Explainly

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at a transportation company. The company includes many parts, a relocation sector, moving & storage component, and moving logistics. I primarily work with relocation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Explainly?

The challenge we were trying to solve was being able to explain the complicated service we provide to those looking to relocate within the home marketing assistance program. We needed to explain the program in a corporate sense but also needed it to transfer well for audiences to take us up on the program.

We also wanted them to see the benefits of hiring us as a relocation company. We would potentially use this video as an extra tool to explain our products and services in an appealing way to our clients.

SOLUTION

What was the scope of their involvement?

The team at Explainly worked with us to make sure that our script, storyboards, videos, and animations all reflected the concept of the program engagingly and accurately. Their team worked with us on creating the whole project. They helped with animation and scripting. We already had a script, but they reworked that with us a few times.

What is the team composition?

I only worked directly with Andy (Project Manager, Explainly) and Alex (CEO & Founder, Explainly).

How did you come to work with Explainly?

We came across Explainly through Upwork. The reason why we ultimately chose them was that they offered customized animations for a reasonable price. We also wanted to work with an agency that would have their own opinions, but also let us have a say in the product.

With explainer videos, it can be challenging to find precisely what you’re looking for. We wanted to be able to customize the video according to the tone and animations we wanted. We saw on Explainly’s website that they offered a lot of personalized services.

How much have you invested with them?

We invested around $10,000.

What is the status of this engagement?

We began working with Explainly in October 2019, and the video was completed that December.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had an internal focus group to show people within the company. We plan to keep the video private because the concept itself is relatively private.

Internally, everyone was happy with the animations. There were a few edits made to the script based on their suggestions, not a reflection of Explainly’s work. Explainly worked well with us to ensure the fixes matched the focus group’s thoughts. Overall, everyone was impressed with their work.

How did Explainly perform from a project management standpoint?

From a project management standpoint, they did well for a smaller company. Sometimes things took longer than expected, but that was on both ends. At times, we took a bit longer to give feedback than anticipated. Despite that, I appreciated how hands-on their team was.

What did you find most impressive about them?

From what I’ve seen from other explainer videos, the customization that Explainly puts in stands out. We used one video for a specific example of what we wanted to follow. When we compared the two videos after the project was done, their work was of higher quality and much more detailed. Their attention to detail was top-notch. The team at Explainly also has the ability to make products unique.

Are there any areas they could improve?

There were timing issues for both of our teams. But in the beginning, we had given them specific feedback involving the video’s tone. The script went a bit awry, so it had to be reworked entirely. Ultimately, that was fixed with more specific feedback. It’s hard to say whether that was because of how we worked as a team or how Explainly themselves did.

Do you have any advice for potential customers?

I recommend working with Explainly. As far as explainer video companies go, they’re the best I’ve seen.

BACKGROUND

Please describe your company and your position there.

Safe & Sound is a San Francisco based nonprofit that provides direct services to families while advocating and educating for the safety of children. Our mission is to prevent child abuse and reduce its devastating impact. I work on the fundraising team focused on individual giving and events, while collaborating with our communications officer on marketing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

We hired Explainly to create an explainer video that communicated our services in a clear and friendly way for donors, partners, companies, volunteers, and families.

What were your goals for this project?

Our goal for an explainer video was to communicate one message about our organization that we could use to reach all of our stakeholders.

SOLUTION

How did you select this vendor?

The team at Explainly came to visit our organization and learn more. Our conversations together showed they really cared about helping a nonprofit and wanted to adapt their corporate model to fit our needs. They were also really friendly and thoughtful in their approach.

Describe the video(s) and the process in detail.

The video is one 2.5 minute animated video. The process started with answering a list of questions for Explainly and they drafted a script for it. We provided feedback and got the script to an approval point. We then provided photos of our actual buildings (interior and exterior) and provided important elements that we needed - diverse and inclusive people (both staff and clients) to reflect the reality of our organization. Explainly provided storyboards and we went through a back and forth feedback process to make sure the elements all fit. Once that was complete, we received animation and voiceovers. This went through a feedback cycle until we were all set. Throughout the process, we never needed more than 2 back and forths in feedback. Explainly nailed the edits/feedbacks very well every time.

What was your vendors' project management or feedback process?

Explainly used Trillo to manage the feedback process, which was really helpful. We utilized the Google Suite to provide notes and then emailed any additional items that were needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only received positive feedback so far from the project. We're currently releasing it to different stakeholders.

How effective was the workflow between your team and theirs?

The workflow was really effective between Explainly and my team. Everything was clearly communicated. There were no surprises and all timelines/deadlines were met by both sides. Explainly never threw a curve ball. We knew how things were moving along every step of the way because of their clear communications.

What did you find most impressive about this company?

I was really impressed by Explainly's attention to detail and commitment to excellence. You can tell they really cared about getting everything right and were always willing to work with us to ensure we were happy.

Are there any areas for improvement?

I honestly can't think of any.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of The Milestones Group, a paving and construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Explainly?

We wanted to create a short animated video that explained our paving and construction services clearly to reach potential customers.

SOLUTION

What was the scope of their involvement?

Explainly handled the script, storyboard, animation, voice-over, and audio. The main deliverable was a 1:35-minute animated video explaining our paving and construction services.

What is the team composition?

We've worked with an unknown number of teammates.

How did you come to work with them?

We found them through an online search and chose them due to the good value for the cost.

What is the status of this engagement?

We worked with Explainly in August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video made our services easier to understand and gave us a more professional way to present the business. We noticed better engagement and a 20%–30% increase in website visits through the video's CTA button.

How did Explainly perform from a project management standpoint?

Explainly delivered on time. Their project management was perfect. We communicated via virtual meetings.

What did you find most impressive about them?

I was impressed by Explainly's creative mind in presenting our business. I loved their concept.

Are there any areas they could improve?

The video turned out well, but more updates during production would have been helpful.

How did you come to work with Explainly?

We found them through an online search. We chose them over other options because they offered good value for the cost.

BACKGROUND

Please describe your company and position.

I am the Product Marketing Lead of LedgeredLoop

Describe what your company does in a single sentence.

We provide financial technology solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Explainly to accomplish?

• Product Explainer , Demo Video

SOLUTION

How did you find Explainly?

• Online Search
• Clutch Site

Why did you select Explainly over others?

High ratings

How many teammates from Explainly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We sell financial software, and our first attempt at explaining it sounded like an accounting manual. Explainly helped us start over. They interviewed our team, asked questions about our customers, rewrote the story in plain language, and turned it into an animated product video. They handled the visual design, animation, narration, and final edits.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We noticed the difference almost immediately in sales calls. The video gave prospects enough context to understand the product before the demo, so our conversations moved into actual business problems much faster. We also used it during a conference where we had very little time to explain the product to visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There were several rounds of review because our compliance team wanted to check the wording. Explainly was patient with that process and kept the revisions organized. They didn't lose track of earlier decisions when new feedback came in.

What was your primary form of communication with Explainly?

Email or Messaging App

What did you find most impressive or unique about this company?

They were surprisingly good at spotting the parts of our explanation that only made sense to people who already worked in fintech. That was probably the most useful part of the whole engagement.

Are there any areas for improvement or something Explainly could have done differently?

We could have provided clearer compliance requirements at the beginning. That would have saved a revision round.

BACKGROUND

Please describe your company and position.

I am the CEO of OrbitaStack

Describe what your company does in a single sentence.

We build practical SaaS tools that help businesses simplify operations, manage their work, and grow more efficiently.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Explainly to accomplish?

• Explainer Video

SOLUTION

How did you find Explainly?

• Online Search
• Clutch Site

Why did you select Explainly over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Explainly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our problem was not really the video. It was that none of us could agree on how to explain the product in the first place. We gave Explainly a lot of material, including product notes, sales decks, and a demo, and they helped us cut through all of it. The project covered the script, storyboard, illustrations, animation, voiceover, and final editing. We also asked them to create a shorter cut for our sales team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The finished video is now used on our homepage and in nearly every first sales conversation. More importantly, our salespeople stopped having to spend the first few minutes explaining what category our product belongs in. Prospects seem to arrive with a much better understanding of the product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a few internal disagreements during the script stage, so the project wasn't completely smooth on our side. Explainly handled those changes without getting frustrated and kept moving things forward. Once we approved the story, production moved pretty quickly.

What was your primary form of communication with Explainly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The thing I remember most is that they were willing to tell us when something in our own explanation wasn't working. We needed that outside perspective more than another animation company.

Are there any areas for improvement or something Explainly could have done differently?

We spent longer than expected debating the script internally. In hindsight, I would have brought fewer people into the early review stages.

BACKGROUND

Please describe your company and position.

I am the CEO of Nexy Automation Cloud

Describe what your company does in a single sentence.

We build enterprise software that helps organizations automate everyday processes, connect their operations, and work more efficiently.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Explainly to accomplish?

• Ongoing Animated Video Production Program

SOLUTION

How did you find Explainly?

• Online Search
• Referral

Why did you select Explainly over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Explainly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rather than creating a single explainer video, we partnered with Explainly on an ongoing video content program supporting product launches, feature announcements, customer education, and sales enablement. They established a consistent animation style, reusable visual assets, messaging guidelines, and production workflow that allowed us to release new videos throughout the year without starting from scratch each time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Having a consistent video library significantly improved how we communicated new product features. Marketing campaigns became more consistent, customer education resources expanded, and our sales team had professional content available for every stage of the buying process. The reusable creative system also reduced production time for future videos.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Explainly operated like an extension of our internal marketing team. Communication was proactive, deadlines were reliable, and project priorities were adjusted smoothly whenever product release schedules changed.

What was your primary form of communication with Explainly?

Email or Messaging App

What did you find most impressive or unique about this company?

The scalability of their production process impressed us the most. They built a repeatable system that maintained consistent quality across multiple videos instead of treating every project as a completely separate engagement.

Are there any areas for improvement or something Explainly could have done differently?

We would have liked even more proactive quarterly planning sessions to identify future video opportunities, but overall the partnership delivered exceptional long-term value.

BACKGROUND

Please describe your company and position.

I am the Product Marketing Director of MedNova AI Solutions

Describe what your company does in a single sentence.

We develop AI-powered healthcare solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Explainly to accomplish?

• Healthcare Product Explainer Videos

SOLUTION

How did you find Explainly?

Online Search

Why did you select Explainly over others?

High ratings

How many teammates from Explainly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Explainly produced a series of animated videos explaining our AI-powered diagnostic platform for both healthcare providers and hospital administrators. They handled discovery sessions, scriptwriting, storyboarding, animation, voiceover production, and compliance-friendly messaging. The deliverables included a flagship explainer, customer education videos, and shorter versions for conference presentations and digital marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The videos helped simplify a highly technical product for non-technical decision-makers. Sales teams reported more productive conversations with hospital administrators, while our customer success team used the videos to support onboarding and product training.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their workflow was organized and easy to follow. Every review stage had clear deadlines, feedback was incorporated quickly, and communication remained consistent from kickoff through final delivery.

What was your primary form of communication with Explainly?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to balance technical accuracy with clear storytelling was exceptional. They understood the importance of maintaining compliance while still producing engaging content.

Are there any areas for improvement or something Explainly could have done differently?

Because healthcare approvals required multiple review rounds, a shared online review portal would have streamlined stakeholder feedback even further.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of FinVerse Analytics

Describe what your company does in a single sentence.

We use advanced analytics and financial technology to help businesses turn complex financial data into clear insights and better decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Explainly to accomplish?

• Product Launch Video Campaign

SOLUTION

How did you find Explainly?

• Online Search
• Clutch Site

Why did you select Explainly over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Explainly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were introducing a new financial analytics platform that combined several technologies into one product, making it difficult to explain quickly. Explainly worked with our leadership team to refine the product story before creating a flagship explainer video, feature overview videos, and shorter promotional clips. Their work included scripting, custom illustrations, animation, voiceover recording, and delivery in multiple aspect ratios for digital campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The launch campaign generated strong engagement across our website and LinkedIn channels. Sales representatives reported that prospects understood the platform much earlier in the sales cycle, reducing the need for lengthy introductory presentations. The videos also became valuable assets for investor meetings and conference presentations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the engagement professionally with clear communication, organized feedback sessions, and realistic timelines. They remained flexible whenever we requested messaging updates as our launch strategy evolved.

What was your primary form of communication with Explainly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic approach. Instead of immediately discussing animation, they first helped us clarify our positioning and audience messaging. That foundation made the final videos much more effective.

Are there any areas for improvement or something Explainly could have done differently?

A few more animation options for social media campaigns would have been useful, but the overall experience was excellent.

BACKGROUND

Please describe your company and position.

I am the HR Professional of WELD THAT

Describe what your company does in a single sentence.

Mobile welding and custom metal fabrication at your doorstep.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Explainly to accomplish?

• We contracted Explainly for the making of a professional process video that would adequately represent our welding services.

SOLUTION

How did you find Explainly?

Online Search

Why did you select Explainly over others?

• High ratings
• Good value for cost

How many teammates from Explainly were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Explainly curated our welding manufacturing process video. They devised the idea, drew the storyboard, made remarkable visuals, recorded professional voiceover, and proposed editing. Thus, we had a finished high-quality video that captured what we offer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final video changed the way we present our welding fabrication business to potential customers. We received positive client reviews, saw increased engagement in marketing efforts, and we realized that it was now easier to explain to people what we do.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was well organized and conducted at the highest level. They were in constant contact with us, monitored the performance of the project, and made sure everything was delivered within the deadlines.

What was your primary form of communication with Explainly?

Virtual Meeting

What did you find most impressive or unique about this company?

I was pleasantly surprised by their professionalism, creativity, and attention to detail. They spent time getting to learn our business about welding fabrication business before coming up with the video. Their staff was nice, the prices, and the quality was good. Overall, the video looked nice and did a good job of representing our business. 

Are there any areas for improvement or something Explainly could have done differently?

Overall, I would say that I had a great experience working with them and I was happy with the service provided. If there is one thing that could be improved, it would be the fact that it would be great to offer a couple more ideas at the very beginning of the project. Otherwise, I can say that their communication was great, as well as delivery times and the overall quality. 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of SecureShield Cyber Defense

Describe what your company does in a single sentence.

We provide reliable cybersecurity services that help businesses safeguard their networks, data, and systems from evolving digital threats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Explainly to accomplish?

• Explainer Video & Product Demo Series

SOLUTION

How did you find Explainly?

• Online Search
• Clutch Site

Why did you select Explainly over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Explainly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Explainly to produce an animated explainer video and several feature-specific product demos for our cybersecurity platform. The engagement included messaging workshops, scriptwriting, visual concept development, animation, voiceover production, and shorter videos for sales enablement and social media. They also created reusable design assets for future campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The videos became a core part of our enterprise sales process. Prospects arrived at product demonstrations with a much better understanding of our solution, allowing our sales engineers to focus on customer needs rather than basic product explanations. Internal teams also adopted the videos for onboarding and training.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was outstanding. They maintained regular communication, provided organized review rounds, and consistently delivered milestones according to the agreed timeline.

What was your primary form of communication with Explainly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The production itself exceeded expectations.

Are there any areas for improvement or something Explainly could have done differently?

We would have appreciated a few additional recommendations for distributing the videos after launch.