Fuel Online

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Zachcray

Describe what your company does in a single sentence.

Step up your streetwear game with tees and hoodies that speak your vibe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Online to accomplish?

• To improve our visibility in AI search results and increase qualified traffic, conversions, and overall revenue growth.

SOLUTION

How did you find Fuel Online?

Online Search

Why did you select Fuel Online over others?

High ratings

How many teammates from Fuel Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To improve our visibility in AI search results and increase qualified traffic, conversions, and overall revenue growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They showed us some internal tracking and said our AI visibility went from basically nothing to around 20% on a bunch of keywords in the first month. I dont fully get how they calc that but traffic def started moving at the same time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Organic traffic went up pretty fast, I think right around 30% give or take. But honestly the bigger thing was conversions. Way better traffic then what we were getting before. Revenue ended up a little over 20% in that same window which we didnt expect at all that early.

What was your primary form of communication with Fuel Online?

Email or Messaging App

What did you find most impressive or unique about this company?

They move fast but its not messy. You can tell they actually understand how AI search is picking results, not just doing the same old SEO stuff. Communication was easy, quick replies, no runaround. Scott def knows his stuff.

Are there any areas for improvement or something Fuel Online could have done differently?

Honestly, not much stood out, maybe just a bit more transparency on how they calculate AI visibility metrics would help, but overall the process was smooth and effective.

BACKGROUND

Please describe your company and position.

I am the Owner of Designers Oil Perfumes

Describe what your company does in a single sentence.

A glimpse into our luxurious scents and elegant packaging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Online to accomplish?

• Improve our visibility in AI search results, increase organic traffic, and generate more qualified leads through AI-driven SEO.

SOLUTION

How did you find Fuel Online?

Online Search

Why did you select Fuel Online over others?

High ratings

How many teammates from Fuel Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuel Online handled a full AI-focused SEO strategy, including Generative Engine Optimization, technical SEO improvements, and content optimization for AI search engines. They audited our website, restructured key pages, created AI-friendly content, and improved schema and on-site performance. They also tracked AI citations, monitored rankings, and provided regular reports and strategy updates to increase traffic, visibility, and lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The numbers were honestly kinda crazy. We were worried about the new Google AI overviews killing our traffic but Fuel Online actually turned it around. Our organic traffic didnt just stay flat it went up by like 32 percent in 4 months. The biggest thing was the AI citations. We show up as the main source in ChatGPT and Gemini search results now for all our big keywords. They call it "AEO" or something but all I know is we are getting way more leads from people who say they found us through an AI prompt. Our conversion rate from those AI links is also way higher than the old school search traffic we used to get.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are super fast. I worked with a few big agencies before and it always took weeks to get a response but Fuel is different. They use Slack and they are basically on call. Whenever Google did a weird update with the AI summaries last month they had a plan ready in 24 hours. They always hit their deadlines even when I gave them last minute stuff to fix. They really feel like they are part of our internal team instead of just a vendor.

What was your primary form of communication with Fuel Online?

Virtual Meeting

What did you find most impressive or unique about this company?

I think its just that they actually know what they are doing with AI. Every other agency I talked to was still talking about backlinks and keywords from 2022. Fuel Online is the only one that actually proved they can get a brand inside the AI answers. They are way ahead of the curve and they dont give you any of that corporate bs. They just tell you what works and then they go do it.

Are there any areas for improvement or something Fuel Online could have done differently?

Not much to complain about. I guess they are some what expensive but you get what you pay for in this industry. I wish we started the AI SEO stuff with them six months earlier because we probably lost some market share to competitors while we were waiting to sign the contract. Other than that it has been a great experience. They are the best ai seo agency i've been able to find or talk to, and they performed beyonnd expectations.

BACKGROUND

Please describe your company and position.

I am the Founder of Peel Appliance Repair

Describe what your company does in a single sentence.

We are most popular repair company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Online to accomplish?

• To resolve critical technical SEO issues that were limiting our organic visibility and search performance.
• To improve overall digital acquisition efficiency by increasing qualified traffic and lowering cost per acquisition.

SOLUTION

How did you find Fuel Online?

• Online Search
• Google Ads

Why did you select Fuel Online over others?

• High ratings
• Good value for cost

How many teammates from Fuel Online were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially engaged Fuel Online to conduct a comprehensive technical SEO audit, resolve crawl and indexing inefficiencies, and rebuild our schema structure to strengthen organic visibility. As the engagement progressed, the scope expanded to include internal linking improvements, on-page optimization aligned with user intent, and site architecture refinement. They also optimized key landing pages and tightened paid acquisition funnel alignment, delivering clear, revenue-focused reporting tied directly to measurable business outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within about two months of working with Fuel Online, qualified organic traffic increased by 38%, and our brand began appearing in AI-generated answers and overview-style search results for high-value queries. Paid acquisition also improved, with cost per acquisition dropping by approximately 27% after landing page and funnel optimizations. Additionally, their revenue-focused reporting made it easier to directly link search performance to business results, demonstrating clear, measurable success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuel Online managed the project very efficiently, keeping all tasks and deliverables on schedule. They were highly responsive to our needs, providing direct access to senior leadership throughout the engagement and quickly adapting to feedback or changing priorities. Their proactive communication and structured approach made collaboration smooth and ensured nothing was delayed or overlooked.

What was your primary form of communication with Fuel Online?

Virtual Meeting

What did you find most impressive or unique about this company?

Most Impressive about Fuel Online was their strategic approach and depth of expertise. They go beyond typical agency work, treating clients as partners and focusing on long-term business impact rather than surface-level metrics. Their ability to connect SEO and paid efforts directly to revenue, combined with hands-on access to senior leadership, made the engagement highly effective and uniquely valuable.

Are there any areas for improvement or something Fuel Online could have done differently?

Overall, our experience with Fuel Online was very positive. If there’s one area for potential improvement, it could be providing even more upfront guidance on long-term content strategy and prioritization, so that roadmap planning aligns earlier with evolving business goals. Otherwise, their execution and responsiveness were excellent.
 

BACKGROUND

Please describe your company and position.

I am the Founder of Xpress Locksmith Service

Describe what your company does in a single sentence.

Xpress Locksmith Service sets the standard for fast, friendly, and reliable locksmith services in Okaloosa and Walton Counties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Online to accomplish?

• Improve AI-SEO & SGE Visibility to ensure our website content appears in Google’s AI Overviews, generative answer boxes, and conversational search results, increasing brand visibility in emerging search formats.
• Boost Organic Traffic & Rankings

SOLUTION

How did you find Fuel Online?

• Online Search
• Referral

Why did you select Fuel Online over others?

• High ratings
• Referred to me

How many teammates from Fuel Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuel Online worked with us on a complete AI-SEO and SGE optimization strategy. 
Their scope of work included a deep SEO audit, keyword and entity mapping, on-page optimization with structured data, and creating AI-ready content formats like FAQs and pillar pages. 
They also improved our site’s technical SEO, speed, and crawlability to align with Google’s evolving search standards. As key deliverables,

They provided a tailored AI-SEO roadmap, optimized content, structured schema implementation, and monthly performance reports showing steady gains in traffic, rankings, and AI search visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through Fuel Online’s AI-SEO and SGE optimization work, we saw a clear boost in results. Our organic traffic grew by more than 40%, and over 200 keywords improved their rankings, with several moving to page one on Google. Most importantly, our content started appearing in Google’s AI Overviews and generative answer boxes, giving us visibility we never had before. We also noticed a steady rise in qualified leads and engagement, which proved the ROI of their strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuel Online’s project management was excellent from start to finish. 
They delivered all key items on time and kept us updated at every stage with clear timelines and reports. The team was highly responsive, quick to address our questions, and flexible in adjusting strategies based on our feedback and evolving needs. 
Their organized approach and proactive communication made the entire process smooth and gave us confidence that we were in capable hands.

What was your primary form of communication with Fuel Online?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive about Fuel Online was their forward-thinking approach to SEO, especially their expertise in preparing for Google’s AI and SGE-driven search. Unlike many agencies that stick to traditional tactics, they combined deep technical knowledge with innovative strategies tailored for AI search visibility. Their ability to stay ahead of trends, provide transparent reporting, and deliver measurable results made them stand out as a truly unique partner.

Are there any areas for improvement or something Fuel Online could have done differently?

One area for improvement could be providing even more educational resources or workshops alongside the project, so our internal team could better understand the AI-SEO strategies being implemented. While their reports were clear and detailed, a bit more knowledge transfer and training would have helped us align our in-house efforts with their advanced tactics. That said, the overall experience and results were still excellent.

BACKGROUND

Please describe your company and position.

I am the Founder of Moving With Meaning LLC

Describe what your company does in a single sentence.

Moving with Meaning unites four powerful brands author, blogger, podcaster, and life coach into one visionary platform designed to build emotional resilience, deepen self-awareness, and inspire purposeful living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Online to accomplish?

• Boost organic traffic and keyword rankings in our niche.ty that could directly translate into business growth.
• Generate more qualified leads through sustainable SEO growth.

SOLUTION

How did you find Fuel Online?

Online Search

Why did you select Fuel Online over others?

High ratings

How many teammates from Fuel Online were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fuel Online’s scope of work for us was centered on a complete SEO overhaul.

They began with an in-depth technical audit of our website, identifying issues with site speed, structure, and indexing. From there, they performed comprehensive keyword research and competitor analysis to align our content with high-value search opportunities. 
Their team handled on-page optimization, rewriting and refining key landing pages, meta tags, and internal linking. They also created a content roadmap to target long-tail queries and built high-quality backlinks to strengthen domain authority. Regular reporting and performance reviews were part of the deliverables, giving us clear visibility into rankings, traffic growth, and overall progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months of working with Fuel Online, we saw measurable improvements in our SEO performance. 
Our website’s organic traffic increased steadily, with several of our targeted keywords moving onto the first page of Google. 
We also experienced a clear uplift in qualified leads coming directly through organic search, which reduced our reliance on paid campaigns. The reporting they provided showed consistent month-over-month growth, making it easy to track progress and tie their efforts directly to business results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuel Online’s project management was highly organized and reliable.
They delivered each phase of the SEO work on time, from the initial audit to ongoing optimizations, and kept us updated with regular progress reports. 
Communication was always clear and responsive any time we had a question or needed an adjustment, their team addressed it quickly and professionally. They made it easy to track deliverables, and we always felt confident that our project was moving forward according to plan.

What was your primary form of communication with Fuel Online?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive about Fuel Online was the depth of their expertise and the level of personal attention they gave to our project.
Unlike many agencies that offer generic strategies, they took the time to understand our business and created a tailored SEO plan that felt truly customized. 
Their ability to combine technical SEO knowledge with creative content strategy was unique, and the fact that senior leadership was directly involved in our account made the experience feel more like a partnership than a vendor relationship.

Are there any areas for improvement or something Fuel Online could have done differently?

Overall, our experience with Fuel Online was very positive, but one area for potential improvement could be providing even more real-time dashboards or instant access to performance metrics between their formal reports. 
While their monthly updates were thorough and transparent, having a more immediate way to view progress would have been helpful. That said, their responsiveness and willingness to address our questions quickly made up for it.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for NVIDIA in London and the UK. Our company is the leading graphic processing unit (GPU) and artificial intelligence (AI) company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuel Online?

Our brand was stagnant and we were experiencing loss of market share. We needed to rebrand and reconnect with our audience through new digital marketing and communications strategies.

What were your goals for this project?

We wanted to increase brand awareness and create a sense of community around our business through improved engagement efforts. We wanted to establish ourselves as the go-to resource for information and expertise in our industry.

SOLUTION

How did you select this vendor?

Fuel Online came highly recommended. They beat out eight other agencies in our interview process. We ultimately chose them based on their extraordinary experience, knowledge, and understanding of our hardware.

Describe the scope of their work in detail.

We hired Fuel Online for full-service digital marketing strategy. Their main services include social media guidance, PPC optimization, media buying assistance, and any additional recommendations they feel inclined to provide. The team handles the daily execution of these elements, any incoming inquiries, and helps facilitate a social ticketing system to assure any social tech questions got directed to the right place. They continue to maintain these aspects of our business.

What was the team composition?

We work with a team of at least four representatives. We also have access to the CEO, who is truly a valuable asset.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the start of our partnership, we have experienced a drastic increase in our following and our geo-targeted traffic rates, improvements in geographic retention on our website, higher social media numbers, and an all-around positive sentiment towards our brand.

How effective was the workflow between your team and theirs?

It is extremely smooth, we have never encountered a problem.

What did you find most impressive about this company?

We really appreciated their high level of communication and their ability to execute on what was promised. Our brainstorm sessions were filled with valuable ideas and input, they really bring a lot of the table in the partnership.

Are there any areas for improvement?

We have no complaints.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing at Aspect Software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuel Online?

We were initially attempting to do SEO and PPC work in-house. When I came on board, I analyzed what we were spending in comparison to the success it was yielding. I determined we'd be better off outsourcing all our digital marketing work to a full team led by industry titans, so we hired Fuel Online. 

What were your goals for this project?

Our primary objectives were to improve both our paid and organic Google search rankings using SEO strategy and AdWords. We needed to increase web traffic while reducing our cost per click (CPC) and cost per lead (CPL) rates. Lastly, we aimed to build our brand via social channels and establish ourselves as authoritative industry experts.

SOLUTION

How did you select this vendor?

We interviewed over ten agencies from around the country. Fuel Online immediately stood out based on their tremendous ideas, diligence, and leadership. I was surprised by how involved their CEO was. Being led hands-on by one of the most significant digital marketers in the industry is a huge differentiator. He truly engages with all their clients and is closely involved with strategy.

Describe the scope of their work in detail.

Fuel Online performs full management for SEO PPC, and social media including ad spend. Along with these services, they offer light PR work. Thanks to the fantastic professional relationships they have in place, Fuel Online can just about guarantee PR mentions and placements.

What was the team composition?

We interface directly with a project manager. In addition, we have access to our SEO engineer, PPC team, and social Manager. Scott (CEO, President, and CMO, Fuel Online) is available whenever we need him. In fact, he even likes to sit in on phone conferences. He’ll pop by when we least expect it to make sure we’re satisfied.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve gotten nothing but fantastic results. Fuel Online has delivered on all their promises and then some. Our Google rankings now include hundreds of top-three and first-page results. PPC ROI and traffic has increased tenfold. Slowly but surely, we’re building a robust social following and most importantly brand recognition.

How effective was the workflow between your team and theirs?

Fuel Online facilitates a smooth workflow and communication, which means everything to me.

What did you find most impressive about this company?

I most value Fuel Online’s communicative and execution abilities. They genuinely care and are passionate about what they do. The team has both strong leadership and a thorough knowledge base.

Are there any areas for improvement?

Nothing comes to mind. Fuel Online is a great partner.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for a software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fuel Online?

We hired Fuel Online for SEO and PPC, after misfires with two other digital agencies.

What were your goals for this project?

Our goal was to rank in the top three for approximately 200 keywords. We also wanted to improve our cost per click (CPC) and cost per action (CPA) as well as reduce erroneous clicks. For social media, we wanted to identify new audiences and keywords of value. Finally, our in-house team needed firm direction and thought leadership.

SOLUTION

How did you select this vendor?

Fuel Online was recommended at a CMO conference we attended. After getting on the phone with their founder, Scott Levy, it was clear he had forgotten more digital marketing knowledge than most other agencies possess. He was absolutely brilliant, so it was an obvious choice to bring them on as a partner.

Describe the scope of their work in detail.

They help us with SEO, PPC, and social strategy, while our in-house team does the execution. Before signing, Fuel Online had already done a bit of the keyword research and development for us, so we moved quickly through the onboarding and discovery phase. They immediately gave us access to live keyword rank reports. Their team has provided solid social media strategy, including new ideas, creatives, contests, and added value for our followers. They’ve helped us develop new avenues to get where we want to go.

What was the team composition?

We work with a project manager, an SEO engineer, and a social strategist. We can also contact their founder directly; it’s pretty rare to have access like this.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fuel Online has produced extraordinary results. First, they have exceeded our expectations for SEO. Not only are our 200 keywords in the top five, but another 200 long-tail keywords are also on the first page. They excel at finding untapped applicable keyword search phrases.

Since they came onboard, we have gained approximately 50% more ROI out of the existing PPC campaigns we have. They’ve helped lower our CPC and CPA. We’ve also seen a massive increase in search and traffic volume.

How effective was the workflow between your team and theirs?

They excel in this department. Our communication is flawless.

What did you find most impressive about this company?

They don’t over promise. We’re impressed with their communication and execution. We also appreciate the easy access to their CEO.

Are there any areas for improvement?

Not really. We are pretty happy with them.

BACKGROUND

Introduce your business and what you do there.

I'm president of Tieguys.com, an online clothing retailer specializing in men's neckties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuel Online?

We've been online since 1997. As an early innovator, we had great natural SEO and we never had to worry about it. Our rankings started to get pushed down over time as the marketplace became filled with competitors. We weren't able to overcome that challenge in-house, but we hadn’t had success with other SEO firms.

SOLUTION

What was the scope of their involvement?

They've basically taken over our entire SEO. At first they made huge structural changes to our website. That still occasionally happens but it's not as frequent. They work on keywords and link building as part of their ongoing process. They run our PPC campaigns as well. They keep on top of the latest SEO strategies and make changes when Google changes its algorithm.

What is the team composition?

Personally, I've only worked with Scott (CEO, Fuel Online).

How did you come to work with Fuel Online?

I don't remember how we found them. We were looking at all the options because we were tired of throwing money into SEO and not seeing results.

How much have you invested with them?

We're spending about $20,000 a month.

What is the status of this engagement?

They started in 2013 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with Fuel Online, our website sales had really slowed down. While we do have other sales channels, the website became just repeat customers and we weren't getting new ones. Now it's like a brand new revenue stream for us. Our website's sales generation through SEO and PPC management is up over 75%.

How did Fuel Online perform from a project management standpoint?

They’re very good about communication. They answer questions promptly and we get regular reports. The best part is that it’s so well-managed. We’re feeling and seeing the increase in sales.

What did you find most impressive about them?

It felt like the other SEO vendors were taking our money and it wasn't getting us anywhere. Fuel Online has taken us to the next level. We're really happy with the results. It's a completely different experience than we'd had before: phone tag, not getting answers, promises with no follow through. We had to trust the process because the money doesn’t start coming in until the search rankings improve. The results speak for themselves.

Are there any areas they could improve?

They could be less expensive.

BACKGROUND

Please describe your company and position.

I am the Senior Technical Project Manager of SPINX

Describe what your company does in a single sentence.

SPINX provides digital design, development, and technology solutions, helping businesses create engaging websites, applications, and digital experiences that support growth and customer engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Online to accomplish?

• We hired Fuel Online to improve our organic search visibility, increase qualified leads, strengthen our online authority, and help us compete more effectively in a highly competitive market.

SOLUTION

How did you find Fuel Online?

Online Search

Why did you select Fuel Online over others?

High ratings

How many teammates from Fuel Online were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Fuel Online to enhance our organic search presence, generate more qualified case inquiries, and improve our competitiveness in the personal injury market. Their team conducted a thorough SEO audit to identify technical challenges, content opportunities, authority gaps, and ways to strengthen local search performance. The project included technical SEO enhancements, content strategy, authority building, AI search optimization, local SEO improvements, competitor research, and ongoing performance reporting. They also helped increase our visibility across AI-powered search platforms, including AI Overviews and emerging search technologies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few weeks of the campaign, we saw significant improvements in rankings for several highly competitive personal injury keywords. Multiple terms moved from page three to page one faster than we had experienced with previous providers. Organic traffic increased, lead quality improved, and we began receiving inquiries from potential clients who found our firm through AI-powered search experiences, including ChatGPT and Google AI Overviews. Overall, the return on investment has exceeded our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been outstanding throughout the engagement. Deliverables are consistently completed on time, communication is proactive, and updates are clear, detailed, and actionable. Their team responds quickly to questions and provides valuable strategic recommendations instead of relying on generic reporting.

What was your primary form of communication with Fuel Online?

Email or Messaging App

What did you find most impressive or unique about this company?

Fuel Online’s understanding of AI search visibility and entity authority was a major differentiator. While many agencies focus primarily on traditional SEO methods, their team demonstrated strong expertise in AI Overviews, entity signals, citation authority, and how large language models identify and surface information. Their innovative, forward-thinking approach gave us confidence that we were building a long-term search strategy rather than relying on outdated tactics.

Are there any areas for improvement or something Fuel Online could have done differently?

Overall, the experience has been extremely positive. If anything, we would have appreciated even more frequent strategic planning sessions as the results began accelerating, but communication and execution have been outstanding throughout the partnership.