Evestar

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Flora, a smart sensor company. We provide smart sensors and a supportive community to help users easily care for their plants, eliminating guesswork and promoting healthy plant growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evestar?

We wanted to ramp up our digital marketing activities to increase sales and grow our user base. We specifically asked for help with our email marketing and Meta creatives.

SOLUTION

What was the scope of their involvement?

Evestar provided an overall strategy and management for our e-commerce marketing strategy across the customer lifecycle. They also handled the tracking and management of key e-commerce metrics, including MER, CAC, ROAS, ROI, LTV, and CR. Additionally, they provided a creative strategy, e-commerce infrastructure setup, and a funnel-focused approach. Moreover, Evestar was responsible for acquisition channels, including ad creation, paid social, and paid search. They also handled retention channels, including email marketing, SMS marketing, and some UGC creation. They provided communication and reporting, including weekly calls, a dedicated Slack channel, and automated reporting for paid media and email marketing analytics.

What is the team composition?

We worked with 2–5 teammates from Evestar.

How did you come to work with Evestar?

Evestar was referred to me. I chose them over other options because they had high ratings, and their company values aligned with ours.

What is the status of this engagement?

We worked together from July–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Evestar helped us with our email marketing warm-up. They also helped better set up the email marketing platform Klaviyo with Triple Whale, which allowed us to plan and track campaigns. This gave us greater insight into the customer data, which allowed for improved decision-making on where to spend our marketing dollars.

How did Evestar perform from a project management standpoint?

Evestar’s project management was excellent. They delivered on time. We primarily communicated through virtual meetings.

What did you find most impressive about them?

Evestar’s excellent communication was impressive.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

I am the Founder of a herbal supplements company.

Describe what your company does in a single sentence.

Targeted Herbal Supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Evestar to accomplish?

• Growth Marketing

SOLUTION

How did you find Evestar?

Online Search

Why did you select Evestar over others?

• High ratings
• Good value for cost

How many teammates from Evestar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Marketing across paid, email, and socials. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased ROAS

Decreased CPM

Increased LTV

Increased AOV

Increased RCR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Evestar played a key role in helping my company grow. They operate like a well-oiled machine, combining creativity with a data-first approach. From the start, their team took the time to understand our brand identity and long-term goals, turning those into campaigns that actually delivered results. Their paid media experts reduced our CPA while scaling on Meta, TikTok, and Google. Their creative team produced on-brand content that caught attention and drove conversions, and their email strategies boosted repeat purchases without feeling overwhelming. Weekly updates were straightforward and focused—no fluff, just actionable insights—and whenever we needed to shift plans or launch something quickly, they responded immediately.

What was your primary form of communication with Evestar?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’ve worked with many marketing agencies and people in the past across many other companies, and they generally all failed or were average. I had the opposite experience with Evestar. 

Evestar brings the strategic insight of a top consultancy and the execution power of a dedicated in-house team. They worked with me on every single request I had. If you’re looking for a partner to manage your entire growth operation and deliver real, lasting results, Evestar is the team to work with. 

Are there any areas for improvement or something Evestar could have done differently?

Nothing they are great!

BACKGROUND

Please describe your company and position.

I am the FOUNDER/CEO of Bask and Lather Co.

Describe what your company does in a single sentence.

Bask & Lather is a hair care brand that creates natural, effective products to promote healthy hair growth and scalp care

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Evestar to accomplish?

• Increase Sales & Conversions
• Brand Awareness
• Improve Customer Retention

SOLUTION

How did you find Evestar?

Online Search

Why did you select Evestar over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Evestar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bask & Lather seeks a strategic partnership with an ads agency to drive revenue growth, increase brand awareness, and enhance customer retention through targeted digital marketing. The agency will manage and optimize paid advertising, email marketing, and SMS campaigns while continuously analyzing performance data to maximize ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales and revune. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Evestar project management was efficient and reliable. They consistently delivered key items on time, adhering to agreed-upon deadlines for campaign launches, email and SMS sequences, and ad creative submissions. They used a clear timeline for each phase of the project, providing regular updates and meeting deadlines without delays. Any changes or revisions were handled promptly, ensuring that our campaigns never experienced any significant setbacks.

What was your primary form of communication with Evestar?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out as most impressive about this company was their data-driven approach combined with creativity. They didn’t just execute campaigns—they took the time to truly understand our brand and customer base, using analytics to drive every decision. Their ability to optimize campaigns in real-time based on performance data was exceptional.

Are there any areas for improvement or something Evestar could have done differently?

N.A

BACKGROUND

Please describe your company and position.

I am an employee of SENS

Describe what your company does in a single sentence.

Sell roasted coffee beans online 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Evestar to accomplish?

• The website was expertly designed for seamless functionality, with timely customer support and consistent brand representation.
• Responsive and Mobile-Friendly Design
• Brand Representation and Visual Appeal

SOLUTION

How did you find Evestar?

Referral

Why did you select Evestar over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Evestar were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team we worked with for our website creation and design exceeded all expectations and delivered an exceptional product. Their scope of work covered every aspect of building our Shopify-based website from scratch, ensuring every detail was customized to meet our needs.

Key deliverables included:

 • Website Design and Development: They created a visually stunning, unique design that aligns perfectly with our brand identity. The website is not only aesthetically pleasing but also highly functional and user-friendly, offering an optimal experience for our customers.

 • Comprehensive Page Creation: Every page we envisioned was designed and implemented seamlessly, from product pages to informational sections and checkout processes.

 • Product Management: They meticulously added all our products, ensuring accuracy in descriptions, pricing, and categorization. Every update we requested was handled promptly and efficiently.

 • Discount Integration: All the discount codes and promotional features we requested were set up flawlessly, making it easier for our customers to shop and engage with our offers.

 • Responsiveness: Their communication throughout the process was outstanding. They answered every call and addressed all of our questions or concerns immediately, making the entire process smooth and stress-free.

Overall, they’ve done an outstanding job in creating a professional, user-friendly, and beautifully designed Shopify website that truly reflects our vision. Their attention to detail, reliability, and dedication to delivering a high-quality product have made this an incredibly positive experience. We couldn’t be happier with their work!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While we haven’t officially launched our website yet, the progress and quality of the work delivered by this team have already garnered significant positive feedback. Every time we show the website to someone, the response is overwhelmingly positive—people are impressed by the outstanding design, user-friendly interface, and attention to detail.

Beyond this project, we’ve also relied on this team for other running projects, and their expertise has been invaluable. They’ve resolved every issue that arose on our existing websites, whether related to back-end functionality, front-end design, or technical troubleshooting. Their ability to handle both complex coding tasks and creative design challenges sets them apart.

We are confident that the website they’ve created for us will lead to tremendous success, and we’re incredibly grateful for their hard work and dedication. Thanks to their exceptional skills, we’re certain this project will play a key role in our future growth and prosperity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10/10!!! Always on time with the deadlines! The responce time is no longer than 10 min. 

What was your primary form of communication with Evestar?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out to us about this company was how thorough and involved they were in the whole process. They didn’t just build us a website—they have a marketing team and a UI/UX team who really know what they’re doing. They helped us figure out the right plugins for Shopify, which was a huge help, and they even did deep research on competitor websites we sent them before getting started. That level of detail and care was impressive. It’s clear they really want to make sure the end result isn’t just good but exactly what we needed.

Are there any areas for improvement or something Evestar could have done differently?

After almost a year of working with Evestar there has been no issues that have poped up 

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Finario

Describe what your company does in a single sentence.

Cloud-based enterprise capital planning software for finance and operations at leading companies worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paspartoo to accomplish?

• Migrate large website from one WordPress theme to another
• Significant changes to website navigation and menus
• Ongoing assistance page architecture, backend development and design

SOLUTION

How did you find Paspartoo?

Referral

Why did you select Paspartoo over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Good working relationship in past

How many teammates from Paspartoo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Audit existing website to identify potential improvements to its architecture, including eliminating unneeded assets, plugins, etc. 
• Audit existing website to identify which pages need significant coding/design alteration to accommodate a new theme 
• Ensure all assets being migrated were up to date 
• Identify which assets might be incompatible in a new theme 
• Update design/structure of pages to present properly in new theme 
• Create new main menu nav bar and footer 
• Create new site in staging environment 
• Assist with pushing the new site live 
• QA testing once live

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The process was smooth, on time and without disruption. All of our concerns were addressed. Our new site has been performing flawlessly and is now set up for future growth and enhancements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Paspartoo was very responsive and continually checked in to be sure any concerns were addressed or additional requirements provided. Perhaps most importantly, if we wanted something changed or evolved, there was no pushback; they were eager to please.

What was your primary form of communication with Paspartoo?

Email or Messaging App

What did you find most impressive or unique about this company?

Cost-effective. Responsive. Got the job done well.

Are there any areas for improvement or something Paspartoo could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and position.

I am an Exectuive at PartsVu

Describe what your company does in a single sentence.

PartsVu is a boat parts and accessories eCommerce store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paspartoo to accomplish?

• Assist with finalization of a new Wordpress website
• Assist with development of a new Magento website
• Ongoing development support and new features / customization projects

SOLUTION

How did you find Paspartoo?

Referral

Why did you select Paspartoo over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Paspartoo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have tasked Paspartoo with several projects across our Magento and WooCommerce websites, including the majority of initial development for a new Magento store. Tasks have ranged from typical web development support to full customization and new feature releases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Paspartoo offers some of the most thorough and complete development services that we have come across to date. Their in-house QA is on point and obviously detailed, which is a breath of fresh air when compared to other developers we have worked with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is consistent, response time is reasonable, and most all deliverables are completed on time.

What was your primary form of communication with Paspartoo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From what we have gathered, most of Paspartoo's development team is based in Ukraine. Given the difficulties and challenges that they are facing within the country, Paspartoo's commitment to the task at hand has been tremendous, and we applaud their efforts. We have worked with several development firms over the years and the Paspartoo team is definitely at the top of our list.

Are there any areas for improvement or something Paspartoo could have done differently?

We are overall pleased with our time spent working with Paspartoo.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and COO of an e-commerce pre-launch startup, and we’re building a multi-seller marketplace with multiple storefronts. We sell consumer goods in categories such as apparel, beauty, wellness, specialty foods, and home goods. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paspartoo?

We needed help building and customizing our B2B multi-seller marketplace and B2C storefronts using Magento 2.

SOLUTION

What was the scope of their involvement?

Paspartoo is developing our multi-seller marketplace using Magento 2 based on existing proprietary code and third-party extensions. This involves delivering two B2C e-commerce sites and one B2B Magento backend platform. We’ve provided designs for the websites, and they’ve used that in building the sites and providing suggestions as issues come up.

As we tested Paspartoo’s work, our project manager provided tutorials so we could learn new features and add content. They’ve also helped us with third-party integrations, such as payment processors, a tax calculations solution, and a post-purchase tracking and returns management solution. They’re supporting our team as we prepare to launch our e-commerce sites.

What is the team composition?

We’ve worked with one business lead and one project manager. 

How did you come to work with Paspartoo?

We researched for development teams, and we liked Paspartoo because of their expertise in Magento and e-commerce. We could tell by our initial meetings that they quickly understood our unique needs. In addition, their estimates were more precise and cost-effective than their competitors, so we chose them. 

How much have you invested with them?

We’ve spent nearly $50,000. 

What is the status of this engagement?

We’ve started working together in June 2021, and our collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Paspartoo has developed all of the necessary front- and backend features for our websites. They’ve helped us work through issues and look at changes from both a B2B and B2C perspective. 

Paspartoo has taken on a large and complicated e-commerce development project. We’re happy with what they’ve provided and the progress they’ve made in a fairly short time. 

How did Paspartoo perform from a project management standpoint?

Paspartoo is super responsive and efficient — their timelines and deliverables are expedient and reasonable. They have a lot to juggle, but they’re always meeting deadlines. Our project manager has adapted to our communication style and preferences for tracking work. We communicate through Slack and Zoom. 

What did you find most impressive about them?

Paspartoo is super flexible. They’ve given us their knowledge and expertise in building Magento e-commerce websites. The multi-seller functionality has made this project different and more difficult than a traditional e-commerce platform. Despise that, they’ve remained accommodating and seen our goals from a high level to understand what we’re trying to do.

We’ve had a few pivots because we’re trying a new model. Nonetheless, Paspartoo remains open to pivoting on features and design elements if we need to improve our UI/UX. They’re easily adaptable, and we’ve never had an issue where they can’t understand our vision. 

Paspartoo doesn’t push for a certain way to do the project. They’ve studied our goals and adapted existing technologies to fulfill our needs.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Be clear with your preferences about communication, updates, and interaction. 

BACKGROUND

Please describe your company and your position there.

COO for an ecommerce company specialized in Home Essential Goods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paspartoo, and what were your goals?

We hired Paspartoo to help us migrate our website from Magento to Shopify and re-develop / redesign it entirely.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for companies that would be able to stay on budget and be responsive. We contacted a few through Linkedin and contacts and end up liking the portfolio, the team and the quotation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We first requested a quotation, had a call to explain what our expectations and requirements were. We received a fast response with a very competitive rate and accepted the proposal. We then talked about a time line, and had regular calls to follow the schedule we decided. Every time Paspartoo was giving a deadline, they were meeting it.

How many people from the vendor's team worked with you, and what were their positions?

We had 2 contacts for the projects and they handled all our requests successfully with a very easy communication.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We do not have KPI yet, but the site is way more modern and appealing so we're confident it will help our overall volume of sales.

Describe their project management style, including communication tools and timeliness.

We had regular calls (every 2 weeks), to show progress and submit questions for approval from our management. Very responsive, very reliable timeline.

What did you find most impressive or unique about this company?

Very easy communication, very reliable in terms of timeline given to us, very good quality of work at an affordable budget.

Are there any areas for improvement or something they could have done differently?

Not really, they really did great and would recommend them with my eyes closed.

BACKGROUND

Introduce your business and what you do there.

I am the owner of a packaging company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paspartoo?

We were looking for a partner to help us develop our website.

SOLUTION

What was the scope of their involvement?

Their team provided web development based on design wireframes that we had already developed and turned over to them. They handled a bit of the tweaking process on the design from there just to make sure everything worked smoothly, and then implemented it on WordPress from the ground up, including both custom coding and plugin integrations.

What is the team composition?

We had one main point of contact on their team, and there were several developers who worked with him behind the scenes.

How did you come to work with Paspartoo?

Initially, we found them on Upwork and decided to consider them based on their project portfolio. They impressed us in our interviews, so we decided to move forward from there.

How much have you invested with them?

We spent about $3,000–$5,000 in total.

What is the status of this engagement?

The project ran from November 2019­–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have any exact performance metrics so far, but we’ve gotten very positive feedback on all of their work so far. We’ve been very pleased with both how accurately they were able to implement our designs and how well everything functions.

How did Paspartoo perform from a project management standpoint?

They did a good job of managing all the work to make sure we stayed on top of our deliverables. We primarily communicated with them via email, but they had some collaboration tools that they used on the UI side as well.

What did you find most impressive about them?

Their expertise in the development sphere and the quality of work that it translated to for us was extremely helpful. They executed quickly and at a very high level, so we didn’t have to worry about anything throughout the project. That made the process incredibly easy for us.

Are there any areas they could improve?

I have nothing negative to say about our work with them.

Do you have any advice for potential customers?

As long as you provide them with the content they need to implement and a clear idea of what the site needs to do, they will be able to handle whatever you need from there.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an electric scooter company. We sell directly to the consumer through an e-commerce site.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Paspartoo?

We hired them to make adjustments to our existing Shopify website. I had created the website on my own, but I didn’t have strong enough technical expertise to customize it myself. Our goal was to improve the user experience.

SOLUTION

What was the scope of their involvement?

I took them through our existing website and shared my ideas for how I wanted to improve the UX design. They shared some examples of what we could do. They presented a proposal, and we made a few adjustments before they began working on the actual site. They set up the website so that it would be easy for us to manage the theme of the new design on our own through Shopify. 

What is the team composition?

Alex (Senior Project Manager) was my main point of contact, but he had another person that did some coding. 

How did you come to work with Paspartoo?

I think I found them through UpWork. 

How much have you invested in them? 

We’ve spent about $2,000–$3,000. 

What is the status of this engagement?

We started working together in the fall of 2019. We’ve completed this project, but I’m planning on hiring them again for another project. They’ve provided multiple updates since we launched their UX design.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve increased our business by about 300%. However, I wouldn’t attribute that completely to their work, though having a clean, user-friendly website is helpful. The shopability of the site is great. It’s easy for customers to find the right scooter for their needs. 

How did Paspartoo perform from a project management standpoint? 

My expectations were met. They performed similarly to other third-party vendors I’ve worked with. However, it was slower than when we do projects in-house. 

What did you find most impressive about them?

I was impressed with the level of care they put into the design. They know where their strengths are as well, so they wouldn’t take on tasks that they didn’t feel equipped to. 

Are there any areas they could improve?

It would be nice to have them take care of all of my web development needs. However, they’re specifically focused on UX/UI design. 

Do you have any advice for potential customers? 

Before the work begins, make sure you’ve agreed on how the project is going to go and what is expected.