Equal

BACKGROUND

Please describe your company and position.

I am the Account Manager of Elogic Commerce

Describe what your company does in a single sentence.

We're a one-stop ecommerce web development company! We co-create effective online stores, develop successful data-driven strategies, and deliver essential tech solutions for businesses to thrive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

We needed to design and develop a custom ERP SaaS platform to unify our warehouse operations, dispatch tracking, and customer management into one centralized system with a clean and intuitive user interface.

SOLUTION

How did you find Equal?

• Online Search
• Clutch Site

Why did you select Equal over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equal Design conducted a full UX discovery phase, including stakeholder interviews, process mapping, and prototype testing. They created a multi-role ERP dashboard (Admin, Operator, Client) with real-time analytics and integrations to our CRM and cloud storage. Deliverables included wireframes, interactive prototypes, final UI screens, and a complete design system in Figma ready for handoff to our development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Order processing time decreased by 25 %

Internal onboarding time for new staff dropped by 40 %

Customer support tickets related to system usability fell by 30 %

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and transparent. Every sprint ended with a demo and a summary report.
Tasks were delivered on time, and they were proactive in suggesting UX improvements based on real-world logistics scenarios.

What was your primary form of communication with Equal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to deeply understand business operations and translate complex workflows into clean, usable design. Equal’s team doesn’t just “design screens” - they think like product owners.

Are there any areas for improvement or something Equal could have done differently?

We would have appreciated more automated reporting tools during the testing phase, but overall everything went smoothly.

BACKGROUND

Please describe your company and position.

I am the CEO of Trjsenergy

Describe what your company does in a single sentence.

Energy Transition (white-label B2B/B2C platform); Oil & Gas ERP / ETRM / CTRM

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• We needed a long-term UX/UI and product design partner to support our energy transition SaaS platforms (ERP/ETRM/CTRM).
• he goals were to redesign our corporate website and ERP modules, create modern prototypes for investors and clients, and deliver scalable design systems for continuous growth.

SOLUTION

How did you find Equal?

• Online Search
• Clutch Site
• Gpt

Why did you select Equal over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equal redesigned our white-label SaaS platform and ERP dashboards, prepared high-fidelity prototypes for investor pitches, and built a flexible design system to support new modules. They also delivered marketing websites and brand assets that elevated our positioning in a highly competitive B2B market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Faster investor sign-off (prototypes replaced weeks of meetings)
Improved product adoption and client conversion thanks to intuitive dashboards
Stronger brand positioning → easier to close B2B deals
Significant cost savings vs. hiring in-house design in the Netherlands/UK

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Equal was highly flexible. If we needed to double capacity within a week, they could. Deadlines were met consistently, and they adapted quickly to scope changes without disrupting delivery.

What was your primary form of communication with Equal?

Virtual Meeting

What did you find most impressive or unique about this company?

Quality of design: “amazing, simple, intuitive” UX that truly differentiates us
Strategic partnership mindset: they behave as part of our team, not an external vendor
Flexibility: ability to scale capacity on demand
Business value: prototypes and visuals directly helped win pitches and investment rounds

Are there any areas for improvement or something Equal could have done differently?

We had no major issues. In some cases, additional compliance certifications (ISO/SOC2) could make collaboration easier with enterprise clients, but for our SaaS needs Equal delivered perfectly.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

Software Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• They helped us plan & design the states of our SaaS platform

SOLUTION

How did you find Equal?

behance

Why did you select Equal over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They delivered high-quality design work that perfectly aligned with our ambitious goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Equal has been a fantastic experience. They delivered high-quality design work that perfectly aligned with our ambitious goals. They guided us through moments of uncertainty about how to present our concepts, which made a huge difference. Communication was smooth throughout the process, making collaboration enjoyable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, mostly

What was your primary form of communication with Equal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in planning, strategizing, and execution really stood out, especially given their extensive experience with SaaS projects. What I appreciated most was their willingness to dive into research and iterate on our ideas.

Are there any areas for improvement or something Equal could have done differently?

I highly recommend Equal to anyone looking for a dedicated and knowledgeable design team!

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of Elit-Web

Describe what your company does in a single sentence.

Elit-Web is an Internet marketing agency that provides a full range of services for business promotion, marketing and advertising.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• Equal designed and developed our B2B corporate website from scratch, handling both creative and technical aspects to help us attract new business partners.
• We need to create a user-friendly, visually compelling corporate website that would stand out in our industry and help us connect with new business partners. We also wanted to ensure the site was built on a modern, scalable tech stack, with a clear focus on long-term usability and flexib

SOLUTION

How did you find Equal?

• Online Search
• Clutch Site

Why did you select Equal over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Equal were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equal was responsible for designing the entire website from scratch. They didn’t just stop at creating an exceptional design—they also helped us choose the right development stack to align with our business goals. Throughout the process, they worked closely with us, ensuring that every decision was focused on maximizing our ability to attract new partners in the digital space. Their team provided clear guidelines on how to work with the technology they implemented, making it easier for us to manage the site internally going forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been outstanding. The design they created is both modern and fully aligned with our brand identity. Moreover, thanks to their strategic approach, the website has already started to generate interest from potential partners. The technology stack they recommended has proven to be exactly what we needed in terms of flexibility and scalability. We couldn’t be happier with how everything turned out.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was excellent. Their proactive communication really impressed us.

What was your primary form of communication with Equal?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about Equal was their ability to take our project from concept to completion with such attention to detail. They didn’t just focus on delivering a beautiful design—they were committed to making sure it helped us achieve our business goals. Their developers were also highly knowledgeable, making great choices in terms of technology and setting us up for success long-term. Plus, their ongoing support has been fantastic. We felt like we had a true partner every step of the way.

Are there any areas for improvement or something Equal could have done differently?

Nothing comes to my mind.

BACKGROUND

Please describe your company and position.

I am the CEO of TBR Group

Describe what your company does in a single sentence.

Healthcare project

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• We required a professional design studio to enhance the mobile experience from a UX perspective. Our goal was to establish branding and graphics of high standards, imbued with a modernized feel and format.

SOLUTION

How did you find Equal?

• Online Search
• LinkedIn

Why did you select Equal over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started off by having an in-depth discussion of our requirements for healthcare solutions during which they mapped out the various flows and user requirements. After which detailed wire-frames and UI design was done to accurately represent/demonstrate how the mobile app would work and look. Regular and constant communication was maintained throughout and changes were actioned with efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Equal has done an exceptional job understanding our industry, concerns, and the branding and positioning we aim to achieve. They excel at translating high-level ideas into a detailed, organized workflow and executing them upon client approval. We've received numerous compliments on the designs implemented by Equal. Our users have remarked on the modern look and feel. 

The team has crafted simplistic and intuitive interfaces that capture nuanced details within a sleek format. The UX is comfortable and engaging, achieving our ultimate goal without overwhelming our users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Equal is exceptional at communication, organization, timeliness, and responsiveness. They're always around to answer questions. I've never noticed the time difference poses any challenges. They're highly professional and keep within our timelines and budgets. Even when our design projects aren’t fully defined, they organize and prioritize tasks to execute on deliverables we agree upon far in advance.

What was your primary form of communication with Equal?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First and foremost, I value Equal's design expertise. They create modern designs that resonate with today's technology and the direction the future is heading. My second compliment is for their carefully thought-out UX. They consistently produce products that not only look great but are also fully functional.

Are there any areas for improvement or something Equal could have done differently?

We haven't found it yet

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

App

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• UI/UX

SOLUTION

How did you find Equal?

Online Search

Why did you select Equal over others?

• High ratings
• Great culture fit

How many teammates from Equal were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project Discovery & Planning
• User Experience (UX) Design
• User Interface (UI) Design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• With the UI/UX design yet to be implemented into the app, it's difficult to provide measurable outcomes that demonstrate progress or success yet. The collaboration has been and is a success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach is highly organized and systematic, ensuring all stages of the project, from initial planning to final delivery, were handled efficiently.

What was your primary form of communication with Equal?

Virtual Meeting

What did you find most impressive or unique about this company?

The aspect that significantly enhanced the project experience was the direct communication with the designers. This eliminated potential misunderstandings or delays that could have occurred with an intermediary, promoting a clearer understanding of the project's goals and quicker feedback loops.

Are there any areas for improvement or something Equal could have done differently?

Not that it hasn't been discussed and solved. If any additional suggestions or concerns arise in the future, I will be sure to bring them up.

BACKGROUND

Please describe your company and position.

I am the Founder of (a/an) Software

Describe what your company does in a single sentence.

Software for workers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equal to accomplish?

• Design a great landing page
• Design a great platform

SOLUTION

How did you find Equal?

Online Search

Why did you select Equal over others?

High ratings, Pricing first our budget, Great culture fit, Good value for cost

What was the size of Equal’s team?

2-5 Employees

What was your primary form of communication with Equal?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding - logo and fonts and Ui kit Design of landing page Design of platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team guaranteed and delivered client satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quite responsive and helpful

What did you find most impressive or unique about this company?

Quick and accurate

Are there any areas for improvement or something Equal could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and your position there.

I’m the founder of an influencer marketing platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Equal?

We hired Equal to help conduct research into the influencer marketing field, analyse competitors and also design the UX for our mobile application and website. They’ve also completed the development of our website and app development is still ongoing.

SOLUTION

How did you select this vendor?

Upwork

Describe the project in detail and walk through the stages of the project.

Ongoing project.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the UX designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very good team, organised and responsive.

How effective was the workflow between your team and theirs?

Great

What did you find most impressive or unique about this company?

Their UX design skills are amazing. Very aesthetically pleasing and they take everything into account.

Are there any areas for improvement or something they could have done differently?

Sometimes there can be a bit of a language barrier when it comes to copywriting but isn’t a major issue can easily be solved.

BACKGROUND

Please describe your company and your position there.

I am the CEO of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Equal?

We hired this team to redesign our website. Our website design was old.

SOLUTION

How did you select Equal and what were the deciding factors?

We went though a number of vendors and decided on Equal since they offered a understanding of what we want at a cost that was fair

Describe the project in detail and walk through the stages of the project.

After going through the funcationality of the site and design they sent us a proposed design. We sent them our feedback for changes and they made those changes. Later on we had other changes and they made them without any issues.

How many resources from the Equal team worked with you, and what were their positions?

we worked with 1 person who was our point of contact

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

the result was great and we saw an improvement in our conversion rate.

How effective was the workflow between your team and theirs?

Very easy to communicate with and they were very responsive

What did you find most impressive or unique about this company?

I was impressed by their work and professional attitude.

Are there any areas for improvement or something they could have done differently?

nothing that comes to mind

BACKGROUND

Please describe your company and your position there.

I am CTO of a community marketing platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Equal?

We had to design as UX/UI for the marketplace we are developing for Brands and Community Creators.

SOLUTION

How did you select this vendor?

We searched online and spoke to multiple vendors.

Describe the project in detail and walk through the stages of the project.

marketplace for supply and demand side of community marketing.

How many resources from the vendor's team worked with you, and what were their positions?

2 folks - Director of UX/ UI and Sr UX/ UI

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Happy with the deliverables from the team. User journeys, empathy map, personas, Wireframes.

How effective was the workflow between your team and theirs?

Very effective, daily stand ups, weekly summaries.

What did you find most impressive or unique about this company?

We're impressed by their highest level of attention to detail, creativity, and their responsiveness.

Are there any areas for improvement or something they could have done differently?

Nothing really.