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Full-service, data-driven marketing agency

At Effective Marketing we develop innovative media programs to achieve positive ROI. ​ Digital and traditional, B2B and B2C media research, planning, buying, management, measurement, accounting. Key Differences: Big agency talent on-demand without big agency overhead. $1B+ media buying experience. Proprietary systems for budget setting, conversion modeling, partner selection and performance reporting ​ Track record of innovative and creative media programs that increase brand engagement, achieve business goals and generate insights on the drivers of performance.

  • $25,000+
  • $200 - $300 / hr
  • 2 - 9
  • Chicago, IL
  • Founded 2009

6 Timezones that we service

CST
Central Standard Time (CST)
CET
Central European Time (CET)
EST
Eastern Standard Time (EST)
MST
Mountain Standard Time (MST)
PNT
Phoenix Standard Time (PNT)
PST
Pacific Standard Time (PST)

1 Locations

  • Chicago , IL
Total Reviews
15
Average Referral Rating
4.8 /5
Most Common Project Size

Focus

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    Effective Marketing Review Insights

    Overall Review Rating

    4.8
    • Quality 4.8
    • Schedule 4.9
    • Cost 4.6
    • Willing to Refer 4.8

    Top Mentions

    Review Highlights

    • Strong Client Relationships and Cultural Fit

      Several clients appreciate the cultural fit and the strong relationships they have with Effective Marketing. They are seen as true partners who understand client needs, celebrate successes, and are willing to adjust strategies for better outcomes.

    • Transparent and Communicative

      Clients praise Effective Marketing for their transparency and communication. They provide detailed reports and are always available to discuss strategies and outcomes, ensuring clients are well-informed and involved in the process.

    • High ROI and Effective Campaigns

      Effective Marketing has delivered impressive ROI for clients, with campaigns achieving up to 16x ROAS. Their strategic approach and successful media placements have helped clients like Sleep Crown and SGK exceed their marketing goals.

    • No Significant Areas for Improvement

      Most clients did not identify any significant areas for improvement, indicating high satisfaction with Effective Marketing's performance and outcomes. They appreciate the team's dedication to achieving client goals and delivering high-quality service.

    • Comprehensive Service Offering

      Effective Marketing offers a wide range of services, from media planning and buying to SEO and digital marketing. Their versatility allows them to meet diverse client needs across various industries, enhancing their reputation as a one-stop solution for marketing services.

    Effective Marketing Reviews

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    Analytics & Reporting Services for Marketing Agency

    • Digital Strategy Market Research
    • $50,000 to $199,999
    • Jan. 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Effective Marketing established clear timelines and always met them."

    Creative Services Manager, Web Graphics, Inc.
    Kirsten Norman
    • Advertising & marketing
    • Milford, Iowa
    • 1-10 Employees
    • Online Review 
    • Verified

    Effective Marketing has provided analytics and reporting services for a marketing agency. They analyze the client's performance, deliver performance reports, and generate insights for future plans.

    Lead Generation for School Management Software Company

    • Social Media Marketing
    • $10,000 to $49,999
    • Feb. - July 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They demonstrated a very pragmatic approach with good results."

    General Manager, Genius SIS
    Americo Matiello Jr.
    • Software
    • Aventura, Florida
    • 51-200 Employees
    • Online Review 
    • Verified

    Effective Marketing helped a school management software company improve their lead generation and product awareness. They defined the target audience and handled social media campaigns. 

    Digital Paid Media Campaigns for Medical Association

    • Other Digital Marketing
    • $50,000 to $199,999
    • July 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They listen to our goals and offer great advice on maximizing our budget and reach on the most appropriate channels."

    Communications Manager, American Medical Association
    Jennifer Mathews
    • Healthcare
    • Chicago, Illinois
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Effective Marketing handles a medical association's digital paid media campaigns. The goal is to increase both the company's page views and downloads. The team also develops strategic plans and monitors KPIs.

    HR Digital Marketing for Food Packaging Manufacturer

    • HR Consulting Other Digital Marketing
    • $10,000 to $49,999
    • Oct. - Dec. 2021
    4.0
    Quality
    4.0
    Schedule
    4.0
    Cost
    3.0
    Willing to Refer
    4.0

    "Effective was very diligent in trying to find ways to make it work in our applicant tracking system."

    Recruiting Manager, Food Packaging Manufacturer
    Anonymous
    • Advertising & marketing
    • Lansing, Michigan
    • 10,001+ Employees
    • Online Review 
    • Verified

    To increase their applicant flow, Effective Marketing was tasked with announcing a food packaging manufacturer's updated pay rates through digital marketing. They aimed to finish the project within 8 weeks. 

    Social Media Advertising for Pillow Company

    • Advertising
    • $10,000 to $49,999
    • Apr. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They do exactly what I need from them on time, and they’re making me money.”

    Founder, Sleep Crown
    Julie Westervelt
    • Consumer Products
    • Austin, Texas
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Effective Marketing creates Facebook and Instagram ads to promote videos for a novelty pillow company. They send monthly reports to the client about the ads’ performance and make adjustments when needed.

    Paid Media Buying & Strategy for Food Brand Launch

    • Other Digital Marketing
    • $200,000 to $999,999
    • June 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They provide both high-level strategic thinking and targeted deliverables."

    Founder, Underthink
    Pete Noback
    • Advertising & marketing
    • Chicago, Illinois
    • 1-10 Employees
    • Online Review 
    • Verified

    Effective Marketing is responsible for planning and buying media for product/brand launches. They accomplish this through real-world message testing, hands-on keyboard experiments, and paid media adjustments.

    Digital Media Strategy for Global Design Firm

    • Other Digital Marketing
    • Confidential
    • Sep. 2018 - Dec. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They are not only experts in media, but also have a sensitivity for making creative work."

    Account Director, SGK
    Mardie Bays
    • Advertising & marketing
    • Chicago, Illinois
    • 5,001-10,000 Employees
    • Online Review 
    • Verified

    Effective Marketing developed a digital marketing plan that targetted distributors of various products. They interviewed distributor partners, handled the initial analysis, and suggested a media buy budget.

    Event Media Strategy for Chicago Sports Team

    • Advertising
    • $50,000 to $199,999
    • Jan. 2017 - Dec. 2018
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are able to mirror our priorities and share common goals: If we are successful, they are successful."

    VP Fan & Brand Development, The Chicago Bears
    Fernando Arriola
    • Sports
    • Chicago, Illinois
    • 201-500 Employees
    • Online Review 
    • Verified

    Effective Marketing provided media strategy, execution, and reporting optimization for a Chicago sports team. They were responsible for participating in meetings, recommending strategies, and other tasks.

    Media Consulting & Strategy for B2B Marketing Agency

    • Business Consulting Marketing Strategy Media Planning & Buying
    • Confidential
    • Jan. 2020 - Dec. 2022
    4.5
    Quality
    4.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.0

    "Sam has a long history in digital and performance media."

    Chief Strategy Officer, LoSasso
    David Fabbri
    • Advertising & marketing
    • Chicago, Illinois
    • 11-50 Employees
    • Online Review 
    • Verified

    Effective Marketing provided media consulting and strategy services for a B2B marketing agency. The team worked on the client's internal digital media setup and provided process improvement recommendations.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

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    Verified Client Reviews
    15
    Overall Review Rating
    4.8
    Source
    Clutch
    Last Updated
    November 27, 2024
    Business Entity
    Business Entity Name Effective Marketing Communication Inc.
    Source Illinois Secretary of State
    Jurisdiction of Formation Illinois
    Date of Formation December 7, 2009
    Status Active
    Last Updated June 29, 2021
    ID 67369661
    Credit Report Results
    International Credit Risk Assessment Not Rated
    Source Creditsafe
    Last Updated June 29, 2021

    *Clutch performed additional verification on this company and confirmed that there are no negative legal filings or large outstanding debts. This company has also received 3 or more verified reviews on our platform.

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