Digital Inventiveness Creating Real Business Value
We're a digital marketing agency based in NYC.
Flightpath helps organizations of all sizes navigate the complexity of today’s digital world to achieve results. Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity.
Our strength lies in an ever-evolving set of core competencies nimbly combined and refined into a custom solution for our clients and their brands.
- Digital Strategy
- Social Media
- Digital Marketing
- UX/Web Design
- Paid Media
- Search
2 Languages
- English
- Spanish

headquarters
Web Development for Education Service Provider
the project
"They focused on understanding our business and product early on, which saved us time when they did the wireframes."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there?
I’m the web product associate director for an education service provider.
What challenge were you trying to address with Flightpath?
We needed support for a project since we didn't have the bandwidth to do it internally.
What was the scope of their involvement?
We discussed the architecture of our WordPress website, and we requested it to have specific metrics such as the heat map. The team then created our site’s wireframes and spearheaded the development and design of our platform in collaboration with our internal team. They did some integration and added plug-ins, too.
In the end, there were 5–6 pages on the website. We were also able to select and check how our website was ranking based on several elements and post them immediately on the site. Since our site was still in a temporary place online, we didn’t optimize the site. However, we plan to increase our SEO efforts once we move it to a permanent location.
What is the team composition?
We worked with Nicole (Account Supervisor), Jon (President), a project manager, and a UX design lead.
How did you come to work with Flightpath?
My former development team found and vetted Flightpath. We chose them because we felt that they were a good fit for us.
How much have you invested with them?
We spent $60,000.
What is the status of this engagement?
We worked together from April–August 2021.
What evidence can you share that demonstrates the impact of the engagement?
We had no metrics to compare because the website was brand new. We appreciated that the team was accommodating; even after our engagement ended, they implemented changes and tweaks to our platform upon our request. Overall, we had a great experience with them, and we were impressed with their work.
How did Flightpath perform from a project management standpoint?
They asked the right questions. On top of that, they were extremely responsive, and they finished all phases on time. Jon also checked in often and was part of our meetings — to ensure that we were satisfied with their performance.
What did you find most impressive about them?
I liked that we worked with the same team from beginning to end. They focused on understanding our business and product early on, which saved us time when they did the wireframes.
Are there any areas they could improve?
We didn’t request it, but it would be good to have a project link clients could access to see progress.
Do you have any advice for potential customers?
No, I don’t.
Focus
Portfolio
Zoetis, Goya Foods, AkzoNobel, Newman's Own Inc., Organic Girl, ConvaTec, United Nations, The Broadway League, Wiley, NYU Langone Health, Sempra Energy, Spectrum

Goya Foods - So Delicious, You can Share It
The Opportunity
Goya is the largest Hispanic-owned food company in the United States and continually pushes to share more product options and flavorful creations with a broader audience.
A 20-year partnership gives Flightpath the insight and perspective to guide their current communications and future growth. Across their digital presence, all platforms work together to achieve measurable goals:
1. Activate product trial & purchase continuity
2. Increase brand visibility
The Solve
Goya merits a digital movement big enough and creative enough to encompass an entire legacy of food, family, and culture. Our solution is a cross-platform presence just as diverse as the brand itself.
This ongoing work involves a dynamic, multi-faceted digital ecosystem that tells the Goya story in a fashion that's rich, fun, informative, and engaging.
Website
Social Media
SEO/SEM
Ecommerce
How and Why
The culture of food and family is meant to be shared, and Goya’s products work to connect with customers through culinary traditions and delicious flavors. These flavors start with easily-shareable content, including tasty recipe creations, in-person events, and videos featuring Goya’s Chef Fernando.
Flightpath spreads the flavor of engagement through every digital touchpoint, reaching consumers where they’re ready to listen. We created Goya’s mobile-first website, which encourages new product trials, social sharing, and repeats visitation.
Social content and community engagement are continually monitored on Instagram, Facebook, YouTube, Twitter, and Pinterest to inform strategies and maximize reach for paid content.
Results
+120% Facebook/Instagram Reach
+132% Social Conversions
+345% Organic Website Traffic Increased

ConvaTec - Digital Marketing and Web Support
The Opportunity
ConvaTec is a leading global company focused on wound and skin care, ostomy care, and healthcare solutions for other chronic conditions. Their products and technologies service business imperatives in more than 80 different countries. Their digital communications connect healthcare providers and patients at all stages of their healthcare journey.
Since 2012, Flightpath and ConvaTec have partnered on a broad number of campaigns to generate brand awareness, introduce new products, acquire new customers and build brand loyalty.
The Solve:
ConvaTec focuses on products and technologies that improve patients' lives with chronic conditions. To help them achieve this goal, we provide a suite of services that focus on:
- Overall digital strategy and execution support
- Maximizing product sampling and lead generation
- Educating and building community via social media and other channels
- Optimizing website value and impact
How and Why:
The core of our efforts is a long-running paid-search-powered product sampling campaign that targets new customers with the goal of introducing ConvaTec’s products and converting patients into long-term customers. Our highly optimized paid search ads combine high-converting landing pages and close communication with ConvaTec’s internal lead-scoring team to achieve outstanding results year after year.
Over time, our efforts to reach patients and healthcare providers on behalf of ConvaTec and its global subsidiaries have expanded to include:
- High-value social media content, communications, and platform stewardship
- Creation and deployment of educational materials including digital video
- Paid digital media campaigns around eCommerce, mobile app deployment, and new product launches
- Content, design, and analytical support to maximize website business value
Results:
+9% Conversion Rate Improvement YoY
-14% Lower CPA YoY

AkzoNobel - B2B Social Media Lead Generation
The Opportunity
AkzoNobel is a leading global paints and coatings company active in more than 150 countries. They have a compelling story to tell, with a powerful brand voice – a voice that must carry across all their product lines, with variants that can resonate depending on the audience.
They challenged Flightpath to devise and implement a global social and digital strategy and execution plan targeted to a variety of consumer (B2C) and professional (B2C) constituencies. Our main objectives are to build brand awareness, introduce new products, generate leads, acquire new customers and maximize purchase continuity.
The Solve
Push brand interactions and generate actionable new business leads via brand/use-case-specific social content and ads in conjunction with a targeted paid search campaign.
How and Why
In order to reach a broad spectrum of audiences around the world, our social platforms of choice include:
Facebook / Instagram
TikTok
We produce and deploy a broad array of dynamic social content that follows three tracks:
1. Above Brand/Master Brand Messaging
2. Brand-Specific: With a focus on products, usage, tips and tricks
3. Regional: With unique content for the Chinese market and other regional considerations
Our social content is amplified by a targeted B2B and B2C paid social media campaign and paired with a paid search effort that works to target those that have expressed some purchase intent. Flightpath partners closely with AkzoNobel’s PR and Creative agencies to ensure all brand communications are in harmony and reinforce one another.
Results
Meta: impressions and reach with significant gains of 122% and 62% respectively
WeChat: 25% year over year follower growth

Newman's Own - Two Websites, One Mission
The Opportunity
Newman's Own has a unique vision regarding its brand identity. With a clear gap between Newman's Own and Newman's Own Foundation, we discovered the opportunity to improve brand identity and visibility. Our main objectives included increasing brand awareness and driving traffic for lead generation.
The Solve
Create and launch two new forward-facing websites for Newman's Own Inc. and Newman's Own Foundation, establishing a cohesive, seamless extension where products can be purchased. Our goal was to help translate the correct story into the new site with the following objectives:
- Improve Newman's digital presence with user-friendly websites
- Deploy a modern, scalable online infrastructure that can fulfill a variety of corporate imperatives sustainably for years to come
- Educate consumers on Newman's brand, mission, and products
- Implement a community strategy to engage customers to learn more about our foundation's work and become involved
How and Why
We conducted a site audit and a complete redesign of their current website content to correctly identify content gaps and areas of emphasis. Our strategy was to accommodate prospective and current consumers that are interested in mission-driven companies, to each prospective site.
Search Engine Optimization to increase brand visibility across social channels
Keyword Discovery to improve organic search
SEO-Friendly Copy Editing
To help deliver the brand's story and improve lead gen we developed a content plan and site structure that could prominently include videos and other multimedia resources. We created engaging visual storytelling, to communicate and explain the foundation's mission, work, and impact via:
1. Brand/Foundation stories
2. Product or product-line-focused clips
3. Recipes and/or product usage

Organicgirl - Talk Green to Me
The Opportunity
Organicgirl is a fast-growing company offering a diverse line of premium quality greens and salads packed with unmatched taste, super nutrition, and a whole lot of love. With a mission to create new, fresh ideas for great-tasting food, Organicgirl has successfully captured a market of health-conscious consumers through its engaging brand voice. To date, this success has garnered an unprecedented level of consumer loyalty and engagement.
Organicgirl turned to Flightpath to help them continue to acquire new customers and build stronger relationships with its current customer base via a range of digital channels.
The Solve
Over 4+ plus years, Flightpath has collaborated with the organicgirl team and their partner agencies on three primary sets of initiatives:
Targeted email campaigns
Ongoing website enhancements and optimization
Lifestyle-focused promotions, contests, and digital sweepstakes
How and Why
To grow the organicgirl customer base and inspire brand loyalty, it all starts with a clear understanding of who the buyer is – skewing females, avid exercisers, lifestyle transformers, and a higher household income. We’ve used online surveys and polls to learn more about their concerns and interests and leveraged that intel to generate content and digital experiences that genuinely move the needle.
1. A website redesign introduced streamlined navigation, a bold color palette and design sensibility, and a warm, friendly brand voice. This work effort also improved site performance and search engine visibility, eased site administration, and effectively integrated social channels and content.
2. An overhaul to the organicgirl email infrastructure has yielded a fast-growing list of engaged subscribers that respond positively to our content, recipes, and offers.
3. An ongoing series of lifestyle-oriented contests and sweepstakes have created brand awareness, highlighted new products, and grown our database for remarketing purposes.

United Nations - Web & Digital Support
The Opportunity
The UNDP is on a continued mission to eradicate poverty and protect the planet. To meet this goal they developed a specialized department to oversee transformative growth in the digital sphere by working with countries and territories to assess both digital acuity and room for growth.
The Solve
The Digital Readiness Assessment is only as good as the support it receives from the country it’s evaluating. This means it needs buy-in from the government and private sectors. Leveraging the UN’s incredible recognition for good, digital communications can emphasize the power and experience the UNDP Digital Office can provide to every country willing to partner with them.
How and Why
Primarily through social posts and linked articles, affirming stories have been shared to highlight positive outcomes that touch both private and public sectors.
Retelling stories of improved economies, individual lives, and future growth within countries continue to grow trust for the Digital Office and its Readiness Assessment. To reach audiences wherever they are, creatives were leveraged in a variety of ways:
Animated videos for YouTube, Facebook, and Twitter
Social posts on Facebook, Instagram, and Twitter to lead to deeper articles

Zoetis - Comprehensive Digital Support
The Opportunity
Zoetis is the worldwide leader in animal pharmaceuticals, providing research, development, and veterinary medicine sales. Across their portfolio, there was a need to reach more audiences through new, and improved digital touchpoints.
For both pet owners, pet professionals, and veterinary clinics, these touchpoints need to follow strict regulatory and legal rules. Voice and tone also need to be tailored to fit the language and educational set each audience understands best.
The Solve
Zoetis is recognized through its strong portfolio of medications. Our content strategy, along with other digital work, leverages this recognition to communicate with pet parents and professionals in more engaging ways.
- Driving strategic opportunities through education and communication
- Deploying purposeful, sustainable digital experiences
- Engaging through multiple social media touchpoints
How and Why
Our work with Zoetis spans across the board, with dynamic tactics, tools, and creativity for a variety of products. All of our work is backed by well-researched strategies that ensure quality user experience related to these services.
To deploy paid and organic social that is on strategy for each Zoetis brand requires attention to detail. Differences in brand guidelines, audience types, and placement need to be assessed for each brand and carried out precisely to ensure regulatory needs are met. We are continually developing creative for a variety of needs, including:
- New product launches
- Increasing trial and purchasing
- Updated pharmaceutical messaging
- Veterinary event messaging
- Pet owner educational & non-branded
Reviews
the project
Web Development for Education Service Provider
"They focused on understanding our business and product early on, which saved us time when they did the wireframes."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there?
I’m the web product associate director for an education service provider.
What challenge were you trying to address with Flightpath?
We needed support for a project since we didn't have the bandwidth to do it internally.
What was the scope of their involvement?
We discussed the architecture of our WordPress website, and we requested it to have specific metrics such as the heat map. The team then created our site’s wireframes and spearheaded the development and design of our platform in collaboration with our internal team. They did some integration and added plug-ins, too.
In the end, there were 5–6 pages on the website. We were also able to select and check how our website was ranking based on several elements and post them immediately on the site. Since our site was still in a temporary place online, we didn’t optimize the site. However, we plan to increase our SEO efforts once we move it to a permanent location.
What is the team composition?
We worked with Nicole (Account Supervisor), Jon (President), a project manager, and a UX design lead.
How did you come to work with Flightpath?
My former development team found and vetted Flightpath. We chose them because we felt that they were a good fit for us.
How much have you invested with them?
We spent $60,000.
What is the status of this engagement?
We worked together from April–August 2021.
What evidence can you share that demonstrates the impact of the engagement?
We had no metrics to compare because the website was brand new. We appreciated that the team was accommodating; even after our engagement ended, they implemented changes and tweaks to our platform upon our request. Overall, we had a great experience with them, and we were impressed with their work.
How did Flightpath perform from a project management standpoint?
They asked the right questions. On top of that, they were extremely responsive, and they finished all phases on time. Jon also checked in often and was part of our meetings — to ensure that we were satisfied with their performance.
What did you find most impressive about them?
I liked that we worked with the same team from beginning to end. They focused on understanding our business and product early on, which saved us time when they did the wireframes.
Are there any areas they could improve?
We didn’t request it, but it would be good to have a project link clients could access to see progress.
Do you have any advice for potential customers?
No, I don’t.
the project
Web Dev for Medical Publishing Company
"What stood out to us was Flightpath’s professionalism and their strong sense of responsibility."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president and publisher of Millennium Medical Publishing. We publish monthly peer-reviewed periodicals for physicians in the spheres of hematology and oncology.
What challenge were you trying to address with Flightpath?
We needed a website to boost our digital presence.
What was the scope of their involvement?
Flightpath developed our website from scratch. We took part in the brainstorming phase by relaying our preferences and showing them some web pages from our competitors’ websites. They also designed banner ads, wrote web content, and took charge of our site analytics through Google.
What is the team composition?
We worked with Jon (President), Denise (Director of Client Services), and Seth (Sr. Account Supervisor).
How did you come to work with Flightpath?
Jon was a long-time friend of mine — having an idea about his nature of work, I reached out to him right away when I needed his company’s services.
How much have you invested with them?
We spent around $10,000–$11,000.
What is the status of this engagement?
The project ran from January 2016–January 2017.
What evidence can you share that demonstrates the impact of the engagement?
Our banner ads successfully pooled in new clients, and Flightpath helped us report our metrics transparently through Google Analytics. In addition, their team created digestible web content and a user-friendly website. Flightpath implemented everything that I wanted to be featured on the website and created striking ads to promote our business.
How did Flightpath perform from a project management standpoint?
Flightpath was a responsive team that strictly followed our schedules and showed up prepared at our meetings. They considered our feedback and strived to implement any adjustments that could improve the product or expedite the process.
What did you find most impressive about them?
What stood out to us was Flightpath’s professionalism and their strong sense of responsibility.
Are there any areas they could improve?
There were instances wherein I wanted the metric reports to be more thorough, so I could present more granular documents to our clients explaining what we achieved through our online marketing.
Do you have any advice for potential customers?
Be clear in outlining what you want your product to convey. Flightpath will then use their expertise to deliver that.
the project
Digital Strategy, Design & Execution for Arts Organization
"Their communication is excellent."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing manager of a New York-based arts organization. We sell art, jewelry, and other consignment items.
What challenges were you trying to address with Flightpath?
We wanted to expand our digital marketing efforts, but we didn’t have the ability to with our small in-house team.
What was the scope of their involvement?
They help us with display advertising using Programmatic and the Google display network. They also assist with Facebook and Instagram ads. Their team also helps design the ads.
We launched a brand awareness campaign. We sent them some previous ads we’d been running and some images that we felt represented our company. From there, they were able to interpret our brand identity and incorporate it into the digital ads they created for us.
What is the team composition?
We work with a creative lead, an account manager, a social media manager, and someone who helps with analytics.
How did you come to work with Flightpath?
I did research online for a New York-based provider. I reached out and heard back from Jon (President) very quickly.
What is the status of this engagement?
We started meeting with them at the beginning of 2020, and we launched our first campaigns with them in March.
What evidence can you share that demonstrates the impact of the engagement?
We’re very satisfied. Their team is very responsive, and they learned quickly what our brand is. It’s been a fun process, and I’ve enjoyed working on strategy with them.
We’ve seen an increase in page views across our site. Their ads have been performing well overall.
How did Flightpath perform from a project management standpoint?
The process has been smooth. They were very upfront about what we should try. They’ve been a really good partner in terms of keeping us informed and providing actionable items to make the campaigns run better.
They’re very communicative and we get emails back right away. We also have a dashboard where we can see how the campaigns are doing.
What did you find most impressive about them?
Their communication is excellent.
Are there any areas they could improve?
No, they’ve been a great partner and we look forward to working with them for a long time.
Do you have any advice for potential customers?
It’s important to be upfront about your needs. They’re open to working with different types of businesses and will meet you where you are in terms of knowledge, strategy, and budget.
the project
Social Media & Content Promotion for Retail Marketing Agency
“The whole team is just very helpful, intuitive, and good at what they do.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We are a boutique agency that plans, creates, produces and supports signage and displays for retailers and brands at retail. We specialize in providing strategic, comprehensive programs that are customized and turnkey. I work with the CEO in developing strategic business partnerships which includes vendor partnerships and prospective client relationships.
What challenge were you trying to address with Flightpath?
Given some internal agency changes we decided to re-approach our marketing efforts, placing more of an effort in promoting our services via paid media. As much of our marketing content was being developed in-house, we needed a digital media agency to help us advertise on multiple channels.
What was the scope of their involvement?
We focused more on relationship building through blogs and contact lists that we had formed over the years but didn’t do very much in terms of paid media. Flightpath helped us to start marketing and promoting ourselves more, selecting places to advertise and managing the process of creating and executing those ads.
A lot of the content creation is handled in-house, but they help with that process and then make sure that the content is put out on all of our different channels. They primarily target Google, Linkedin, and other display ads for our bi-monthly blog.
What was the team composition?
For the most part we are in contact with about three members of their team, including one SEO specialist, but they bring in others to provide help or expertise at times.
How did you come to work with Flightpath?
I actually found them on Clutch. They were a few blocks down the street from us and we were impressed with their past history of successful projects, so we decided to partner with them.
How much have you invested with them?
We’ve spent a total of about $15,000 so far.
What is the status of this engagement?
The project started in January 2020 and we are continuing to work together.
What evidence can you share that demonstrates the impact of the engagement?
We specialize in print media, so the digital aspects were all very new to us. They have been very responsive, helpful, and patient with helping us understand how the process works and how we can best take advantage of the different channels available to us.
The whole team is just very helpful, intuitive, and good at what they do. They help keep us on schedule and are incredibly nice people to work with, so the engagement has been really easy for us to manage overall.
How did Flightpath perform from a project management standpoint?
Their schedule has been consistently flexible in accommodating our content creation. At one point, when we had a hold up in content creation they were gracious enough to reduce their charges for that month, which we really appreciated.
The schedule was a little bumpy at first, but we found a rhythm pretty quickly that has worked well for both of us. We have monthly conference calls, and they send us regular analytics reports in advance of each call, which helps us to get the most out of those meetings.
What did you find most impressive about them?
They have been a great entryway into the world of digital marketing. They’ll explain what the best practices are in any given season, and sometimes tell us that they think we should run something differently. That level of advice is exactly what we were looking for in an agency and something we really appreciate about our work with them.
Are there any areas they could improve?
If they were able to put together tutorial pieces that explained some of the basics on SEO building and other concepts for their new clients before the engagement even starts, that would be extremely helpful in shortening the runway period.
Do you have any advice for potential customers?
Know what you want, but don’t be afraid to ask questions of their team, because they are incredibly willing to fill in the blanks in order to get you to the goals you’re looking to achieve.
the project
SEO & SEM Strategy Execution for Medical Device Company
"I have nothing but good things to say about them as business partners."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a senior manager of digital marketing for a medical device company.
What challenge were you trying to address with Flightpath?
Flightpath has been one of our key digital support and advice agencies. They’ve done everything from web design, front- and backend development, UI/UX work, SEO audits, and more. They’re very ingrained in our products and our process.
What was the scope of their involvement?
Most recently, their main project has been our SEO work. This includes auditing our site, adjusting our keyword management, and handling our search engine marketing (SEM) to optimize our PPC ads. Our PPC ads are mostly Google, but we have ads in lots of other areas like YouTube, Bing, and display networks.
They just finished a huge SEO audit of our catheter business. They gave us a large list of optimizations to implement, helping us with site content as well. Those optimizations are currently being put in place by our European catheter team.
Finally, most of our business is direct-to-hospital, although there is a small amount of direct-to-consumer. Flightpath is a huge partner helping us drive cost-effective and high-quality leads.
What is the team composition?
For social marketing, there are two people working for us. John (Director of Digital Marketing, Flightpath) is the smartest guy. That man is a machine. He’s incredibly knowledgeable about the Google landscape, ensuring our site is indexed correctly.
Also, they had numerous designers working on the project. I think there were always 2–3 people with us.
How did you come to work with Flightpath?
They’ve been working with us since I came on at the beginning of 2014, but I think they started working with us over a decade ago in the 2000s.
How much have you invested with them?
Since I began, it’s about $7 million–$8 million. Our ostomy team spends $500,000 yearly. We’re now starting to spend $500,000 a year with them on catheters, and our other teams are ramping up to those numbers. I would estimate our total spend with them will soon top $10 million.
What is the status of this engagement?
They’ve been our partner since I started at the company in 2014, and our work is ongoing and expanding.
What evidence can you share that demonstrates the impact of the engagement?
I’m very satisfied with their work. John (President, Flightpath) helps to ensure that any time we’re less than thrilled, the issue is fixed quickly. I have nothing but good things to say about them as business partners.
As far as KPIs go, we weren’t even tracking cost per lead when I started six years ago. We started tracking it four years ago, and it was $100. Now it’s at $25, a significant 75% reduction because of Flightpath.
How did Flightpath perform from a project management standpoint?
They’ve gotten better at project management over the years. We developed a great rapport. They’re very organized, meeting deadlines and sticking to timelines. We use Trello to communicate. They’re incredibly responsive to it. It’s very helpful for sharing comments, screenshots, etc.
What did you find most impressive about them?
They’re a real trusted partner who is smart and delivers what they promise. Their cost is great for their results — I know I’m always going to get quality work from them.
Are there any areas they could improve?
Nope, we’re still in the honeymoon phase of our relationship six years in.
Do you have any advice for potential customers?
The deliverables you receive will only be as good as the direction you get, and that goes for every digital agency.
Flightpath successfully created the client's platform, and they produced remarkable work. The team went above and beyond by helping the client implement changes and tweaks after their engagement ended. Responsive and understanding, they established a strong and fruitful partnership.