Equal

BACKGROUND

Please describe your company and position.

I am the CEO of B2B Marketing Cooperative O-CMO of O-CMO

Describe what your company does in a single sentence.

O-CMO is a platform matching tech service companies with marketing executives and senior experts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• 1. Digitalization of Internal Processes – Optimize and automate workflows to reduce manual work, streamline inventory tracking, and minimize the time spent on packing and recording items. Reduce the time employees spend on routine tasks, ensuring they can complete their work faster and more accurately, ultimately leading to cost savings and improved service delivery.
• 2. Tracking System for Customer Transparency – Develop a real-time tracking solution that allows customers to monitor the location and status of their belongings, enhancing trust and reducing the need for frequent customer service calls.
• 3. Dispute Prevention and Insurance – Introduce a method for documenting item conditions before and after transportation to prevent disputes with customers regarding damages or losses.
• 4. Integration with Existing CRM – Ensure seamless data flow between the new ERP system and the current CRM for better customer management and business insights.
• 5.Brand Refresh and Market Positioning – Enhance the company’s image through a modernized digital experience that attracts new customers and strengthens its competitive edge.

SOLUTION

How did you find Equal?

• Online Search
• Clutch Site

Why did you select Equal over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A Game-Changer for My Business
When I approached Equal, my moving company faced major challenges—lost boxes, inefficient manual processes, and customer disputes. My employees spent hours on documentation, and tracking shipments was unreliable. I needed a solution to streamline operations and improve customer trust.  

Equal didn’t offer a one-size-fits-all fix; they first analyzed my business, identifying bottlenecks and inefficiencies. They proposed an ERP system with two key flows—one for employees to manage shipments seamlessly and another for customers to track their belongings in real time. Automation would reduce errors, speed up packing, and minimize disputes. They also refreshed our branding, reinforcing trust and professionalism.  

After finalizing the system’s design, we agreed with  Equal development of this ERP and integration with current CRM. And a big plus that we can implement modules step by step and it will be alsoi easier for managers to start work with system and adapt.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since implementing the new system with Equal, my business has completely transformed. Our operations run 20% faster, and my employees are saving over 2 hours a day on manual tasks. Customer disputes have dropped by 50% because we now have digital verification for every item we move.

We waiting for finishing real-time tracking system. Cause I'm sure it will be  a game changer—customers can see exactly where their belongings are. On top of that, integrating everything with our CRM has made managing customer relationships so much easier.

Most importantly, our customers trust us more than ever. We've seen a noticeable increase in repeat business, and the feedback has been overwhelmingly positive. This system didn’t just optimize our processes—it made us a more reliable and professional company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Equal’s project management was outstanding. From the start, they provided a clear roadmap with well-defined milestones, so I always knew what stage we were at. They kept me in the loop with regular progress updates and mini-reports, which gave me confidence that everything was on track.

They delivered on time, even with a complex project like ours. Whenever we had adjustments or new requirements, they were quick to adapt without slowing down progress. I had direct access to their project manager, designer, and business analyst, making communication smooth and efficient.

What impressed me most was their proactive approach—they didn’t just execute tasks; they anticipated potential challenges and provided solutions before they became problems. Overall, their structured yet flexible approach made the entire process seamless and stress-free.

What was your primary form of communication with Equal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Equal was their deep understanding of business processes. They didn’t just build a system; they took the time to truly understand our needs and how we work. It wasn’t a one-size-fits-all solution—they tailored everything to fit our specific challenges and goals.

Another standout was their proactive approach. They didn’t wait for us to ask about issues—they anticipated problems before they arose and offered solutions early. Their ability to integrate seamlessly into our team and communicate openly made the whole process smooth.

But the most unique part is their ability to balance technical expertise with a clear focus on business outcomes. They didn’t just deliver a product—they delivered something that made a real impact on our efficiency, customer satisfaction, and bottom line.

Are there any areas for improvement or something Equal could have done differently?

Overall, I’m very satisfied with Equal’s work, but if I had to pinpoint an area for improvement, it would be around training materials for managers that help them to use new platfrom. While the training sessions were helpful, having more detailed documentation or interactive guides early on would have helped my team get up to speed even faster.

That said, Equal was always responsive and provided additional support when we needed it. Any initial learning curve was quickly overcome with their guidance, so this was a minor detail in an otherwise successful project.

BACKGROUND

Please describe your company and position.

I am the Chairman of an advertising & marketing company

Describe what your company does in a single sentence.

Price comparison for PC parts and videogames.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• Get a easy to use / modern design for our Price comparison website.

SOLUTION

How did you find Equal?

• Online Search
• Other

Why did you select Equal over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fully responsive website design on Figma. More than 13 pages were done like the homepage, product, category, account, register, or login page. The designs were reviewed and improved very frequently so we ensured that the final quality of the work was perfect. The project is a price comparison website so it is not something frequent to be designed, it was a big challenge to make the design better than what big corporations have.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the design was made, we were taking surveys to different people asking to review the design. The final work had a very good rate in this survey. For now, we have to develop the design and then we will can have more details about progress/success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always ready to help and understand my needs/reviews. I am very happy with the delivery time.

What was your primary form of communication with Equal?

Email or Messaging App

What did you find most impressive or unique about this company?

They adapted to all my needs until everything was perfect.

Are there any areas for improvement or something  Equal could have done differently?

Maybe I would suggest trying to create more movement/effects on the designs. Of course, this is a personal preference.

BACKGROUND

Please describe your company and position.

I am an executive at a tech company.

Describe what your company does in a single sentence.

We are a tech company that offers sustainability services to homeowners, installers and companies in the Netherlands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• Design an MVP for our innovative platform
• Create a unique and creative design system

SOLUTION

How did you find Equal?

Online Search

Why did you select Equal over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From scratch, in co-creation, design a fully functional multi-sided marketplace & platform where Dutch homeowners can scan their home, filter and find a suitable certified installer and request quotes to take the next sustainability step to zero for their house. 

Turning their house into a homezero. 3 different key users and 10+ micro-journeys fully optimized for desktop and mobile utilizing the latest trends and best-practices in UI/UX design. A visual appealing design system and a unique and creative logo for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On time, on budget and above expectation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Collaboration wise it went absolutely perfect. And it still is. We work in Slack, Figma, Upwork & Notion and have infrequent video meetings. Their communication is fantastic and they really understand complex issues. The consistency of their work is admirable and it shows that they have a strong culture with high norms that everyone adheres to.

What was your primary form of communication with Equal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of the work, the collaboration to design something beautifully simple and the value for the work.

Are there any areas for improvement or something Equal could have done differently?

Literally none. They are a pearl in an ocean of mediocrity.

BACKGROUND

Please describe your company and your position there.

I am the managing director of a private therapy company. We provide a range of mental health services bespoke to clients

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Equal, and what were your goals?

We firstly had the brand vision, we lacked software related skills and that is when we sourced Equal X for materialisng the UI concept from the brand vision.

SOLUTION

How did you select this vendor and what were the deciding factors?

Interviewed a number of possible companies, and found this one to be friendly during the video call and the portfolio also reflects this.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was designing the entire website as we did not have an existing website. We wanted a website that would be unique , eye catching and also able to showcase content. Wordpress and other front end like react was used.

How many people from the vendor's team worked with you, and what were their positions?

I worked with a few project managers, 2 developers and 1 ux designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Launching the website allowed us to get clients enquiries and start to properly operate as a business. We were able to publish articles that had been written but had no where to be put.

Describe their project management style, including communication tools and timeliness.

They were flexible and willing to put in hard work to get the job done. The path was not so clear but the team is talented, so we made it to the finish.

What did you find most impressive or unique about this company?

Tons of experience, feedback on website layout have been nothing short of personal acquittances, and they have worked in or with large tech firms, so this is great feedback.

Are there any areas for improvement or something they could have done differently?

I can only think that some bugs could be better avoided if there was a standard set of test suite prior to go-live. But close collaboration really helped overcome this.

BACKGROUND

Please describe your company and your position there.

Im head of development in Carsystems company. We developing adapters for upgrading electronics in civilian vehicles

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Equal, and what were your goals?

We needed an upgrade for our website, so we ordered a new one.

SOLUTION

How did you select this vendor and what were the deciding factors?

My friend introduce this company to me, I talked with their CEO for a while and made a desicion to hire them

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial meeting where we laid down our goals for a new website, next day we received a workflow draft. After that we had a couple more meetings, where we choosed some design variations and additiobal options. One final meeting before website was moved from sandbox to its release address

How many people from the vendor's team worked with you, and what were their positions?

Project manager, one fullstack developer and one designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It has been a month seens we launched our New website and we receiving lots of positive feedbacks.

Describe their project management style, including communication tools and timeliness.

We used Google Meet for meetings. Every meeting was on time, short and productive. I appreciated the fact that they valued our time

What did you find most impressive or unique about this company?

Those guys were nice and easy to communicate, they offer us advise on what kind of plugins would be best to reach our goals

Are there any areas for improvement or something they could have done differently?

We had a minor problem due to power outrages, but this is not their fault

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an education company. We create training programs, do educational research, and guide international students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Equal?

We were looking to develop a web application for our main website to showcase our products. 

SOLUTION

What was the scope of their involvement?

At first, Equal laid out the roadmap of the design phases. I had an initial prototype, and we showed it to them. Then, we had a few meetings and studied a couple of designs. From there, they designed as we went, and we added functionalities throughout the process. They provided brand guidelines and color schemes. The team used Figma for design and designed the web app from a template through Webflow.

What is the team composition?

We worked with a team of five people: two UX designers and three web designers.

How did you come to work with Equal?

I found Equal through Upwork.

How much have you invested with them?

We invested about $9,000 in our partnership with Equal.

What is the status of this engagement?

We worked with Equal from June–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The functionality and design of the web application are good; we tested it internally.

How did Equal perform from a project management standpoint?

We mostly used Slack to communicate, and Equal was responsive to our questions and when reporting progress.

What did you find most impressive about them?

I have some web design experience, and Equal's interface organization was excellent; the usability of the web app was good. This was the first time we did an outsourced project, and I was very satisfied with their work. They were a professional design team and had experience in this area.

Are there any areas they could improve?

The only thing I’d recommend Equal improve is defining the scope at the beginning of the project. 

Do you have any advice for potential customers?

I’d recommend potential customers have a clear understanding of their project’s requirements before they approach Equal. Having an initial framework or prototype saved us time and revisions.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO at Promodo, a digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Equal?

We wanted a new UX/UI design for our website because the current one didn’t work as we wanted it to work. It wasn’t a complex website, but it had many pages with our services, so we decided to build a new one from scratch on Webflow.

Our goal was to have a clear, easy-to-use, and attractive website with different designs for different countries. For example, we wanted the design for Ukrainian visitors to differ from the design for US visitors. However, we had a tight two-month deadline, so we needed help with the project.

SOLUTION

What was the scope of their involvement?

Equal created the UI/UX designs for our new website from scratch using Figma. Based on those designs, they then developed our website on Webflow per our requirements.

How did you come to work with Equal?

They were recommended by our colleagues.

How much have you invested with them?

We spent over $10,000.

What is the status of this engagement?

We worked together from July–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Equal created a very interactive website for us, which designs we can now modify on Figma and implement on Webflow very easily. Thanks to this site, we can also create content on Webflow internally, which is fantastic. Throughout the process, they were very open to our ideas, and they gave us helpful tips to make an ideal site for our purposes.

How did Equal perform from a project management standpoint?

Equal was great at meeting deadlines; they delivered the website before our two-month deadline, after which we only iterated to make adjustments. Additionally, their communication was very pleasant. We communicated via Slack and had weekly calls.

What did you find most impressive about them?

Equal was very creative and professional, and they worked as a team. Unfortunately, they aren’t very popular in the country, and it isn’t very easy to find them on Google, so I would highly recommend them to others.

Are there any areas they could improve?

I don’t have any constructive feedback on their work.

Do you have any advice for potential customers?

Spend more time and attention on details to receive the results you want to receive.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a gig booking mobile app for the music and entertainment industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Equal?

We needed someone to develop our mobile app.

SOLUTION

What was the scope of their involvement?

Equal serves as the main designer and developer of our Android and iOS-based app. They initially helped us by building the frames and making us understand the design process.

We’re now implementing various features, so we’re close to producing a beta version for the testing phase.

What is the team composition?

Our team consists of the CEO, designers, frontend developers, and backend developers.

How did you come to work with Equal?

We came across Equal through Upwork.

How much have you invested with them?

So far, we’ve invested somewhere between $10,000–$12,000.

What is the status of this engagement?

Our ongoing partnership started in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure the success on what promises they’ve made and delivered — so far, they’re able to accomplish each task they’ve set out to do.

How did Equal perform from a project management standpoint?

They’re highly communicative from a project management perspective, and are very responsive when it comes to resolving technical issues that come up throughout the week.

We generally use Figma to design the build and utilize Slack as our main communication channel.

What did you find most impressive about them?

We’re impressed with their attention to detail and their ability to follow through on their promises. They’re rather thorough in their approach and they have a personal interest in the project to ensure the final product is up to our expectations.

Are there any areas they could improve?

My experience working with them has been stellar, so I really can’t think of anything they need to improve on.

Do you have any advice for potential customers?

What helps the process a lot better is to provide Equal with all the requirements and paperwork, so they can have a better understanding of how to successfully complete your product.

BACKGROUND

Please describe your company and your position there.

I am CEO and Founder of BluBinder, a hybrid FinTech/LegalTech focused on protecting elders from financial exploitation and taking the headaches out of estate resolution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Equal?

We hired Equal to collaborate with us on rapid-cycle prototyping, user research and UX/UI design of the first version of our mobile app.

SOLUTION

How did you select this vendor?

We searched online (Upwork) for vendors, selected a shortlist based on prior expertise in both fintech and LegalTech space. We decided on Equal based on their combination of talented staff, collaborative style and willingness to be flexible in taking a design approach that was new for them.

Describe the project in detail and walk through the stages of the project.

We did 6-7 design sprints. Our goal was not to design a full app, but rather to prototype potential app features so we could gather feedback users in order to narrow down for MVP. The Equal team designed each set of features according to our research script, we did an interactive interview with 5-6 users, then refined their feedback for the next sprint. With very little advanced warning, Equal also designed a great short video for our application to several accelerator programs.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people over the summer. An overall account manager, Val. Then 3 other UX/UI designers at different times.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcomes were great, though not in the way you might expect. After spending the summer prototyping, we learned invaluable insights from our users that caused us to change our business focus and approach. This ultimately will end up having saved an enormous amount of money had we gone, without prototyping or validation research, into build without that stage. Equal was an incredible partner with us along this journey.

How effective was the workflow between your team and theirs?

We quickly got into a good rhythm of daily standups, Slack channel communications, and design reviews. I would say the only challenge we had was related to the language difficulties. Our particular business relates to some very arcane areas (estate law) in the US, with lots of concepts and words not only highly specific to the US but also requiring the understanding of many words that even native English speakers might not know.

This made things complicated sometimes. And also because it was difficult for some Equal staff to understand things when we met on Zoom and spoke at a native-speaker speed, we had to put lots of things in writing in detail to clarify things. Probably a good practice anyway, but given the short time we had and how small our own team was, it added a bit to our workload in the early going.

What did you find most impressive or unique about this company?

Their UX/UI skills, flexibility in taking feedback, and quick project turnaround time were impressive.

Are there any areas for improvement or something they could have done differently?

See above on language skills (spoken/comprehension of native-speed English speakers).