Dzeya

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of CIFRA

Describe what your company does in a single sentence.

CIFRA is a digital art platform with 1,000+ works ranging from video art to dance film. Transform any screen into a portal for art, making it binge-worthy. Discover, curate, and be inspired at www.cifra.com.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• Enhance our digital marketing capabilities to increase our user base and streamline our marketing processes

SOLUTION

How did you find Dzeya?

Referral

Why did you select Dzeya over others?

• Great culture fit
• Good value for cost

How many teammates from Dzeya were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dzeya undertook a comprehensive digital marketing transformation for our platform, which included:

Marketing Automation Transition: Transitioning from ActiveCampaign and Notion to HubSpot for a more robust marketing automation system and an efficient sales pipeline.
Advanced Analytics Setup: Implementing Google Tag Manager and GA4 for sophisticated tracking and analytics across our website and mobile app, using AppsFlyer for event tracking in the app.
Email Marketing: Developing a HubSpot-based email marketing system with custom-designed emails that aligned with our platform's branding, achieving an average open rate of 28.5%.
Paid Traffic Campaigns: Executing successful paid traffic campaigns across multiple countries, significantly increasing user registrations at an efficient cost per registration.
Landing Page Development: Creating a specialized landing page for hypothesis testing and enhancing user data collection.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User Base Expansion: We saw a 5.3x growth in our contact base, evidencing the effectiveness of the newly implemented marketing strategies.
Email Marketing Success: The high average open rate in our email marketing campaigns demonstrated excellent user engagement.
Global Reach and Efficiency: Our paid traffic campaigns reached a global audience while maintaining cost efficiency.
Strategic Data Collection: The creation of a specialized landing page significantly improved our marketing strategies' data-driven approach. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dzeya showcased exceptional project management skills throughout our collaboration. They adhered strictly to timelines, and their responsiveness to our needs was impeccable. They were proactive in addressing challenges and consistently available for consultation, ensuring smooth and efficient project execution.

What was your primary form of communication with Dzeya?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dzeya's holistic approach to digital marketing and their ability to seamlessly integrate multiple marketing platforms were truly impressive. Their innovative solutions, particularly the strategic transition to HubSpot and the effective use of advanced analytics, underscored their commitment to delivering value and driving growth for their clients.

Are there any areas for improvement or something Dzeya could have done differently?

While we were highly satisfied with Dzeya's services, we believe that there's always room for growth. Expanding their training offerings to include more in-depth sessions on the new tools and strategies implemented could further empower our team to maximize the benefits of the digital marketing transformation. 

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of Workout RecordBook

Describe what your company does in a single sentence.

RecordBook is a comprehensive fitness tracking app designed to help users record and monitor their gym workouts and progress.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• We hired Dzeya to enhance our digital marketing efforts, improve the performance of our app’s paywall, and optimize our analytics to better understand user behavior.

SOLUTION

How did you find Dzeya?

Referral

Why did you select Dzeya over others?

• Good value for cost
• They provided a well-balanced service for our budget, offered in-depth expertise in paid traffic

How many teammates from Dzeya were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dzeya tested paid traffic hypotheses via Meta Ads to help us identify the most effective channels for user acquisition. They also created a detailed technical task for creative production, which helped improve the quality of our ad content. Additionally, they worked on optimizing the app's paywall and enhancing our in-app analytics, allowing us to make data-driven decisions for future improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After Dzeya’s involvement, we saw improved efficiency in our paid traffic campaigns, better app monetization through the paywall, and enhanced insights into user behavior due to more accurate analytics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dzeya demonstrated strong project management skills, consistently meeting deadlines and keeping communication clear and efficient. They were proactive in offering solutions and addressing any concerns we had.

What was your primary form of communication with Dzeya?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dzeya’s comprehensive approach to digital marketing and their deep understanding of analytics stood out. Their ability to adapt to our business needs and focus on results was exceptional.

Are there any areas for improvement or something Dzeya could have done differently?

We are fully satisfied with their work and have no suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the CTO of a web and mobile app development company.

Describe what your company does in a single sentence.

We are a team of passionate web and mobile developers, product managers, QA engineers, and designers. With experience across various industries, we're here to assist you in launching a product or providing a dedicated engineering team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• Research and Create Buyer Personas
• Building a communication funnel
• Development of the Final Road Map

SOLUTION

How did you find Dzeya?

Referral

Why did you select Dzeya over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Dzeya were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Research and analysis 
• Two online sessions were conducted. The first was related to the product, defining a new vision. The second was related to the audience that would be interested in the product.
• Create a document with buyer personas
• Building a communication funnel
• Final roadmap

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received the final roadmap, which included tools for work, outreach strategy, activities instructions, and communications funnel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dzeya's project management was commendable. They ensured timely delivery of all items and were responsive to our needs. Regular updates and clear communication made the entire process seamless and efficient.

What was your primary form of communication with Dzeya?

In-Person Meeting

What did you find most impressive or unique about this company?

What sets Dzeya apart is their in-depth understanding of the digital landscape and their customer-centric approach. They tailored the marketing strategy to suit our needs, delivering personalized solutions that got tangible results.

Are there any areas for improvement or something Dzeya could have done differently?

As for areas of improvement, we believe Dzeya could enhance the frequency of their performance reports. More regular updates would provide even better insights into the progress and adjustments needed.

BACKGROUND

Please describe your company and position.

I am the CMO of Pixward Games

Describe what your company does in a single sentence.

game development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• The primary challenge was migrating from an outdated email marketing system to a more sophisticated one that would enable complete marketing automation.
• Another objective was to obtain comprehensive user data and track each user's journey throughout the gaming experience.

SOLUTION

How did you find Dzeya?

We knew each other from previous projects.

Why did you select Dzeya over others?

• Great culture fit
• Good value for cost

How many teammates from Dzeya were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: 

• User Behavior Tracking: We successfully implemented the tracking of specific user behavior within the game, user interface, and website. This data gives us invaluable insight into user habits and patterns. 
• Comprehensive User Board: We utilized HubSpot as the ultimate board, presenting a detailed view of registered users. This feature allows us to determine each user's origin and engagement level within the game. 
• Enhanced User Quality: By implementing refined registration processes and tracking, we improved the quality of registered users, leading to more engaged players and higher retention rates. 
• Dynamic Lists: We created dynamic lists of the most engaged users and segmented them based on specific criteria, such as those who claimed a key. 
• Automated Mailings: Corresponding to the dynamic lists, we established automated email dispatch, ensuring each user receives relevant and timely content based on their engagement level. 
• Ambassador Program: We developed a dedicated system for game ambassadors, creating unique activities for them, hence fostering an active and engaged community. 
• UTM Tagging System: To efficiently work with publishers and other sources, we developed a UTM tagging system. It allows us to track the number of final registrations from a specific publisher within the system.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress or success include improved user quality, increased engagement and retention rates, and the ability to track registrations from specific channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dzeya's project management involved delivering items on time and responding to our needs.

What was your primary form of communication with Dzeya?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to successfully implement a comprehensive marketing automation system using HubSpot. They demonstrated their expertise by seamlessly integrating email marketing, ticketing systems, and other marketing automation tools. 

Their utilization of HubSpot's robust API allowed for a smooth integration with the BOSSFIGHTERS game's user interface, enabling valuable insights into user behavior and engagement.

Are there any areas for improvement or something Dzeya could have done differently?

Dzeya successfully met our objectives and there were no major areas where they could have done things differently.

BACKGROUND

Please describe your company and position.

I am the CEO of fastocloud.com

Describe what your company does in a single sentence.

FastoCloud — a software company specializing in video solutions. We offer an end-to-end IPTV and OTT video platform, have deep knowledge in video analytics and computer vision, experienced in WebRTC and VOIP.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• We hired Dzeya to streamline our digital marketing efforts, implement advanced analytics tools, and ensure seamless integration of various tracking and marketing platforms.

SOLUTION

How did you find Dzeya?

• Referral
• We knew Dzeya from past projects and received strong industry endorsements.

Why did you select Dzeya over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Implementation and work with Google Tag Manager (GTM): Dzeya integrated GTM as a central hub for all our tracking tools, eliminating the need for constant code modifications on our site.
2. Implementing GA4 and developing events for analytics along the User Path: Dzeya set up GA4 tags, Meta pixel, Linkedin Insight Tag, and Google Ads Remarketing tag within GTM. They also configured specific user path events for these tags.
3. Testing the correct development of events within analytics:They ensured the proper functioning of GTM, all trackers inside it, and the accurate reporting of events.
4. Primary Hubspot Marketing Starter Settings: Dzeya created and configured our Hubspot account, focusing on email marketing needs and audience segmentation using dynamic sheets.
5. Setting tracking of all forms and pages on the site: They ensured that user data from site forms was correctly integrated into Hubspot.
6. Setting up built-in forms for working chains: Dzeya optimized our budget by setting up Hubspot Starter to function like the Professional version, saving us significant costs.
7. Testing the correct development of tracking:They verified the accurate tracking of user activity on our site through GTM.
8. Setting static and dynamic sheets for email marketing:Dzeya set up lists for email marketing campaigns and automated user segmentation based on their interactions, using tools like Zapier.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Post-implementation, we observed a more streamlined marketing process, better user engagement tracking, and a significant increase in our email marketing efficiency. The integrations also allowed for more accurate data collection and analysis

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dzeya showcased exemplary project management skills. They adhered to timelines, were proactive in addressing our concerns, and were always available for consultations. Their systematic approach ensured that all deliverables were met on time and to our satisfaction.

What was your primary form of communication with Dzeya?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dzeya's holistic approach to digital marketing and their expertise in integrating multiple platforms stood out. . They have a strong emphasis on tailoring and active participation in the product and business model, aiming to be highly adaptable and ensure a smooth and effortless migration from previous software. A commitment to optimizing the onboarding process for each task. The overall depth of knowledge and expertise.

Are there any areas for improvement or something Dzeya could have done differently?

We are completely content with their performance and have no reservations or worries.

BACKGROUND

Please describe your company and position.

I am an Executive at BIRCHES TECHNOLOGIES CO.L.L.C.

Describe what your company does in a single sentence.

BIRCHES TECHNOLOGIES CO.L.L.C is WEB3 game-developing company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• Implementing and configuring analytics.
• Creating a new strategy
• Audit of current content distribution channels and creation of additional channels
• Creation of the first posts for social networks with the development of new banners

SOLUTION

How did you find Dzeya?

Other

Why did you select Dzeya over others?

• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Dzeya’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Implementation of Google Tag Manager, Implementation of GA4 and сreate traffic map 
2. To create a new positioning, two online sessions were conducted. The first was related to the product, to define a new vision, the second was related to the audience that would be interested in the product. 
3. Audit of accounts in social networks and identified additional sources

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Setting up analytics trackers 
2. Creating a new marketing positioning document. This document include: 
   1. target personas session
   2. product strategic session
   3. content plan
   4. sm assets + audit
   5. event maps
3. Creating a 12 post for social media with banners (figma file with banners for all social network) 
4. Definition of additional channels

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regarding their project management, they followed their roadmap and made necessary adjustments during work calls to accommodate changes in product positioning. As for item delivery, they were able to deliver on time. Additionally, they are responsive to our needs and address any concerns or questions we have in a timely and efficient manner. Overall, their project management was effective.

What was your primary form of communication with Dzeya?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about this company was their ability to offer solutions that unlocked the full potential of their product. The team demonstrated a deep understanding of the product and its capabilities and was willing to explore multiple avenues to find the best solution. 

They were exceptional problem-solvers and were able to overcome challenges that arose during the project. Overall, their creative thinking and problem-solving skills made them a truly impressive and unique organization.

Are there any areas for improvement or something Dzeya could have done differently?

We look forward to future work after the release of the game and we want to receive more information from the gamedev world to improve our product.

BACKGROUND

Please describe your company and position.

I am the Producer of whimsy games

Describe what your company does in a single sentence.

Whimsy games is a leading Game Development Company. We brought hundreds of successful game titles to the market. We provide game design, development, marketing, monetization and analytics services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• Testing the choice of heroes for a new game through Tik-Tok ads
• Testing the choice of heroes for a new game through Snapchat Ads

SOLUTION

How did you find Dzeya?

Other

Why did you select Dzeya over others?

• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work:

• Launch ads campaigns in Tik-Tok Ads
• Launch ads campaigns in Snapchat Ads
• Creation of reporting on the results of the launch with the definition of key metrics for analysis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Set up ad accounts for launches.
• Launched ad campaigns in Tik-Tok Ads and Snapchat Ads.
• Got the first numbers to select the desired hero.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We planned to complete the entire scope of work within three weeks. All tasks were completed on time and we received the necessary metrics, which allowed us to further develop our game.

What was your primary form of communication with Dzeya?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

We received a full consultation at the initial stage on choosing the right paid traffic sources for our audience, and this allowed us to correctly allocate the advertising budget.

Are there any areas for improvement or something Dzeya could have done differently?

In the launch of paid traffic sources, we received quality services and hope to work with the guys from Dzeya in marketing automation, web and app analytics in the near future

BACKGROUND

Please describe your company and position.

I am the CPO of ritcy.io

Describe what your company does in a single sentence.

Ritcy – a cutting-edge navigation app offering a decentralized, web3 experience with an AI companion that learns and adapts to your preferences. Earn cryptocurrency while driving, maintain control over your data, and embrace a transparent, trust-driven platform for your journeys. Don't miss this chance to be a part of the revolutionary driving platform that's changing the way we navigate and connect on the road. Join the Ritcy community today and get ready to embark on a new era of exploration and adventure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• Implementing and configuring analytics.
• Hubspot implementation.
• Creating and setting up social media accounts – Twitter, Facebook, Instagram, Linkedin, Reddit, Discord.
• Launch paid traffic sources.

SOLUTION

How did you find Dzeya?

Other

Why did you select Dzeya over others?

Great culture fit, Good value for cost, Company values aligned

What was the size of Dzeya’s team?

6-10 Employees

What was your primary form of communication with Dzeya?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Implementation of Google Tag Manager, Implementation of GA4, Meta Pixel and development of events for analytics along the user path, testing the correct handling of events within analytics.
2. Setup of HubSpot Marketing Starter, setting up tracking of all forms on the site and the automation throught Zapier, testing correct tracking, setting up static and dynamic sheets for email marketing and further work with the database, development of the starting chain of letters.
3. Setup of accounts in social networks (description + visual design), discord setup (development of the structure and setting up the bot), development of technical requirements for banner design, development of texts, development and implementation of Gleam campaign
4. Launch paid traffic sources: Google Ads (GDN and Youtube), Meta Ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Setting up all analytics trackers that allow us to receive data and estimate various user acquisition channels.
• Collect data in one place, Hubspot.
• Developed creative strategy for positioning in social networks.
• The first launches of paid advertising that allow us to build a unit economy.
• Determined the average cost of subscriber in our DB

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Works are carried out in accordance with the roadmap. During work calls, changes were made due to a change in product positioning.

What did you find most impressive or unique about this company?

The team has specialists in different niches. They can also help with web 3.0 issues, and can also tell you how to interact with the b2b direction. Deeply dug into the product and how it works.

Are there any areas for improvement or something Dzeya could have done differently?

At the moment we continue cooperation and will expand the scope of work and add more paid traffic sources to attract new users

BACKGROUND

Please describe your company and position.

I am the CEO of Creek

Describe what your company does in a single sentence.

Creek.art – the live feed app of AI-generative content created by users within the art playground, involving brands, influencers and other trending things.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• Check product relevance in different markets
• Create an web analytics system
• Get the first metrics for calculating the unit of the economy

SOLUTION

How did you find Dzeya?

Referral

Why did you select Dzeya over others?

Great culture fit, Good value for cost, Referred to me

What was the size of Dzeya’s team?

6-10 Employees

What was your primary form of communication with Dzeya?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work:

• Built web analytics to receive traffic. Implemented Google Analytics and create a traffic map. Building web analytics involves setting up tools and tracking mechanisms to gather data on how users interact with a website. Creating a traffic map involves visualizing website traffic patterns, such as traffic sources and user journeys.
• Implemented HubSpot to collect the base and build email marketing strategy
• Determine the starting geos for the launch to get the first metrics.
• Launched paid traffic sources in Facebook Ads and TikTok Ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased website traffic: Measured through the number of website visitors and sessions, which should show an increase after implementing web analytics.
• Improved user engagement: Measured through metrics such as time spent on site, bounce rate, and pages per session, which should improve as a result of optimizing the website based on traffic data.
• Increase in email subscribers
• Increased website traffic: Measured through the number of website visitors and sessions, which should show an increase after implementing web analytics.
• Improved user engagement: Measured through metrics such as time spent on site, bounce rate, and pages per session, which should improve as a result of optimizing the website based on traffic data.
• Increase in email subscribers
• Increased email open rates
• Received final metrics from different regions and determined the relevance of the product

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When working with the guys from Dzeya, we completed all the tasks according to the roadmap we initially created. During the work, there were changes, and the team proved to be very flexible in adapting to them.

What did you find most impressive or unique about this company?

A cool team that looks not only at the final metrics, but also dives into the product itself and offers various improvements.

Are there any areas for improvement or something Dzeya could have done differently?

We received a full service and in the future we plan to contact the guys to test new products.

BACKGROUND

Please describe your company and position.

I am the Business developer manager of F7A

Describe what your company does in a single sentence.

We're proceed software development for fintech companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dzeya to accomplish?

• Create the marketing strategy for account based marketing

SOLUTION

How did you find Dzeya?

Other

Why did you select Dzeya over others?

• Pricing first our budget
• Great culture fit
• Good value for cost

What was the size of Dzeya’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conducted two strategic sessions on the product and members of the target person
2. Defined target accounts
3. Developed account-specific messaging: After identifying the target accounts, the next step was to develop messaging and content that was tailored to each account. This involved researching each account's specific pain points, challenges, and goals in order to create personalized messaging that resonated with them.
4. Planned and executed account-specific campaigns: With the messaging in place, the next step was to plan and execute account-specific campaigns. This involved using a variety of marketing tactics, including email marketing, social media advertising, targeted content, and events.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We created a comprehensive marketing strategy for ABM marketing.
• We described each stage, identified the resources needed for implementation, and determined the necessary budgets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did deliver items on time. They response well and cover all our needs.

What was your primary form of communication with Dzeya?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This was a new direction in marketing for us. We were impressed with the team from Dzeya because they have extensive experience in strategic marketing and working with the B2B segment. After finalizing the marketing budgets, we are hoping for their assistance in implementing the strategy.

Are there any areas for improvement or something Dzeya could have done differently?

At this stage, we have received the marketing strategy, and additional requests may arise after its implementation.