Digital Inventiveness Creating Real Business Value

We're a digital marketing agency based in NYC.

Flightpath helps organizations of all sizes navigate the complexity of today’s digital world to achieve results.  Our work targets both consumer and B2B audiences in the interest of building awareness, lead generation, customer acquisition and purchase continuity.

Our strength lies in an ever-evolving set of core competencies nimbly combined and refined into a custom solution for our clients and their brands.

 

  • Digital Strategy
  • Social Media
  • Digital Marketing
  • UX/Web Design
  • Paid Media
  • Search
  • Email
 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1994
Show all +
New York, NY
headquarters
  • 36 West 25th Street, 8th Floor
    New York, NY 10010
    United States

Portfolio

Key clients: 
Zoetis, Goya Foods, Spectrum, AkzoNobel, Organic Girl, Dime Community Bank, ConvaTec, United Nations, Essentials Pet Care, Goddard Systems
Spectrum - UX/Web Design Image

Spectrum - UX/Web Design

The Opportunity

Spectrum is one of the largest cable operators in the United States, providing high value, products, services and features for their markets.

In the digital space, Spectrum is always evolving their offerings and messaging with these goals in mind:

  • Increase sales of Internet, TV and Voice
  • Improve user experience
  •  

    The Solve

    Spectrum.com is a massive website detailing information and services, with a mandate to achieve multiple business imperatives. As a key strategic partner, Flightpath’s focus has been to improve website UX, introduce important offers & events, and help organize and upsell products in a way that is easy to understand and purchase.

     

     

    ConvaTec - Digital Marketing and Web Support Image

    ConvaTec - Digital Marketing and Web Support

    The Solve

    ConvaTec focuses on products and technologies that improve the lives of patients with chronic conditions. Our digital communications aspire to connect with people at all stages of their health care journey, including health care providers.

    The solutions we provide for ConvaTec

    focus on three areas of connection: awareness, trial and loyalty.

     

    How and Why

    Awareness

    ConvaTec offers education, product info and other support for those with chronic medical needs. Our first step was building a global website that encompassed all they had to offer for their audience. Programmatic display ads, SEM, and a well-implemented SEO strategy currently drive users to the site as a first push for awareness and brand recognition.

     

    Trial

    The next round of communication is an ongoing sampling program that allows customers the ability to test new items, which is especially useful for those who are facing these needs for the first time. The sampling is advertised via paid search and display ads, and also creates lead gen opportunities for further outreach.

     

    Loyalty

    Me+ is a connected ConvaTec website that offers information specifically for those with an ostomy. The advice, shared stories, etc. make it feel more like a community, and reaches people at all points of need. This has also become a platform for product information, looping back to awareness and trial where applicable.

     

    B2B Social Media Lead Generation Image

    B2B Social Media Lead Generation

    The Opportunity

    Awlgrip is part of the international company AkzoNobel, with a long history of providing quality yacht coatings for customers worldwide. What started as an opportunity to build their brand through social media has developed into strategic and targeted messaging that focuses on peak times like industry events or product launches.

    To build brand loyalty and increase sales, our

    strategy for social media has been a combination of organic and paid content focusing on their expertise, quality products and service. As one element of an ‘always-on’ social media marketing campaign,  we recently developed a special digital strategy to support a new product launch that pushed brand interactions even further.

     

    The Solve

    To maximize anticipation for and conversation around Awlgrip’s new major product, we created a digital campaign for organic and paid media that rolled out in stages and crossed into live events.

    Each stage of the 3-part campaign led customers from social channels to landing pages relevant to the product launch build-up, including an invitation to find out more at an international boat show in Monaco.

     

    United Nations - Web & Digital Support Image

    United Nations - Web & Digital Support

    The Opportunity

    The United Nations works to promote “peace, dignity and equality on a healthy planet” through various initiatives and strategic teamwork. In 2018, Flightpath entered into a long term agreement with the UN to provide digital support services in furtherance of a variety of important

    programs.

    Depending on the group directive or focus, communication can be aimed at different audiences, from government to corporations, individuals and nonprofits.

    The Solve

    While the UN has boots on the ground throughout the world, digital communications are an integral element of many of their endeavors. Working collaboratively with a variety of cross-functional stakeholders in New York City and around the globe, the Flightpath team has devised and deployed a series of multilingual interactive websites and podcasts to support the UNs Sustainable Development Goals (SDGs) and Capital Development Fund (UNCDF).

    Zoetis - Comprehensive Digital Support Image

    Zoetis - Comprehensive Digital Support

    The Opportunity

    Zoetis is the worldwide leader in animal pharmaceuticals, providing research, development, and veterinary medicine sales. We’ve worked to drive sales and connect with a larger audience of pet owners, clinic staff and veterinarians. Our creative strategy focuses on two key

    components:
    • Educating and engaging with animal health professionals

    • Optimizing consumer touchpoints and resonating with pet lovers

    The Solve

    Zoetis is recognized through their strong portfolio of medications. Our digital strategy and creative work leverages this recognition to communicate with pet parents and professionals in more engaging ways. We work across a range of Zoetis’ animal health portfolio, targeting vet professionals and pet parents by:

    • Driving strategic opportunities through education and communication
    • Deploying purposeful, sustainable digital experiences

    • Engaging through multiple social media touchpoints
    Goya Foods - Comprehensive Digital Support Image

    Goya Foods - Comprehensive Digital Support

    The Opportunity

    Goya is the largest Hispanic-owned food company in the United States, and continually pushes to share more product options and flavorful creations with a broader audience.

    A 20-year partnership gives Flightpath the insight and perspective to guide their current communications and future growth. Across their digital presence, all platforms work together to achieve measurable

    goals:
    • Activate product trial & purchase continuity
    • Increase brand visibility

    The Solve

    Goya merits a digital movement big enough and creative enough to encompass an entire legacy of food, family and culture. Our solution is a cross-platform presence just as diverse as the brand itself.

    This ongoing work involves a dynamic, multi-faceted digital ecosystem that tells the Goya story in a fashion that's rich, fun, informative and engaging.

    • Website
    • Social Media
    • SEO/SEM
    • Email
    • Ecommerce

     

    How, Why & Results

    Find out how Flightpath accomplished all of this and the impressive results of the campaign at https://www.flightpath.com/work/goya

    Reviews

    Sort by

    Social Media & Content Promotion for Retail Marketing Agency

    “The whole team is just very helpful, intuitive, and good at what they do.”

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2020 - Ongoing
    Project summary: 

    Flightpath provides content creation consulting and ad execution for a print sign and display producer. They focus on Google and LinkedIn advertisements to promote a bi-monthly blog.

    The Reviewer
     
    11-50 Employees
     
    New York, New York
    Dona Peters
    VP Strategic Partnerships, Medallion Retail
     
    Verified
    The Review
    Feedback summary: 

    Thanks to the marketing work and explanations provided by Flightpath, the client has learned a significant amount about digital marketing over the course of the engagement. Their team is incredibly engaged and communicative throughout all of their work.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    We are a boutique agency that plans, creates, produces and supports signage and displays for retailers and brands at retail.  We specialize in providing strategic, comprehensive programs that are customized and turnkey. I work with the CEO in developing strategic business partnerships which includes vendor partnerships and prospective client relationships.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Flightpath?

    Given some internal agency changes we decided to re-approach our marketing efforts, placing more of an effort in promoting our services via paid media. As much of our marketing content was being developed in-house, we needed a digital media agency to help us advertise on multiple channels.

    SOLUTION

    What was the scope of their involvement?

    We focused more on relationship building through blogs and contact lists that we had formed over the years but didn’t do very much in terms of paid media. Flightpath helped us to start marketing and promoting ourselves more, selecting places to advertise and managing the process of creating and executing those ads.

    A lot of the content creation is handled in-house, but they help with that process and then make sure that the content is put out on all of our different channels. They primarily target Google, Linkedin, and other display ads for our bi-monthly blog.

    What was the team composition?

    For the most part we are in contact with about three members of their team, including one SEO specialist, but they bring in others to provide help or expertise at times.

    How did you come to work with Flightpath?

    I actually found them on Clutch. They were a few blocks down the street from us and we were impressed with their past history of successful projects, so we decided to partner with them.

    How much have you invested with them?

    We’ve spent a total of about $15,000 so far.

    What is the status of this engagement?

    The project started in January 2020 and we are continuing to work together.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We specialize in print media, so the digital aspects were all very new to us. They have been very responsive, helpful, and patient with helping us understand how the process works and how we can best take advantage of the different channels available to us.

    The whole team is just very helpful, intuitive, and good at what they do. They help keep us on schedule and are incredibly nice people to work with, so the engagement has been really easy for us to manage overall.

    How did Flightpath perform from a project management standpoint?

    Their schedule has been consistently flexible in accommodating our content creation. At one point, when we had a hold up in content creation they were gracious enough to reduce their charges for that month, which we really appreciated.

    The schedule was a little bumpy at first, but we found a rhythm pretty quickly that has worked well for both of us. We have monthly conference calls, and they send us regular analytics reports in advance of each call, which helps us to get the most out of those meetings.

    What did you find most impressive about them?

    They have been a great entryway into the world of digital marketing. They’ll explain what the best practices are in any given season, and sometimes tell us that they think we should run something differently. That level of advice is exactly what we were looking for in an agency and something we really appreciate about our work with them.

    Are there any areas they could improve?

    If they were able to put together tutorial pieces that explained some of the basics on SEO building and other concepts for their new clients before the engagement even starts, that would be extremely helpful in shortening the runway period.

    Do you have any advice for potential customers?

    Know what you want, but don’t be afraid to ask questions of their team, because they are incredibly willing to fill in the blanks in order to get you to the goals you’re looking to achieve.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    SEO & SEM Strategy Execution for Medical Device Company

    "I have nothing but good things to say about them as business partners."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $1,000,000 - $9,999,999
     
    Jan. 2014 - Ongoing
    Project summary: 

    A medical provider hired Flightpath to manage its SEO and digital marketing strategy. They perform SEO audits, assist with content optimization, and run PPC ads on Google, YouTube, Bing, and display networks.

    The Reviewer
     
    1,000-10,000 Employees
     
    Trinity, North Carolina
     
    Verified
    The Review
    Feedback summary: 

    The medical device firm knows Flightpath delivers high-quality assistance, hiring them again and again. Cost per lead has dropped by 75%, and the firm is pleased with Flightpath's work. They're communicative and trustworthy, meeting every deadline and sticking to timelines.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m a senior manager of digital marketing for a medical device company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Flightpath?

    Flightpath has been one of our key digital support and advice agencies. They’ve done everything from web design, front- and backend development, UI/UX work, SEO audits, and more. They’re very ingrained in our products and our process.

    SOLUTION

    What was the scope of their involvement?

    Most recently, their main project has been our SEO work. This includes auditing our site, adjusting our keyword management, and handling our search engine marketing (SEM) to optimize our PPC ads. Our PPC ads are mostly Google, but we have ads in lots of other areas like YouTube, Bing, and display networks.

    They just finished a huge SEO audit of our catheter business. They gave us a large list of optimizations to implement, helping us with site content as well. Those optimizations are currently being put in place by our European catheter team.

    Finally, most of our business is direct-to-hospital, although there is a small amount of direct-to-consumer. Flightpath is a huge partner helping us drive cost-effective and high-quality leads.

    What is the team composition?

    For social marketing, there are two people working for us. John (Director of Digital Marketing, Flightpath) is the smartest guy. That man is a machine. He’s incredibly knowledgeable about the Google landscape, ensuring our site is indexed correctly.

    Also, they had numerous designers working on the project. I think there were always 2–3 people with us.

    How did you come to work with Flightpath?

    They’ve been working with us since I came on at the beginning of 2014, but I think they started working with us over a decade ago in the 2000s.

    How much have you invested with them?

    Since I began, it’s about $7 million–$8 million. Our ostomy team spends $500,000 yearly. We’re now starting to spend $500,000 a year with them on catheters, and our other teams are ramping up to those numbers. I would estimate our total spend with them will soon top $10 million.

    What is the status of this engagement?

    They’ve been our partner since I started at the company in 2014, and our work is ongoing and expanding.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    I’m very satisfied with their work. John (President, Flightpath) helps to ensure that any time we’re less than thrilled, the issue is fixed quickly. I have nothing but good things to say about them as business partners.

    As far as KPIs go, we weren’t even tracking cost per lead when I started six years ago. We started tracking it four years ago, and it was $100. Now it’s at $25, a significant 75% reduction because of Flightpath.

    How did Flightpath perform from a project management standpoint?

    They’ve gotten better at project management over the years. We developed a great rapport. They’re very organized, meeting deadlines and sticking to timelines. We use Trello to communicate. They’re incredibly responsive to it. It’s very helpful for sharing comments, screenshots, etc.

    What did you find most impressive about them?

    They’re a real trusted partner who is smart and delivers what they promise. Their cost is great for their results — I know I’m always going to get quality work from them.

    Are there any areas they could improve?

    Nope, we’re still in the honeymoon phase of our relationship six years in.

    Do you have any advice for potential customers?

    The deliverables you receive will only be as good as the direction you get, and that goes for every digital agency.

    4.5
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer