Creating business value through emotional currency

Flightpath is a creative digital agency located in NYC.

Flightpath develops emotionally compelling, highly engaging brand stories to deliver through today's digital imperatives. Driven by analytics, insights and relentless curiosity, our work consistently reflects digital and design originality while staying squarely focused on creating client value through emotional currency.

With an ever-evolving skill set of diverse, creative in-house talent, the agency is servicing a breadth of consumer and business brands across a range of established and emerging categories. Sectors include: Consumer Packaged Goods, Pharmaceutical/Health Care, Media and Entertainment, and B2B Marketing. 

Our primary services:

Digital Strategy

Digital Marketing

Web Design & Development

UX/Digital Design

Social Media Services

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
1994
Show all +
New York, NY
headquarters
  • 36 West 25th Street, 9th Floor
    New York, NY 10010
    United States

Portfolio

Key clients: 

Merck, Goya Foods, Time Warner Cable, AkzoNobel, The Broadway League, and Darling Clementines

GOYA - Website, Mobile, SEM, Social & Email Image

GOYA - Website, Mobile, SEM, Social & Email

The Opportunity

Goya, the largest Hispanic-owned food company in the United States, sought new ways to drive volume and increase share gains. A 10-year partnership gave Flightpath the insight and perspective to help them continue their evolution.

The Solve

Goya needed a digital movement big enough and creative enough to encompass an entire legacy of food, family

and culture. We challenged ourselves to develop and deploy a cross-functional and cross-platform campaign just as diverse as the brand itself.

The end result is a dynamic, multi-faceted initiative that tells the Goya story the digital way.

  • Rich Media
  • Mobile optimization
  • Promotions
  • Contests & Sweepstakes
  • Email campaigns

How, Why & Results

Find out how Flightpath accomplished all of this and the impressive results of the campaign at http://www.flightpath.com/work/goya-foods.aspx

MSG Varsity App Image

MSG Varsity App

The Opportunity MSG Varsity, the multimedia high school sports division of Cablevision, wanted a mobile app that would aggregate material from its television and web outlets, appeal to students, parents and recruiters, and feature original content. We devised an app that would deliver a unique MSG Varsity experience, but still maintain brand identity and act as a complement to other MSG Varsity media: - Adapt video from the MSG Varsity television network - Incorporate text pieces and images from the MSG Varsity website