Ecommerce Intelligence / Chris Turton Ecommerce

BACKGROUND

Please describe your company and position.

I am the Marketplace Manager of Kent Brushes

Describe what your company does in a single sentence.

Proudly creating beautiful brushes and combs since 1777, Kent Brushes is a British, independent, family-run business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• Grow sales and profit margin
• Improve and optimise our advertising
• Inventory optimisation

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review our account
• Suggest foundational improvements
• Review and optimise our advtertising
• Provide business reports
• Support our sales and profit growth plans

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 18% increase in revenue vs LY
• TACOS reduced 5%
• ACOS reduced 8%
• Impressions and clicks increased 36%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the first day that we started working with ECI, we have been continually impressed. They have a highly collaborative approach and are always happy to answer questions, provide advice, and work through challenges with us. The quarterly plans provide a clear, direct list of core tasks, and combined with their expertise, they have made a real difference to our Amazon performance.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

Virtual Meeting

What did you find most impressive or unique about this company?

• Knowledge
• Communication
• Project management style
• Completing tasks

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

Not that we can think of right now.

BACKGROUND

Please describe your company and position.

 I am the Director of a retail company 

Describe what your company does in a single sentence.

Pet Products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• Amazon Optimisation

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Referral

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

Referred to me

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have had a really positive experience working with Ecommerce Intelligence. The team have been professional, responsive and easy to work with throughout. Communication has been clear, and they have taken the time to understand our business, our goals and the challenges within our ecommerce channels. We have seen strong results on the account and have appreciated the proactive approach from the team. They have provided useful insight, acted quickly when needed and shown a genuine interest in helping us improve performance. Overall, we have been very pleased with the service and would be happy to recommend Ecommerce Intelligence to other businesses looking for ecommerce support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped optimise our own brand listings on Amazon

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been very strong. The team have communicated clearly throughout, kept us updated on progress and have been proactive in moving work forward. Items have been delivered on time, and where input has been needed from our side, they have been clear about what is required and why. They've responded quickly to our needs, taken feedback well, and shown a good understanding of goals. Overall, we have found them professional, organised and easy to work with.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

Virtual Meeting

What did you find most impressive or unique about this company?

Clear goal setting and an increase in the sales of the products we were focusing on. 

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

There are no major areas for improvement from our experience so far. Overall, we have been very pleased with the service, communication and results. If anything, as the account continues to grow, it would be useful to keep building on the reporting and forward planning so we can clearly see upcoming priorities, opportunities and areas of focus. However, this is more about continuing to develop the partnership rather than anything we feel has been lacking. Overall, Ecommerce Intelligence / Chris Turton Ecommerce have been professional, responsive and supportive throughout.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of SUPA Products Limited, a company that designs and retails disruptive heating for hot tubs and pools, new innovative hot tubs and spas, and innovative hot tub-related accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ecommerce Intelligence / Chris Turton Ecommerce?

We needed help with the end-to-end management of our Amazon presence.

SOLUTION

What was the scope of their involvement?

Ecommerce Intelligence / Chris Turton Ecommerce has created our Amazon page, and they also handle advertising, fulfillment, and product listing optimization.

What is the team composition?

We work with 2–5 teammates from Ecommerce Intelligence / Chris Turton Ecommerce.

How did you come to work with Ecommerce Intelligence / Chris Turton Ecommerce?

They were referred to me. I chose them over other options because they were a great cultural fit, and their company values aligned with ours.

What is the status of this engagement?

We started working together in May 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Ecommerce Intelligence / Chris Turton Ecommerce's work, we've increased our sales from zero to 11% of our total sales in 30 months. The team has also ranked us as Amazon's preferred choice in our category.

How did Ecommerce Intelligence / Chris Turton Ecommerce perform from a project management standpoint?

Ecommerce Intelligence / Chris Turton Ecommerce's project management is exceptional. We communicate via email and messaging apps.

What did you find most impressive about them?

Ecommerce Intelligence / Chris Turton Ecommerce's knowledge and speed of implementation are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on, they overall level of service and value for money from our perspective is category leading in this space.

BACKGROUND

Please describe your company and position.

I am the Director of Fandango Fire Tools

Describe what your company does in a single sentence.

We distribute the patented and authentic Kindling Cracker firewood splitter and O-Grill portable gas barbecues as well as Nordic Embers firewood stands and clean burning fire pits. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• Tidy up brand registry ownership and admin/editor status
• Improve ASIN listings
• Grow sales

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

• High ratings
• Company values aligned

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed help with Amazon. We have products that sell well there but we knew we were missing out on lots of revenue due to issues with ASIN listings,, Brand Registry control, ad strategy and lack of time from our own team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have listings that loko great and now they're being managed by experts making the most of everything Amazon has to offer. 

We have significantly better TACoS and rates - in fact there isn't a single metric that hasn't improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - faultless.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do what they say they'll do when they say they'll do it. 

They have expertise and share it in a way that is easy to understand. 

They listen well. 

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Head of Retail & Online Trading of Azpects Ltd

Describe what your company does in a single sentence.

supplier of products to the landscaping industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• manage our Amazon listings
• drive sales on Amazon

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

• High ratings
• LinkedIn content

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Christurtonecommerce has transformed our Amazon listings. They have helped with: Keyword search terms, listing & content optimization, data driven insights, increase conversion rate, advertising strategy, brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Amazon sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely organised, great comunication. We have regular catch up meetings to discuss progress. All projects can be viewed by both parties at anytime on the cloud based work OS - so we know exactly where each task is at - and can view or amend priority.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

Virtual Meeting

What did you find most impressive or unique about this company?

They are knowledgeable and responsive, and have been a great asset to us - particularly as Amazon can feel like a foreign language! Since partnering with them we have seen real growth in both traffic and conversions. They have a proactive approach to continuous improvement of our listings.

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

For smaller companies it might be advantagous to have the option of less hours contracually - as it is not an inconsiderable cost.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of YouGarden

Describe what your company does in a single sentence.

Online garden centre.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• Steady growth in sales
• Steady growth in market share
• Grow organic sales

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

Company values aligned

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Chris' Team at Ecommerce Intelligence Ltd has been a real game-changer for our Amazon presence. Their team combines deep platform knowledge with a proactive, strategic approach; they don’t just manage listing optimisation and advertising, they help build a brand. Since partnering with them, we’ve seen steady growth in both sales and visibility, and they’ve been fantastic at adapting quickly to Amazon’s ever-changing landscape. Communication is always clear, friendly, and solution-focused, and I really appreciate how they go the extra mile to share insights and ideas. It’s rare to find an agency that feels like a true extension of your team, but that’s exactly what they’ve become. I’d wholeheartedly recommend them to anyone looking to elevate their Amazon business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales Growth: Achieved an uplift in monthly sales within the first nine months of partnership.
Advertising Efficiency: Reduced ACOS while maintaining consistent sales volume.
Brand Visibility: Improved organic keyword rankings across key product categories, resulting in a notable increase in impressions and click-throughs.
Operational Impact: Streamlined catalogue management and reporting, and improving accuracy across listings.
Creative Optimisation: Enhanced imagery and A+ content led to higher conversion rates and customer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been excellent from start to finish. They’re organised, transparent, and always ahead of the curve when it comes to timelines. Deliverables have consistently arrived on or before schedule, and communication has been spot-on with clear updates, quick responses, and a real sense that they’re invested in our success.

Whenever we’ve needed something adjusted or added, the team has been incredibly responsive and flexible, often turning around changes faster than expected. They don’t just tick boxes, they genuinely listen, offer solutions, and make you feel like your account is their priority.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

Virtual Meeting

What did you find most impressive or unique about this company?

What really stands out about Chris Turtone Ecommerce is their combination of deep Amazon expertise and a genuine partnership mentality. They don’t just manage your account — they think strategically, anticipate challenges, and proactively suggest ways to grow the business and are very keen to learn about the business.

Their ability to adapt quickly to Amazon’s constantly changing environment, while keeping communication clear and collaborative, sets them apart. Working with our account manager, Ricky, feels less like working with an external agency and more like having an extension of my own team that’s fully invested in our brand’s success.

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

Nothing comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Director of Hill Top Fabrications

Describe what your company does in a single sentence.

Manufacture products primarly for the building trade.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• To help create new listings on Amazon
• To help improve our existing listings
• To manage our advertising campaigns on Amazon

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started working with Ecommerce Intelligence initially to create some new Amazon listings as we found it evermore difficult to operate the site. After the new listings were complete we then looked to improve the existing listing making them more professional and inline with our peers.  We then started a advertising campaign via Amazon to promote the listings and to analyse the data to make a cost effective and targeted campaign that is managed by Ecommerce Intelligence. We have seen a 50% increase in sales during the last 12 months and are looking to expand our inventory to new products in the coming 6 Months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ecommerce Intelligence track all the Amazon date so we can see our return on spend and sales for any period of time. There is a clear 50% increase in sale in the last 12 Months and an increase in traffic to our Amazon listings. The cost per click is relatively high for what we spend. Any issues with Amazon are sorted by our account manager and day to day monitoring of the account. Once the listings are live they can remain so indefinitely so having them created professionally from the outset is vital to conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We use email or Monday.com to communicate. We also have facetime meetings when required but in most cases a simple message can achieve what is required. We recieve monthly reports on how the account is performing with recommendations on what could be improved or changed to maximise our sale potential. All projects were completed within the agreed time and problems were delt with same day and monitored till rectified. 

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Having that one contact on hand to deal with problems or queries was a massive comfort. When issues with the account meant we could not sell till resolved it was vital we had someone who could rectify those issues and get us back trading as fast as possible. We have an on going contract and are content to keep the relationship working as we move forward into more projects with Ecommerce assisting us along the way.

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

Not at this time.

BACKGROUND

Introduce your business and what you do there.

I’m a market development specialist at Bemis Ltd, a manufacturing company. We design and produce innovative bathroom products, including toilet seats, bidet seats, and shower feet, serving customers worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ecommerce Intelligence / Chris Turton Ecommerce?

We needed to bring together our vendor and seller accounts and manage them as a hybrid solution. Additionally, we wanted to create and optimize our seller storefront and boost sales through e-commerce.

SOLUTION

What was the scope of their involvement?

Ecommerce Intelligence / Chris Turton Ecommerce has handled the entire project, from SEO and cost analysis to advertising management. Their team focuses on both SEO and advertising management.

What is the team composition?

We have two teammates from Ecommerce Intelligence / Chris Turton Ecommerce.

How did you come to work with Ecommerce Intelligence / Chris Turton Ecommerce?

I found Ecommerce Intelligence / Chris Turton Ecommerce through an online search. Chris was very informative from the start, and it was clear he was an expert in Amazon. He made sense of every issue we were having with Amazon, and I had confidence his agency would have no issue getting our account in order fast.

What is the status of this engagement?

We started working together in April 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen increased conversion and sales, with a year-on-year (YOY) increase of 93%. Additionally, we’ve seen a 28% increase in visibility.

How did Ecommerce Intelligence / Chris Turton Ecommerce perform from a project management standpoint?

Ecommerce Intelligence / Chris Turton Ecommerce has provided everything promised on time and to an exceptional standard. Their advice is always results-driven, and they’re confident in their expert knowledge, which means I have full confidence in their actions. We primarily communicate through monday.com.

What did you find most impressive about them?

I’m impressed with their honesty and adaptability when needed.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Director of a bedding company

Describe what your company does in a single sentence.

We are a natural fiber bedding company, we make bespoke bedding products from Alpaca.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence to accomplish?

• To assist with the setting up of our products on Amazon
• Setting up of FBA Inventories
• Also the development of listings

SOLUTION

How did you find Ecommerce Intelligence?

Online Search

Why did you select Ecommerce Intelligence over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

What was the size of Ecommerce Intelligence’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop all the listings on Amazon, setting up the FBA, SFP including the detailed elements of the A+ Content listings whilst dealing directly with the Amazon teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The ease in which we were able to manage our products, by this I mean previously we had tried ourselves but could just not get it right and communicating with Amazon was extremely difficult something the Christ team did with ease.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time with swift responses to all requests, which included email, video and phone calls.

What was your primary form of communication with Ecommerce Intelligence?

Virtual Meeting

What did you find most impressive or unique about this company?

The breadth of knowledge and also the scope of what they are able to achieve in a one stop solution, we are also going to be a returning customer for our next project.

Are there any areas for improvement or something Ecommerce Intelligence could have done differently?

From our perspective it is difficult to say because we are novices, I am sure Chris and the team are proactive in this respect as they are always innovating and solved all the problems we experienced with Amazon with our own unique offering.

BACKGROUND

Introduce your business and what you do there.

I am the owner and co-founder of an e-commerce startup. It's an online and e-commerce business specializing in firewood, barbecue charcoals, and accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ecommerce Intelligence?

We had our own online shop, but we wanted to extend our business on Amazon. We recognized that we needed professional assistance in developing that space — I tried doing it myself and it was totally out of my depth, so we called in Ecommerce Intelligence.

SOLUTION

What was the scope of their involvement?

Together with their team, we identify and list various products and see how the business expands. We keep the best-selling products every month and list new products to try to increase the average spend over time. We're constantly working on identifying products to sell, as well as making bundles and mixes.

I then leave them to decide how best to gain traction — they run some ads in the background and participate in Amazon’s Early Reviewer Program. We started from scratch, so we needed to do all that to break into it, especially because we’re in a very niche sector.

What is the team composition?

I mainly work with Chris (Managing Director) and he oversees everything. I’ve also worked with some of the specialists on his team, namely Samantha (E-Commerce Executive) and Scott (Client Performance Lead).

How did you come to work with Ecommerce Intelligence?

I found them through a Google search. I was looking up Amazon consultants in my area and they were the first result, so I gave Chris a call.

How much have you invested with them?

We spend an average of £500 (approximately $700 USD) every month. It ranges from £200–£800 (approximately $300–$1,000 USD).

What is the status of this engagement?

We started working together in April 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Once we gained traction, it became easier to grow the business and I believe the outcome speaks for itself. Looking at the numbers, I’ve seen quite a significant change — since we started working with them, we've had an increase of £500,000 (approximately $695,000 USD) which is absolutely incredible.  

Being a seasonal business, we had an overwhelming amount of sales last winter and things went off the scales — we couldn't take any more orders because the courier for Amazon Prime physically couldn't collect any more sales. 

How did Ecommerce Intelligence perform from a project management standpoint?

The project management has been good. Ecommerce Intelligence’s professionalism, ability to get results, and consistency make them great to work with.

What did you find most impressive about them?

I’m impressed by how they assist us in meeting our targets and our growth plans. We have big ambitions for Amazon and they’re exactly who we need to help us achieve those goals. We established the business just over 12 months ago, so we’re only starting — we want to double our Amazon sales in the next year, and I believe we can succeed.

Are there any areas they could improve?

The whole experience has been just so positive that I can’t think of anything they could improve.

Do you have any advice for potential customers?

My advice is to understand the potential and the competition in the market that you’re entering. Some sectors are very competitive, but if you could leverage your position in your chosen sector and have somebody like Ecommerce Intelligence helping you, then you have this huge opportunity to grow beyond your knowledge.