Expedition

BACKGROUND

Please describe your company and position.

I am the SVP Marketing of Certified Languages International

Describe what your company does in a single sentence.

We are a business services provider- language interpretation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Expedition to accomplish?

• Website Redesign
• Conversion Improvement
• SEO Improvement

SOLUTION

How did you find Expedition?

Referral

Why did you select Expedition over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Expedition were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope:

1. Rebuild the site with a solid understanding of existing issues in order to fix them moving forward. Through our work on the site over the last few months, we’ve become more familiar with the current site build. Ongoing edits and changes have been more challenging then expected and there are better development practices that could be followed to alleviate some issues. We would compile a list of issues prior to development to ensure we address as many as possible with this new build and new set of tools. 
2. Limit plugins and custom code in development. The existing site utilizes a strange mix of template-based building and custom code. This makes it too hard to make simple changes, not to mention more complex changes. By limiting plugins and custom code when possible, changes become much more manageable. 
3. Ensure ongoing SEO and marketing effort are not negatively impacted. There is a good amount of strategic content throughout the site that benefits SEO and other marketing efforts. We will make sure that the site is properly optimized for SEO and supports those marketing efforts as to not negatively impact past efforts. 
4. Update the overall look and feel of the site. While the overall site structure and content would remain the same, this process would take us through the wireframing and mockup phases allowing us to reconsider the overall site design and make more substantial design changes to the website.

Deliverables:

1. Initial Wireframes: With a focus on structure over aesthetics, wireframes ensure a user-friendly and effective design by allowing us to quickly organize content, plan for the user experience, and facilitate collaboration between designers, developers, and stakeholders prior to design and development.
2. Revision Rounds: As you provide feedback over 3 rounds, we’ll revise the wireframes to refine the layout, content placement, and overall user experience. 
3. Final Wireframes: As wireframes are approved, we can begin to mock them up. Wireframes, mockups, and development can be fluid and we can continue to revise at any level of complexity as we progress. Mockups and Content Creation: Following the approval of the sitemap, we’ll develop mockups intended to give you a realistic preview of how the final website could look. This stage allows you to provide feedback and make adjustments to the design before moving on to the development phase. 
4. Initial Mockups: As the sitemap and content blocks are approved, we’ll move onto the mockup stage, where the visual design elements start coming together. We’ll add content, colors, fonts, photos, textures, and other design elements to establish the visual direction prior to development. 
5. Revision Rounds: As you provide feedback over 3 rounds, we’ll revise the mockups to refine the design and elements. This is also the time we’ll collaborate on any custom elements our team has developed. 
6. Final Mockups: As mockups are approved, we can begin to develop those pages. Mockups and development can be fluid and we can continue to revise at any level of complexity as we progress. Development: Utilizing industry-leading technologies and best practices to ensure your website is responsive, fast-loading, and compatible with various devices and browsers, we begin to build the final product. 
7. Back-end Development: We start by building the bones of the site and establish that the behind-the-scenes functionality is operating as expected. 
8. Front-end Development: Once we’ve made sure everything is functioning properly, we’ll translate the design concepts into functional and responsive interfaces. At that point, you’ll have access to review the progress. 
9. Testing and Final Revisions: Before launching your website, we test its functionality across different devices and browsers. We address any bugs, glitches, or performance issues to guarantee a smooth user experience from the moment your site goes live.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The team met all project milestones on tome of ahead.
• Our very picky marketing team was thrilled with the smart information architecture on the new pages
• We were very impressed with the quality of the content writing (see note about picky team above)
• Our SEO improvements were significant and measureable 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This team is really sharp. They have good internal processes for distributing the work and staying on task. They are also very adept at communication, which can be where things otherwise fall apart. We havereally enjoyed working with them; their cadence matches our own , as does their commitment to the task.

What was your primary form of communication with Expedition?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very strong at taking the business need and creating a plan to address it.

Very strong at the other components, like content creation (visual and written).

Very strong at listening and communicating throughout.

Great, great value for the cost.

Overall, super reliable. This is not a team you have to hound for deliverables or information. They are on top of it (as a good contract team should be.)

Are there any areas for improvement or something Expedition could have done differently?

They have so many capabilities and offer so many services that it would be great for them to promote more of them to existing clients! 

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Omega Systems

Describe what your company does in a single sentence.

Omega Systems provides comprehensive managed IT, cybersecurity, cloud and compliance services to regulated businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Expedition to accomplish?

• Regular website maintenance and oversight
• Website development

SOLUTION

How did you find Expedition?

Online Search

Why did you select Expedition over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Expedition were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Expedition to act as Omega's dedicated website maintenance & development partner. Our prior vendor was not able to meet our development needs and we sought out a partner with a strong balance of creativity and productivity to help us modernize our corporate website and ensure its continued functionality. We needed someone to keep our site running, troubleshoot issues and help us transition to a more efficient, modern development platform after previously working with a vendor who boxed us into a proprietary design. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Expedition has been a great partner and has helped us take significant steps to modernizing our website and building a more efficient platform for the future. Bradley is communicative, creative and transparent - helping us to not only solve problems with our existing website (created from prior vendor relationships) but also to proactively move toward platforms and styles that will keep our site healthy, stable and compliant for the future. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bradley and the Expedition team have been fabulous to work with. We meet regularly to talk about upcoming projects and initiatives and brainstorm new ways to keep our site fresh and healthy. His creatively has shown through, mocking up new ideas in ways that are easy for our team to digest and compare so we can decide on the best path forward. He and his team are efficient, communicative and reliable - their maintenance plan has given us a confidence in our website that was missing with prior vendors. 

What was your primary form of communication with Expedition?

Virtual Meeting

What did you find most impressive or unique about this company?

Expedition has shown us what a great web development partner looks like - they are easy to work with, stick to deadlines and make the process fun! 

Are there any areas for improvement or something Expedition could have done differently?

No - they are a great partner!

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of RISE Commercial District

Describe what your company does in a single sentence.

RISE Commercial District offers small bay industrial spaces including: warehouse, office, and flex space for businesses of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Expedition to accomplish?

• Rebuild our website to align better with our business goals and users intent
• Ongoing graphic design support to have a cohesive brand experience
• Website develpment assistance for future project implementation

SOLUTION

How did you find Expedition?

Other

Why did you select Expedition over others?

• High ratings
• Great culture fit
• Referred to me
• Other

How many teammates from Expedition were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Expedition supports RISE Commercial District across website design, website development, graphic design, and ongoing digital projects. 

Their work includes building and updating webpages, creating location-specific and campaign landing pages, improving website functionality, implementing design changes, troubleshooting technical issues, and helping ensure the site remains consistent as our company continues to grow. 

Key deliverables have included: 
- Website design and development for new pages, locations, campaigns, and business initiatives
- Ongoing updates to page layouts, content, navigation, forms, calls to action, and other website elements
- Custom landing pages designed to support paid advertising, lead generation, pre-leasing, and conversion-rate optimization
- Graphic design support for digital campaigns, website assets, promotional materials, presentations, signage, and other brand needs
- Mobile and desktop quality assurance to confirm pages display and function properly across devices
- Technical troubleshooting and coordination related to website performance, forms, integrations, tracking, and user experience
- Brand consistency across website and graphic design projects
- Collaboration with our internal marketing team and outside partners to turn strategy, content, and feedback into completed deliverables 

Expedition has become an ongoing extension of our marketing team. 

They support both larger website initiatives and the day-to-day design and development needs that come with managing a growing multi-location brand. Their team is responsive, flexible, and willing to work through revisions and technical challenges to help us reach the right final result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A few of the successful outcomes include: 

- Website conversion rates increased YOY for 3 consecutive years.

- The technical audit of the site boosted favorably major website KPIs like session duration, page speed, bounce rate, and rankings.

- Graphic design has helped with brand awareness. The RISE brand has been searched at the highest rate of its entire company history through organic and paid search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Expedition has been responsive, organized, and easy to work with. They consistently communicate project status, respond quickly to feedback, and make adjustments when our needs or priorities change. Deliverables are generally completed on time, and their team is dependable when urgent website or design requests come up.

What was your primary form of communication with Expedition?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism, speed of response, and true collaboration.

Like mentioned in previous reviews, it feels like an extended part of the RISE team vs. another outsourced agency. Their feedback, questioning the norm, and quick assistance have been the most impressive.

Are there any areas for improvement or something Expedition could have done differently?

No areas of improvement from Expedition.