Ecommerce Intelligence / Chris Turton Ecommerce

BACKGROUND

Please describe your company and position.

I am the Director of Fandango Fire Tools

Describe what your company does in a single sentence.

We distribute the patented and authentic Kindling Cracker firewood splitter and O-Grill portable gas barbecues as well as Nordic Embers firewood stands and clean burning fire pits. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• Tidy up brand registry ownership and admin/editor status
• Improve ASIN listings
• Grow sales

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

• High ratings
• Company values aligned

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed help with Amazon. We have products that sell well there but we knew we were missing out on lots of revenue due to issues with ASIN listings,, Brand Registry control, ad strategy and lack of time from our own team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have listings that loko great and now they're being managed by experts making the most of everything Amazon has to offer. 

We have significantly better TACoS and rates - in fact there isn't a single metric that hasn't improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - faultless.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do what they say they'll do when they say they'll do it. 

They have expertise and share it in a way that is easy to understand. 

They listen well. 

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Head of Retail & Online Trading of Azpects Ltd

Describe what your company does in a single sentence.

supplier of products to the landscaping industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• manage our Amazon listings
• drive sales on Amazon

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

• High ratings
• LinkedIn content

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Christurtonecommerce has transformed our Amazon listings. They have helped with: Keyword search terms, listing & content optimization, data driven insights, increase conversion rate, advertising strategy, brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Amazon sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely organised, great comunication. We have regular catch up meetings to discuss progress. All projects can be viewed by both parties at anytime on the cloud based work OS - so we know exactly where each task is at - and can view or amend priority.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

Virtual Meeting

What did you find most impressive or unique about this company?

They are knowledgeable and responsive, and have been a great asset to us - particularly as Amazon can feel like a foreign language! Since partnering with them we have seen real growth in both traffic and conversions. They have a proactive approach to continuous improvement of our listings.

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

For smaller companies it might be advantagous to have the option of less hours contracually - as it is not an inconsiderable cost.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of YouGarden

Describe what your company does in a single sentence.

Online garden centre.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• Steady growth in sales
• Steady growth in market share
• Grow organic sales

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

Company values aligned

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Chris' Team at Ecommerce Intelligence Ltd has been a real game-changer for our Amazon presence. Their team combines deep platform knowledge with a proactive, strategic approach; they don’t just manage listing optimisation and advertising, they help build a brand. Since partnering with them, we’ve seen steady growth in both sales and visibility, and they’ve been fantastic at adapting quickly to Amazon’s ever-changing landscape. Communication is always clear, friendly, and solution-focused, and I really appreciate how they go the extra mile to share insights and ideas. It’s rare to find an agency that feels like a true extension of your team, but that’s exactly what they’ve become. I’d wholeheartedly recommend them to anyone looking to elevate their Amazon business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales Growth: Achieved an uplift in monthly sales within the first nine months of partnership.
Advertising Efficiency: Reduced ACOS while maintaining consistent sales volume.
Brand Visibility: Improved organic keyword rankings across key product categories, resulting in a notable increase in impressions and click-throughs.
Operational Impact: Streamlined catalogue management and reporting, and improving accuracy across listings.
Creative Optimisation: Enhanced imagery and A+ content led to higher conversion rates and customer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been excellent from start to finish. They’re organised, transparent, and always ahead of the curve when it comes to timelines. Deliverables have consistently arrived on or before schedule, and communication has been spot-on with clear updates, quick responses, and a real sense that they’re invested in our success.

Whenever we’ve needed something adjusted or added, the team has been incredibly responsive and flexible, often turning around changes faster than expected. They don’t just tick boxes, they genuinely listen, offer solutions, and make you feel like your account is their priority.

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

Virtual Meeting

What did you find most impressive or unique about this company?

What really stands out about Chris Turtone Ecommerce is their combination of deep Amazon expertise and a genuine partnership mentality. They don’t just manage your account — they think strategically, anticipate challenges, and proactively suggest ways to grow the business and are very keen to learn about the business.

Their ability to adapt quickly to Amazon’s constantly changing environment, while keeping communication clear and collaborative, sets them apart. Working with our account manager, Ricky, feels less like working with an external agency and more like having an extension of my own team that’s fully invested in our brand’s success.

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

Nothing comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Director of Hill Top Fabrications

Describe what your company does in a single sentence.

Manufacture products primarly for the building trade.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence / Chris Turton Ecommerce to accomplish?

• To help create new listings on Amazon
• To help improve our existing listings
• To manage our advertising campaigns on Amazon

SOLUTION

How did you find Ecommerce Intelligence / Chris Turton Ecommerce?

Online Search

Why did you select Ecommerce Intelligence / Chris Turton Ecommerce over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ecommerce Intelligence / Chris Turton Ecommerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started working with Ecommerce Intelligence initially to create some new Amazon listings as we found it evermore difficult to operate the site. After the new listings were complete we then looked to improve the existing listing making them more professional and inline with our peers.  We then started a advertising campaign via Amazon to promote the listings and to analyse the data to make a cost effective and targeted campaign that is managed by Ecommerce Intelligence. We have seen a 50% increase in sales during the last 12 months and are looking to expand our inventory to new products in the coming 6 Months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ecommerce Intelligence track all the Amazon date so we can see our return on spend and sales for any period of time. There is a clear 50% increase in sale in the last 12 Months and an increase in traffic to our Amazon listings. The cost per click is relatively high for what we spend. Any issues with Amazon are sorted by our account manager and day to day monitoring of the account. Once the listings are live they can remain so indefinitely so having them created professionally from the outset is vital to conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We use email or Monday.com to communicate. We also have facetime meetings when required but in most cases a simple message can achieve what is required. We recieve monthly reports on how the account is performing with recommendations on what could be improved or changed to maximise our sale potential. All projects were completed within the agreed time and problems were delt with same day and monitored till rectified. 

What was your primary form of communication with Ecommerce Intelligence / Chris Turton Ecommerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Having that one contact on hand to deal with problems or queries was a massive comfort. When issues with the account meant we could not sell till resolved it was vital we had someone who could rectify those issues and get us back trading as fast as possible. We have an on going contract and are content to keep the relationship working as we move forward into more projects with Ecommerce assisting us along the way.

Are there any areas for improvement or something Ecommerce Intelligence / Chris Turton Ecommerce could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Director of a bedding company

Describe what your company does in a single sentence.

We are a natural fiber bedding company, we make bespoke bedding products from Alpaca.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ecommerce Intelligence to accomplish?

• To assist with the setting up of our products on Amazon
• Setting up of FBA Inventories
• Also the development of listings

SOLUTION

How did you find Ecommerce Intelligence?

Online Search

Why did you select Ecommerce Intelligence over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

What was the size of Ecommerce Intelligence’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop all the listings on Amazon, setting up the FBA, SFP including the detailed elements of the A+ Content listings whilst dealing directly with the Amazon teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The ease in which we were able to manage our products, by this I mean previously we had tried ourselves but could just not get it right and communicating with Amazon was extremely difficult something the Christ team did with ease.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time with swift responses to all requests, which included email, video and phone calls.

What was your primary form of communication with Ecommerce Intelligence?

Virtual Meeting

What did you find most impressive or unique about this company?

The breadth of knowledge and also the scope of what they are able to achieve in a one stop solution, we are also going to be a returning customer for our next project.

Are there any areas for improvement or something Ecommerce Intelligence could have done differently?

From our perspective it is difficult to say because we are novices, I am sure Chris and the team are proactive in this respect as they are always innovating and solved all the problems we experienced with Amazon with our own unique offering.

BACKGROUND

Introduce your business and what you do there.

I am the owner and co-founder of an e-commerce startup. It's an online and e-commerce business specializing in firewood, barbecue charcoals, and accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ecommerce Intelligence?

We had our own online shop, but we wanted to extend our business on Amazon. We recognized that we needed professional assistance in developing that space — I tried doing it myself and it was totally out of my depth, so we called in Ecommerce Intelligence.

SOLUTION

What was the scope of their involvement?

Together with their team, we identify and list various products and see how the business expands. We keep the best-selling products every month and list new products to try to increase the average spend over time. We're constantly working on identifying products to sell, as well as making bundles and mixes.

I then leave them to decide how best to gain traction — they run some ads in the background and participate in Amazon’s Early Reviewer Program. We started from scratch, so we needed to do all that to break into it, especially because we’re in a very niche sector.

What is the team composition?

I mainly work with Chris (Managing Director) and he oversees everything. I’ve also worked with some of the specialists on his team, namely Samantha (E-Commerce Executive) and Scott (Client Performance Lead).

How did you come to work with Ecommerce Intelligence?

I found them through a Google search. I was looking up Amazon consultants in my area and they were the first result, so I gave Chris a call.

How much have you invested with them?

We spend an average of £500 (approximately $700 USD) every month. It ranges from £200–£800 (approximately $300–$1,000 USD).

What is the status of this engagement?

We started working together in April 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Once we gained traction, it became easier to grow the business and I believe the outcome speaks for itself. Looking at the numbers, I’ve seen quite a significant change — since we started working with them, we've had an increase of £500,000 (approximately $695,000 USD) which is absolutely incredible.  

Being a seasonal business, we had an overwhelming amount of sales last winter and things went off the scales — we couldn't take any more orders because the courier for Amazon Prime physically couldn't collect any more sales. 

How did Ecommerce Intelligence perform from a project management standpoint?

The project management has been good. Ecommerce Intelligence’s professionalism, ability to get results, and consistency make them great to work with.

What did you find most impressive about them?

I’m impressed by how they assist us in meeting our targets and our growth plans. We have big ambitions for Amazon and they’re exactly who we need to help us achieve those goals. We established the business just over 12 months ago, so we’re only starting — we want to double our Amazon sales in the next year, and I believe we can succeed.

Are there any areas they could improve?

The whole experience has been just so positive that I can’t think of anything they could improve.

Do you have any advice for potential customers?

My advice is to understand the potential and the competition in the market that you’re entering. Some sectors are very competitive, but if you could leverage your position in your chosen sector and have somebody like Ecommerce Intelligence helping you, then you have this huge opportunity to grow beyond your knowledge.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Nature Kitchen Spice Merchant, and we sell spices, blends, and seasonings to the general public.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ecommerce Intelligence?

We hired Ecommerce Intelligence to help me with the Amazon side of the business, improve sales, and make my advertising space get the value for the money I'm spending.

SOLUTION

What was the scope of their involvement?

They are assisting me enormously in improving my sales and improving my credibility as a business on using their advanced knowledge of advertising and the Amazon platform. They build new pages to sell my products in a variety of ways to increase sales volume and average user spend.

What is the team composition?

I work with three different people and each of them has expertise in different aspects of the Amazon platform. One works with customer feedback and engagement, another works with new product and sales innovation, and the other works with localization to different countries.

How did you come to work with Ecommerce Intelligence?

I tried reaching out to other companies before, but they wanted a retainer so I had very little help. I actually plucked them off the internet through a Google advertisement. It seemed like the right day to give somebody a call and see if they can help. I spoke to the director and found him to be very modest, honorable, and polite — I felt that he was a good person to work with.

How much have you invested with them?

I’ve invested roughly around ￡2,500 ($3,400USD). Their expertise saved me money, so instead of asking me how much I spend, you should be asking how much I’ve been saving with them.

What is the status of this engagement?

I approached them in October 2020 thinking I might just try it once before Christmas. However, I decided to carry on working with them throughout this year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before, I was spending way too much on advertising costs due to my lack of knowledge. However, since partnering with Chris (Managing Director), he managed to save me ￡20,000 in advertising costs. He really puts a lot of time and thought into what I’m doing, and he can clearly see that I'm not knowledgeable enough to take that role on.

The investment that I make in this company has given me far bigger rewards than I anticipated. I’m happy to keep working with them throughout the year on projects to expand my offers, and my ability to sell in different countries as well. Nobody had looked into the details behind negative keywords, the process of improving click rates, and the add-to-basket rates the way Ecommerce Intelligence has. 

How did Ecommerce Intelligence perform from a project management standpoint?

They’re great with deadlines and whenever I have any questions, no matter how simple they may be, they’re really good at giving me a clear and precise answer. Their communication skills are positive, polite, and dynamic.

What did you find most impressive about them?

I’m impressed with their integrity. I’m happy I’m working with someone who is not just pressing buttons and processing a job. They listen, they understand my lack of knowledge, they work with me, and they bring me forward. 

Are there any areas they could improve?

At the moment, I couldn’t say that there is. My concern for them is that they’re so good at what they’re doing, that they’re likely to grow exponentially. My advice is for them to retain their integrity with their customers, because I’m absolutely sold on their services and abilities.

Do you have any advice for potential customers?

My advice to any customer going with them is they should be completely honest with their situation, and accept that they're talking to somebody who has the ability to make the changes required to hugely improve their sales. Give them the time, grace, and respect to get on and do that job. Remember to be patient because it’s a process that needs a little time to fall into place. It’s well worth the money and they will take your job to where it needs to be without creating too many complications.

BACKGROUND

Introduce your business and what you do there.

We’re a soft drinks startup based in London, with a small staff of three employees. We make four drinks designed to be mixed with alcohol.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ecommerce Intelligence?

We were initially going to sell to bars, restaurants, and clubs but the COVID-19 pandemic hit when we launched in March 2020. We had to pivot very quickly and sell directly to customers throughout 2020. 

I was aware that we should be visible on Amazon and I had a few tries to get it up and running but it was very frustrating, tricky, and time-consuming. I got in touch with Chris (Managing Director) from Ecommerce Intelligence to help us out.

SOLUTION

What was the scope of their involvement?

Ecommerce Intelligence has helped us sell on Amazon, setting up all our products, arranging FBA shipments, and constantly monitoring stock levels. Chris taught me how to do these things, which I’m now almost able to do myself. He puts out ads and conducts SEO, making sure that these efforts are performing well and that we’re not spending too much money. 

He also keeps an eye on product reviews, what is happening in the market, and what our competitors are doing. If there are new Amazon features that are worth our participation, he quickly lets me know. He also regularly tweaks our copy according to who we’re targeting. Overall, Ecommerce Intelligence has been helping our business grow by increasing our views organically.

What is the team composition?

I am working with Chris.

How did you come to work with Ecommerce Intelligence?

I found them through a web search. 

How much have you invested with them?

We’ve spent around £2,500–£3,000 (approximately $3,500–$4,200 USD) with them. There’s a lot more I could have saved because of my way of working, but I was very happy to give it to them.

What is the status of this engagement?

I got in touch with Chris around December 2019 and he still manages our ads and SEO efforts to this day.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales on Amazon went from zero to £5,000 (approximately $7,000 USD) in a month, which speaks for itself. We were very fortunate that our Amazon Store was selling very well and that we were able to keep ourselves growing throughout the pandemic. 

I thought we had to be on Amazon just for presence; I didn’t see us selling a great deal since I myself wouldn't buy tonic water or soft drinks on there. I was about to pack it up because it was so hard to do and seemed expensive to get up and running. Thanks to Chris, though, the process was made very easy and inexpensive.

How did Ecommerce Intelligence perform from a project management standpoint?

Communication has always been incredibly easy with Ecommerce Intelligence. We never speak too much at the wrong time. We don’t have any scheduled meetings but Chris is always on the other end of the phone if I need help or if something comes up. We talk on an as-needed basis. 

They were involved in every aspect of the project from the very beginning, even now. Throughout the pandemic, he would work weekends if I needed him to. He’s been great.

What did you find most impressive about them?

The highlight of the project is us being able to trust Ecommerce Intelligence to fully list all of our products on Amazon. They are also very nimble in making changes to our copy, really understanding the vibe that we want to portray without us having to spell it out. 

There are many times when it seems like a company understands us, but then, down the line, we realize that they actually don’t. It’s frustrating and time-consuming but Chris knows exactly what we're looking for. I’ve heard the same from people that he’s worked with in different fields.

Are there any areas they could improve?

There’s never been an issue or anything which I would criticize at all. If there is I will happily tell him and I think he would be very pleased to hear it. 

Do you have any advice for potential customers?

You should 100% go for it.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of SUPA Products Limited, a company that designs and retails disruptive heating for hot tubs and pools, new innovative hot tubs and spas, and innovative hot tub-related accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ecommerce Intelligence / Chris Turton Ecommerce?

We needed help with the end-to-end management of our Amazon presence.

SOLUTION

What was the scope of their involvement?

Ecommerce Intelligence / Chris Turton Ecommerce has created our Amazon page, and they also handle advertising, fulfillment, and product listing optimization.

What is the team composition?

We work with 2–5 teammates from Ecommerce Intelligence / Chris Turton Ecommerce.

How did you come to work with Ecommerce Intelligence / Chris Turton Ecommerce?

They were referred to me. I chose them over other options because they were a great cultural fit, and their company values aligned with ours.

What is the status of this engagement?

We started working together in May 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Ecommerce Intelligence / Chris Turton Ecommerce's work, we've increased our sales from zero to 11% of our total sales in 30 months. The team has also ranked us as Amazon's preferred choice in our category.

How did Ecommerce Intelligence / Chris Turton Ecommerce perform from a project management standpoint?

Ecommerce Intelligence / Chris Turton Ecommerce's project management is exceptional. We communicate via email and messaging apps.

What did you find most impressive about them?

Ecommerce Intelligence / Chris Turton Ecommerce's knowledge and speed of implementation are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on, they overall level of service and value for money from our perspective is category leading in this space.