TBH Creative

BACKGROUND

Introduce your business and what you do there.

I’m the PR and marketing director at Henry Community Health, an integrated health system in east-central Indiana. We offer a wide range of medical specialties, hospital services, ambulatory clinics, and employer-based clinics, with a focus on quality care and community partnerships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

We needed help with web development. Our goals with the new site were to provide a user-friendly web experience for mobile and desktop users, address security and accessibility risks, provide a fresh, up-to-date design, and have the ability to make updates to the site in real time.

SOLUTION

What was the scope of their involvement?

TBH Creative provided web development services. The team’s work included researching personas, content review and migration plan, site architecture, technology definition, wireframing, design planning, previous website transfer and code audit, WordPress security and platform updates, and web hosting. TBH Creative focused on wireframing and design planning.

What is the team composition?

We worked with three primary team members from TBH Creative, but many others were on our project.

How did you come to work with TBH Creative?

Henry Community Health is part of Suburban Health Organization (SHO). One of our SHO partners used TBH Creative for website work. We liked what we saw, so we decided to include TBH Creative in our interview of potential web developers. We chose the team because they had a detailed process to learn exactly what our users were looking for when coming to our site. TBH Creative also offered training so our team would be equipped to make real-time changes to the new site. The team offered a partnership for long-term web development, which was very important to us.

What is the status of this engagement?

We kicked off the project in September 2024, with a month and a half of blueprint planning. Functionality and feature planning began in late October. We launched our new site in April 2025. The entire project was completed in six and a half months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TBH Creative exceeded our expectations in developing our new website. The team wasn’t the cheapest quote we received, but they provided a product that we were 100% satisfied with and proud of. TBH Creative met our tight deadline and provided the training we needed to take control of the site ourselves and not have to rely on someone else to make updates. The team has continued to support us and provide additional services outside of the website. In most situations, you get what you pay for, and we’re so thankful we went with TBH Creative.

We’re still tracking the user experience, but we’ve gotten great feedback. Users have said they love the new homepage video, the search feature providing the correct results, the robust provider bios, and the use of our team members in the pictures.

How did TBH Creative perform from a project management standpoint?

TBH Creative’s project management was on point. The team met every deadline and was extremely responsive to all of our needs. TBH Creative understood that it was our first time creating a new website and took time to educate and provide additional details to help us understand all aspects of the project. Our primary form of communication was through Microsoft Teams meetings.

What did you find most impressive about them?

We really appreciated the fact that TBH Creative was a local company.

Are there any areas they could improve?

We underestimated the amount of time necessary to develop content and enter that content into the new site. I don’t know that TBH Creative could’ve done anything differently to make that better. We were a team of two who worked full-time hours before we began the website redesign. That piece just demanded a lot of our time as we juggled the rest of our responsibilities.

BACKGROUND

Please describe your company and position.

I am the VP Marketing & Comms of National Precast Concrete Association

Describe what your company does in a single sentence.

The National Precast Concrete Association serves producer and associate members, providing them with quality education programs, hosting an annual trade show, offering scholarships and mentoring for students, and working to grow the precast concrete industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TBH Creative to accomplish?

• Develop a brand for a public outreach campaign, the centerpiece of which is a website and social media channels to teach the general public what precast concrete is and the role it plays in building modern infrastructure we depend on every day.
• Specifically reach students & parents, specifiers and elected officials.

SOLUTION

How did you find TBH Creative?

Previously worked together,

Why did you select TBH Creative over others?

Previous excellent experience

How many teammates from TBH Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with TBH to develop a new brand and website that is the centerpiece of a marketing campaign. Key deliverables included:

• New brand including logo development.
• Website architecture & design, including creative storytelling options using maps and quizzes.
• Hero video creation using stock video, including custom voiceover and graphics
• Development of custom visuals for website, including a slider feature that "erases" certain elements from the photo 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are just preparing to launch the website and marketing effort, so we haven't gathered metrics yet. However, we have shared the video and website with our employees and board members from across the country and it has been very well received. We showed the website to a group of students, one of our target audiences and they found it interesting and exciting. 

We also shared with several members of the general public who know nothing about precast concrete and are a target audience for education, and they were surprised by how big a role precast concrete plays in their daily lives. They found the site informative, engaging, and fun.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was beyond excellent. My team provided a lot of content, and TBH laid out clear timelines for us to ensure the project stayed on track. They communicated regularly, and their review and approval system made things very easy. They have been very responsive, even working with us mid-project to plan some potential adjustments based on funding flow.

What was your primary form of communication with TBH Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way TBH was able to grasp our vision for this brand and centerpiece website and turn a "feel" and the target audiences into a beautiful brand and website was amazing. We had one initial meeting and one discovery meeting and it felt like they were reading our minds after those two meetings. Combined with their project management which tracked every little thing and made sure we stayed on deadline, they were the dream team!

Are there any areas for improvement or something TBH Creative could have done differently?

I cannot think of anything they could improve upon. Excellent service from an extremely talented and creative team that really knows how to build websites that are not only functional, but beautiful and effective communications tools.

BACKGROUND

Please describe your company and position.

I am the Senior Growth Strategy and Digital Marketing Manager of a consulting company 

Describe what your company does in a single sentence.

We're the premier business coaching program for visionary entrepreneurs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TBH Creative to accomplish?

Overhaul our website; strategy, design, and build

SOLUTION

How did you find TBH Creative?

Referral

Why did you select TBH Creative over others?

• Great culture fit
• Company values aligned

How many teammates from TBH Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TBH supported us through strategic insights and direction for a new website, including client interviews and personae development, as well as the website build which included, content, design, development, production, and launch steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through the strategic interviews and personae development, we’ve been able to craft new messaging and positioning for our company. While the new site itself hasn’t been launched, the initial feedback from the team and beta testers is very positive and we’re using this new site to inform the creative look/feel and messaging for our brand going forward.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TBH is the one of the most organized and responsive vendors I’ve ever engaged with. They had an exceptional ability to stay on track, and on budget, providing weekly status updates, pre-scheduled meetings and jumping on calls as needed!  

What was your primary form of communication with TBH Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

They always take the time to answer queries, find creative solutions, and jump on a call to discuss things as needed. But I’m most impressed by their ability to stay organized, keep the project moving and on track - while delivering an incredible product.  

Are there any areas for improvement or something TBH Creative could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and President of Be Like Bill

Describe what your company does in a single sentence.

Nonprofit organization creating awareness & education around Sudden Cardiac Arrest and getting more AEDs out in the world to increase survival rates from SCA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TBH Creative to accomplish?

• Redesigned website
• Branding and Marketing refinement

SOLUTION

How did you find TBH Creative?

Online Search

Why did you select TBH Creative over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TBH Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was a website redesign and updated branding. The deliverables included a more user-friendly and informative website where visitors could easily understand our mission, access information about our work in the community, and more unification of colors and our company taglines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On a weekly basis, a project plan was shared that outlined action items for both us and TBH to accomplish. The plan was updated as progress was made along with a "project status" to keep things on time for the delivery of the end product. Throughout the program, the status was always "on time" each week. TBH would make brand recommendations and web design changes that we would need to approve on an ongoing basis.

One of the last measurable outcomes was the training they provided on the new site so we could make changes going forward without the need to contact TBH.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time and were highly professional, supportive, and engaging throughout the project. They assigned a project who was our point person, but the owner was also very hands-on and participating in most of the working sessions - something we felt really set them apart. TBH was also extremely attentive to our needs, responding when needed very quickly. They made suggestions, but also listened to our thoughts and their ability to manage both together resulting in a very successful project with a great end product.

What was your primary form of communication with TBH Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were very impressed with how they approached the project, beginning with the initial discovery meeting where they took the time to understand our organization, mission, and goals. They took a vested interest in our key purpose for setting up our nonprofit and we always felt their passion for bringing things to life for us. A lot of companies can redesign a website and offer branding solutions, but it was who they are as a company and the people we got to work with that set them apart.

Are there any areas for improvement or something TBH Creative could have done differently?

We honestly cannot think of one area of improvement for TBH, nor do we have anything we wish they would have done differently.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of ADVISA

Describe what your company does in a single sentence.

ADVISA partners with organizations to create magnetic cultures by enhancing leaders’ effectiveness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TBH Creative to accomplish?

• Create an on-brand website that helps interested visitors learn more about us, gain access to valuable resources, and register easily for upcoming learning experiences.
• Simplify/streamline our sitemap
• Create a better way to showcase training opportunities and learning experiences.

SOLUTION

How did you find TBH Creative?

I have worked with the owner before.

Why did you select TBH Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from TBH Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ADVISA website was redesigned to make it easier for our clients to find helpful resources, connect with our staff, schedule a PI software demo, view the latest leadership development training opportunities and events (in-person and virtual), and more. 
With the guidance and experience of TBH Creative, the site features noteworthy upgrades in design and content, including straightforward navigation, robust search, fast-loading mobile experience, a modern and uncluttered page design, as well as simplified forms. We also created a new, searchable section of our website to archive hundreds of blog posts, all of our whitepapers, and videos together so that visitors can search for educational resources by topic or author—all in one spot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had regular calls/check-ins with our project manager to make sure we were on track with our content development and tracked every page in a spreadsheet to stay organized. It was during these calls we were able to make sure we were making progress and that our "go live" date would be met before our team's annual meeting. 
In terms of measurable outcomes, we wanted to make sure website traffic did not drop and that site duration increased from our visitors. With quarterly check-ins after the site launch, we found visitors were spending more time on the new site, visiting more pages, and coming back with more frequency. We have been truly impressed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The TBH team was extremely responsive and helpful. I was working remotely during this project and in a different time zone. I felt like we were completely in sync and fast to respond to each other, which was very important to me. 
Regular calls along with a shared timeline and spreadsheet that noted our progress and any missing or delayed items were also extremely effective in keeping us organized and on track. It was easy for me to project manage my team because of their organization and communication.

What was your primary form of communication with TBH Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's not every day that you meet a partner who gets what you do instantly. The design work and sample content TBH Creative developed for us was right on the very first try. Our leadership team was impressed by their level of professionalism, attention to detail, and expertise when it came to developing a website that would set us apart.

Are there any areas for improvement or something TBH Creative could have done differently?

I can't think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the business unit director for Primex Plastics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

We needed to put a face to the brand of Primex Plastics in a web-based application where our customers could easily work and approach us through the web.

SOLUTION

What was the scope of their involvement?

The website was built from scratch; our company has three different divisions, and they were able to work across those divisions to make sure that the brand messaging stayed consistent with our customer base. They did a lot of research about our current customer base and how we could engage with them more rapidly; they also helped guide us on the importance of how we approached our customer base.

TBH Creative also conducted focus groups, talked to our employees across all three divisions, spoke to community leaders, and had conversations with all the business stakeholders. They helped us create a new look and brand refresh that started with the website and transferred over to our technical data sheets, PowerPoint presentations, Google Ads, digital marketing, and email blasts.

TBH Creative provided the design and development for the website, and is offering maintenance and hosting services. The website uses WordPress, which allows us to quickly change information on our website if we need to. TBH Creative also trained our employees to use the website.

The site provides technical information about our products for our existing customers and is interactive to encourage new potential customers to make contact with us and start a conversation. 

TBH Creative provided digital marketing services on Facebook and LinkedIn and helped us create content templates. They’ve also managed our Google Ads and lead generation, and they helped write the script and messaging for outreach. 

What is the team composition?

We interact with Tatum (President & Marketing Strategist), and she usually has a team of 4–6 people working with her. 

How did you come to work with TBH Creative?

We put out an RFQ and looked at multiple companies, and TBH Creative was the company we thought best understood us and did the most research. We also liked their tenacity and thought they would have the ability to keep us on task. 

How much have you invested with them?

We invested around $250,000 with TBH Creative. 

What is the status of this engagement?

We worked together between January 2021–February 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re currently ahead of the national average in click-throughs, and we’ve generated an additional $3 million in revenue from the website. We are planning on engaging them in other projects in the future. 

How did TBH Creative perform from a project management standpoint?

The communication was spectacular, and they managed three different divisions of our business and kept everyone on schedule and on time. They never took up more of our time than they initially said they would; we had a very tight timeline, and they kept us on schedule. We used Google Docs for everything and Microsoft teams for meetings and communication. 

What did you find most impressive about them?

Their communication and leadership skills were second to none. The partnership went very well, and they helped us improve our company. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Let them take control and trust them.

UPDATED REVIEW

This review was published on April 12th, 2022

Kayla Clevenger

Digital Marketing Coordinator, Primex Plastics Corporation

Manufacturing

1,001-5,000 Employees

Richmond, Indiana, United States

$50,000 to $199,999

Jan 2021 - Feb 2022

Project summary:

TBH Creative helped a custom plastic solutions provider to consolidate their three websites into one cohesive platform while still giving each business the prominence it needed to attract more customers.

Feedback summary:

Thanks to TBH Creative, the client noticed that users stayed on their website longer, visited more pages, and filled out more form submissions. They also booked a job resulting from a web lead, which was a significant improvement compared to their previous websites.

BACKGROUND

Please describe your company and your position there.

Primex is the largest plastic sheet extruder in the United States. Along with sheet extrusion, we have two color houses and a fabrication unit. Primex is the ultimate custom plastic solutions provider. I am the Digital Marketing Coordinator for Primex and the leader of the website project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TBH Creative, and what were your goals?

Primex had three separate websites - one for each business unit. Although we rebranded as One Company, our web presence was still fractured. We not only needed a refresh for our outdated websites, but we needed an outside company to help us figure out how to combine our three business units into one cohesive message and aesthetic, while still giving each the prominence on the site needed to attract business.

SOLUTION

How did you select this vendor and what were the deciding factors?

When we were interviewing potential vendors, TBH stood out among the rest as a provider that would not only be able to provide the look we were trying to achieve but a true partner who would help us sift through all of our content and come up with our "voice". We also appreciated their approach of starting with content and messaging and then moving into design. It worked well for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started this project by defining what we were looking for in the first phase of website building and then moved into working with TBH to discover what our current customers were looking for in our website.

After this, we started writing content and gathering photos. TBH did a design mock-up for approval and once we had all content created, we started the process of building. TBH took the time to teach us internally how to build pages and change/add content as needed. We then went through the process of testing and editing prior to launch.

How many people from the vendor's team worked with you, and what were their positions?

• Tatum - Founder
• Katie - VP Ops
• Sarah - Marketing Manager
• Ed - Brand Design Strategist
• Pat - Web Designer
• Joy - Marketing & Content Specialist
• Lilly - Web & Marketing Assistant
• Kayleigh - Web Developer
• Kevin - Pay Per Click Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website launched on Feb 28, 2022 - so we don't have a ton of data yet. Users are staying on the site longer, visiting more pages, and filling out more form submissions. So far, we have won one job resulting from a web lead. This is a great improvement over our previous sites.

Describe their project management style, including communication tools and timeliness.

The TBH team was great at communicating exactly what they needed and expected from your team during the project. Whenever we had questions, they were quick to respond and always available for a call to discuss options. Katie, our project manager on the TBH side, helped me keep our internal team on task by sending weekly reports that outlined exactly what was happening with the project and all action items that needed completed with due dates.

What did you find most impressive or unique about this company?

There are web development companies all over the place that can create a "pretty" website. The difference with TBH is that they truly take the time to learn about your business and your customer base in order to help you make the decisions that are going to result in a website that works for you and delivers results. If you're looking for a company that will be a partner, look no further.

Are there any areas for improvement or something they could have done differently?

The only thing we feel could have been better now that the project is over and we understand what the end goals were would be the organization of the Google drive used to share documents, content, and photos from our team to the TBH team. In the beginning, we uploaded TONS of content including images and data sheets which ended up creating more work for us by having to sort through them. If we had understood what we would be doing with them later, I think we would have had it organized a little differently.

Star Ratings

Overall rating: 5

Quality: 5

Attention to detail and quality of work are outstanding.

Cost: 4.5

Schedule: 5

Always easy to get in touch with and available when needed.

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

Traders Point is a multi-site church in Indianapolis and with a growing online audience. I am the marketing & communications director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TBH Creative?

To strategize, re-design and develop a custom website on an entirely new technology platform. Ultimately, the website will help reach new people and more easily get them connected within the church. TBH Creative continues to assist us with strategizing and building other areas of the website, online marketing strategy and more.

What were your goals for this project?

Our goals were to create an easy-to-navigate and friction-free website that meets current design standards and is mobile friendly. The website had to be built on a new technology platform rolled out by our IT Department. And the site had to designed keeping our core audiences and their needs in mind.

SOLUTION

How did you select this vendor?

We spoke with multiple vendors across the country, and TBH Creative came highly recommended to us. After several conversations with TBH Creative, we chose them because of their expertise in web development and online marketing, their excellent project management capabilities and the incredible value they provide, going above and beyond to make the project as successful as possible.

Describe the project and the services they provided in detail.

We had an initial project before the website project in which we sought to truly understand who our audience was and what their website needs were. Out of that research, we determined three audience personas the website would be built around.

From there, we were able to better scope the website development project. The project consisted of high-level strategy for the site, identifying technical requirements and key functionalities of the site, creating wireframes and high-fidelity designs and ongoing consulting work.

What was the team composition?

The project had about 5-6 people and their roles stayed consistent throughout the project. Our primary contacts were the president of TBH Creative, and the project manager. When it was necessary to talk through development specs or designs, we also would talk with developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Out of the gate, it was clear the project was a success. Without any marketing work, the site started ranking higher in search engine results.

Also, immediately, people had a significantly improved experience with our website--not only could they find information, but it was also easier and more seamless for them to take the actions on the site we asked them to take.

Lastly, it also became immediately easier for our teams to manage the website, and opened up many more opportunities for us to more effectively leverage our website.

How was project management arranged and how effective was it?

Project management was extremely effective--deadlines were consistently met and communication was excellent throughout the project. We used a mix of tools to collaborate, including some of TBH's preferred tools, and some of our preferred tools. We worked well together.

What did you find most impressive about this company?

TBH expertly managed the project and could even pull together our internal teams to make the project a success.

Are there any areas for improvement?

We were happy with TBH's quality of work!

BACKGROUND

Please describe your company and your position there.

I am the real estate manager at the Salesforce Tower in Indianapolis, In. We manage a Class A building and serve our tenants by offering them premier amenities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TBH Creative?

We hired TBH Creative to assist us in finding the tools to better communicate to our tenants in a quick and efficient manner. Communication is very important so we are always looking for the latest technology to assist us.

What were your goals for this project?

Our goal was to have a better system for monthly communication and the means to communicate to all tenants quickly, not just the tenant contacts.

SOLUTION

How did you select this vendor?

We selected TBH Creative based on their experience with customizing solutions to meet our needs. They have a reputation for meeting deadlines while being competitive through value-add, not just through pricing.

Describe the project and the services they provided in detail.

They delivered the ability for us to communicate monthly to our tenant contacts with a solution that was appropriate to a Class A tenant base. And, a solution that would give us the ability to communicate quickly to all 3000 tenants in our building. Communication is very important so we are always looking for the latest technology to assist us with this. TBH Creative customized these solutions to fit our business.

What was the team composition?

We worked with a project manager at TBH Creative along with other team members who gave attention to our needs from a development and design perspective.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We are still in the implementation phase on our end even though the project is complete. We are working with all the tenants to sign up for the communication. However, it is going well.

How was project management arranged and how effective was it?

Our project manager was very organized and provided detailed scope of the project at the beginning. The communication and focus was very helpful for us to keep the project on task. We are very busy with other things and the PM at TBH Creative did a wonderful job assisting us so we could meet our goal.

What did you find most impressive about this company?

Their professionalism. They demonstrated knowledge and creativeness to find a solution that best fit us. Their attention to detail in asking the right questions to ensure they delivered to us exactly what we wanted.

Are there any areas for improvement?

In my experience, most tech companies do a poor job scoping the project. TBH not only lays out the scope, they detail what to expect during the engagement along with the parameters/assumptions. They did an excellent job!

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO of Baker Hill, a FinTech company that provides software for loan origination and portfolio risk management for financial institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

After a recent acquisition, our brand had fallen by the wayside. We needed help in rebuilding our brand guidelines, materials, collateral, and website.

SOLUTION

What was the scope of their involvement?

TBH Creative has done everything with Baker Hill from branding to lead generation. They first help us identify our target market and define the user persona. After that, we got going with the visual work. TBH Creative built a brand-new website and logo. They established our brand guidelines to give us a consistent look and feel across all of our brand materials (which TBH Creative later developed as well). They created product sheets, go-to-market collateral, videos, and photos as well.

As the project went on, TBH Creative’s role expanded to include content marketing and copywriting. For example, they added a pillar page to our website so that users can find our high-quality, relevant content about a hot topic in our industry. They also worked with us to capture and engage with leads. TBH Creative helped build inbound marketing campaigns with Hubspot and engagement emails. They’re also managing our paid search engine marketing, such as Google Ads and ad-buying.

What is the team composition?

We worked with about six people at any given time.

How did you come to work with TBH Creative?

The interim CMO before me had already created a shortlist of three branding agencies that got handed off to me. I prefer to work with local agencies so that we can have in-person meetings if needed. TBH Creative was located near our offices. Their work on their website also showed solid skills in web development and hosting. 

I then met with Tatum (President / Founder, TBH Creative) and found that her team’s approach clicked with us. She asked smart questions and was quick to make recommendations instead of asking us what we thought we needed. It felt like a partnership from the get-go, so I ultimately decided on TBH Creative.

How much have you invested with them?

We spent between $300,000–$1 million.

What is the status of this engagement?

We started working together in May 2016. I left the company in September 2019, but I believe their collaboration with TBH Creative is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I no longer have access to the metrics of what TBH Creative has brought to Baker Hill, but I can say that their work positioned us as a fierce competitor in our industry. They helped generate leads that had a positive impact on our revenue. We saw excellent feedback about their quality of work and easiness to work with from our internal teams, market, and third parties such as our private equity owner. 

How did TBH Creative perform from a project management standpoint?

TBH Creative was very competent. They used Google Docs to track changes and make edits. I wasn’t in the weeds on day-to-day project management, but we never had an issue with their team as far as I know.

What did you find most impressive about them?

This may sound like a cliché, but TBH Creative really felt like an extension of our team. I never really saw them as a vendor that we would order around. They brought a lot of strategy as an ad agency.

Are there any areas they could improve?

With any company relationship, there’s a struggle on both sides to allocate the right amount of time and resources to a project while staying responsive and agile. Some of those challenges came from our side. I would say this about every agency I’ve ever worked with.

Any advice for potential customers?

Any client working with TBH Creative needs to commit to the work they want to do. TBH Creative isn’t what I would call an inexpensive agency, and they deliver excellent work if you treat them like a strategic partner. Moreover, trust the process. TBH Creative is very intentional in the steps they take and the discovery work they do. It sets the stage for a much better outcome.

BACKGROUND

Introduce your business and what you do there. 

I’m the director of marketing and community relations for Logansport Memorial Hospital. We’re an acute care hospital serving north central Indiana. I primarily work to promote the services that we offer and the physicians that are part of our affiliated network.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative? 

It started as a narrow relationship. When I first came on board, our website was outdated and nonfunctioning. We didn’t have anyone in-house with the capacity to get it fixed. We reached out to TBH Creative for a full website redesign.

SOLUTION

What was the scope of their involvement? 

TBH Creative asked a lot of questions to be strategic about the design and then built us a new website. We use a content management system that they set up and designed for us. Once the site was built, we chose to partner with them for our digital marketing services going forward. 

They handle all of our SEO and digital paid advertising. They've helped us with content generation by ghostwriting blogs for us. They also create posts on our social platforms. We currently use HubSpot for email marketing. We previously used Constant Contact and MailChimp. TBH Creative helped us help us transition to each new service. Now we’re tying our email blasts to their digital marketing services through form submissions and cultivating users in their engagement journey. They use HubSpot to manage all of our digital marketing efforts.

What is the team composition?

We work mostly with Tatum (president and founder, TBH Creative). We also work with some of the members of her team, including the marketing manager and creative director. I've not had as much contact with the website developers.

How did you come to work with TBH Creative? 

We were connected to them through an advertising agency that we were using at the time. When we decided to expand the relationship beyond the website redevelopment, we pursued our own client relationship directly with TBH Creative. 

How much have you invested with them?

For all of our project work put together, we’ve spent between $200,000–$1,000,000. 

What is the status of this engagement? 

We started working together in 2011, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, the hospital has experienced growth, so we know that their initiatives have been successful. Traditional marketing tactics don't offer us a good ROI. We don’t have a way to track how we're engaging with the intended audience. I don't have the tools on my end to fully close the loop and know for sure that any given person became a patient. We just don't have the processes in place here at the hospital to capture that data. 

What TBH Creative has been able to do through their strategic approach has set us up for success. They ask the right questions and put a lot of careful thought and preparation into each project. We're very impressed.

How did TBH Creative perform from a project management standpoint? 

I really appreciate their project management as we’ve expanded our relationship and they’ve taken on more projects. They're quite diligent in keeping us on task. They recently implemented a weekly call to deliver updates and a progress report. They share with us the status of all items of the ongoing projects so that everyone is on the same page. We communicate often by email and updates can get lost in inboxes. Weekly calls make it easy for my team to know exactly where we stand. They articulate what pieces of each project are our responsibility and what pieces they own. It’s kept us on task and efficient. 

Tatum is excellent about providing ongoing analytics so that we can monitor our performance. The digital marketing world is massive and changes so quickly. It’s so helpful and valuable for us to have it broken down simply. I can use their analytics to inform marketing decisions that I make. I ask a lot of questions, but Tatum and her team are so responsive. They take the time to explain and help me understand what the data is saying. They use that data to inform the decisions they make with our dollars and the recommendations they make for changes we should consider.

What did you find most impressive about them?

TBH Creative guides us at every point in the process and every step along the way. It's always about the strategy behind why are we doing what we're doing. Will it generate ROI? How do we make sure that we're getting the most out of our efforts and our investment? They're always thinking about a way that works. 

Their biggest strength is Tatum’s attention to detail. She’s strategic about considering the big picture. She looks closely at each initiative and issue that we want to address. Then she helps us put the details and the processes in place to get us where we want to be.

Are there any areas they could improve? 

Honestly, nothing jumps out at me. I'm happy with the way the projects have been managed. There's room for improvement with everyone but no specific feedback that I can think of. I'm pleased with the outcomes of every project they've worked on. 

Do you have any advice for potential customers? 

Be open to their process and let them guide you. Tatum does a really good job serving as the initial point of contact. She’ll identify your needs upfront and lead you through the strategy. She asks thoughtful questions that will help you maximize the benefit from the relationship. She’ll also challenge your ideas and propose a better approach to the solution as needed.