FocusReactive

BACKGROUND

Introduce your business and what you do there.

EmailOctopus is a simple, powerful email marketing tool designed to help you grow your audience and engage your subscribers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

Our website was stored in a static framework, and our blog was stored in WordPress. We wanted to bring both into a more modern, adaptable solution that made it easier for us to update.

SOLUTION

What was the scope of their involvement?

FocusReactive built our pages to match our design specifications and migrated our blog to Payload CMS.

What is the team composition?

We worked with 2 developers and a PM.

How did you come to work with FocusReactive?

We were looking for an official Payload CMS agency partner and chose FocusReactive for their high technical understanding, personable team, and proven track record.

What is the status of this engagement?

We worked together from September–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive delivered on time and was very quick to respond to feedback and small changes to the specifications as the project developed. The team was super flexible and communicative.

How did FocusReactive perform from a project management standpoint?

FocusReactive was always available over Slack and quick to respond.

What did you find most impressive about them?

Maksim, the primary developer on our project, was excellent. He helped us iterate quickly on specifications as the project evolved and consistently understood what we were trying to achieve. He genuinely felt like an extension of our team throughout the project.

Are there any areas they could improve?

Q&A and testing could have been slightly more thorough, but the team was receptive to this as feedback. And the end result was fantastic.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at a financial services company. We’re a fee-only, independent SEC-registered investment advisor offering comprehensive financial planning, investment management, tax, and estate services. We help clients achieve their financial goals with unbiased advice and advanced technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed help with SEC compliance, strong SEO foundations, and a complete website redesign and development.

SOLUTION

What was the scope of their involvement?

FocusReactive designed and developed a new website on Vercel with Sanity CMS. The team used Figma for the design process.

What is the team composition?

We worked with 2–5 teammates from FocusReactive.

How did you come to work with FocusReactive?

We found them through an online search. We chose them over other options because of their high ratings.

How much have you invested with them?

We spent $10,000–$49,999.

What is the status of this engagement?

We worked together from October–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive delivered a fully working website. We plan to track SEO rankings and increased traffic in the future.

How did FocusReactive perform from a project management standpoint?

We had virtual meetings as our primary form of communication.

What did you find most impressive about them?

We were impressed with their work with Sanity CMS.

Are there any areas they could improve?

There’s nothing we can come up with.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a travel management company for DMCs and travel advisors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed help finishing the MVP of our Next.js app.

SOLUTION

What was the scope of their involvement?

FocusReactive provided us with team augmentation services. The team reviewed the code, finished the MVP, and set up the foundations for enabling AI-powered features in the project. The main deliverables included the MVP completion and infrastructure setup in Next.js, Mastro AI, database embeddings, caching improvements, and email integration.

What is the team composition?

We worked with one teammate from FocusReactive.

How did you come to work with FocusReactive?

We found them through an online search. We chose them because they were a great culture fit and their company values aligned with ours.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive's work led to feature adoption and an increase in the number of emails sent. We also saw performance improvements and a reduction in the number of bugs reported.

How did FocusReactive perform from a project management standpoint?

FocusReactive delivered on time and had great project management. The business development manager was on top of everything and proactive all the time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

We were impressed by their friendliness and great engineering culture.

Are there any areas they could improve?

No

BACKGROUND

Please describe your company and position.

I am the Director of Engineering of Reverse Tech

Describe what your company does in a single sentence.

We build software to help improving wellness of our customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Helping us to choose the right headless CMS

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• High ratings
• Great culture fit

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Setting a CMS that allows us to create dynamic tours

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They established the foundations of the project and now our internal team is able to continue the work

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication was very efficient and we are very happy with the collaboration

What was your primary form of communication with FocusReactive?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise in the matter

Are there any areas for improvement or something FocusReactive could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Real Thread

Describe what your company does in a single sentence.

Custom swag

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Next.js audit

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• High ratings
• Good value for cost

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conduct an SEO focused audit of a new Next.js website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear and concise audit delivered

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, delivered on-time.

What was your primary form of communication with FocusReactive?

Virtual Meeting

What did you find most impressive or unique about this company?

Quick to respond and quick to begin the work. FocusReactive seemed to understand the problem clearly and how to solve it.

Are there any areas for improvement or something FocusReactive could have done differently?

No, they did a great job.

BACKGROUND

Please describe your company and position.

I am the Founder of a software company

Describe what your company does in a single sentence.

Make employees healthy, happy and connected.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Improve SEO of Next.JS website

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

Expertise on SEO and NExt.js

How many teammates from FocusReactive were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Analyze current website, Google Search Console and codebase in the light of SEO and create an action plan to improve the SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear action plan within the set time constraints. All with all very good experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the goals were reached within the time constraints.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good communcation.

Are there any areas for improvement or something FocusReactive could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm eCommerce Director of a brand in water hydration space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FocusReactive, and what were your goals?

FocusReactive was hired to do an ad-hoc audit of our frontend performance as a check for possible improvements.

SOLUTION

How did you select this vendor and what were the deciding factors?

Vendor came recommended through a third party.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial meeting to discuss our goals and objectives and to align on the short timeline. From there, within a couple of days FocusReactive delivered high level audit which was used as a way to segment scopes of work.

How many people from the vendor's team worked with you, and what were their positions?

Lead backend and frontend developers were involved.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

FocusReactive met our expectations and more.

Describe their project management style, including communication tools and timeliness.

As task didn't require constant communication - we were happy handling everything through email.

What did you find most impressive or unique about this company?

Punctuality, conciseness and professionalism were appreciated.

Are there any areas for improvement or something they could have done differently?

We were very happy with the results and will use FocusReactive in the future.

BACKGROUND

Please describe your company and your position there.

I'm a freelance product/project manager, in charge of writing specifications and for delivering the successful end product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FocusReactive, and what were your goals?

We hired FocusReactive to build a fully functioning headless ecommerce website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched on Upwork and in other places, but found FocusReactive through Crystallize.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We wanted to create a fully functioning headless ecommerce site based on our existing shopify website. We ended up using a fully headless tech stack, build around Crystallize, Vercel, Nextjs and other headless providers.

How many people from the vendor's team worked with you, and what were their positions?

I worked with two developers from Focus Reactive, as well as Robert as the tech lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were super happy with the end result. We proved to ourselves that we could build a fully functioning headless e-commerce site from scratch in a short time period.

Describe their project management style, including communication tools and timeliness.

We had weekly calls and communicated through a slack channel. This worked very smoothly.

What did you find most impressive or unique about this company?

They adhered to timelines, solved challenges, and delivered exactly what we wanted on time.

Are there any areas for improvement or something they could have done differently?

Nope - we are very happy.