EvenDigit

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an IT and Salesforce consultancy firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EvenDigit?

We needed to engage a partner who could help us set up Google Ads and PPC campaigns on LinkedIn, Facebook, and Twitter.

SOLUTION

What was the scope of their involvement?

We started by providing EvenDigit with documentation outlining our target audience and our goals for our marketing campaigns. Then, the team set up and ran PPC campaigns on LinkedIn, Facebook, and Twitter. They also managed our Google Ads. 

What is the team composition?

We worked with three team members from EvenDigit, including a project manager and two digital marketing specialists. 

How did you come to work with EvenDigit?

We found EvenDigit on Google. 

How much have you invested with them?

We invested about $20,000 in the partnership with EvenDigit. 

What is the status of this engagement?

We worked with EvenDigit between February–September 2022, but we plan to engage them again soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been thrilled with the results EvenDigit delivered. They executed effective PPC campaigns across each platform, but we were particularly pleased with the results on LinkedIn and Google. Since working with EvenDigit, our sales have increased significantly, and we’ve seen a 400% ROI. 

How did EvenDigit perform from a project management standpoint?

EvenDigit was the perfect partner for us. They consistently met deadlines; we communicated via Skype and used Jira to manage the project. 

What did you find most impressive about them?

We were most impressed with the PPC expertise EvenDigit brought to the project. Their team was very professional and knowledgeable. 

Are there any areas they could improve?

If I had to choose an area for improvement, I’d say EvenDigit could work on honing their Facebook PPC skills.

BACKGROUND

Please describe your company and your position there.

I was looking after the website and SEO of our website. Among all proposals I had received, the proposal of EvenDigit stood out due to its crisp and actionable plan. I highly recommend their service. The support I received was thorough and timely. Hema was my point of contact and she resolved any issues and queries I had promptly. Just try their service and I assure you that you would find it worth it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit, and what were your goals?

we wanted to get the 5x ROAS

SOLUTION

How did you select this vendor and what were the deciding factors?

They were available to communicate swiftly and answer my all questions.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by clearing out our goals. The team of EvenDigit started with some questionnaires to know about us and our priorities and did competitors analysis and keyword research. EvenDigit helped to figure out a budget for the campaigns as well. Going forward, they ran a PPC campaign as per the goals and provided timely monthly reports with action plans for next month.

How many people from the vendor's team worked with you, and what were their positions?

There was a team but mostly I worked with Hema.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the campaign started, our website traffic has increased and there is steady growth in leads as well.

Describe their project management style, including communication tools and timeliness.

We communicate via email and Upwork message. Before the start of the project, we receive a timeline and a report is provided monthly.

What did you find most impressive or unique about this company?

They provided quick updates and the most important thing is they gave us an action plan for the next month proactively.

Are there any areas for improvement or something they could have done differently?

If they could improve in giving creative suggestions for campaigns and improve in copy writing of the campaign.

BACKGROUND

Please describe your company and your position there.

I am the owner of The Intentional Trader. We provide tools and training for those that need help day trading the futures markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

We have employed EvenDigit for a number of jobs, including this one which was to redesign our website with being mindful of SEO best practices. They also handle our Google Ads which has driven good sales results.

SOLUTION

How did you select this firm and what were the deciding factors?

I found them through Upwork and Initially I have hired them for Google Ads and then SEO. But after looking at the work and results, decided to give website revamp work as well, so it can benefit in all marketing activities.

Describe the project in detail and walk through their service package.

The project was about revamping the website using WordPress theme, create all pages as per the need, do all the integrations required for membership, payment, packages, Zoho CRM etc.

How many resources from the vendor's team worked with you, and what were their positions?

They had a WordPress developer, an SEO expert and a Google Ads expert in the team. They were good in understanding my requirements clearly and was able to take decisions accordingly. The communication process was very smooth which help me to convey messages effectively. We had regular feedback calls and emails which helped both parties.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The results were simply Amazing and seen 40% improvements in the traffic and conversions.

How effective was the workflow between your team and theirs?

I was only communicating from my side. EvenDigit had 1 person for development and 1 for marketing related communication keeping everyone in loop. So it went very well and everyone were on the same page.

What did you find most impressive or unique about this company?

I was really impressed with their decision-making and ideas. Without any hesitation, they suggested for website revamp with logical points and I approved. So, if something requires high level of actions/effort, they say it transparently rather just keep trying/keep doing.

Are there any areas for improvement or something they could have done differently?

I found everything as per my expectation so currently I am happy with them.

BACKGROUND

Please describe your company and your position there.

Here at Sail Bainbridge, We offer private, customizable, sailing experiences in Puget sound and beyond aboard our classic sailing yacht. I am the owner of Sail Bainbridge and responsible for improving leads and the online presence of the website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

Below were my goals: 1- Recover Google Ads account from suspension 2-Paid Ads Budget Optimization 3-Improving the Leads 4-Reducing the Cost Per Conversion 5-Improving the Conversion rate 6-Improving the Brand Presence

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them through Upwork and Initially I had hired them to recover my Google ads account as it was suspended due to policy violation but after seeing the amazing working approach of EvenDigit I have decided to continue with Google Ads marketing as well. Also, I got impressed with all the plans and details shared by the team.

Describe the project in detail and walk through the stages of the project.

The project was about creating a well-defined Google ads campaign structure and increasing leads.

How many resources from the vendor's team worked with you, and what were their positions?

They have experts in their Google Ads who were able to understand my requirements clearly and were able to make decisions accordingly. The communication process was very smooth which helped me to convey messages effectively. We had regular calls and discussions to analyze the process of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have worked with me from scratch. I was on a limited budget but they managed the budget in the best way. From the first month, I started seeing the growth in conversions with much less CPA. They gave outstanding results: conversion growth increased by 234.62% through paid marketing.

How effective was the workflow between your team and theirs?

The workflow was very effective because they designed and followed a comprehensive strategy. It’s clear that everyone on their team is aware of their role and responsibilities. I really like the way they are working on my project.

What did you find most impressive or unique about this company?

I am really impressed with the result-oriented strategy they have created for my Google ads and their recommendations for improving the performance.

Are there any areas for improvement or something they could have done differently?

I found everything as per my expectation. I am happy with them.

BACKGROUND

Please describe your company and your position there.

NeoLacta Lifesciences develops 100% human milk-derived products which are extensively used for babies who have difficulty in accessing their own mother’s milk. I am the Senior Digital Marketing Manager of NeoLacta Lifesciences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit, and what were your goals?

I want to improve my online presence and looking for a one stop solution for my marketing needs like SMM, Video Creation, Google ads and SEO so I hired EvenDigit

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them through online resources and after that, I have started communicating with their team so that I can understand their working approach. After reviewing all the details shared by the team I have selected them for my project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project was mainly for SMM, Google Ads, Animated video Creation and SEO.

How many resources from the vendor's team worked with you, and what were their positions?

They have dedicated teams for managing different services and the team members are very professional, they understood my requirement and accordingly they have planned the marketing strategy. EvenDigit has also assigned a dedicated project manager for making the entire process easy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have got the detailed suggestions and content for the different services, The team has also done the needful changes in the website that help me to get better traffic on my website.

How effective was the workflow between your team and theirs?

They have an effective workflow and single point of communications. They kept me updated on the status of the project. At every stage they keep me in the loop for taking my approval.

What did you find most impressive or unique about this company?

I like their supportiveness and their work approach.

Are there any areas for improvement or something they could have done differently?

I found everything as per my expectation so I am happy with them.

BACKGROUND

Please describe your company and your position there.

Skypack India Pvt. Ltd. has expertise to manufacture films and tubes for a variety of applications. The infrastructure and capability is to provide a hygienic processing environment for manufacturing packaging for steralizable surgical instruments, Pharma tubes and food grade products. Skypack India Pvt. Ltd. was started by Mr. Naresh Kumar, who has been in the plastic packaging business since 1973. Plastic was a new concept in India at that time. He started his career with the sole objective of supplying injection molded rigid packaging material. Our first few clients were Dabur, Hammer Master and Hindustan Syringes Ltd.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

I was looking for generating quality leads for my business and for that I was looking for an agency that can good at developing great landing page which will be fully optimized.

What were your goals for this project?

Below are the goals i was having in my mind

1. Developing a well optimized landing page
2. Landing page content flow
3. Capturing leads through various contact forms and Exit popup
4. Incorporated all tracking codes on the LP

SOLUTION

How did you select EvenDigit?

Through one of my contacts I came to know about this agency, I have done initial communication with the EvenDigit team and they have understood my requirement and by business goal, they presented a perfect landing page creation strategy to fulfill my goals. I was satisfied with the discussion and finally selected them.

Describe the project in detail.

The project was about creating a well optimized landing page for our products and to capture potential customers.

What was the team composition?

They have an expert landing page creation team which was able to understand my needs and requirements and was able to take decisions accordingly. The communication process was very smooth which help me to convey messages effectively. We had regular calls and discussions to analyze the process of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I got a well optimized, user friendly Landing page and based on the results I have assigned another landing page task to them. The page design was really great; I really like the color combination and the product placement on the page.

How effective was the workflow between your team and theirs?

They have an effective workflow and single point of communications. They also kept me updated on the status of the project.

What did you find most impressive about this company?

They didn’t just ask us to give them instructions. They participated in the strategy up to execution. This showed us their understanding of the intent and the outcome, rather than delegating the outcome to us.

Are there any areas for improvement?

I found everything as per my expectation so I am happy with them.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of TALLA JEWELLERS an enigmatic journey towards creating fine pieces of jewellery that last for a lifetime. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

I was looking for generating quality leads for my business and for that I was looking for an agency that can good at developing great landing page which will be fully optimized.

What were your goals for this project?

Below are the goals i was having in my mind

1. Developing a well optimized landing page
2. Landing page content flow
3. Capturing leads through various contact forms and Exit popup
4. Incorporated all tracking codes on the LP

SOLUTION

How did you select EvenDigit?

Through one of my contacts I came to know about this agency, I have done initial communication with the EvenDigit team and they have understood my requirement and by business goal, they presented a perfect landing page creation strategy to fulfill my goals. I was satisfied with the discussion and finally selected them.

Describe the project in detail.

The project was about creating a well optimized landing page for my business and to capture potential customers. They shared a plan along with deliverables. This plan was created according to the business goals I shared with them.

What was the team composition?

They have an expert landing page creation team which was able to understand my needs and requirements and was able to take decisions accordingly. The communication process was very smooth which help me to convey messages effectively. We had regular calls and discussions to analyze the process of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I got a well optimized, user friendly Landing page. The page design was really great; I really like the color combination and the product placement on the page. The page is having required CTA’s which will help us to increase business leads.

How effective was the workflow between your team and theirs?

They have an effective workflow and single point of communications. They kept me updated on the status of the project. They were on time when we had meetings or calls scheduled. This professional approach made a good bond between us.

What did you find most impressive about this company?

There are 3 things I found most impressive about Y5, this company has a proactive approach, one communicating person, and timely deliverables.

Are there any areas for improvement?

I found everything as per my expectation so I am happy with them.

BACKGROUND

Please describe your company and your position there.

I am a founder & CEO of a digital marketing agency. The Company provides client solutions in Google, and Facebook Advertising & Social Media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

I was looking for an organisation that provided Digital marketing that can help support implementation of digital marketing strategies to grow client businesses online.

What were your goals for this project?

Primary goals were as follows:

1. Increase the brand awareness through Video Ads
2. Increase the website traffic through Google Ads
3. Increase the online Bookings on the website
4. Generate quality business leads and sales

SOLUTION

How did you select this vendor?

I utilised UpWork to find the best suited digital marketing candidate for supporting my business and then based on the interview I selected.

Describe the scope of their work in detail.

After finalizing the vendor I had a series of discussions with them where we discussed my business goals and created a marketing strategy along with the original deliverable.

Initially, we set up a 1 month trial to check the skills of the vendor. After the first months' result I was satisfied with the deliverable and the quality of the work so I decided to go for a longer term contract.

What was the team composition?

For this project I have liaising directly with the person who is working for me whenever I have given project tasks. Regular reviews with the direct report took place on an ongoing basis. Typically I have requested briefs before proceeding further with suitable projects/tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Organic Traffic: 44% growth Online Purchases: 10% growth I have also noticed a substantial growth in the new users on client websites. 60% Improvements in the user engagement on the social channels. Weekly Performance Reports highlighting successes has been the standard measure for performance.

How effective was the workflow between your team and theirs?

They have a well-defined, structured way of working which ensures straightforward coordination. One point of contact also helps to avoid miscommunications and misunderstandings. they have also been very transparent.

What did you find most impressive about this company?

There are 3 things I found most impressive about this company:

1. Quick communication
2. Commitment
3. Care of quality

Are there any areas for improvement?

Web development is a weak area currently - otherwise they should keep up the good work!

BACKGROUND

Please describe your company and your position there.

GenWorks Health is a company dedicated to addressing some of the toughest healthcare challenges in the country. This involves allowing access to high-quality technology, affordability, and removing hurdles in expanding the reach.

The company was set up with the backing of Wipro GE Healthcare—a leader in the field of affordable healthcare innovations. It has a leadership team with an average experience of over 17 years in the healthcare industry. It’s made up of 250+ committed team members that work to enable customer success every day.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

I was looking for a social media marketing agency that could help my brand become popular and generate traffic and business leads.

What were your goals for this project?

Below are the goals:

1. Increase brand awareness through social media. 
2. Increase relevant website traffic.
3. Generate quality business leads.

SOLUTION

How did you select this vendor?

I came to know about this agency through one of my contacts. I filled out the contact form and they requested a call with me to understand my business goals. In the same call, they presented a perfect social media strategy to fulfill those goals. I was satisfied with the discussion and finally selected them.

Describe the project in detail.

The project was about creating brand awareness for my business and reaching potential customers. They shared a plan for the month and the deliverables. They also shared some milestones for the future. This plan was created according to the business goals I had shared.

What was the team composition?

They have an expert social media manager who understood my needs and requirements and made decisions accordingly. He was a point of contact and a decision maker. We had weekly calls and discussions to analyze the project process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a 44% growth in website traffic through social channels. I have also noticed a nearly 32% growth in website page reach. User engagement on social channels has improved by 60%.

How effective was the workflow between your team and theirs?

They had an effective workflow and a single point of communication. They kept me updated on the status of the project. Team members were on time when we had meetings or calls scheduled. Their professional approach created a good bond between us.

What did you find most impressive about this company?

There are three things I found most impressive about this company:

1. Proactive approach
2. One point of communication 
3. Timely deliverables

Are there any areas for improvement?

They could have more project management resources to manage all projects.

BACKGROUND

Please describe your company and your position there.

I’m the director of Jash Precision Tools Ltd, the pioneer in India for manufacturing precision surface equipment, T-slotted floor/bed plates, work holding fixtures, tooling aids, and precision 3D measuring machines for over six decades. All these years creating precise straight, flat, parallel, and square surfaces in microns has been the core strength of our company. We also offer custom-built products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire EvenDigit?

I was looking for an SEO agency that could help our website rank higher in Google search results and generate quality leads.

What were your goals for this project?

The main goal was to obtain an SEO-friendly website with fully optimized content.

SOLUTION

How did you select this vendor?

I was searching for an agency that was able to provide good SEO. A friend suggested EvenDigit, so I connected with them, discussed our goals, and was satisfied with their approach.

Describe the project in detail.

I had several calls with EvenDigit to discuss business goals. We created an SEO strategy and deliverables. The work began with on-page optimization, where all development related tasks were taken care of. We then moved to the content part.

What was the team composition?

After a certain period of time, we had a good bond established. We only communicated with a single person that acted as our point of contact for everything. She handled the execution of the project and reported on its progress.

When I felt that the website needed development work, they’d connect me to a senior development manager that could provide us the best solutions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I’ve noticed a 39% growth in organic traffic and a 12% growth in quality leads and transactions. Overall, I’m very satisfied with EvenDigit’s work.

How effective was the workflow between your team and theirs?

They have a well-defined way of communicating and delivering results, which made it easy for us to coordinate with them. They’d update me on the latest news and trends related to our industry.

What did you find most impressive about this company?

There are a number of things I found impressive about them. EvenDigit was ready to work on an immediate basis, had quick communication, and delivered great results.

Are there any areas for improvement?

No.