FocusReactive

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Digital Gaming Corporations

Describe what your company does in a single sentence.

We provide entertainment to consumers in the form of online real-money gaming. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

Build us a modern marketing website that can be maintained by marketing, not developers.

SOLUTION

How did you find FocusReactive?

Referral

Why did you select FocusReactive over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Extremely talented team.

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prior to our work with Focus Reactive, marketing had no control over our marketing website. We required busy developers to make adjustments, which often went to the back of a development queue. Requirements of partner:

• Deliver two fully functioning websites
• Partner who can work with/provide recommendations to the marketing team to select a new CMS.
• Modular website build to enable easy customization by marketing team.
• Experience developing SEO-friendly websites.
• Basic Implementation of Google Analytics and Google Tag Manager.
• Collaborating with Betway infrastructure team to:
• Determine best hosting solution.
• Ensure proper security protocols are established.
• Ongoing feature release and maintenance of website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Focus Reactive delivered all requirements ahead of schedule. We've since engaged Focus Reactive in more projects due to the quality of the team and the work delivered. This has enabled us to scale up marketing more effectively. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Focus Reactive is incredibly fast-working. They adapted to our team's internal process and have felt like a part of our internal team. Everything has been delivered on time or ahead of schedule. 

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The FocusReactive team truly feels like an extension of my team. It's to the point where they understand out strategy and are anticipating some of our needs. The team is incredibly talented, responsive, and hungry. It's clear they take pride in their work and want to see us succeed. You can't ask for more from a partner. 

Are there any areas for improvement or something FocusReactive could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Blexr

Describe what your company does in a single sentence.

Digital products that provide affiliate marketing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FocusReactive to accomplish?

• Build a new product, utilising a new technology stack

SOLUTION

How did you find FocusReactive?

Online Search

Why did you select FocusReactive over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from FocusReactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to build a new digital product, utilising a SaaS CMS and javascript components to enable long term flexibility and capability to a content driven business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First it was about time frames, could we launch a new product in the time frames we laid out. Beyond that traffic, audience and conversion are the core metrics that we use across the business and the month on month growth is critical to see during the early stages of the project to determine success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, communication was easy. We embedded Focus Reactive into our teams and treated them as an extension of our existing teams and so ways of working, communication and use of productivity tooling helped massively in terms of project management and responding to needs.

What was your primary form of communication with FocusReactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their expertise, confidence, and adaptability.

Are there any areas for improvement or something FocusReactive could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We provide digital parking services like an app to pay to park. I am the Web Lead at this organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FocusReactive, and what were your goals?

To develop a new fast and scalable website on one domain, but for 20+ markets and have it integrated with a headless CMS.

SOLUTION

How did you select this vendor and what were the deciding factors?

They are a partner of the selected headless CMS we picked. We picked FocusReactive over other partners because of their no-nonsense approach, technical know-how, experience and price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope: build a new international content website based on React and static pages integrated with the Storyblok headless CMS to replace 25+ websites

Steps we took were: alignment on steps to take to be able to launch the website, decide on and plan the resources, design phase of 1 month and development phase (with additional design) of 6 months, testing phase and release.

How many people from the vendor's team worked with you, and what were their positions?

- Business Development Manager
- Senior Lead Engineer
- Two full-stack developers
- Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

- Very powerful and flexible integration with the Storyblok headless CMS so the business stakeholders can now launch new markets and build new pages with 40+ drag-and-drop blocks without the support of developers.

- A new website that is 5 times faster, while being 20 times bigger regarding content and functionalities, than the old websites.

- SEO traffic doubled in the first week

- Positive and enthusiastic feedback from across the organisation on the design, scalibility and flexibility of the website

Describe their project management style, including communication tools and timeliness.

They don't loose themselves in planning or presentations. They are down-to-earth and want to get things done - and they delivered.

The lines are short and personal/social while always to the point: not to waste time/resources. We use Slack for daily communication, have one weekly team standup on video and use a Trello board for backlog planning.

What did you find most impressive or unique about this company?

A lot of companies have layers of sales on top of them and if you don't plan in advance, you cannot get the resources needed. FocusReactive ensures that you are never blocked because they will prioritise for you. They are very professional while they are down-to-earth and social enough to have a laugh with. I really see them as part of the team and not a supplier of resources.

Are there any areas for improvement or something they could have done differently?

None, honestly.

BACKGROUND

Please describe your company and your position there.

Secret Escapes is a British travel e-commerce selling heavily discounted High-end hotel stays and holidays through its website and apps. My role in the company is Design lead and Design system manager. I am taking care of the design, process and delivery of our Design system called Voyager and work closely with our front-end engineers to ensure consistency and integrity of our Design system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FocusReactive, and what were your goals?

We lacked front-end resources to deliver our REACT JS component library to enable the integration of our Design system.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed an agency specialised in front-end technologies with experience in delivering design systems. The final call was made by the CTO based on communication and price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We previously worked for six months with Focus Reactive on server-side rendering and integration pieces where their engineers were fully integrated within the team. The Blast project being much more narrow in scope, we opted for a simple delivery strategy for this part as it didn't require the same level of involvement on technical decisions from Focus Reactive. The Blast consisted in delivering all the components required to decouple our front-end from our monolithic application using REACT JS.

The requirement was to deliver around 90% of all the components and make them visible in our Storybook library. We started off with a simple kick off, sharing the ways of working and all the informations required for the agency to start the work. The components were divided following the Atomic Design methodology, starting with the most simple ones (Atoms).

I provided the engineers with Jira tickets for each components, describing the requirements (variations and props) and links to the component design (in Figma). Jira tickets were moved accordingly to the correct swim-lane (To do / In progress / Blocked / In review / Ready for release / Done) to allow me to keep track of the delivery. We also had a timesheet and a component delivery tracker in place that allow me to report on time spent and progress to the senior stakeholders.

How many people from the vendor's team worked with you, and what were their positions?

We had two part time (50%) front-end engineers working with us for six months.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In almost 6 month the agency delivered around 150 components (inc. updates on existing ones) and brought the whole project completion from 50% to 96%, which exceeded the business expectations.

Describe their project management style, including communication tools and timeliness.

Focus Reactive are very independent and goal driven. You give them a task and they will deliver to the best of their knowledge asking questions along to way to avoid wild assumptions. We mostly communicated through Slack and only meetings when required, usually to clarify the specs. We had a few check ups to discuss on how to improve our collaboration and assess our progress.

What did you find most impressive or unique about this company?

They were very efficient and trustworthy. With an engineer working on the project being based in Kiev during the Russian invasion, it has been a challenging period for Focus Reactive, but even in these dire circumstances - they unexpectedly carried on the work and we went through this period incredibly smoothly. This is dedication!

Are there any areas for improvement or something they could have done differently?

Secret Escapes loves meetings, which sometimes gets in the way of delivery due to context switching. It is necessary to recognise which ones are relevant and which ones are not. Being invited by various people to a bunch of meetings, they tried to join them all and it took a while for Focus Reactive to voice their unhappiness about the situation. This was particularly relevant to the first part of the project and I believe we found the right balance during the second part. Setting clear expectations in terms of involvement from the start would have been beneficial.

BACKGROUND

Introduce your business and what you do there.

I’m the head of finance of a software development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We had an old site for our product and wanted to redo it to make it more flexible, expansible, and improve every aspect.

SOLUTION

What was the scope of their involvement?

FocusReactive helped us with the redevelopment and redesign of our existing website. It’s an informative site for our tool, which is a developing environment for the Ethereum cryptocurrency; users can learn about the system through our platform.

What is the team composition?

We worked with around four members of their team, including a project manager and three software developers.

How did you come to work with FocusReactive?

Someone referred them to me, and we chose them among a list of six providers based on their professionalism and the initial interaction with them — they understood perfectly what we wanted.

How much money have you invested in this partnership?

We spent around $40,000 with them.

What is the status of this engagement?

We worked together from February–May 2022. We plan on hiring them soon for another web development project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We noticed an increase in the site’s functionality, which impacted our flexibility in working on it in the future. Overall, we were happy with the results of their work.

How did FocusReactive perform from a project management standpoint?

Communication was fluid, and they stayed within budget, so we had no unpleasant surprises. Also, they were autonomous, which we liked because we felt we didn’t waste much time.

Regarding tools, we used Slack for our weekly checkpoints and Trello.

What did you find most impressive about them?

They quickly understood what we needed; we shared our view, and they executed it very well. Their team provided a professional experience.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

Stick to a working plan with them; that worked well for us.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of marketing technology at Walk West, a multi-brand growth agency specializing in AI-driven marketing, HubSpot solutions, and creative strategy. We help businesses achieve growth through data insights, automation, and innovative digital experiences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed help building a custom API layer and integration to a Shopify platform to help manage a custom rewards library.

SOLUTION

What was the scope of their involvement?

FocusReactive architected and designed our rewards layer API and integration into Shopify and our rewards platform. The team also developed and implemented the API and integration, which was their primary focus.

What is the team composition?

We worked with 2–5 teammates from FocusReactive.

How did you come to work with FocusReactive?

Someone referred FocusReactive to us. We chose them over other options because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from July to September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The functionality had to work and be delivered on time, and FocusReactive met those requirements.

How did FocusReactive perform from a project management standpoint?

Although we managed the project, FocusReactive handled the delivery. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

The team was very experienced and knew exactly what to do.

BACKGROUND

Introduce your business and what you do there.

Cannabis online and offline retail.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed help with headless e-commerce and blog development.

SOLUTION

What was the scope of their involvement?

FocusReactive has been responsible for the research, concepting, planning, and development of an entire new website. The team has developed a fully functional headless website. We are still working on the content side.

What is the team composition?

We’ve worked with 2–5 teammates from FocusReactive.

How did you come to work with FocusReactive?

I found them through ChatGPT. I chose them because they were close to my geographic location and had the tech stack we were looking for.

How much have you invested with them?

We’ve spent around $100,000

What is the status of this engagement?

We started working together in early 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive has delivered a fully functional headless website. The main project is finished, we will continue development with them in the future.

How did FocusReactive perform from a project management standpoint?

FocusReactive has done an amazing job. Everything has been very well communicated, and the team has always met deadlines. We communicate via virtual meetings.

What did you find most impressive about them?

FocusReactive has understood the needs of the project, been flexible, and has brought high-skilled developers.

Are there any areas they could improve?

I don’t have any bad feedback.

BACKGROUND

Introduce your business and what you do there.

EmailOctopus is a simple, powerful email marketing tool designed to help you grow your audience and engage your subscribers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

Our website was stored in a static framework, and our blog was stored in WordPress. We wanted to bring both into a more modern, adaptable solution that made it easier for us to update.

SOLUTION

What was the scope of their involvement?

FocusReactive built our pages to match our design specifications and migrated our blog to Payload CMS.

What is the team composition?

We worked with 2 developers and a PM.

How did you come to work with FocusReactive?

We were looking for an official Payload CMS agency partner and chose FocusReactive for their high technical understanding, personable team, and proven track record.

What is the status of this engagement?

We worked together from September–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive delivered on time and was very quick to respond to feedback and small changes to the specifications as the project developed. The team was super flexible and communicative.

How did FocusReactive perform from a project management standpoint?

FocusReactive was always available over Slack and quick to respond.

What did you find most impressive about them?

Maksim, the primary developer on our project, was excellent. He helped us iterate quickly on specifications as the project evolved and consistently understood what we were trying to achieve. He genuinely felt like an extension of our team throughout the project.

Are there any areas they could improve?

Q&A and testing could have been slightly more thorough, but the team was receptive to this as feedback. And the end result was fantastic.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at a financial services company. We’re a fee-only, independent SEC-registered investment advisor offering comprehensive financial planning, investment management, tax, and estate services. We help clients achieve their financial goals with unbiased advice and advanced technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed help with SEC compliance, strong SEO foundations, and a complete website redesign and development.

SOLUTION

What was the scope of their involvement?

FocusReactive designed and developed a new website on Vercel with Sanity CMS. The team used Figma for the design process.

What is the team composition?

We worked with 2–5 teammates from FocusReactive.

How did you come to work with FocusReactive?

We found them through an online search. We chose them over other options because of their high ratings.

How much have you invested with them?

We spent $10,000–$49,999.

What is the status of this engagement?

We worked together from October–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive delivered a fully working website. We plan to track SEO rankings and increased traffic in the future.

How did FocusReactive perform from a project management standpoint?

We had virtual meetings as our primary form of communication.

What did you find most impressive about them?

We were impressed with their work with Sanity CMS.

Are there any areas they could improve?

There’s nothing we can come up with.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a travel management company for DMCs and travel advisors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FocusReactive?

We needed help finishing the MVP of our Next.js app.

SOLUTION

What was the scope of their involvement?

FocusReactive provided us with team augmentation services. The team reviewed the code, finished the MVP, and set up the foundations for enabling AI-powered features in the project. The main deliverables included the MVP completion and infrastructure setup in Next.js, Mastro AI, database embeddings, caching improvements, and email integration.

What is the team composition?

We worked with one teammate from FocusReactive.

How did you come to work with FocusReactive?

We found them through an online search. We chose them because they were a great culture fit and their company values aligned with ours.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FocusReactive's work led to feature adoption and an increase in the number of emails sent. We also saw performance improvements and a reduction in the number of bugs reported.

How did FocusReactive perform from a project management standpoint?

FocusReactive delivered on time and had great project management. The business development manager was on top of everything and proactive all the time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

We were impressed by their friendliness and great engineering culture.

Are there any areas they could improve?

No