Fieldtrip

BACKGROUND

Please describe your company and position.

I am the Senior Director, Communications of Portland Metro Chamber.

Describe what your company does in a single sentence.

We are Greater Portland, Oregon's regional chamber of commerce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fieldtrip to accomplish?

• Evaluate name
• Rebranding
• Website development

SOLUTION

How did you find Fieldtrip?

RFP process

Why did you select Fieldtrip over others?

• Pricing fits our budget
• Great culture fit
• Company values aligned

How many teammates from Fieldtrip were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The selected company will work closely with the Alliance’s Communications team to provide a comprehensive recommendation for a dynamic new brand and engaging website. The selected company will be given access to Alliance staff, including leadership and board members, during the course of the project. 

It is expected that the selected company also will conduct and interpret user research, primarily from (but not limited to) the Alliance’s staff, member base, and key partners. At the conclusion of the project, the selected company will deliver to the Alliance: 

1. An executable brand package (as described below), a new logo, a compelling tagline, and a standards brand manual to guide staff in seamlessly executing the new brand
2. A visually powerful and dynamic, problem-free website that incorporates all relevant and critical feedback from the Alliance’s stakeholders.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered final brand and complete style guide along with launching a new website on time and on budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project managers, Melody and Annie, were great to work with and always just an email away if anyone on our team had any questions or concerns. We had scheduled weekly virtual check-ins that kept the project on schedule and also provided another way to ask questions or voice concerns directly. Once we moved past naming and into the design phase, the project was kept on track based on the timeline set at the beginning of the project.

What was your primary form of communication with Fieldtrip?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire project team was a pleasure to work with. They understood and addressed any concerns that we had right away and worked through them to keep the project on schedule. We had a hard deadline for our website launch, and they exceeded our expectations with the support they showed.

We were never nervous or unsure that the end result wouldn't meet our goals, and our entire staff is proud and excited about the resulting new brand and website. The partnership with Fieldtrip made this branding and website project the easiest and most stress-free of all those I have done.

Are there any areas for improvement or something Fieldtrip could have done differently?

No. I would highly recommend Fieldtrip to any other business, nonprofit, or chamber of commerce.

BACKGROUND

Please describe your company and position.

I am the Director of Communications and Marketing of High Country Community Health

Describe what your company does in a single sentence.

We are a Federally Qualified Health Center that provides quality, patient-centered, culturally appropriate, affordable, and compassionate care that serves the whole person.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fieldtrip to accomplish?

• Our goal with Fieldtrip was to create a marketing campaign based on a federal grant we received to further education on Covid-19 booster vaccines and overall awareness.

SOLUTION

How did you find Fieldtrip?

Online Search

Why did you select Fieldtrip over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fieldtrip were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We began our work with Fieldtrip by developing a comprehensive media campaign with a focus on increasing education and awareness of Covid-19 and the updated vaccine boosters. Deliverables included graphic design, print ads, radio, billboard, and Facebook ads. Fieldtrip led us through each step of the process introducing key strategies in a linear manner that made it feel effortless, efficient and manageable for such a quick project timeline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Purchased media wherein we could measure engagement via Facebook and Google ads. We also included Radio and Newspaper ads. With the help of their graphics and layout, I developed a landing page for our company website from which we also measured activity and traction. Finally, we hosted in-person vaccine events and measured how those patients heard about our campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fieldtrip's project management, attentiveness, and timeliness are top-notch. Each team member played a crucial role in the development of this campaign, and each responded to our needs in a timely and professional manner when called upon.

What was your primary form of communication with Fieldtrip?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have fine-tuned their process and the fundamentals of their presentations/proposals so well that everything is smooth, organized, and planned with intention. I knew no matter what that I could count on them to deliver on time and to specification.

Are there any areas for improvement or something Fieldtrip could have done differently?

We are very pleased with our experience with Fieldtrip!

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for Louisville Public Media, an independent, community supported not-for-profit media corporation in Louisville, Kentucky. Our organization consists of three distinct public radio stations and an investigative unit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fieldtrip, and what were your goals?

We hired Fieldtrip to create and execute a digital marketing campaign that would promote the digital offerings of WFPL News, grow awareness around our expanded local news team and help to increase support for our work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We put out an RFP and spoke with several different agencies about the project. We chose Fieldtrip because they provided a thorough and well-planned proposal. It showed that they understood the goals of the project and were excited to be part of it.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We worked with Fieldtrip to create the visual campaign, work with our team to develop effective language, execute the campaign across various digital platforms (Meta, Twitter, Google ands streaming audio). We were then provided recommendations for a long-term strategy by the agency.

How many resources from the vendor's team worked with you, and what were their positions?

Over the course of the project, we worked with a number of people at Fieldtrip including their Digital Media Specialist, Account Coordinator, Designer and others The Founder and President was also present for the majority of our project meetings.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over 41,000 total goal completions took place during the project reporting period. We were provided quality digital files that our in-house designer could then continue to re-work in order to continue our marketing efforts past the scope of our project. In concluding our work with Fieldtrip, we were also provided recommendations for long-term strategy to continue our work.

How effective was the workflow between your team and theirs?

The workflow was efficient and for the most part, effective. There were only a few instances where we ran into communication issues.

What did you find most impressive or unique about this company?

Fieldtrip provided clear guidelines for deadlines and client expectations from the beginning. This ensured that all parties were following the same roadmap for the project.

Are there any areas for improvement or something they could have done differently?

There were a few points after we had entered the execution phase of the project. when we encountered miscommunication that led to missed opportunities and delays in progress, but those were largely minimal in the scope of the work.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of a quasi-governmental agency that works with both state and federal grant programs, assisting local governments. Among those programs, we have an aging program that services people who are 60 years or older. Additionally, we maintain a Medicaid program that services people with terminal diseases, helping them stay at their homes and not institutionalized.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fieldtrip?

We needed branding and marketing services. Next year would mark our 50th anniversary, and we had never gone through a marketing campaign. Additionally, we realized that we needed to improve our social media outreach, so we decided to revamp our marketing efforts and rebrand ourselves.

SOLUTION

What was the scope of their involvement?

Fieldtrip helped us create a complete rebrand kit, including a new logo, messaging, and mission and vision statements. They also helped us revisit our website, which another company had recently updated. This part of the project included changing its color palettes according to our new branding and making some small changes to include our overall marketing strategy within our website.

For the logo design, Fieldtrip provided us with various options, depending on where we would use it, and they came up with a primary logo that combined our three divisions. Additionally, they delivered very comprehensive brand guidelines and assets, including iconography, fonts, and email signatures.

Regarding their marketing services, Fieldtrip has given us tools and ideas for our marketing campaigns, which our internal staff has implemented through LinkedIn, Facebook, and Twitter. Additionally, they’ve met with our marketing committee and given us a thorough review of our brand guidelines to know how to deploy all the marketing ideas they’ve given us.

Aside from the mentioned services, Fieldtrip helps us with our media buys, and they’ve provided us with outreach opportunities. Overall, they’ve been involved in a lot of activities across our agency.

What is the team composition?

I’ve worked with two primary people from Fieldtrip, and I believe that two more people are working in the background.

How did you come to work with Fieldtrip?

We went through a procurement process and found Fieldtrip. Then, we launched an RFP process, and they were the most knowledgeable company.

How much have you invested with them?

We’ve spent around $30,000.

What is the status of this engagement?

We started working together in April 2021, and our engagement is ongoing. They completed the rebranding project around October 2021, but they’re still helping us with marketing and advertising for one of our programs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our staff has already started implementing our new branding, and it has been very well-received internally and externally. This project was a really good exercise to get our staff working together, and Fieldtrip was able to get everyone on the same page, which itself was very beneficial.

How did Fieldtrip perform from a project management standpoint?

Fieldtrip has done a great job managing the project. They’re very organized, professional, and communicative, and they’ve kept us on schedule and budget, so we’ve never had any concern in that regard. The schedule was outlined from the beginning, and they’ve followed it through, hitting every milestone. We communicate via phone calls, email, Slack, and Zoom.

What did you find most impressive about them?

Fieldtrip does a really good job at speaking at an understandable level. For example, if their thoughts are different from our staff’s, they explain the reasoning behind them and present them in an understandable way to demonstrate that we are on the right track. Additionally, if we want to implement something against their input, they listen carefully and respect our decision. Thus, I think that communication is their strong point, which makes them very easy to work with.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Come with a clear idea of what you want to accomplish because it will save you a lot of the preliminary discussions.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of transportation for a nonprofit that support the overall livability and vibrancy of downtown Atlanta.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fieldtrip?

We wanted to better market transit as a mode of transportation that people should take when they commute to work after the pandemic.

SOLUTION

What was the scope of their involvement?

Fieldtrip did surveys and stakeholder interviews with our staff to understand context before creating the messaging. Then, they developed a campaign and strategy for us that we could execute, including messaging and creative. Finally, they provided recommendations for deployment across different forms of media.

What is the team composition?

We worked with five people from their team. Kento (Account Manager) was our project manager and primary contact. There were also a few members on the creative team, as well as a deployment resource.

How did you come to work with Fieldtrip?

The project was funded with federal money so we had to have a well-defined scope and competitive procurement and RFP process.

How much have you invested with them?

We spent just under $50,000.

What is the status of this engagement?

The project lasted from August 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ll have more results to measure in the deployment phase, but we were very happy with the creative that Fieldtrip developed. It’s innovative — speaking to our mission showing an understanding of what we’re targeting.

How did Fieldtrip perform from a project management standpoint?

They were great about communication and staying on time and on budget. We spoke over email and Google Meet.

What did you find most impressive about them?

They were highly creative and very responsive to our feedback.

Are there any areas they could improve?

No, not really. The only part that was a bit difficult was getting used to their invoicing process.

Do you have any advice for potential customers?

Provide feedback. This was big for us, and Fieldtrip told us that they enjoyed working with us because of the feedback we provided.

BACKGROUND

Please describe your company and your position there.

At the time, I was the Marketing Manager at Central City Concern, a nonprofit based in Portland, OR providing housing, health care, addiction recovery and employment services to end homelessness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fieldtrip, and what were your goals?

We hired Fieldtrip to redesign centralcityconcern.org. The design hadn't been updated in more than 8 years and the organization had significantly grown in that amount of time. Our goals were to move to WordPress, refresh the look and feel, boost web traffic, showcase client stories, and improve user experience by providing clear pathways to services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Fieldtrip was considered among three other vendors who submitted responses to our request for proposal. Fieldtrip stood out in part because their proposal was so thoughtfully crafted. At the time, they hadn't built as many websites for nonprofits, but they did their research in learning about the issue of homelessness in Portland and their proposal reflected that. They "got us" in a way that other vendors didn't. Another major factor was the website build process they illustrated in their proposal included extensive stakeholder engagement and user testing.

It was crucial that we gather feedback throughout the website design process, and Fieldtrip understood that the success of this project hinged on this. Finally, Fieldtrip took a risk in their proposal by recommending that we focus on clients and potential clients as the primary audience, instead of donors and partners. Fieldtrip provided research and recommendations to support this shift that resonated with our team and our aspirations for the website.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting to discuss our goals and key KPIs, then dove into the survey stage. This included stakeholder interviews and audience discovery with our key audiences. Fieldtrip developed strategic insights based on the survey phase, then built out a sitemap and wireframes which were then built into prototypes that we used to conduct user testing. Then, while my team developed written and visual content, Fieldtrip designed and built the website.

There were several rounds of meetings where we were shown certain pages and elements of the website design, and then had the opportunity to give feedback to inform the next round. Finally, once the website tested for quality assurance and launched, my team received extensive training on the new CMS and provided with tutorials and guides on key features in order to build institutional knowledge around how to use the back end. We had 30 days to alert the developer of any bugs, which were quickly resolved.

How many people from the vendor's team worked with you, and what were their positions?

Melody - Project Manager Amy - Art Direction Carl - Development

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our site, we saw a 60% increase in pages per session and 50% increase in session duration. Furthermore, we received fewer messages through social media from potential clients who didn't know how to access services -- which told us that we were successful in building an accessible website that was easy to navigate.

Describe their project management style, including communication tools and timeliness.

Project management was excellent. Our account manager, Melody, met with me weekly to update me on progress and we communicated regularly through email. Melody was always quick to respond and I never felt like I didn't know what was happening with the website at any given time.

What did you find most impressive or unique about this company?

There's a lot of heart in this company that comes through in a lot of different ways. We never felt like our project was less important because we were a nonprofit and didn't sell shiny products. Fieldtrip expressed a connection to our mission that shone in both the website design process and the end product. Fieldtrip went the extra mile for our clients experiencing homelessness, because they understood how important it was for them to access these services.

Are there any areas for improvement or something they could have done differently?

No, it was an excellent experience all-around.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fieldtrip?

They helped us rebrand our company. We turned 15 this year, so they helped us with brand guidelines and layouts. They created the wireframes for our website redesign.

SOLUTION

What was the scope of their involvement?

In addition to website redesign and branding, they did some surveys with our customers. They were able to find the identity of our brand and put it into words, working on the written part of our brand identity.

What is the team composition?

I worked with five different people. We had two account managers, a copywriter, a designer, and the owner.

How did you come to work with Fieldtrip?

I know the owner personally. We’re in a peer group together.

How much have you invested with them?

I think it was $40,000.

What is the status of this engagement?

We worked together from June to December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t set any metrics besides whether it came in on time and on budget. It was slightly over-time and over budget, although that wasn’t entirely their fault. We were excited about the written aspects of the project, and although the visual aspects didn’t match, we’re making our own edits locally.

How did Fieldtrip perform from a project management standpoint?

Our overall communication was great.

What did you find most impressive about them?

We’d never gone through the process ourselves and we were struggling to put words to our brand promise and essence. They found it, through conversations with our clients and staff.

Are there any areas they could improve?

We weren’t exactly satisfied with the visual aspects.

Do you have any advice for potential customers?

Take your time. Have a conversation between the clients, the account person, and the creative designers.

BACKGROUND

Introduce your business and what you do there.

 I’m the transportation planner and supervisor at a local government transportation department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fieldtrip?

We were searching for a marketing firm that could help us with safety messaging around bicycle and pedestrian transportation.

SOLUTION

What was the scope of their involvement?

They created brand assets for us and handled all of the creative elements. We knew that we needed to have a really effective campaign with social media and print materials. They created a name and a logo for us, as well as images to use on social media and print campaigns. In terms of social media, they provide Facebook and Twitter materials. Other deliverables they provided were the color scheme and font.

What is the team composition?

We worked with Jane (Founder & President), Andrew (Creative Director), and one other person.

How did you come to work with Fieldtrip?

They did branding for a related agency in our city. We really liked how clever the name and design for that campaign was. We put out an RFP for our services and they responded.

How much have you invested with them?

We’ve spent $8,000.

What is the status of this engagement?

We started working together in December 2019, and our work is ongoing. Our current contract ends in December 2020 and we’re looking to renew that for another year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still launching the product to the public, so we haven’t had much to measure. The feedback has been very positive so far. People say it’s a much better name, message, design, and color scheme. It’s very modern and cool.

Fieldtrip is wonderful to work with. In the past year, we’ve had position shifts at our office and they’ve been very patient to work with in explaining the contracts and providing the documents again. The team was even willing to change direction on the project when we asked them to. They were really sweet and patient with us while we figured it all out.

How did Fieldtrip perform from a project management standpoint?

Before COVID-19, we had in-person meetings. After COVID-19, we continued our meetings on Google Meets. They were always responsive to emails and phone calls, too.

What did you find most impressive about them?

Their passion really stands out. They understand the importance of our message and why we needed this specific marketing. I could tell that they took it seriously and they were passionate about making a good product.

Are there any areas they could improve?

No, nothing comes to mind. They’re really smart, creative, and responsive. The team is well rounded and great to work with.

Do you have any advice for potential customers?

They’re extremely knowledgeable and creative. Let them have free reign to design and create.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and sales associate of an aerospace company. Our company designs, builds, and operates automated systems and hardware on the International Space Station to facilitate the R&D and manufacturing of health and technology applications.

We’re not just an aerospace company; we’re at the intersection of various industries. This means resonating with a variety of audiences from other fields — from life sciences and physical sciences to manufacturing potential products like artificial retinas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fieldtrip?

One of our key objectives for the project is to develop a website and manage its maintenance. We were trying to address how to tell a detailed story about what it means to do R&D and manufacturing in space.

SOLUTION

What was the scope of their involvement?

Fieldtrip developed a website, our key deliverable for this project. The team provided market analysis services on our business, our competitors, the industry, and the industries that we work with. They give not just insights on the current trends and market structure, but considerations we should make as we move forward. 

The team helps us identify the tone and approach we should take, as well as the key language that we should use, to stand out in our industry.

Upon learning about Fieldtrip’s capabilities, we decided to have them work on an entirely new WordPress website that is detailed to address more facets of our business. It was important for us to have our engineering hardware integrated into the platform in an animated way.

We now have advanced animations on the website, more fly-through imagery, and a wider view of the ISS hardware. Those key features provide our end users a chance to understand how we scale down their science to fit our CubeLab.

What is the team composition?

On average, we work with 3–4 people for the project, but that changes depending on the stage we’re on. For example, early on, there were about 6–7 working on the team to understand what we wanted. But since the website’s launch, the number of members working with us went down to just three — which is awesome because it helps us remember their names.

We directly work with Melody (Web Strategist), Jane (Founder), and one more employee that we definitely became close with throughout the process.

How did you come to work with Fieldtrip?

One of our science partners used to work with Fieldtrip for their website and branding needs. We saw how their engagement went and what they had done for them before. We saw their ability to cater to a growing team, manage conversations, and keep a positive attitude. 

How much have you invested with them?

We’ve spent around $80,000 on the current deliverables.

What is the status of this engagement?

Our ongoing collaboration started back in September 2019. The project started off small and eventually progressed to a much bigger partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We kept a quantitative counter rather than how much content imagery was delivered, but we still keep tabs on qualitative feedback by looking at the user experience and paying attention to the current reach. Fieldtrip helps us identify the average users and how much time they spend on our website — and we have seen an increase in these.

Our company’s close partners have told us that the website looks fantastic and it represents a deeper meaning of our story. Meanwhile, the general public has informed us that the site is beautiful, detailed, and tells a passionate story. We also recognize that the website provides more access to various information in terms of what our business does. 

How did Fieldtrip perform from a project management standpoint?

Fieldtrip has a unique and beneficial project management process that they follow. They are open to cater to our kind of project management process which helps us since we’re a small company in this industry and we still abide by launch timelines.

This might be difficult for some companies but Fieldtrip’s team is able to deliver the outputs on the given timeline. They are very flexible and can adjust to our preferences, such as communicating through our chosen platforms.

Our teams keep in touch through Google Suites — Gmail and Google Meet — which is helpful during this COVID-19 pandemic. Their team has a hands-on approach to work, offering a consistent overall timeline for us. Aside from all of those, Fieldtrip also gives us a detailed functionality matrix that is a massive help in keeping track of the project progress and challenges. 

What did you find most impressive about them?

Their calm work ethic in this high-stress level environment impresses us. This helps us a lot as it also helps ease the stress on our side, making it an easier and enjoyable process. They’re a small team that can get big accomplishments done. 

Are there any areas they could improve?

We cannot directly attribute this as a con to them but since we are a space company, and they haven’t worked with an agency in our industry, it's been a bit of a learning curve. We are heavily inclined on the tech side of things as we abide by regulations and government laws, so we notice this a lot.

Everything is an educational process and we’re still looking forward to continuing our partnership to see both of our companies grow. 

Do you have any advice for potential customers?

Don’t be afraid to ask for their opinion; they’re a very creative team with big ideas. Fieldtrip has a unique understanding and learning your company first before providing their feedback. We also suggest identifying internally what you want out of the project, set baseline goals, and their team will hit the ground running from that point forward.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a chain of five Ashley Furniture Homestore locations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fieldtrip?

We needed help with advertising and growth.

SOLUTION

What was the scope of their involvement?

They reached out to our customers, prepared our SEO, and executed online advertising. They did keyword research on Google Ads as well. They’re our bridge between us and our corporate branch. The team tracks our metrics so we can analyze if things are working or not. Additionally, they help us deal with Yelp, Google ratings, Facebook, and email solutions.  

What is the team composition?

We worked with three account coordinators from their team.

How did you come to work with Fieldtrip?

They worked with other branches of our brand.

How much have you invested with them?

We’ve spent around $5 million.

What is the status of this engagement?

We started working together in May 2009, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They really helped bring us into the 21st century. We went from two stores to five. They’re very involved partners. They don’t just throw out ideas, they’re tracking everything that we do. They make sure that it’s productive.   

How did Fieldtrip perform from a project management standpoint?

We have weekly meetings with our account coordinator. Every Friday, they’re on a conference call with all of my store managers to go over the weekly promotions.  

What did you find most impressive about them?

Their dedication and knowledge really stand out.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to meet with them and let them show you what you can do. They’re a great company.