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• func’s efforts have helped put us on the map! As a start-up, func’s expertise, professional content, and outstanding team have been critical for us to begin with a legitimate and engaging looking brand. Throughout initial advertisement testing, our CTR, CPM, and various other metrics are significantly outperforming industry standards, thanks to func's exceptional creative asset design and placement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Func’s project management had been outstanding. They have been organized, proactive, timely, and provided a seamless collaboration. The team is very responsive and provides feedback in a comprehensive, yet concise manner that is very digestible to understand. Func worked seamlessly with our developer (Blue Label Labs), providing exceptionally easy collaboration across multiple aspects.

Func provided routine updates via loom or other platforms that were very clean and easy to understand. The scope, deadlines, or other expectations were clearly communicated. The team has been highly responsive and available for any and all questions.

What was your primary form of communication with func.media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of func’s most impressive attributes is their ability to take abstract or vague concepts from a start-up perspective and make them come to life in a very clear and creative way. This is not easy to do. They have done this numerous times and their work is always very professional. Lastly, func follows through on what they say they will complete. They do not need reminders or pings; they just get it done. A sign of a truly competent and detail-oriented team!

Are there any areas for improvement or something func.media could have done differently?

No. We have been so pleased with their work and working style. We feel very fortunate to have them as an extension of our team and are excited for a long and productive partnership in the future!

BACKGROUND

Introduce your business and what you do there.

Tyme Cannabis is a premium licensed cannabis brand with multiple retail storefronts. I’m the VP of retail for the company, so I’m responsible for overseeing our operations, marketing, and overall brand development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with func.media?

Prior to working with func.media, our brand essentially didn’t exist, so we were looking to build a brand from the ground up. Therefore, we sought func.media’s expertise to develop a comprehensive go-to-market strategy.

SOLUTION

What was the scope of their involvement?

func.media helped us develop an entire go-to-market strategy, which included naming, branding, logo design, brand identity development, website design and development, and managing different marketing campaigns. Our scope of work spanned two different phases.

For the first phase, func.media helped us name our brand, create our logo, define our user personas, and develop our brand identity and overall brand guidelines. They also designed a variety of merchandising for us, as well as our packaging, our website, and its UX. Moreover, they developed our content, an e-commerce platform for our business, and our Google My Business listing.

For the second phase of our engagement, func.media was in charge of maintaining our website, building our social media strategy, and creating different landing pages for us. They also developed some strategic content campaigns and email campaigns. Moreover, they handled our PR, which included press outreach, as well as managing different collaborations with our partners.

As for the website and e-commerce development specifically, func.media did everything from scratch — design, development, and copywriting. Additionally, they integrated a very critical third-party service for us to allow customers to place their orders online seamlessly.

As for the technology stack, func.media used Webflow to develop the website. That side of the project included some custom coding, which was also done through Webflow. Moreover, they used Figma for the designs.

What is the team composition?

We had two main points of contact within func.media’s team: the account manager and the art director. Still, we worked with various experts from their team, including designers, animators, marketing specialists, and web specialists, depending on the project stage.

How did you come to work with func.media?

We did an extensive online search, looking at sites like Clutch and UpCity, and found func.media. We were really impressed by their portfolio and success stories. Still, we also vetted a few different agencies. After a detailed consultation and multiple meetings, we ultimately decided that func.media would be the right partner for us.

How much have you invested with them?

We spent between $50,000–$200,000.

What is the status of this engagement?

We started working together in January 2021, and the project successfully wrapped up in June 2022. Now, our team is in a good position to run with what func.media provided us with, but we’re certainly open to working with them again on a per-project basis moving forward.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Given that ours was a completely new company and brand when we launched this project, we didn’t have prior metrics to compare func.media’s impact. Still, we’ve seen substantial growth from the get-go in our brand awareness, website traffic, customer engagement, and retail sales. All those results have exceeded our expectations.

func.media’s expertise in developing our brand and our various marketing initiatives have had a measurable impact on our success, both online and in-store. We were very impressed with the content func.media produced — it put us in a good spot for our launch and our next efforts beyond that. Now, in 2023, we continue to benefit from the work they did for us in 2021 and 2022.

How did func.media perform from a project management standpoint?

func.media’s project management was exceptional. They were very organized and proactive, and they did a great job of keeping us informed throughout the entire process. Essentially, they ensured a seamless collaboration with our internal team, creating an excellent experience for us.

Working through Figma for the designs made everything very easy for both parties. It allowed us to see the latest versions of func.media’s work and leave feedback very seamlessly. Their team was very responsive to that feedback, so it was a great process overall.

In addition to Figma, we also used Google Meet, email, and Slack to communicate with func.media. Additionally, they used monday.com for project management, which was really helpful in keeping things organized and tracking assets and timelines.

What did you find most impressive about them?

Given that we were a new brand coming to market, func.media’s ability to understand our vision was outstanding. Initially, we had a vision for a premium, elevated brand, but we had nothing beyond that.

Still, func.media took a very loose idea and turned it into a very refined and elevated brand that has gone to market and been very successful in multiple storefronts and online. func.media’s creativity, professionalism, and attention to detail were outstanding qualities, setting them apart from other agencies.

Are there any areas they could improve?

There was nothing func.media could have improved on. They not only met but exceeded our expectations in various different areas, so we had a great experience.

Do you have any advice for potential customers?

Trust their expertise and be open to their creative suggestions. We learned very quickly that they have a deep understanding of branding strategy and marketing. Given that those weren’t our areas of expertise, it was a big relief for us to lean into what func.media was great at. Their guidance can help elevate your business to new heights and achieve things you didn’t expect.

BACKGROUND

Introduce your business and what you do there.

We’re a small business promotions company, so we create promotional products. For example, if a company is having an event, we provide them with custom t-shirts with their logo and care packages for their attendees.

We’re involved in the entire process, from getting the products the clients want and creating the mock-ups for the custom designs to actually having the products made. I’m in charge of the operations side of our business, so I work directly with clients, gather their information and requirements, and communicate with the different people involved in our projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with func.media?

We have a small team, so our capabilities internally are limited. For example, we don’t necessarily have an in-house graphic designer. Therefore, we work with func.media on our graphic design and branding needs.

SOLUTION

What was the scope of their involvement?

func.media has helped us develop our entire branding materials, including our logo and some business cards. They’ve also helped us design our digital catalogs and website, and they create the custom mock-ups needed for our clients. Basically, they help us with our digital and graphic design needs.

For example, if a client wants 500 t-shirts done but is unsure of what they want, they send us the kind of artwork they expect. Then, we sent that to func.media, and they put together different mock-ups of how the t-shirts would look. We then send those designs to the client to get their approval, after which we send them to the manufacturer to produce the t-shirts.

What is the team composition?

We’ve worked with three teammates from func.media, including an account manager, a graphic designer, and the person whom we originally contacted.

How did you come to work with func.media?

A friend with a larger business recommended func.media. Then, we talked with them and told them what we were looking for. We wanted to see if they would be able to work with us because we are a smaller operation compared to the companies they’re used to working with.

What is the status of this engagement?

We’ve been working with func.media since 2021, and our engagement is ongoing. However, we work on a project basis; whenever we have a new project, we contact them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before the COVID-19 pandemic, we attended trade shows and had in-person meetings — that was how we did business. func.media has helped us transition our business digitally, making things easier for us.

Now, we wouldn’t be able to do what we do without func.media. A large part of our business is providing our clients with designs, mock-ups, and catalogs. If func.media didn’t assist us in creating all those assets, we wouldn’t be able to operate.

Lately, the biggest impact func.media’s work has made in our business is helping us build a website and create different digital catalogs on it for the clients. These catalogs make it easier for us to show our products to our clients and take orders.

Before having this site, we had physical catalogs, so we had to either meet clients in person or direct them to different websites to see various products, which was very confusing for them. Since func.media helped us simplify our process and put everything together in one place, we’ve improved our operations, made things more streamlined for our clients, and saved a lot of time.

How did func.media perform from a project management standpoint?

func.media usually delivers ahead of the deadline. They’re very fast and responsive, and they’re usually the ones waiting on me to send them things. As soon as I send something to them, they come back within a day or two.

What did you find most impressive about them?

A lot of the time, the people we work with don’t have the proper files. Still, even if I send them a wrongly formatted file, func.media is able to recreate it and get back to me very fast.

Are there any areas they could improve?

There’s nothing func.media could improve on. Everything has been very smooth.

Do you have any advice for potential customers?

Let them do what you hired them to do.

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth marketing at Deliverr, a company acquired by Shopify. I report to the CMO for all paid acquisition, lifecycle marketing, and marketing analytics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with func.media?

Our paid acquisition programs required us to build our social channels. Specifically, we needed to build and actively manage our Facebook, LinkedIn, and Twitter profiles. That was what func.media did for us — we needed them to build our channels, create organic posts, and engage with the community to create a more engaged follower base.

SOLUTION

What was the scope of their involvement?

func.media’s job was to have complete ownership of our social channels. We had a kickoff meeting to discuss strategies, collectively decided what we wanted from the engagement, and established our success criteria. From there, we had status meetings and worked hand-in-hand with them to discuss new strategies and ideas.

Regarding specific tasks, the team created posts, graphics, and copy for each social channel. They helped us create a content calendar to guide us on when we should post content. On a monthly basis, they shared a slide deck with us that contained everything they would publish in the coming month. The team also shared Figma files that we reviewed and provided feedback on; then, they iterated on it. 

When we needed them to post something specific, they created graphics around it and posted the asset. Their resources came up with ideas on what we should post and how to engage the community. For instance, they helped us produce explainer videos to explain our company’s value proposition. We put up the videos on YouTube and other social channels. 

What is the team composition?

We worked with three teammates from func.media, namely an engagement manager, a lead account manager, and a junior account manager. 

How did you come to work with func.media?

Our team initially got in touch with func.media through our procurement process. For context, I reported to our head of growth and identified the need to fill this role internally, but we couldn’t close it with an internal hire. Because we wanted to move quickly, we decided to go with an agency. I researched alternatives and knew the founder of func.media from my network. We ended up going with them. 

We chose them because of their previous experience; they’d worked with top-level brands before. Our team also liked their understanding of our market. For context, their co-founders started a D2C business, so they understood merchants, which were our customer base. They understood well how to acquire those users. 

Our company also liked the fact that func.media could move quickly. They could get started with the aggressive timeline that we wanted to pursue. These were the factors that influenced our decisions. 

How much have you invested with them?

We invested around $100,000. 

What is the status of this engagement?

Our engagement lasted from August 2021–October 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

func.media grew our follower base by 25%, which was fantastic. They grew our Instagram channel and fleshed out posts. Moreover, they helped us execute our social posts related to funding rounds. Overall, they were like the linchpin of our marketing efforts. 

How did func.media perform from a project management standpoint?

They had quick turnaround times. Their resources delivered tasks in under a week; other agencies couldn’t provide us with that level of detail and care. If we wanted them to create an asset, they did it within a week’s time. We could also schedule and hop on calls with them anytime — they were highly responsive. 

To communicate, we used Slack for casual conversations and engagements and Asana for project management. We’d assign tickets to them, and they’d execute them via Asana. 

What did you find most impressive about them?

func.media’s speed and collaboration skills made them stand out. They were incredibly fast and involved in the engagement. Additionally, they worked closely with us in terms of getting and iterating on feedback. 

For instance, when they shared content decks, they’d tell us how the assets would impact our strategic initiative. We’d provide feedback and tell them if we didn’t think something wouldn’t work. We’d ask them to change it, and they’d turn that around truly quickly. 

Are there any areas they could improve?

They could learn a bit more about the B2B space. The team was sharp when it came to the D2C space. However, we needed to figure out how to engage the B2B community in various ways. 

Apart from that, they should also learn a bit more about how our product works. Our product was complicated and had many different aspects; getting more familiar with it would help them create better social posts about how it worked. 

Do you have any advice for potential customers?

Attend the meetings and weekly syncs that func.media schedules. Share with them the key documentation of your copy and brand guidelines. Such documentation can be their reference on how to collaborate with you. On top of that, walk them through your product, and let them use their creative muscles. 

BACKGROUND

Introduce your business and what you do there.

I am the owner and president of a golf apparel company. We have a wholesale division and an online division.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with func.media?

My team has extensive experience with wholesale, but we needed help building the digital side of our business. The golf industry is saturated with larger apparel companies, and we wanted to set our brand apart from other pro shops in big retailers. Our goal was to create a unique brand identity and give customers a reason to buy our apparel. We needed assistance with branding, product design, and building our online presence, so we engaged func.media.

SOLUTION

What was the scope of their involvement?

They essentially create our entire brand identity for our wholesale and online divisions. They help us with anything that is front-facing to our customers. They create marketing assets and design merchandise, logos, color schemes, catalogs, and product names. 

They also manage our e-commerce site and email marketing. We did a lot of organic advertising during the first year of the partnership. Now, they’re ramping up our paid digital advertising. They handle our social media efforts on Instagram, Facebook, and Twitter.

What is the team composition?

We work with designers, directors, and photographers. Most of our communication runs through one of the co-founders. 

How did you come to work with func.media?

The func.media team came recommended to us through mutual contacts. I researched their reviews and portfolio, which I found impressive. Then, we moved forward with the partnership.

How much have you invested with them?

We’ve spent roughly $125,000 CAD in the partnership (Approximately $97,000 USD). 

What is the status of this engagement?

We began working with func.media in September 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve polished our brand image, and their advertising efforts have helped us get into roughly 100 retail shops in North America. Canada’s largest retailer contacted us for a partnership due to our new branding. During the COVID-19 pandemic, retailers weren’t adding many brands, but they thought our brand was unique, so they picked us up. I attribute the partnership to func.media. 

Our brand was nominated for a global award for emerging brand of the year, which shows the impact func.media has had on our business. They helped us quickly take our small business to new heights and make a name for ourselves in the industry.

The e-commerce returns have greatly exceeded our expectations. We’re seeing  5–7 times our return on our advertising spends per month. Our social media presence is the top driver of traffic to our website. They have almost doubled our social media following, and we’re seeing more active engagement, which has increased sales. 

How did func.media perform from a project management standpoint?

They’ve been great at managing projects. We have a direct line of communication with one of the co-founders, and they’re really easy to get ahold of. We do monthly check-ins via Google Meet, and I know I can just reach out to them via Slack, text, or phone, and they’ll respond.

I have no complaints; they deliver high-quality work within our desired time frames. They always follow through on their promises, and I appreciate that.

What did you find most impressive about them?

Everything they projected has come to fruition, which has been awesome and impressive. I put a lot of trust in func.media to effectively represent our brand and attract consumers. We give them total creative freedom to deliver assets that will make us successful, and they have delivered more than the promised results. 

Are there any areas they could improve?

I have nothing they could improve on. I’m thrilled with the rate our brand is growing.

Do you have any advice for potential customers?

My advice is to trust func.media and be open to their ideas. Sometimes, their ideas sound crazy, but there’s typically a detailed rationale behind them. Giving them total creative freedom has been the key to our success. Trust their creative process, and you will watch the results come in.