Edelmade

BACKGROUND

Please describe your company and your position there.

Founded non-profit to support the brain banks of the National Institutes of Health in raising awareness of the critical need for brain donation and simplifying the process of donating.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Edelmade?

Needed solid visual branding to target many communities: neuroscientists, people with brain disease, people interested in advancing the science of brain disease, families of those who have a neurologic disorder, and others. Didn't want traditional medical/scientific look.

What were your goals for this project?

A sophisticated looking brand, site, and interface to enable individuals to simply begin the process of becoming a brain donor. Ease of use was paramount. Impressive design was right up there, too.

SOLUTION

How did you select this vendor?

By looking at the diversity of their portfolio - many different kinds of organizations and their branding spoke volumes. A certain approach or attitude or point of view was communicated in their visual design.

Describe the project in detail.

Started with them learning quite a bit about us and what we wanted to accomplish. Then several iterations of logos, color palettes, typeface and the like were presented. Once we nailed down those items (3 years ago and we still LOVE it) we moved on to other pieces - the website, collateral pieces, presentations, etc. This visual imaging has stood the test of time already and we're thrilled to still get many compliments at conferences and exhibits on our terrific design.

What was the team composition?

Project manager, designer and others brought in as needed. Contractors joined this team for video production, motion graphic work, user experience audits and social /digital optimization.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

7500 people have signed up in three years, which is absolutely phenomenal. Site is very user-friendly and simple to navigate. This is an innovative project that requires some education before call to action. Our design communicates everything we need it to. At a recent exhibit, dozens of individuals complimented our visual presence, saying it looked great, didn't blend in like everyone else and elevated the idea of what we're trying to do.

How effective was the workflow between your team and theirs?

Easy and natural - they met milestones and even delivered many more mock-ups than they promised as we worked our way to the final design. Deliverables were on time and they had clearly listened to our guidance.

What did you find most impressive about this company?

We were incredibly impressed with their ability to take a very obscure, scientific concept and bring it to life. We had no idea what we wanted, from the "feel" we were going for to something as simple as colors...and they nailed it.

Are there any areas for improvement?

Not that we can see - contractors were brought in as needed, which expands their capacity while keeping the core team lean and focused. We are beyond happy with their execution and the advice given when we ask for some guidance.