Format-3

BACKGROUND

Introduce your business and what you do there.

I’m the COO of TripleKey, a company that provides a platform for users to create and manage their own digital keys.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Format-3?

We needed help with our UX/UI design.

SOLUTION

What was the scope of their involvement?

Format-3 provided UX/UI design services for some of our components and our website. We started with a discovery call, and they came back with a concept of how we would go about it. They described their thought process about what we do and how our customers should feel. The team jumped into the UX/UI and the strategy component behind what we’re doing. They worked on user mapping, role mapping, and journeys. The team interviewed every single stakeholder.

Format-3 helped us define the initial user personas, and we refined them over time.

What is the team composition?

We had two points of contact: Hardy, the CEO, and Ricardo, the product manager. We also worked with a few other people who came in and out based on the work that was needed.

How did you come to work with Format-3?

We were referred to them by someone who had worked with one of their team members before. We chose Format-3 because they were relatable and understood the scope of the project. They stated that they would overdeliver and not just be a vendor but a team member, and that was 100% true.

How much have you invested with them?

We spent $80,000.

What is the status of this engagement?

We worked together from March to December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Format-3 helped us save a lot of time and money. They overdelivered on the work and exceeded our expectations. They worked faster than we could keep up with, which is the only reason we completed the engagement in December. The team finished three different iterations of how the application would work. We're still integrating everything from version one of what they did.

How did Format-3 perform from a project management standpoint?

They delivered the work on time and within budget. We communicated well via phone calls, emails, Zoom, and Slack. For project management, they started with Asana and moved to ClickUp.

What did you find most impressive about them?

Format-3 had a really deep understanding of who would be using the product, the business case, and the pain points that our customers wanted to solve. The team questioned the way we presented what we needed and went through an even deeper refinement. They acted like a coach and a consultant, not just somebody who was collecting a fee.

Do you have any advice for potential customers?

Engage with them when you're ready. They move fast, so you've got to have the expertise on your side to be able to move at that speed.

BACKGROUND

Please describe your company and position.

I am the Lead UX Designer of Natural History Museum

Describe what your company does in a single sentence.

The Natural History Museum, London is a world-renowned center for scientific research, education, and public engagement with the natural world. Housing over 80 million specimens, it plays a vital role in understanding biodiversity, climate change, evolution, and the history of life on Earth. Through groundbreaking research, dynamic exhibitions, and digital innovation, the museum connects millions of people globally with the science that shapes our planet’s past, present, and future. As both a cultural landmark and active research institution, we aim to inspire curiosity, protect nature, and drive forward solutions for a sustainable future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish?

• Principles to help the IA evolve in future as new content is developed
• To create a first draft/vision for a more user-centric navigation on the main NHM website

SOLUTION

How did you find Format-3?

Referral

Why did you select Format-3 over others?

Referred to me

How many teammates from Format-3 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have known for a long time that the main website navigation is confusing to users, presenting content based on our internal structure, not our audience’s mental models. Format-3 came in to help kickstart this thinking for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, created a plan just for us and polished strategic assets we'll be sharing widely

What was your primary form of communication with Format-3?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Format-3 team helped us take a step back. They also helped us examine all the research we’ve done on this problem to date, have difficult but much-needed conversations, and ultimately develop a set of information architecture design principles we’re all aligned on.

We’ll be busy in the deep work for the next few months but this was just what we needed to kickstart our engines, get inspired and break down what previously felt like a gargantuan tsunami into smaller, manageable waves and hypotheses to test next.

Are there any areas for improvement or something Format-3 could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Former Product Leader of CareHive Health

Describe what your company does in a single sentence.

Our data-driven, digital-first care navigation provides smart support that helps patients get the right care at the right time for less money.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish?

• Re-design MVP product user experience
• Uplift all design assets
• Modernize legacy brand

SOLUTION

How did you find Format-3?

• Referral
• previous experience

Why did you select Format-3 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Format-3 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Product Audit - Conduct an extensive audit of the CareHive ecosystem of products to identify both requirements and opportunities for improvement. This will include: 
  • Usability enhancement recommendations 
  • Accessibility improvement suggestions 
  • Inventory of existing components 
• UI Redesign - Implement a UI redesign aligned with modern design principles and accessibility standards. This redesign will involve: 
  • Assessing design effectiveness in real-world scenarios 
  • Benchmarking against industry-leading design practices for an enhanced visual appeal 
  • Evolving the current brand guidelines into digital principles and applications.
  • Incorporating user feedback to iteratively enhance the design 
• Design System - Develop a token-based Figma design system and a library of components in Tailwind CSS, ensuring consistent design elements across products. This deliverable will focus on: 
  • Swift integration of design components 
  • Implementation of Tailwind CSS with the suggested Solid.js framework 
  • Storybook Documentation for states and functionality 
  • Maintaining design consistency across various CareHive products 
  • Flow Refinement - Apply the principles of the new design system to existing product screens to create cohesive and forward-looking digital interactions for CareHive. This initiative will result in: 
  • Unified and seamless digital experiences for users 
  • Future-ready screen designs that align with CareHive's vision 
  • Consistent user experiences across different CareHive touchpoints 
• Documentation - Provide comprehensive documentation that outlines the implementation and usage of the new design system. This documentation will serve as a: 
  • Clear guide for utilizing the new system effectively

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Updated experience designs, new FIGMA file for all design assets, developer approval on assets and confirmation by leadership of acceptance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, timely and interactive. They met and exceeded expectations.

What was your primary form of communication with Format-3?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture - collaboration and support to make sure work was done right. Timeliness and budget was key for our project, but more importantly, we wanted high quality assets to move forward with in the long run. F3 delivered and made the experience easy. That approach was refreshing.

Are there any areas for improvement or something Format-3 could have done differently?

None come to mind - they came in clutch and helped us find a balanced outcome.

BACKGROUND

Please describe your company and position.

I am an Executive of Fox Apps

Describe what your company does in a single sentence.

We ship SaaS products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish?

• Web Design
• SaaS Implementation

SOLUTION

How did you find Format-3?

Referral

Why did you select Format-3 over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Format-3 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Format-3 designed and built a whole app from our concept end-to-end.

The key deliverables were:
- Multi-agent orchestration platform
- AWS infrastructure
- Web Design
- Slack integration

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They shipped all milestones ahead of schedule. They've also added some concepts of experimental features which was a nice touch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always replied quickly, they delivered all deliverables on time.

What was your primary form of communication with Format-3?

Virtual Meeting

What did you find most impressive or unique about this company?

They delivered breathtaking designs, and their implementation was fast.

Are there any areas for improvement or something Format-3 could have done differently?

Better documentation after delivery.

BACKGROUND

Introduce your business and what you do there.

I'm the director of MachineTwo, an IT company. We develop and deploy AI-driven digital tools and automation solutions to help organizations streamline processes, reduce costs, and improve efficiency, leveraging over 20 years of software engineering expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish for your digital tools or automation solutions?

We needed help creating a design system and design language for our new company brand and a product platform that we were releasing.

SOLUTION

What was the scope of their involvement?

Format-3 delivered a full design system and design language with components and iconography to create a memorable brand.

What is the team composition?

We worked with 2–5 teammates from Format-3.

How did you come to work with Format-3?

We found Format-3 through an online search. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.

How much have you invested with them?

We spent around $75,000.

What is the status of this engagement?

We worked together from October 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Format-3 created assets for us. We expect these assets to improve our brand consistency once we release them.

How did Format-3 perform from a project management standpoint?

Format-3 delivered on time. We communicated via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Format-3 had a very friendly and professional approach.

Are there any areas they could improve?

I didn't think there was anything they could improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the associate VP of creative at a media company. We provide high-quality alternatives for conservatives across all spheres of public life, including news coverage, political commentary, entertainment, and consumer goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish for DW Ventures?

We needed Format-3 to create a dynamic, interactive website to build awareness and drive interest in the Pendragon series by immersing users in the world through engaging videos, a family tree, character bios, episode overviews, and more. We also needed them to adopt a flexible, phased site design to create tailored versions of the site to support pre-launch, during the launch, and a post-launch stage, ensuring adaptability for future updates and features, with evergreen content. Moreover, we needed Format-3 to position the Pendragon site as independent from the Daily Wire ecosystem, with the option to include links to Daily Wire content rather than full integration. Lastly, we needed them to create an email capture or newsletter signup to stay connected with users and maintain ongoing engagement through email updates and newsletters.

SOLUTION

What was the scope of their involvement?

Format-3 was a close partner through all phases of the project, including the concept, design, and infrastructure. They produced a unique and high-quality site that was fully custom. Initially, they provided outlines and mock-ups, followed by animated demos and eventually fully built components with active feedback and tweaks along the way.Format-3 developed the full site. Creative assets were provided to them; however, they also played a key role in doing their own design and providing guidance on how exactly to make or adjust assets to create the best experience for the website.

What is the team composition?

We worked with 6–10 teammates from Format-3.

How did you come to work with Format-3?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from January to November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Format-3’s work had a big impact by elevating the brand and creating a unique, premium experience. Feedback has been universally similar — we’ve been surprised and impressed with the quality of the site, which brings to life a book and TV series in a unique and immersive way.

How did Format-3 perform from a project management standpoint?

They were always on time and very communicative about their timelines. We primarily communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Format-3 had a unique combination of design and technology, and they managed their operations well to deliver on time and on budget.

Are there any areas they could improve?

We were very happy with their work and are looking forward to doing more projects with them in the future.

UPDATED REVIEW

This review was published on October 7, 2024
Director of Product, Media Co

Media

Nashville, Tennessee

201-500

Jul 2023 - Ongoing

Verified

Project summary
Format-3 has built a UX design strategy for a media company's product. The team has also designed the UX/UI of the mobile and TV apps and built a design system in Figma, including, annotations and prototypes.

Feedback summary
Format-3 has successfully delivered UX design strategy workshops, research, and high-fidelity prototypes in Figma. The team has fitted with the client's Scrum team and used Jira. Moreover, the team has been responsive to deadlines and changes. Overall, the team's strong expertise has stood out.

BACKGROUND

Please describe your company and position.

 I am the Director of Product of a media company 

Describe what your company does in a single sentence.

Media entertainment subscription product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish?

• Add UXD expertise to digital team
• Develop product UXD strategy
• Design new mobile apps
• Design new TV apps
• Build design system

SOLUTION

How did you find Format-3?

LinkedIn

Why did you select Format-3 over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Format-3 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Format-3 are our UXD experts. The scope of work included developing our product design strategy for new mobile apps and TV apps, as well as designing the UI/UX for those mobile and TV apps. The key deliverables included a component-based design system in Figma, plus high-fidelity screen designs, annotations, and prototypes in Figma.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

UXD strategy workshops and research. Screen design reviews and acceptance in Figma. Integrations with design system components in Figma. High-fidelity prototypes in Figma.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Format-3 fit right in with our Scrum team, working in sprints and using Jira. Very responsive to tight deadlines and changes in project priorities and stakeholder feedback with urgency and timeliness. 

What was your primary form of communication with Format-3?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Format-3 was excited to work embedded with our digital team. Format-3 has a wide range of experience and strong expertise in multiple areas of UXD and digital products.

Are there any areas for improvement or something Format-3 could have done differently?

None

STAR RATINGS

Overall rating: 5

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

 I am the CPO of a gaming company 

Describe what your company does in a single sentence.

Online gaming

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish?

• Redesign lobby
• Redefine navigation ux
• Ui

SOLUTION

How did you find Format-3?

Referral

Why did you select Format-3 over others?

High ratings

How many teammates from Format-3 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full UX UI and redesign of the user navigation and play

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Figma files

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good communication and high quality delivery

What was your primary form of communication with Format-3?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their good communication and high-quality delivery.

Are there any areas for improvement or something Format-3 could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the President of Product & Technology of Bentkey Ventures

Describe what your company does in a single sentence.

Media and Technology company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish?

• Modernize our consumer products
• Bring UXD discipline into the digital organization
• Launch a children's SVOD product from scratch

SOLUTION

How did you find Format-3?

• Online Search
• Referral

Why did you select Format-3 over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Format-3 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Research the marketplace and make recommendations about designs for a kid's SVOD product that would be familiar and simultaneously unique. Design the SVOD product from the ground up, collaborate with Product and Engineering and receive direct feedback from President and CEO-level stakeholders. 

Work with engineering to deliver assets and design guidance through the development process. Deliver a design system from the final designs in production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered the project at an accelerated pace that allowed us to launch on a timeline of less than 100 days from the initial project inception. The quality of the work was not compromised or diluted to accommodate our rapid deadlines. 

A high standard of excellence was maintained throughout. Brought UXD discipline to a team that was completely lacking in this critical piece of the digital organization. They were able to introduce and educate the team in a way that brought everyone along enthusiastically. 

Beyond launching the product, they helped transform the culture of the organization as rapidly as they delivered designs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, items were delivered faster than any design team I've ever collaborated with, and then in keeping us on track with our aggressive goals, they would work in real-time to deliver assets within sprints to prevent our engineers from being blocked by missing designs. 

This required working on two tracks, building the conceptual framework for the future scalability of our app in one track while delivering day-to-day tickets during active development at the same time.

What was your primary form of communication with Format-3?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Enthusiasm, collaboration, speed of the work and their contribution to the culture of our organization. It would be impossible to distinguish the enthusiasm and commitment to our project from an internal FTE and a member of Format-3. They threw themselves into the work with a level of motivation that rivaled any company employee.

Are there any areas for improvement or something Format-3 could have done differently?

Only that Idon;t have 3-4 more of them.

BACKGROUND

Please describe your company and position.

I am the Chief Product Officer of an information technology company

Describe what your company does in a single sentence.

We create immersive, interactive experiences for live sports video.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Format-3 to accomplish?

• Audit our current mobile experience
• Refresh and revise our mobile UI/UX
• Create forward-looking designs solutions for mobile

SOLUTION

How did you find Format-3?

We knew the partners

Why did you select Format-3 over others?

• Great culture fit
• Company values aligned
• they are amazing designers and great people

How many teammates from Format-3 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a next-gen design vision for our platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in usability ratings + general reception to our new look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're great - very responsive, very organized. If they said they would do something it would be done.

What was your primary form of communication with Format-3?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were amazing people to work with - not just smart and friendly but fun. But they are also incredible designers who are very thoughtful and highly skilled, who draw on a deep background of experience with some of the biggest and most innovative companies in the world.

Are there any areas for improvement or something Format-3 could have done differently?

No - it was a great experience and we would love to work with them again.