Effective Marketing

BACKGROUND

Please describe your company and position.

I am the VP Marketing & Brand Management of a Beverage Company

Describe what your company does in a single sentence.

Manufacturer and marekting ready-to-drink beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effective Marketing to accomplish?

• Media Planning / Buying / Placement / Optimization
• Brand Awareness increase targets.
• Help to drive revenue increase goals.

SOLUTION

How did you find Effective Marketing?

Referral

Why did you select Effective Marketing over others?

• Referred to me
• Met with the and appreciated their analystic approach to planning and problem solving.

How many teammates from Effective Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

EMC was engaged to develop and execute an annual paid media plan to acheive the goals we set. We requested monthly metric reports and share outs to have visibility to the progress and to optimize when needed. Additionally, EMC was expected to collaborate with other agency partners when needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unaided brand awareness increase.

YoY revenue increase.

Conversion increase. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

EMC delivered everything on time. They were responsive at all times for additional questions and  pivots. They went above and beyond the project scope several times -- operating as true partners.

What was your primary form of communication with Effective Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The President -- very analytical and a problem solver. 

Are there any areas for improvement or something Effective Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the VP, Marketing and Communications of a non-profit company 

Describe what your company does in a single sentence.

A major museum and research center for Chicago and U.S. history, the Chicago History Museum strives to be a destination for learning, inspiration and civic engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effective Marketing to accomplish?

• Media Planning

SOLUTION

How did you find Effective Marketing?

Referral

Why did you select Effective Marketing over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Effective Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Awareness Campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media impressions, conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - very responsive

What was your primary form of communication with Effective Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise and client management were impressive

Are there any areas for improvement or something Effective Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO of Spool

Describe what your company does in a single sentence.

PR Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effective Marketing to accomplish?

• Reach key audiences

SOLUTION

How did you find Effective Marketing?

Referral

Why did you select Effective Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We've worked with Effective on a number of clients to amplify our work and results and they're a great partner who always deliver exceptional results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reach
• Tonality
• Path to purchase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time or even in advance deadlines. Very responsive, proactive to work with.

What was your primary form of communication with Effective Marketing?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their ability to be great partners

Are there any areas for improvement or something Effective Marketing could have done differently?

Not in my opinion.

BACKGROUND

Please describe your company and your position there.

I am in charge of brand partnerships at a content and media company. We create engaging videos for brands to better market their products to make consumers more confident in their decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effective Marketing?

Run and optimize paid media campaigns for our clients.

What were your goals for this project?

Drive conversions for client

SOLUTION

How did you select Effective Marketing?

They're our preferred choice

Describe the scope of their work in detail.

They create, execute and optimize campaigns using our video content and analyze the results.

What was the team composition?

our leadership team and their leadership team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

they've proven at low budgets they can drive ROI and conversions that satisfy the clients needs.

How effective was the workflow between your team and theirs?

very

What did you find most impressive about this company?

their agile work behavior always open to pivoting based on results. They keep the CPA very cost-effective

Are there any areas for improvement?

we can always drive more results...

BACKGROUND

Please describe your company and your position there.

I am the founder of Stratecution Marketing, a marketing consultancy. I was the acting CMO for a large restaurant chain (consulting engagement) when I hired Effective Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effective Marketing?

TV media buying

What were your goals for this project?

I hired Effective Marketing to manage TV buy for my client.

SOLUTION

How did you select Effective Marketing?

I worked with Sam (owner of Effective Marketing) when I was the head of marketing at Bob Evans. He did a great job then, so I hired him again.

Describe the scope of their work in detail.

1. Develop the media buying strategy
2. Build a comprehensive media plan based on target TRPs and budget by market for 20+ TV markets
3. Work with the cable TV holding company to execute the buy per approved media plan
4. Track results and recommend adjustments to the media plan

What was the team composition?

I worked with the principal of Effective Marketing, Sam, and one other person from the same company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Effective Marketing did a great job managing the entire process from crafting the media buying strategy to building and executing the media plan effectively and efficiently.

How effective was the workflow between your team and theirs?

Very effective. We had weekly calls plus frequent phone calls and emails to coordinate.

What did you find most impressive about this company?

The head of the company is intimately involved throughout the process, making sure everything goes smoothly.

Are there any areas for improvement?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

I am the Co-Owner of a group of 8 Chicago area kids hair salons.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Effective Marketing, and what were your goals?

Effective Marketing is responsible for SEO work for us. Our Google rankings have improved tremendously.

SOLUTION

How did you select Effective Marketing and what were the deciding factors?

We selected Sam through our digital agency SmallGood. They knew Sam via other projects they have done with him. He came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Sam Karow's intelligence and knowledge of metrics keeps helping us refine our keywords and maximize the value of our $$$

How many people from the vendor's team worked with you, and what were their positions?

1- Sam Karow

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We consistently rank in the top 3-8 for various keywords.

Describe their project management style, including communication tools and timelines.

On time and on budget with good results. What more could you want. Until Covid we were meeting quarterly to review results.

What did you find most impressive or unique about this company?

They are good people to work with.

Are there any areas for improvement or something they could have done differently?

no