Expedition

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of RISE Commercial District

Describe what your company does in a single sentence.

RISE Commercial District offers small bay industrial spaces including: warehouse, office, and flex space for businesses of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Expedition to accomplish?

• Rebuild our website to align better with our business goals and users intent
• Ongoing graphic design support to have a cohesive brand experience
• Website develpment assistance for future project implementation

SOLUTION

How did you find Expedition?

Other

Why did you select Expedition over others?

• High ratings
• Great culture fit
• Referred to me
• Other

How many teammates from Expedition were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Expedition supports RISE Commercial District across website design, website development, graphic design, and ongoing digital projects. 

Their work includes building and updating webpages, creating location-specific and campaign landing pages, improving website functionality, implementing design changes, troubleshooting technical issues, and helping ensure the site remains consistent as our company continues to grow. 

Key deliverables have included: 
- Website design and development for new pages, locations, campaigns, and business initiatives
- Ongoing updates to page layouts, content, navigation, forms, calls to action, and other website elements
- Custom landing pages designed to support paid advertising, lead generation, pre-leasing, and conversion-rate optimization
- Graphic design support for digital campaigns, website assets, promotional materials, presentations, signage, and other brand needs
- Mobile and desktop quality assurance to confirm pages display and function properly across devices
- Technical troubleshooting and coordination related to website performance, forms, integrations, tracking, and user experience
- Brand consistency across website and graphic design projects
- Collaboration with our internal marketing team and outside partners to turn strategy, content, and feedback into completed deliverables 

Expedition has become an ongoing extension of our marketing team. 

They support both larger website initiatives and the day-to-day design and development needs that come with managing a growing multi-location brand. Their team is responsive, flexible, and willing to work through revisions and technical challenges to help us reach the right final result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A few of the successful outcomes include: 

- Website conversion rates increased YOY for 3 consecutive years.

- The technical audit of the site boosted favorably major website KPIs like session duration, page speed, bounce rate, and rankings.

- Graphic design has helped with brand awareness. The RISE brand has been searched at the highest rate of its entire company history through organic and paid search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Expedition has been responsive, organized, and easy to work with. They consistently communicate project status, respond quickly to feedback, and make adjustments when our needs or priorities change. Deliverables are generally completed on time, and their team is dependable when urgent website or design requests come up.

What was your primary form of communication with Expedition?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism, speed of response, and true collaboration.

Like mentioned in previous reviews, it feels like an extended part of the RISE team vs. another outsourced agency. Their feedback, questioning the norm, and quick assistance have been the most impressive.

Are there any areas for improvement or something Expedition could have done differently?

No areas of improvement from Expedition.