Dutch Synergy

BACKGROUND

Please describe your company and position.

I am the Owner of More Human

Describe what your company does in a single sentence.

HR Strategies · Interim · Organizational development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dutch Synergy to accomplish?

• To create a website
• Be visible for my customers
• Inform (new) customers about my services

SOLUTION

How did you find Dutch Synergy?

• Referral
• Other

Why did you select Dutch Synergy over others?

• High ratings
• Good value for cost
• Referred to me
• they speak the language of the customer

How many teammates from Dutch Synergy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The develop and design a website for More Human so that More Human is visible for her (new) customers. The website shoud represent me and has to be professional and informative. Besides that it has to appeal the target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of new clients. And the reviews of existing clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have experienced a very pleasant collaboration with Dutch Synergy. They always keep their promises, but above all they know how to translate the customer's needs into a website. In addition, they thought outside the box regarding marketing strategies.

What was your primary form of communication with Dutch Synergy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most unique thing about Dutch Synergy is that they develop and design a website based on a marketing strategy. Their product is therefore based on a specific vision developed in collaboration with the customer.

Are there any areas for improvement or something Dutch Synergy could have done differently?

No. I would recommend Dutch Synergy to anyone else who is looking for a partnership in marketing and webdesign.

BACKGROUND

Please describe your company and position.

I am an executve of Circuito do Sol Lda

Describe what your company does in a single sentence.

Developer and operator of Europe's first Motorsport Resort Community

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dutch Synergy to accomplish?

• Create a Pre-Launch website presence with general information about our company
• Create targeted digital marketing collateral

SOLUTION

How did you find Dutch Synergy?

Referral

Why did you select Dutch Synergy over others?

Referred to me

How many teammates from Dutch Synergy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative and technical design and deployment of our website presence - completed on-time and on-quality. We have continued to use the same site with only minor content updates for the last 18 months. Further more targeted digital marketing assets were created in both PDF and online forms that have also been used for the last 12 months, and which we've adapted into print formats.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Primarily, on-time delivery of requested assets that met our content and quality requirements. Secondarily, a positive collaboration experience between DS and our people.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all assets delivered on-time. Fast and positive response to our needs. Easy to collaborate with. Fast turn-around on content updates.

What was your primary form of communication with Dutch Synergy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We quickly created a very collaborative work process with them that made the inevitable iterations on design and content positive and timely

Are there any areas for improvement or something Dutch Synergy could have done differently?

Can't think of any

BACKGROUND

Please describe your company and position.

I am the Owner of STARK Cooperation GmbH

Describe what your company does in a single sentence.

STARK Electric Motors is producer of high quality industrial electric motors for longlasting reliable drive systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dutch Synergy to accomplish?

• Marketing strategy
• Webside development
• Marketing in social media

SOLUTION

How did you find Dutch Synergy?

Worked together

Why did you select Dutch Synergy over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Fast reactions

How many teammates from Dutch Synergy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dutch Synergy received from the STARK company the task of: 

• developing a marketing plan for the new STARK brand in the electric motor industry in the LV-MV-HV segment; 
• to create a brand logo and create a successful story/image of performance on the global industrial market; 
• to design all 3D models and supporting content for the new WEB page; 
• to connect the experience of the STARK company with the development of new products and implement them in a strong marketing performance online; 
• to create online product catalogs and a new download zone; 
• create promotional material for advertising on online portals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable results of the project were: Finding the STARK brand in Google very quickly when it comes to the website research. A lot of positive reactions from our clients on the design and functionality of the website. 

STARK has developed a professional appearance and impression on the outside, and this has been recognized by customers, so that inquiries about engines have been constantly growing, both online via chat or online inquiries or direct calls in the past 5 years. STARK became a recognizable brand through a well-developed and implemented marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dutch Synergy was prompt and highly creative. Every part of marketing is carefully discussed with me, developed, and still successfully implemented on time and with creativity.

What was your primary form of communication with Dutch Synergy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A friendly and business-like way of working that gives you the impression that they really know what you want to achieve and say through your chosen and created marketing. Creativity is something we really need in marketing, and this company has that

Are there any areas for improvement or something Dutch Synergy could have done differently?

Times are changing a lot and we all constantly have the opportunity and need to adapt and improve. From today's perspective, it was great at the time, but for the future, a combination of AI + Marketing will surely be needed to develop the company further in its segment.

BACKGROUND

Please describe your company and your position there.

I am responsible for marketing at Yanmar Europe, a company that since 1989 is the regional office of YANMAR Holdings Co., Ltd., headquartered in Osaka. The European subsidiary is responsible for YANMAR business activities in Europe, Middle East and Africa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dutch Synergy, and what were your goals?

We have been drafting the strategy of a campaign that adds an extraordinary value to machines powered by Yanmar engines being 5- year warranty. Together we have identified separate targets and created target specific visuals and messaging.

By creating of landing pages and having detailed advertising plan Dutch Synergy contributed also to the operational tasks. We consider them being our "extended colleagues".

SOLUTION

How did you select Dutch Synergy and what were the deciding factors?

Dutch Synergy is a B-to-B focused company with know-how of internationals' distribution channels and specific customer needs. Small and dedicated without having project managers in between, no loss of information in the communication chain, pro-active and very supporting.

Highly professional at all levels, from creating the strategic road-map to benchmarking the tactics including supporting and operational hands- on activities. A true sparring partner.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The starting point was to define the goals of the project and identify the persona's. We have identified 4 persona's and targeted the audience & market. Typical content was not that typical, we had several challenges as the applications must have remained unrecognisable yet the message must have been clear that it is about the engines, not the application.

We have created a landing page with full marketing automation in Active campaign. Identified the channels, prepared the advertising plan incl. negotiation of media offers and created the visuals. Reporting dashboards are in place and we adjust the campaign channels based on their performance.

How many resources from the Dutch Synergy team worked with you, and what were their positions?

Two and they did all described in the previous question.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The bannering delivers awareness and this being our initial goal is met with 500K views in a month. Than traffic to a landing page is measured per media and non-performing media is eliminated. Th traffic is not as high as we have expected. Other channels are being evaluated and considered.

How effective was the workflow between your team and theirs?

They have been highly responsive to our needs throughout the workflow. They provided weekly meetings as well as in between meetings were done with a full dedication of Dutch Synergy team.

What did you find most impressive or unique about this company?

We are growing from our cooperation one campaign to several projects now. In the future we will diversify to other business units as well.

Are there any areas for improvement or something they could have done differently?

I cannot recall.

BACKGROUND

Introduce your business and what you do there.

BEGE Power Transmission supplies mechanical and electrical parts, like electric motors and gear motors, to machine builders. I’m the international sales manager and I’m also responsible for marketing within the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dutch Synergy?

We wanted to have more online presence, so we hired Dutch Synergy to help us develop a new, more professional website.

SOLUTION

What was the scope of their involvement?

Dutch Synergy first took the time to learn about our company and understand our technical products. They did this in order to create a website that was according to our specifications — properly showing our expertise, who we are, and what we do. 

We wanted our site to be mainly focused on what we offer, so their team built a large database to house and organize our different types of products. We classified all items into three categories: mechanical parts, electrical parts, and parts for engineering. They’ve developed it in a way that makes it easy for customers to find what they need. 

Dutch Synergy built the site from scratch on WordPress and did the full front- and backend development. I provided information, keywords, and all the technical data, which they then turned into marketing text.

What is the team composition?

I work with Daan (Managing Partner) and Marijke (Managing Partner).

How did you come to work with Dutch Synergy?

ABC Consulting, one of our mutual partners, has worked with Dutch Synergy and has left a review for them on Clutch. We were told that the team was very knowledgeable in the industry and would potentially be a very good fit for our company, so we hired them.

How much have you invested with them?

Annually, we spend between €50,000–€70,000 (approximately $59,000–$83,000 USD). In total, we’ve now spent around €200,000–€250,000 (approximately $237,000–$297,000 USD).

What is the status of this engagement?

We started our cooperation five years ago, around August–September 2017, which is also around the same time I entered the company. We are still in an ongoing partnership and are in really good contact.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last five years, we’ve set the base for a substantial marketing strategy that we’re now innovating on by adding more features to the website. 

We’ve also seen a drastic improvement in the different parameters on our website such as the duration of sessions, number of visitors, and conversions. There have been 4,000 downloads of our catalog, whereas in 2018 there were only 250, and almost 600 visitors have filled in the contact form on our new website, where on our old one, we only had around 50.

Dutch Synergy really understands the technical products and how the B2B industry works, so they know how to ask the right questions to get the right answers from customers. I’ve only needed to provide short answers to their queries, but they can grasp what I mean. They’ve operated very efficiently.

How did Dutch Synergy perform from a project management standpoint?

I frequently contact Daan and he coordinates everything with his partner. We work on Trello, where we plan, structure, and set the deadlines of our projects. Their team is very organized and is always on time. If they can’t meet a specific deadline, they communicate it ahead of time.

What did you find most impressive about them?

Dutch Synergy can easily produce 100% high-quality outputs and solutions. Even if I ask for a simple picture to use, they try to make something beautiful and only send it to me when they’re satisfied with it. I’ve never had any complaints about the quality of their work. They are very nice to work with.

Are there any areas they could improve?

They’ve done a great job to get to know our industry and our technical products for the last five years, even though it has been a steep learning curve for them. If they keep on focusing and learning, their learning curve will only improve. 

Do you have any advice for potential customers?

If you’re a company focusing on technical components in machinery and industry equipment, Dutch Synergy can help differentiate you from your competitors. If you really want to stand out and show what kind of innovative company you are, I highly recommend working with them.

BACKGROUND

Introduce your business and what you do there.

My organization focuses on industry and professional consulting services for Central European and international projects. We’re based in Germany and operate through three additional offices in Switzerland, China, and the United States.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dutch Synergy?

We needed them to support our strategy development for industrial products we develop through partners and factories. Most of the international factories are located in China, Turkey, as well as Central and Eastern Europe.

SOLUTION

What was the scope of their involvement?

Dutch Synergy provided branding, digital marketing, and web development services customized to our industry and products. They handled everything from strategy development to design.

For our branding efforts, their team wrote the leading strategy for presenting our products to the market; this included descriptions and technical information. They took the time to learn about our company, how we work, what we’re researching, and what we sell.

Their digital marketing efforts included creating content for our LinkedIn, Instagram, and other social media channels. Dutch Synergy worked closely to understand where our products would be efficiently sold and what development would be like. With this combination of strategy, marketing, and knowledge, they created designs that incorporated all of this.

These incorporated designs fed into their web development services. Dutch Synergy built three web pages from scratch, all of which were for our industrial products. When creating web pages, they don’t just go off of what we want, their team puts 40–50% of their time into research on industrial products. They go an extra mile further than just classic web design — it’s thinking combined with design.

What is the team composition?

We worked with 2–3 people from their team.

How did you come to work with Dutch Synergy?

We found them through one of our competitors because Dutch Synergy was working for them. I thought they had the potential for much more if they worked with us, so I gave them an offer.

How much have you invested with them?

Our biggest project was between €70,000–€130,000 (approximately $78,000–$145,000 USD). Most projects they completed were between €30,000–€50,000 (approximately $33,000–$56,000 USD).

What is the status of this engagement?

We’ve had an on-and-off-again engagement for the last four years. Our first big project lasted from April 2016–June 2018. The second project ran from the beginning of 2018 until the end of 2019. We began the third project at the beginning of last year, and it’s still going on. We also started the fourth project in November 2019 that will take about one and a half years to complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our social presence has improved immensely and we received very quick results in terms of marketing impact. Technically, our traffic increased by 100%. But since we’re a new brand and started at zero, the increase is probably closer to 200%. I’d equate about 30–40% of those metrics to Dutch Synergy’s web design work. We’re a leader in professional consulting in Europe, and Dutch Synergy is fast becoming a leader in industrial marketing.

How did Dutch Synergy perform from a project management standpoint?

They produce high-quality work very speedily. We’re a fast-moving company with little management, and Dutch Synergy can keep up with that. Their team is responsive and reacts quickly to new tasks. They accept all our ideas and perform them very swiftly. In just a matter of weeks, they take an idea and complete a new web page or campaign.

Our teams hold monthly in-person meetings to discuss main topics. We use Trello daily to organize and update our 5–6 projects. For communication, we use WhatsApp and email; we also have weekly phone calls.

What did you find most impressive about them?

I wish they were bigger in size so they could support us on more projects. The knowledge and expertise of the company are good, but I wish the team members were split into more departments.

When it comes to listening, they’re professionals. They give 300% when they respond; this is in terms of ideas, designs, and market research. Dutch Synergy provides supported, credible arguments for doing something in a certain way.

Do you have any advice for future clients of theirs?

Dutch Synergy can cater to a range of startup businesses to mid-sized companies, but not large companies. A company with €2 million–€30 million (approximately $2.2 million–$33.4 million USD) turnover is the right customer for them.

BACKGROUND

Please describe your company and position.

I am the operations management of cpc Europa GmbH

Describe what your company does in a single sentence.

prodicer of linear guides, linear motors and robots

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dutch Synergy to accomplish?

• creating a new homepage

SOLUTION

How did you find Dutch Synergy?

Referral

Why did you select Dutch Synergy over others?

Referred to me

How many teammates from Dutch Synergy were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

complex creation of a homepage

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

complex creation of a homepage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great realization of our ideas. Project management was always carried out on time.

What was your primary form of communication with Dutch Synergy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

great realization of our ideas.

Are there any areas for improvement or something Dutch Synergy could have done differently?

everything was great.

BACKGROUND

Please describe your company and position.

I am the Owner of BarcoBar.

Describe what your company does in a single sentence.

Cocktail bar at sea

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dutch Synergy to accomplish?

• Information about our bar made available to the public
• Show our background and values to engage with customers
• Info available on all kinds of devices

SOLUTION

How did you find Dutch Synergy?

• Referral
• Other

Why did you select Dutch Synergy over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Dutch Synergy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Daan developed the website with great ideas, both technical and creative. Marijke organized the marketing on the internet and social media platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website and interaction through the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive and accurate. Great ideas!

What was your primary form of communication with Dutch Synergy?

In-Person Meeting

What did you find most impressive or unique about this company?

We were impressed with their work speed and willingness to work outside office hours when things needed to be changed.

Are there any areas for improvement or something Dutch Synergy could have done differently?

No