Eaglytics.Co

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Big Fat Links, an SEO services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Eaglytics.co?

We needed to build a client portal for the backend of our website that integrated with Salesforce with a two-way sync.

SOLUTION

What was the scope of their involvement?

Eaglytics.co designed and specified a custom client portal to support our operational workflows, sales processes, and client experience across link building services. The project focused on creating a scalable, role-based system that integrated tightly with existing platforms while improving visibility, efficiency, and reporting for both clients and internal teams.Key deliverables included:

What is the team composition?

We worked with 2–5 teammates from Eaglytics.co.

How did you come to work with Eaglytics.co?

We found them through an online search. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent $10,000 to $49,999.

What is the status of this engagement?

We worked together from April 2025–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While the client portal project was primarily a foundational build, it delivered clear, measurable progress across operations, sales workflows, and scalability for Big Fat Links.Order creation, project setup, and client tracking were mapped into automated workflows. This removed our reliance on spreadsheets and manual handovers between sales and delivery, resulting in faster onboarding and fewer internal errors during fulfillment.Moreover, the clear integration logic between Salesforce, WooCommerce, and the portal meant orders and opportunities could convert directly into live projects. This resulted in less back-and-forth between teams to clarify scope or order details and reduced friction between our sales and operations teams. Additionally, our internal teams gained a single source of truth for order status, project progress, and client history. This improved accountability and reduced the need for internal check-ins or status chasing. On the other hand, our clients gained visibility into active orders, delivery status, and order history, which reduced ad hoc update requests and set clearer expectations around delivery timelines.The portal was designed to support higher order volume, multiple product types, and both invoice and web-based sales. This removed operational bottlenecks that previously limited how quickly we could scale the business.Finally, the defined entity relationships across clients, orders, projects, and deliverables created a clean foundation for future performance reporting, client dashboards, and analytics. The centralized systems reduced our dependency on individual team members’ knowledge, and processes became documented, repeatable, and auditable.

How did Eaglytics.co perform from a project management standpoint?

We communicated via virtual meetings, emails, and messaging apps such as slack.

What did you find most impressive about them?

Rather than starting with features, Eaglytics.co invested time in understanding how we actually operated, from sales and invoicing through to delivery and reporting. This meant the portal was designed around our workflows, not forced to fit a generic system.In particular, we were impressed by their strong discovery and questioning. They asked the right questions early on, especially around edge cases, internal handovers, and future scale. This avoided costly rework later.Moreover, their commercial awareness was impressive. The solution was clearly designed with revenue flow, operational efficiency, and scalability in mind, not just technical neatness.Additionally, their clear documentation and structure were impressive. The final specification was detailed, logical, and easy to follow. It gave us confidence that any development team could pick it up and build from it without ambiguity.Finally, their integration-first mindset was great. They fully considered how Salesforce, WooCommerce, and internal processes needed to work together, rather than treating each system in isolation. The portal was designed to grow with us, supporting new products, higher order volumes, and more advanced reporting without needing to be rethought later.

Are there any areas they could improve?

No, there weren’t any.

Do you have any advice for potential customers?

Overall, Eaglytics.co felt less like a supplier and more like a technical partner who understood the commercial realities of running and scaling a service-based business.