Flightpath

BACKGROUND

Introduce your business and what you do there?

I’m the web product associate director for an education service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flightpath?

We needed support for a project since we didn't have the bandwidth to do it internally.

SOLUTION

What was the scope of their involvement?

We discussed the architecture of our WordPress website, and we requested it to have specific metrics such as the heat map. The team then created our site’s wireframes and spearheaded the development and design of our platform in collaboration with our internal team. They did some integration and added plug-ins, too.

In the end, there were 5–6 pages on the website. We were also able to select and check how our website was ranking based on several elements and post them immediately on the site. Since our site was still in a temporary place online, we didn’t optimize the site. However, we plan to increase our SEO efforts once we move it to a permanent location.

What is the team composition?

We worked with Nicole (Account Supervisor), Jon (President), a project manager, and a UX design lead.

How did you come to work with Flightpath?

My former development team found and vetted Flightpath. We chose them because we felt that they were a good fit for us.

How much have you invested with them?

We spent $60,000.

What is the status of this engagement?

We worked together from April–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had no metrics to compare because the website was brand new. We appreciated that the team was accommodating; even after our engagement ended, they implemented changes and tweaks to our platform upon our request. Overall, we had a great experience with them, and we were impressed with their work.

How did Flightpath perform from a project management standpoint?

They asked the right questions. On top of that, they were extremely responsive, and they finished all phases on time. Jon also checked in often and was part of our meetings — to ensure that we were satisfied with their performance.

What did you find most impressive about them?

I liked that we worked with the same team from beginning to end. They focused on understanding our business and product early on, which saved us time when they did the wireframes.

Are there any areas they could improve?

We didn’t request it, but it would be good to have a project link clients could access to see progress.

Do you have any advice for potential customers?

No, I don’t.

BACKGROUND

Introduce your business and what you do there.

I’m the president and publisher of Millennium Medical Publishing. We publish monthly peer-reviewed periodicals for physicians in the spheres of hematology and oncology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flightpath?

We needed a website to boost our digital presence.

SOLUTION

What was the scope of their involvement?

Flightpath developed our website from scratch. We took part in the brainstorming phase by relaying our preferences and showing them some web pages from our competitors’ websites. They also designed banner ads, wrote web content, and took charge of our site analytics through Google.

What is the team composition?

We worked with Jon (President), Denise (Director of Client Services), and Seth (Sr. Account Supervisor).

How did you come to work with Flightpath?

Jon was a long-time friend of mine — having an idea about his nature of work, I reached out to him right away when I needed his company’s services.

How much have you invested with them?

We spent around $10,000–$11,000.

What is the status of this engagement?

The project ran from January 2016–January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our banner ads successfully pooled in new clients, and Flightpath helped us report our metrics transparently through Google Analytics. In addition, their team created digestible web content and a user-friendly website. Flightpath implemented everything that I wanted to be featured on the website and created striking ads to promote our business.

How did Flightpath perform from a project management standpoint?

Flightpath was a responsive team that strictly followed our schedules and showed up prepared at our meetings. They considered our feedback and strived to implement any adjustments that could improve the product or expedite the process.

What did you find most impressive about them?

What stood out to us was Flightpath’s professionalism and their strong sense of responsibility.

Are there any areas they could improve?

There were instances wherein I wanted the metric reports to be more thorough, so I could present more granular documents to our clients explaining what we achieved through our online marketing.

Do you have any advice for potential customers?

Be clear in outlining what you want your product to convey. Flightpath will then use their expertise to deliver that.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a New York-based arts organization. We sell art, jewelry, and other consignment items.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Flightpath?

We wanted to expand our digital marketing efforts, but we didn’t have the ability to with our small in-house team.

SOLUTION

What was the scope of their involvement?

They help us with display advertising using Programmatic and the Google display network. They also assist with Facebook and Instagram ads. Their team also helps design the ads. 

We launched a brand awareness campaign. We sent them some previous ads we’d been running and some images that we felt represented our company. From there, they were able to interpret our brand identity and incorporate it into the digital ads they created for us. 

What is the team composition?

We work with a creative lead, an account manager, a social media manager, and someone who helps with analytics. 

How did you come to work with Flightpath?

I did research online for a New York-based provider. I reached out and heard back from Jon (President) very quickly. 

What is the status of this engagement?

We started meeting with them at the beginning of 2020, and we launched our first campaigns with them in March. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very satisfied. Their team is very responsive, and they learned quickly what our brand is. It’s been a fun process, and I’ve enjoyed working on strategy with them. 

We’ve seen an increase in page views across our site. Their ads have been performing well overall. 

How did Flightpath perform from a project management standpoint?

The process has been smooth. They were very upfront about what we should try. They’ve been a really good partner in terms of keeping us informed and providing actionable items to make the campaigns run better. 

They’re very communicative and we get emails back right away. We also have a dashboard where we can see how the campaigns are doing. 

What did you find most impressive about them?

Their communication is excellent. 

Are there any areas they could improve?

No, they’ve been a great partner and we look forward to working with them for a long time. 

Do you have any advice for potential customers? 

It’s important to be upfront about your needs. They’re open to working with different types of businesses and will meet you where you are in terms of knowledge, strategy, and budget.

BACKGROUND

Introduce your business and what you do there.

We are a boutique agency that plans, creates, produces and supports signage and displays for retailers and brands at retail.  We specialize in providing strategic, comprehensive programs that are customized and turnkey. I work with the CEO in developing strategic business partnerships which includes vendor partnerships and prospective client relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flightpath?

Given some internal agency changes we decided to re-approach our marketing efforts, placing more of an effort in promoting our services via paid media. As much of our marketing content was being developed in-house, we needed a digital media agency to help us advertise on multiple channels.

SOLUTION

What was the scope of their involvement?

We focused more on relationship building through blogs and contact lists that we had formed over the years but didn’t do very much in terms of paid media. Flightpath helped us to start marketing and promoting ourselves more, selecting places to advertise and managing the process of creating and executing those ads.

A lot of the content creation is handled in-house, but they help with that process and then make sure that the content is put out on all of our different channels. They primarily target Google, Linkedin, and other display ads for our bi-monthly blog.

What was the team composition?

For the most part we are in contact with about three members of their team, including one SEO specialist, but they bring in others to provide help or expertise at times.

How did you come to work with Flightpath?

I actually found them on Clutch. They were a few blocks down the street from us and we were impressed with their past history of successful projects, so we decided to partner with them.

How much have you invested with them?

We’ve spent a total of about $15,000 so far.

What is the status of this engagement?

The project started in January 2020 and we are continuing to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We specialize in print media, so the digital aspects were all very new to us. They have been very responsive, helpful, and patient with helping us understand how the process works and how we can best take advantage of the different channels available to us.

The whole team is just very helpful, intuitive, and good at what they do. They help keep us on schedule and are incredibly nice people to work with, so the engagement has been really easy for us to manage overall.

How did Flightpath perform from a project management standpoint?

Their schedule has been consistently flexible in accommodating our content creation. At one point, when we had a hold up in content creation they were gracious enough to reduce their charges for that month, which we really appreciated.

The schedule was a little bumpy at first, but we found a rhythm pretty quickly that has worked well for both of us. We have monthly conference calls, and they send us regular analytics reports in advance of each call, which helps us to get the most out of those meetings.

What did you find most impressive about them?

They have been a great entryway into the world of digital marketing. They’ll explain what the best practices are in any given season, and sometimes tell us that they think we should run something differently. That level of advice is exactly what we were looking for in an agency and something we really appreciate about our work with them.

Are there any areas they could improve?

If they were able to put together tutorial pieces that explained some of the basics on SEO building and other concepts for their new clients before the engagement even starts, that would be extremely helpful in shortening the runway period.

Do you have any advice for potential customers?

Know what you want, but don’t be afraid to ask questions of their team, because they are incredibly willing to fill in the blanks in order to get you to the goals you’re looking to achieve.

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager of digital marketing for a medical device company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flightpath?

Flightpath has been one of our key digital support and advice agencies. They’ve done everything from web design, front- and backend development, UI/UX work, SEO audits, and more. They’re very ingrained in our products and our process.

SOLUTION

What was the scope of their involvement?

Most recently, their main project has been our SEO work. This includes auditing our site, adjusting our keyword management, and handling our search engine marketing (SEM) to optimize our PPC ads. Our PPC ads are mostly Google, but we have ads in lots of other areas like YouTube, Bing, and display networks.

They just finished a huge SEO audit of our catheter business. They gave us a large list of optimizations to implement, helping us with site content as well. Those optimizations are currently being put in place by our European catheter team.

Finally, most of our business is direct-to-hospital, although there is a small amount of direct-to-consumer. Flightpath is a huge partner helping us drive cost-effective and high-quality leads.

What is the team composition?

For social marketing, there are two people working for us. John (Director of Digital Marketing, Flightpath) is the smartest guy. That man is a machine. He’s incredibly knowledgeable about the Google landscape, ensuring our site is indexed correctly.

Also, they had numerous designers working on the project. I think there were always 2–3 people with us.

How did you come to work with Flightpath?

They’ve been working with us since I came on at the beginning of 2014, but I think they started working with us over a decade ago in the 2000s.

How much have you invested with them?

Since I began, it’s about $7 million–$8 million. Our ostomy team spends $500,000 yearly. We’re now starting to spend $500,000 a year with them on catheters, and our other teams are ramping up to those numbers. I would estimate our total spend with them will soon top $10 million.

What is the status of this engagement?

They’ve been our partner since I started at the company in 2014, and our work is ongoing and expanding.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m very satisfied with their work. John (President, Flightpath) helps to ensure that any time we’re less than thrilled, the issue is fixed quickly. I have nothing but good things to say about them as business partners.

As far as KPIs go, we weren’t even tracking cost per lead when I started six years ago. We started tracking it four years ago, and it was $100. Now it’s at $25, a significant 75% reduction because of Flightpath.

How did Flightpath perform from a project management standpoint?

They’ve gotten better at project management over the years. We developed a great rapport. They’re very organized, meeting deadlines and sticking to timelines. We use Trello to communicate. They’re incredibly responsive to it. It’s very helpful for sharing comments, screenshots, etc.

What did you find most impressive about them?

They’re a real trusted partner who is smart and delivers what they promise. Their cost is great for their results — I know I’m always going to get quality work from them.

Are there any areas they could improve?

Nope, we’re still in the honeymoon phase of our relationship six years in.

Do you have any advice for potential customers?

The deliverables you receive will only be as good as the direction you get, and that goes for every digital agency.