Dotlogics

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Visual Marketing & Design (VMD Pros)

Describe what your company does in a single sentence.

We are a real estate media company that provides photography, video production, and 3D tour services for real estate agents and brokerages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dotlogics to accomplish?

We hired Dotlogics after struggling with previous developers who consistently overpromised and underdelivered. Our website had become fragmented, outdated, and difficult to scale, and I was unhappy with both the design quality and overall functionality.

We wanted a complete overhaul of the website experience, including a more modern and professionally designed interface, stronger backend functionality, and a more seamless customer experience. A major goal was integrating Zendesk into our customer portal and creating a unified experience that felt consistent with the VMD Pros brand instead of forcing customers through disconnected systems and platforms.

We also wanted a platform that could better support business growth, improve credibility with larger accounts, and position the company to compete for enterprise-level opportunities.

SOLUTION

How did you find Dotlogics?

Online Search

Why did you select Dotlogics over others?

We selected Dotlogics because of their professionalism, responsiveness, clear communication, and willingness to genuinely support the business throughout the process. From the beginning, the team demonstrated a strong understanding of both design and business strategy, and they took the time to understand our goals rather than pushing generic solutions. Their communication, organization, and long-term partnership approach gave us confidence that they were the right fit.

How many teammates from Dotlogics were assigned to this project?

I had one primary point of contact throughout the engagement, along with additional team members supporting design, strategy, development, and backend functionality.

Describe the scope of work in detail. Please include a summary of key deliverables.

Dotlogics worked closely with VMD Pros to redesign and redevelop the company website while creating a significantly more polished and seamless digital experience for customers. The project started with a discovery and planning process that helped establish clear direction, priorities, and technical requirements before development began. The process felt similar to creating architectural plans before building a house, which gave us confidence and clarity throughout the engagement. The work included redesigning the visual experience of the website, improving the overall UI/UX and customer journey, strengthening backend functionality, integrating Zendesk into the customer portal, and implementing custom development solutions tailored to the needs of our business and customers. A major focus of the project was creating a cohesive branded experience where customers could move between website functionality, account access, and support systems without feeling like they were leaving the VMD Pros ecosystem.

Key deliverables included:

• Website redesign
• Website development
• Discovery and planning process
• UI/UX and customer journey improvements
• Professional brand and visual overhaul
• Backend functionality enhancements
• Zendesk integration
• Customer portal support
• Custom functionality development
• More seamless customer experience
• Ongoing graphic and design support 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website helped VMD Pros grow significantly and paid for itself many times over. Prior to working with Dotlogics, we were primarily positioned to work with individual real estate agents because our previous platform did not present the level of professionalism, scalability, or functionality needed to impress larger organizations.

With the new website and improved digital infrastructure, we are now able to pursue and support larger brokerage and enterprise-level accounts with much greater confidence. The improved design, functionality, and customer experience elevated the perception of our brand and created a platform that better supports long-term growth, operational efficiency, and conversion opportunities.

The project became an important part of helping the business scale to the next level. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The experience working with Dotlogics was excellent from start to finish. The team communicated the process in a way that made sense from a business perspective rather than overwhelming us with technical jargon, and the discovery process created strong alignment before development work began.

Each phase of the project felt organized, seamless, and well managed. The project stayed on budget and on schedule, communication was consistently strong, and the team used systems and workflows that were practical and easy for business owners to follow rather than relying on overly complicated developer ticketing systems.

Dotlogics was also responsive to feedback and collaborative throughout the process, which made the partnership feel smooth and productive. 

What was your primary form of communication with Dotlogics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Dotlogics was the professionalism of their overall process, communication, systems, and execution. The team focused on understanding the actual business goals and customer experience needs rather than trying to upsell unnecessary services or push generic solutions.

They took a thoughtful long-term partnership approach, remained conscious of the budget, and consistently prioritized what would create the most value for the business.

The quality of the design and development work was also impressive. Initial concepts and first drafts were already very strong, which minimized revisions and made the process significantly more efficient than previous experiences we had with other development teams. 

Are there any areas for improvement or something Dotlogics could have done differently?

Nothing significant as of yet. The experience has been very positive overall.

BACKGROUND

Please describe your company and position.

I am the CEO of AVEC

Describe what your company does in a single sentence.

AVEC was founded seven years ago to support international veterinarians seeking careers in North America, Australia, or the UK. These veterinarians need to pass a number of exams to become licensed, and AVEC supports them through education, guidance, and preparation for both the exams and practical work after licensing.

AVEC supports international veterinarians through education, guidance, exam preparation, community support, and practical career preparation as they work toward becoming licensed in North America, Australia, or the UK.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dotlogics to accomplish?

• Custom LMS development
• Web development
• UX/UI design
• AI quiz creation
• student performance feedback/reporting
• communication tools
• community/forum features
• platform third-party integrations

SOLUTION

How did you find Dotlogics?

• Online Search
• ChatGPT

Why did you select Dotlogics over others?

Clear communication, structured processes, and ability to understand our specific needs

How many teammates from Dotlogics were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dotlogics built a custom LMS for AVEC to replace a limited previous platform. The new LMS was designed to ensure customer alignment, a user-friendly journey based on AVEC's brand, and a custom platform efficient for both students and administrators. The platform brought key learning, communication, training, quiz, feedback, and community features into one place, helping AVEC better support international veterinarians before and after their licensing exams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The LMS has had a major impact on student engagement because the platform is easier to use and everything is now in one place. Students are more committed, and the process is less confusing. AVEC has also seen a significant improvement in user satisfaction, with students feeling more like they are getting what they paid for. The new platform provides more value for money and better reflects AVEC's positioning as a high-quality organization.

The feedback features have also helped AVEC better manage learners and track performance. AVEC can now analyze student performance, identify weak points, and create more customized support plans for each student.

The platform has also driven meaningful operational efficiencies across the organization. Tasks that previously required manual effort from the admin team, such as quiz creation, student communication, and performance tracking, are now automated or self-serve within the platform. This has freed up significant staff time, reduced the risk of human error, and allowed AVEC to scale enrollment without proportionally increasing administrative overhead. From a revenue standpoint, the improved student experience has directly supported AVEC's ability to retain students, justify premium pricing on programs like the Board Expert Program and CPE Hands On, and grow enrollment without needing to add headcount to maintain service quality. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dotlogics' communication was very impressive. The team was responsive and organized, which stood out compared to other web design agencies we had worked with in the past. Dotlogics exceeded expectations in both communication, collaboration, and organization.

What was your primary form of communication with Dotlogics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part of working with Dotlogics was their communication, responsiveness, development skills, and professionalism. Dotlogics created a sense of teamwork throughout the process instead of making the project feel like a formal business transaction. They also showed that they cared about maintaining a strong client relationship during and after the website was completed.

Are there any areas for improvement or something Dotlogics could have done differently?

Nothing significant. The overall experience was smooth and the team handled the project well.

BACKGROUND

Please describe your company and position.

I am the VP of Sales & Part Owner of DynaDome. My dad started the company, and I have been managing more of the business over the last five years.

Describe what your company does in a single sentence.

DynaDome is a manufacturing company that creates retractable enclosures for pools, restaurants, rooftops, patios, and other spaces, allowing outdoor areas to be used indoors when needed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dotlogics to accomplish?

• We were losing customer engagement on the site, and the website did not fully represent the quality and customer service behind our product. We wanted a more modern, intuitive, and engaging website that incorporated current technologies, improved lead capture, supported better user engagement, and created a stronger digital experience for our customers. We hired Dotlogics because our previous website was not serving our needs anymore.

SOLUTION

How did you find Dotlogics?

Online Search

Why did you select Dotlogics over others?

Create communication and planning processes.

How many teammates from Dotlogics were assigned to this project?

Two primary points of contact and then a team of 4 specialists on the design and development side.

Describe the scope of work in detail. Please include a summary of key deliverables.

Dotlogics redesigned and developed DynaDome’s website to better represent the company’s quality, customer service, and modern brand positioning. The project focused on creating a more intuitive and engaging user experience, improving navigation, reducing excessive content, showcasing visual project galleries, integrating Zoho forms and chatbot functionality, and giving the marketing team the ability to update projects and event-related content.

We partnered with Dotlogics to redesign and develop our website with a focus on user experience, site architecture, and integrated lead generation capabilities. The objective was to transform our digital presence into a more modern, scalable platform that better supports both marketing initiatives and business development needs.

From a design and development perspective, the new platform introduced a more streamlined digital experience with a stronger emphasis on visual presentation, simplified messaging, and improved engagement across key sections of the site.

On the technical side, Dotlogics implemented Zoho CRM integration to support lead capture, automated notifications, and real-time inquiry routing. The platform also includes a flexible backend content management system, enabling our internal team to manage projects, events, and marketing content independently. 

Key Deliverables:

• End-to-end website redesign and development
• UX and information architecture planning
• Modern, responsive design system
• Dynamic project and portfolio presentation with filtering capabilities
• Zoho CRM integration (forms, chatbot, lead routing)
• Automated lead capture and notification workflows
• Backend content management system for ongoing updates
• Event and project publishing capabilities within the CMS 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website has improved user engagement. Visitors are staying on the site longer, and repeat visitors are important for DynaDome because customers typically need time to research, review, and return before making a decision. The new website makes it easier for users to come back, navigate the site, explore projects, and request more information. The integration with Zoho has also helped capture leads and notify the sales team when someone is interested in the product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dotlogics had a very deadline-oriented approach. Throughout the project, there was constant communication, selected dates, and clear milestones. When feedback was needed, Dotlogics remained flexible and reasonable with timeline adjustments. The team communicated every step of the way, handled changes professionally, and paid attention to the details provided throughout the process.

What was your primary form of communication with Dotlogics?

• Weekly emails and scheduled video sessions for meetups.

What did you find most impressive or unique about this company?

What stood out most was Dotlogics’ approach, communication, professionalism, and attention to detail. The team was responsive, deadline-oriented, and easy to work with throughout the process. Even when feedback required a pivot or adjustment, Dotlogics handled it constructively and professionally.

Are there any areas for improvement or something Dotlogics could have done differently?

This is a strong partnership with lots of open communication and professionalism

BACKGROUND

Please describe your company and position.

I am the Manger of Summit Van Lines

Describe what your company does in a single sentence.

Moving company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dotlogics to accomplish?

• To improve our website’s design and overall user experience.
• To build a professional, modern website that represents our brand better.

SOLUTION

How did you find Dotlogics?

Clutch Site

Why did you select Dotlogics over others?

High ratings

How many teammates from Dotlogics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dotlogics was responsible for the end-to-end design, development, and optimization of our website. This included understanding our business goals, creating a modern and user-friendly design, and developing a responsive website that performs well across all devices. 
The team worked on improving site structure, navigation, and overall user experience while ensuring the platform aligns with our brand identity. They also implemented performance optimization and basic SEO practices to enhance visibility and loading speed.

Key Deliverables:

• Custom website design tailored to our brand
• Fully responsive and mobile-friendly development
• Improved site navigation and user experience
• On-page SEO optimization
• Performance and speed optimization
• CMS integration for easy content management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a noticeable improvement in website performance and user engagement. We saw faster page load times, smoother navigation, and a more professional overall appearance. There was an increase in user interaction, time spent on the site, and a higher volume of inquiries through contact forms. Additionally, the improved structure and SEO implementation contributed to better search visibility and overall online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dotlogics demonstrated strong project management throughout the engagement. They maintained clear communication, provided regular updates, and kept the project on track from start to finish. All key deliverables were completed on time, and any feedback or change requests were handled promptly and efficiently. The team was responsive, attentive to our needs, and proactive in offering solutions, which made the overall process smooth and well-organized.

What was your primary form of communication with Dotlogics?

Virtual Meeting

What did you find most impressive or unique about this company?

Dotlogics stood out for their ability to combine creativity with technical expertise. They not only delivered a polished, high-performing website but also took the time to understand our business needs and provide tailored solutions. Their professionalism, responsiveness, and attention to detail made the entire process smooth and impressive.

Are there any areas for improvement or something Dotlogics could have done differently?

While Dotlogics delivered excellent results, one area for potential improvement could be providing even more proactive updates on minor progress milestones. This would give clients an even clearer picture of ongoing work between major deliverables. Overall, however, their responsiveness and quality of work were very strong.

BACKGROUND

Please describe your company and position.

I am the Founder of The 4-Week Catalyst

Describe what your company does in a single sentence.

We equip HR and People leaders with a proven system to turn training into measurable business results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dotlogics to accomplish?

• Build my website completely from scratch — something professional, clean, and true to who I am and what my business stands for.
• Turn my content into a real concept, not just words on a page. I had the copy, but I needed help shaping the story, flow, and design so it actually felt like my brand.
• Create a site that could grow with me, not just look good for launch. I wanted something flexible, strategic, and easy to build on as my business evolves.

SOLUTION

How did you find Dotlogics?

Upwork

Why did you select Dotlogics over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Dotlogics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project started with a blank slate — no template, no structure, just my content and a rough vision of what I wanted the website to feel like. The DotLogix team helped me shape everything from the ground up. They began by learning about my brand, my audience, and how I wanted people to feel when they landed on the site. From there, they created the full site map, design concepts, and a custom WordPress build that matched my tone and personality perfectly. 
Key deliverables included: 

• Brand-aligned website design and layout 
• Custom WordPress development and theme setup 
• Integration of all content, images, and calls to action 
• Responsive design for desktop and mobile 

Every step of the way, they were collaborative, responsive, and intentional — helping me bring both the look and the feel of my brand to life online.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I now have a fully functioning, beautiful website that finally reflects who I am and what my business stands for. The design, structure, and messaging all work together to tell my story clearly and confidently.

Since launching, I’ve received consistent feedback from clients and colleagues saying the site feels exactly like me — professional, warm, and trustworthy. It’s also made a huge difference in how I show up online. I finally have a link I’m proud to share, and it’s helped me build credibility with prospective clients and partners.

The process also gave me clarity around my brand voice and visuals, which now guide all of my marketing and presentations. So even beyond the website itself, this project laid the foundation for everything I’m building next.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was top-notch. Every part of the process was organized, transparent, and ahead of schedule. They communicated clearly, set realistic timelines, and always delivered when they said they would.

What stood out most was how responsive and engaged they were. Any time I had a question or request, they got back to me quickly and with solutions — not excuses. They kept me in the loop at every stage, from design drafts to technical updates, so I always knew where things stood. It felt like a true collaboration from start to finish.

What was your primary form of communication with Dotlogics?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how deeply they took the time to understand me — not just my business or my content, but who I am and what I was trying to express through my brand. I didn’t have a clear vision of what I wanted the website to look like, but they listened so accurately and so intentionally that what they delivered was actually better than what I could have described myself.

They captured the voice, energy, and essence of my brand in a way that felt effortless and completely aligned. It was more beautiful, more “me,” and more strategic than anything I could have imagined. That level of insight and care is rare — and that’s what made this experience truly incredible.

Are there any areas for improvement or something Dotlogics could have done differently?

Honestly, no — there wasn’t anything I’d change. Throughout the process, we collaborated so well that any small tweaks or preferences were handled in real time. We were able to give each other feedback openly, adjust when needed, and stay fully aligned on the goal.

Anything that came up was more about personal preference than actual gaps in their process. They delivered exactly what I needed — and made it an enjoyable experience along the way.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a music licensing store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dotlogics?

We were looking for a team to help us redesign our website.

SOLUTION

What was the scope of their involvement?

Dotlogics helped us redesign our website. Since we already had most of the site’s functionalities in place, their team mostly worked on the design aspect. They revamped our site's overall look, ensuring it was more modern and polished than before. They built the site using JavaScript and created a custom framework.

What is the team composition?

We had three main points of contact from Dotlogics: a salesperson, a customer service representative, and a lead designer.

How did you come to work with Dotlogics?

We found out about Dotlogics through Clutch. We decided to work with them because they were the closest to our budget.

What is the status of this engagement?

We worked with Dotlogics on this project from June 2023–August 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the website yet, so we don’t have any specific metrics to share. However, we’re very happy with how our site looks now — it’s more user-friendly, so customers can easily contact us and find anything they need much easier.

How did Dotlogics perform from a project management standpoint?

They stayed within our budget and were very communicative. We mainly communicated via email and Google Meet.

What did you find most impressive about them?

Dotlogics was very responsive, which was one of their best attributes.

Are there any areas they could improve?

I can’t think of anything Dotlogics could’ve improved on. We had a really good experience working with them.

Do you have any advice for future clients of theirs?

Make sure you’re free enough for Dotlogics. Their team responds very quickly, so it would be good if you could also respond to them quickly. By doing so, it would streamline the entire process.

BACKGROUND

Introduce your business and what you do there.

I'm the managing partner of a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dotlogics?

We had a poor website and needed something that was more professional and befitting of our position in the legal community and of our clientele.

SOLUTION

What was the scope of their involvement?

Dotlogics redesigned our website. First, we discussed our needs with Dotlogics's team. We explained to the team that our site's main goal is to help our company look more professional to prospective clients and competitors. We required our site to list our work and accomplishments in a polished way. 

Dotlogics provided five different design options and guided us through each of the project's steps. After we chose the design we liked, Dotlogics created the framework and helped us define the number of pages our site required. The team has designed each webpage and defined the site's language. Dotlogics has completed our website and will continue to provide maintenance services. 

What is the team composition?

I work with three teammates, including a client success manager and a senior operations project manager.

How did you come to work with Dotlogics?

I contacted Dotlogics through a referral.

What is the status of this engagement?

We started working with Dotlogics in December 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Dotlogics has taken the time to try different designs, ensuring we were satisfied with the final work. The team has created a great design that we love and launched a website, resulting in an uptick in views. Dotlogics cares greatly about our satisfaction with their work and has held my hand throughout the process. 

We've gone through five iterations of our homepage design until landing on the perfect layout that caught our eye. Dotlogics has explained the important aspects of web design to grab users' eyes and drive people in, demonstrating their expertise since our site has met expectations.

How did Dotlogics perform from a project management standpoint?

Initially, we had Zoom meetings with Dotlogics' team to brainstorm ideas and gather information. The team has presented us with options via email, and we have discussions over the phone as per my preference. We've had several Zoom calls, during which Dotlogics performed changes so that I could see them in the moment. We also communicated via phone. Dotlogics tends to my communication preferences.

Dotlogics sent options while I was in court. I replied 4–5 days later, and the team sent a follow-up email. Dotlogics wasn't pushing me, but they followed up when they didn't hear back from me, which is important.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

All team members are constantly engaged. 

What did you find most impressive about them?

We've dealt with other web design companies but had a poor site before working with Dotlogics. In our past experiences, service providers delivered work according to the quote, and if we asked for changes, we had to pay more money. Dotlogics' main difference is that they stay with us until we're satisfied with the result without charging more money. Dotlogics cares about the final product, which is their most impressive aspect. 

Are there any areas they could improve?

I can't think of anything Dotlogics can improve because their services are above par compared to my experiences with other firms. 

Do you have any advice for future clients of theirs?

I recommend hiring Dotlogics and sharing your goals with the team. Don't hold anything back because they'll incorporate everything you say into their work. The team is on top of work, and if you don't sound completely convinced about something, they'll look into other options. Dotlogics goes above and beyond, and you need to communicate all your wishes and requirements because they know how to work with them.

BACKGROUND

Please describe your company and position.

 I am the CEO & Founder of a wellness & fitness company 

Describe what your company does in a single sentence.

I am the founder of a health-focused company that specializes in high-quality natural products, using mostly organic ingredients. At the core of our business, we strive to provide products that enhance the overall health and well-being of our customers

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Dotlogics?
The primary challenges I aimed to address with Dotlogics involved finding a partner who not only excels in their field but also deeply understands and aligns with the ethos and passion of my business. I was looking for a team that could deliver high-quality, tailored marketing materials reflecting the core values of my company without compromising on quality or integrity. 
My goal was to work with a group that shows genuine interest and dedication to my project's success and continuity, rather than treating it as just another transaction.

SOLUTION

How did you find Dotlogics?

Online Search

Why did you select Dotlogics over others?

• High ratings
• Company values aligned

How many teammates from Dotlogics were assigned to this project?

2-5 Employees

What was the scope of their involvement?
Our project entailed website strategy, customer journey mapping and website design/development on Shopify. The scope of our involvement with Dotlogics encompassed a more professional and user-friendly website that better serviced my customers, not just from the purchasing experience but from the informative experience. 

What is the team composition?
The team composition from Dotlogics included a project manager, who was our main point of contact, along with a team of web designers, graphic designers, and digital marketing specialists. This diverse team ensured that all aspects of our marketing strategy were covered expertly

How did you come to work with Dotlogics?
I came to work with Dotlogics after thoroughly researching and reviewing various agencies. What sealed the decision were the positive online reviews and the strong industry reputation that Dotlogics holds. However, the decisive factor was the initial conversation I had with my project manager. 
During our first call, Dotlogics took the time to deeply understand my company's goals and displayed a genuine passion for their work. This resonated with me because I seek to embody that same passion in my business. Feeling that connection and alignment of values made it clear that Dotlogics was the right choice for us

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 
The website’s overall performance has improved. We are running regular ads and marketing efforts to ensure we can see results with the new customer journey and experience that has been setup.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All in all it was a great experience.

What was your primary form of communication with Dotlogics?

Email or Messaging App

What did you find most impressive or unique about this company?

They were easy to reach out to and get assistance with my questions. I’m very hands on and Dotlogics was supportive in the questions I had and was helpful when I wanted to understand best practices or new insights.

Are there any areas for improvement or something Dotlogics could have done differently?

We continue to grow together. We’re always open for feedback on both sides. We continue to give each other applause for great work, and if anything needs to be updated, we’re very open and transparent on feedback.

BACKGROUND

Introduce your business and what you do there.

We are a 75-year-old, fully integrated manufacturer bringing a unique customer-oriented approach to the furniture marketplace. We design durable, elegant furniture that excels at meeting all customer requirements. Combined with a huge array of options, choices, price points, and scales, our customers can specify the best possible solution for them. We are recognized as a market leader in the quality, design, and engineering of furniture products, focusing on a wide range of markets and designs and supported by an industry-leading warranty and a dedication to outstanding customer service. I am the Marketing Director overseeing all marketing initiatives as well as the execution and reporting of our digital marketing campaigns. Opportunity/

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Dotlogics?
For our B2C website, the design and overall customer experience were major challenges for us. We had a below average consumer-facing website and we wanted to make sure we could be recognized as a top furniture provider in the industry. One of the challenges we face as a large organization is that there are many people wearing many hats, and our teams are not design or technology specialists.

We were really looking for a team who could understand all of our needs, be able to translate them, and build something that really was handcrafted to what we were looking for. Dotlogics understands user experience
design, conversion, branding and once that’s done, they’re a core part of our overall growth strategy and execution team.

For our B2B website, we wanted to give our customers a dashboard where they could see past orders and could easily request new quotes. In addition, we wanted to make sure that our website was better connected to the internal tools that we use, such as our ERP system and order fulfillment software.

For what projects/services did your company hire Dotlogics?
● Brand Strategy
● Website Design
● Custom Development
● Technology Consulting
● Growth Marketing

What were your goals for this project?
This was described in more detail above. The goal was for us to revamp our B2C website as well as make our B2B website more operationally efficient and easier for our customers.

SOLUTION

What was the scope of their involvement?

The scope of our engagement was two-part. It started with creating the workflows needed for our B2B website so that it was better connected to our ERP system and internal softwares. The second part of the relationship was establishing a totally new design and brand identity for our B2C brand. Our business was expanding its B2C focus and we wanted to make sure that we could compete against major retailers and offer a world-class brand.

What is the team composition?

We have a project manager for regular communication and progress updates. Other than that, we meet with the strategy team regularly. That entails our digital strategist, project manager, creative director, growth strategist, and technical lead.

How did you come to work with Dotlogics?

Our marketing manager was assigned the task of researching digital agencies, vetting them, and scoring them based on an evaluation criteria. Based on that, three companies were selected. We had discovery sessions with a few top agencies and Dotlogics was a clear winner.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
The entire project was based on ensuring we’d achieve measurable results. This is something that was significantly discussed at the very start of the project because both sides wanted to make sure that quantitative results were achieved. The results we continue to monitor include:

1. Efficiency has increased on the B2B website. Order fulfillment is more automated and less time-consuming.
2. Conversions and sales have increased on the B2C site. We monitor these results weekly using Google Analytics.
3. On both sites, our customer support teams are spending less time answering basic questions over the phone because the websites are doing a better job in providing necessary information and are guiding customers to the information they need in a more efficient manner.

How did Dotlogics perform from a project management standpoint?
Communication and project management is great. We have biweekly meetings and we’re given regular updates on tasks and open items we’ve requested. Our point of contact is available by phone and email so it's easy to reach out and discuss things as needed. In terms of project management and overall ensuring project success, Dotlogics has a strong command on how to get things done.
 

What did you find most impressive about this company?

We’ve been working with the Dotlogics team for over 3 years now. While we started with one project, we’ve expanded to several other projects that we’re simultaneously working on together. We enjoy the fact that Dotlogics is a full-service agency and can deliver not just on websites but on many other fronts, such as brand development, consulting, and custom development.

That helps minimize the runaround for us, so we don’t have to hire multiple different teams and go through multiple different processes since it’s all one point of contact under one umbrella, and it really just makes things much more organized and streamlined for us.

Dotlogics is truly invested in our growth. Design, branding, technology—their experience speaks volumes and drives our digital growth. We see them as a true extension of our team as we continue to rely on them for insights, ideas and new ways to navigate the commerce world.

Are there any areas for improvement?
Our relationship with Dotlogics has grown and continues to grow. We’re ecstatic to have finally found one agency who offers multi-services and pays so much dedication to achieving results. We no longer have to rely on all several companies to get our design and technology projects up and running.