FocusReactive

BACKGROUND

Please describe your company and position.

I am the CMO of an AI-driven CRM and operations company.

Describe what your company does in a single sentence.

We develop an AI-driven CRM and operations platform that helps video production teams automate their workflows & speed up project delivery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• a modern headless CMS infrastructure

SOLUTION

How did you find FocusReactive?

Referral

Why did you select FocusReactive over others?

• Great culture fit
• Referred to me

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled the entire frontend implementation and CMS configuration for our web marketing ecosystem. They basically set up a Storyblok CMS instance that is fully usable for non-engineers, built the React/Next.js frontend to render our layout blocks, and handled the full Vercel infrastructure deployment. They also integrated our HubSpot forms and analytics tracking scripts. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marketing Autonomy, Launch Velocity, Technical Quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our PM was highly efficient and tailored for a fast-moving startup - no long, useless meetings and focused strictly on the roadmap. He kept us updated via a clear Kanban board and sent us quick, bulleted weekly Slack summaries showing exactly what was built and what was next. 

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They managed to give us incredible marketing agility without making the underlying code messy. Usually, visual page builders create slow, clunky websites that break easily. FocusReactive built a modular system in Storyblok that feels as easy as using a premium no-code tool, but runs on a lightning-fast, enterprise-grade frontend. 

Are there any areas for improvement or something FocusReactive could have done differently?

We’re a startup, so we’re always looking to keep costs down :)

BACKGROUND

Please describe your company and position.

 I am the Principal Engineer of an information technology company 

Describe what your company does in a single sentence.

Global enterprise cybersecurity solutions and next-generation threat intelligence platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Our legacy technical documentation and public wiki platforms suffered from rigid content schemas, poor core web vitals, and inefficient localization workflows. We needed to migrate a massive volume of structured engineering data to a modern stack without breaking existing URLs and search indexing. FocusReactive was brought in to design a strongly-typed content schema, migrate thousands of legacy Markdown and JSON files into a self-hosted Payload CMS instance, build an optimized Next.js frontend layer, and establish robust technical SEO and multi-language content operations workflows.
• Build an optimized frontend layer using Next.js (App Router) and Node.js, deployed via Vercel enterprise setup.
• Establish robust technical SEO defaults, instant client-side search, and automated multi-language content operations using LLM-based translation workflows.

SOLUTION

How did you find FocusReactive?

I knew FocusRactive from React ecosystem events like React Advanced

Why did you select FocusReactive over others?

Referred to me

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FocusReactive provided full-cycle engineering services, covering architectural consulting, frontend development, data migration, and content infrastructure engineering.

Key deliverables included:

• A scalable, relational content schema designed in Payload CMS.
• Automated migration scripts that successfully parsed and imported legacy data structures into the new system.
• A high-performance Next.js frontend (App Router) deployed via Vercel Enterprise setup.
• Custom CMS plugins allowing automated multi-locale routing and integration with LLM-based translation pipelines.
• An optimized client-side search architecture. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The new platform achieved a 90+ Lighthouse score across all production-ready documentation paths out of the box.
• Our content managers can now ship complex, localized technical pages without needing any development intervention or breaking the layout. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was highly technical and pragmatic. They kept the development scope locked and tightly integrated into our internal engineering workflow (Jira sprints, Slack communication, and technical discussions). All milestones were delivered on time within the requested 6-month window. Tech syncs were mostly asynchronous via GitHub PR reviews, allowing the team to remain highly responsive to technical blockers without adding administrative overhead.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their engineering baseline and complete technical independence. There was zero hand-holding required during the entire engagement. Every developer they assigned was a self-sufficient senior engineer who understood complex information architecture, type safety, and performance profiling. They acted as true architectural peers rather than just execution resources.

Are there any areas for improvement or something FocusReactive could have done differently?

The only friction point was resource scaling. Mid-way through the project, we needed to expand our scope and add two developers to accelerate a secondary integration. Since FocusReactive maintains a very high engineering bar and avoids keeping an idle bench of unallocated developers, onboarding new team members took about a month. If you anticipate needing additional capacity, it is best to align on those requirements with them well in advance.

BACKGROUND

Please describe your company and position.

I am the Account Manager of Habitat

Describe what your company does in a single sentence.

Habitat is a UI/UX design studio based in Rivne, Ukraine. 

We specialize in crafting digital product design for web and mobile - from brand identity through to high-fidelity prototypes and design systems. Our clients range from early-stage startups to established businesses looking to elevate their digital presence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• We needed a reliable development partner to bring a client’s eCommerce platform to life. We had completed all the design work in-house — full UI/UX in Figma — and needed a team that could implement it with precision using a modern headless stack: MedusaJS for the commerce backend, Payload CMS for content management, and NextJS for the frontend. The key requirements were performance (Core Web Vitals), maximum content flexibility for the client, and a clean handoff that we could maintain going forward.

SOLUTION

How did you find FocusReactive?

We discovered FocusReactive through research into specialized Next.js and headless CMS agencies.

Why did you select FocusReactive over others?

• High ratings
• Great culture fit
• Company values aligned
• technical depth

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project had several key layers: development of the eCommerce storefront in Next.js based on our Figma designs, integration with MedusaJS for product catalog, cart, and checkout flows, Payload CMS setup for content management, performance optimization for fast load times and strong Core Web Vitals scores, and a final QA and handoff phase with documentation for the client.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site speed. We had ambitious performance targets, and FocusReactive genuinely delivered — the final product loads exceptionally fast and scored excellently on Core Web Vitals. Beyond the numbers, what impressed us was their ability to implement our Figma designs with pixel-level accuracy while also suggesting meaningful technical improvements along the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Development was tracked through Trello, with tasks broken down by sprint. We had a shared board that gave us clear visibility into what was in progress, in review, and done at any given time. It was simple but effective — we never felt lost in the process.

Day-to-day communication happened in Slack — fast, async, and always responsive. Figma was our shared source of truth for design handoff and feedback. Notion was used for documentation, decisions, and meeting notes. We had regular sync calls to review progress and align on priorities. Overall, the communication and project management felt very structured without being bureaucratic. Everything was delivered on time every time.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First, their technical depth — they clearly understood the headless architecture we were building toward, not just the surface-level implementation. Second, they had real hands-on experience with both MedusaJS and Payload, which was non-negotiable for us given our stack. Third, they communicated clearly from day one: the discovery call felt like talking to engineers, not salespeople. That gave us confidence they’d be a true partner rather than just an executor.

Are there any areas for improvement or something FocusReactive could have done differently?

At the start of the project, the onboarding and initial scoping phase took a bit longer than we’d hoped — some back-and-forth on estimates and technical decisions. Nothing critical, and it smoothed out quickly, but slightly faster project kickoff would be welcome next time.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Lunacy, a company that develops innovative and intuitive music software and virtual instruments for industry professionals. We focus on creative technology for composers and producers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed to completely overhaul our WordPress site and migrate it to a state-of-the-art CMS system that could support a much larger scale app we were building.

SOLUTION

What was the scope of their involvement?

FocusReactive has coded our entire new CMS and frontend site from scratch. The team has also worked closely with our design agency to create pixel-perfect recreations of web designs. In addition, FocusReactive has handled backend integrations, data migration, and ongoing support.

What is the team composition?

We’ve worked with 2–5 teammates from FocusReactive.

How did you come to work with FocusReactive?

We found FocusReactive through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and they seemed highly organized and understood the brief immediately.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working with FocusReactive in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive has delivered a brand-new site and migrated 150,000 users. The team has matched our designs exactly and debugged many issues. In addition, our site speed has increased by orders of magnitude, and our UX/UI is much smoother and easier to navigate. Our checkout process is also much faster.

How did FocusReactive perform from a project management standpoint?

FocusReactive is extremely organized and efficient. The team fixes reported bugs in a matter of hours and is very communicative. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

FocusReactive’s lead developer, Maksim, is exceptional. He’s great at solving hard problems and fixing things.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager of Plentific, an AI-powered property operations platform that unifies landlords, contractors, service providers, and residents, streamlining real estate management with data-driven automation and real-time insights for housing providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We hired FocusReactive to support the maintenance and ongoing management of our Storyblok website, as we don’t have the technical expertise in the marketing team to handle backend development.

SOLUTION

What was the scope of their involvement?

FocusReactive’s role includes building custom components, implementing styling and CSS changes, and managing any updates that require coding or backend work. While our team can independently update blogs and page content, we rely on FocusReactive for technical development, customization, and ensuring the website continues to function and evolve effectively.

FocusReactive works with us on a retainer model, providing a set number of support hours each month. The scope of work is flexible and covers ongoing technical support and development needs as they arise. Main deliverables typically include website maintenance, issue resolution, implementation of new features, technical updates, and other development tasks required to support and improve the website over time.

Examples of work delivered by FocusReactive through the retainer include developing new landing page designs and custom components to support campaign and website needs, carrying out technical and site audits to identify improvement areas, and implementing speed optimization work to improve website performance. They’ve also supported broader technical enhancements and ongoing improvements to ensure the site remains effective, scalable, and aligned with our requirements.

What is the team composition?

We work with one teammate from FocusReactive.

How did you come to work with FocusReactive?

We found FocusReactive through a referral. Their pricing fit our budget and offered good value for the cost.

What is the status of this engagement?

We started working with FocusReactive in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The support from FocusReactive has helped us maintain a faster, more reliable website with strong performance and high uptime. Outcomes include improved page speed, a more consistent brand experience across the site, and reduced technical issues such as broken components or pages. Their ongoing support has also helped ensure the website remains stable, functional, and able to evolve without disrupting the user experience.

How did FocusReactive perform from a project management standpoint?

FocusReactive delivers on time. We communicate with FocusReactive via email and messaging apps.

What did you find most impressive about them?

What stands out most about working with FocusReactive is their responsiveness, reliability, and collaborative approach. They’re quick to respond to requests, proactive in resolving issues, and consistently provide helpful support. Having a dependable technical partner that can act quickly and deliver work efficiently has been valuable for maintaining and improving our website.

Are there any areas they could improve?

One area for improvement would be taking a more proactive approach in identifying opportunities to enhance the website, such as recommending optimizations, new features, or improvements based on best practices rather than primarily responding to requests. More strategic input on ongoing website evolution could add further value alongside their technical support.

BACKGROUND

Introduce your business and what you do there.

I’m the product owner of glimble by Arriva. glimble by Arriva is a smart, all-in-one travel app that makes getting around the Netherlands simple and seamless. It brings together trains, buses, trams, metros, and even shared bikes, scooters, and cars into one easy platform, so you can plan your entire journey from door to door in just a few steps. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed to find an agency to takeover and further develop our site and shop.

SOLUTION

What was the scope of their involvement?

Glimble was looking for a partner that could help us realize our ambitions. This partner helps us understand our requirements and use our existing tech stack to develop our site and shop into a full and customer-friendly sales channel for our innovative services, both now and in the future. FocusReactive has taken over the entire technology stack of our previous supplier and replaced the backend while keeping the frontend active.

What is the team composition?

We work with 2–5 teammates from FocusReactive.

How did you come to work with FocusReactive?

We found them through an online search. We chose them over other options because they had knowledge of our existing technology stack.

What is the status of this engagement?

We started working with them in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The initial takeover of our site and shop was a success. The site is faster and more stable. Improvements are built quickly and are of good quality. The whole stack is more stable, development costs have gone down, and the user experience has improved greatly.

How did FocusReactive perform from a project management standpoint?

They’ve gone above and beyond. They’re knowledgeable, fast, and really involved. They’ve taken over the existing project and made it theirs in no time. They deliver on time and with good quality. We communicate through Slack, email and videochat.

What did you find most impressive about them?

They’re really involved and always thinking of ways to increase the result.

Are there any areas they could improve?

To be honest, I can’t think of anything. They have delivered!

BACKGROUND

Please describe your company and position.

I am the CCO of Ryte.ai

Describe what your company does in a single sentence.

Ryte transforms raw healthcare data into cutting-edge healthcare AI.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Integrate third-party tools: Hubspot, Google Analytics
• Implement Storyblok—a visual, block-based headless CMS—so the team can manage content without developer support
• Improve website's performance and speed

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• Pricing fit our budget
• Company values aligned

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a migration from an outdated platform to a modern headless architecture, delivering a new Next.js frontend and integrating Storyblok for streamlined content. Key Deliverables Production-ready Next.js frontend (responsive, performant). Storyblok CMS configured with roles/permissions, workflows, and content types; visual page builder with reusable blocks. Third-party integrations: Google Analytics and HubSpot CRM. Outcome: faster publishing cycles and developer-independent content updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our content team praised the usability of the new Storyblok CMS; we’re also seeing faster page loads, and the modern stack gives us a scalable foundation for growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FocusReactive managed the project exceptionally well—delivering on schedule and responding quickly to our needs and feedback from start to finish, clearly committed to our success.

What was your primary form of communication with FocusReactive?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by the team’s ability to translate the client’s requirements into a optimal, cost-effective solution informed by their experience. They invested time to clearly articulate the rationale, securing alignment and putting the project on the right course.

Are there any areas for improvement or something FocusReactive could have done differently?

Results have been strong, and the engagement with FocusReactive continues. We’re excited for the next phase.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of a healthcare company.

Describe what your company does in a single sentence.

We're a pioneering AI-driven healthcare company transforming drug development through its advanced clinical trial simulations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Website Development and Automations

SOLUTION

How did you find FocusReactive?

Referral

Why did you select FocusReactive over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with the developers at Focus Reactive for almost 4 months on developing our website, building a backend system, and implementing critical integrations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved User Experience: Feedback from our visitors has been overwhelmingly positive, highlighting the enhanced navigability and overall user experience of the website.
Efficient Content Management: The CMS system has significantly streamlined our content management process. Our team can now update content 50% faster than before, without requiring extensive technical knowledge.
Seamless Integrations: The critical integrations implemented have worked flawlessly, ensuring that our various systems communicate efficiently and reducing manual data entry by 40%.
Consistent Performance: The website's performance and loading times have improved, with a 20% reduction in load-time, contributing to a better user experience and lower bounce rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. They utilized a structured approach with clear timelines, regular updates, and well-defined milestones. Communication was consistent and transparent, ensuring we were always informed about the project's progress.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about this company was their exceptional team. They were not only highly professional and skilled but also incredibly pleasant and understanding. 

Are there any areas for improvement or something FocusReactive could have done differently?

Nothing that related to our project

BACKGROUND

Please describe your company and position.

I am the Director Operations of The Mighty Shed

Describe what your company does in a single sentence.

The Mighty Shed is a brand innovation consultancy that helps companies develop new brands for the medium and far future, as well as re-routing existing brands that need a little near term direction.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Re-design an existing site

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Focus Reactive to redesign an existing e-commerce site to be easier to use for customers, and capable of scaling to large content delivery. As a company of mostly designers, we collaborated on Figma and other platforms that helped us create design, while Focus Reactive did the hard work of building the the product. The platforms they suggested proved to be very successful in our collaborations efforts. They performed an initial investigation on our old website, made recommendations, and gave us a timeline on final delivery. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was completed on time. In fact, we added additional tasks to the original list, but Focus Reactive fit them inside the schedule. Upon presenting to our wider team, everyone felt the site was much better looking, more intuitive, and built for expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FocusReactive was very communicative and organized. We held virtual meetings every week where accomplishments and new questions were shared. Their recommendation for using Slack and Trello helped communications between meetings as well.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fast builds, very well organised, and willing to be flexible on last minute changes

Are there any areas for improvement or something FocusReactive could have done differently?

This was our first project with Focus Reactive, so we had no expectations, other than professional service. We were so impressed with this first time project, I can't think of any improvements. We're already planning to use them in the future.