DNYC – Independent Strategy Advisory for Fintech, Payments and Financial Services
Founded in London in 2018, DNYC is an independent strategy advisory firm specialising in fintech, payments and financial services. Led by Daniela Sozzi, a senior industry executive and strategic adviser with over 20 years of international experience, DNYC supports businesses, investors and professional services firms in addressing complex strategic, commercial and operational challenges.
Combining strategic insight, deep sector expertise and hands-on execution, DNYC helps clients translate business ambitions into actionable plans and measurable results.
Its areas of expertise include:
Corporate and Business Strategy: Growth strategy, business model development, market entry, competitive positioning and strategic roadmaps.
Payments and Fintech Advisory: Digital payments, merchant acquiring, payment processing, digital wallets, alternative payment methods, stablecoins and emerging financial infrastructure.
Corporate Development and Value Creation: M&A strategy, commercial due diligence, strategic partnerships, investment assessments and post-acquisition value creation.
Business and Digital Transformation: Operating model design, operational optimisation, technology-enabled transformation and AI adoption.
Regulatory Strategy and Governance: European financial services regulation, payments licensing, AML frameworks and digital asset regulation, including MiCA.
DNYC works with fintech and financial services companies, private equity and venture capital investors, law firms and management consulting organisations across Europe.
Its distinctive strength lies in bridging strategic direction, corporate development and operational execution, supported by first-hand experience in leading financial services businesses and advising organisations through periods of growth, transformation and regulatory change.
DNYC brings independent thinking, analytical rigour and practical industry experience.
DNYC Ltd is praised for providing good value for cost, with pricing fitting client budgets. They offer strategic advisory services and e-commerce evaluations, demonstrating effective project management and responsiveness, which enhances overall client satisfaction.
"They've demonstrated deep knowledge of the crypto licensing landscape and have been able to provide clear, practical guidance."
Mar 10, 2026
CFO, FinTech Company
Anonymous
Verified
Financial services
Malta
11-50 Employees
Online Review
Verified
DNYC Ltd provides strategic and regulatory advisory services for a fintech company. The team is responsible for helping the client define a regulatory strategy aligned with their long-term business objectives.
DNYC Ltd has helped the client establish a more robust internal compliance framework, including the implementation of required policies, governance structures, and financial projections to support regulatory expectations. DNYC Ltd's support has enabled more informed decision-making for the client.
BACKGROUND
Introduce your business and what you do there.
I am the CFO of a fintech company that provides on-ramp and off-ramp solutions and digital asset-related financial solutions for institutional clients.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with DNYC Ltd?
We needed strategic guidance to help shape and refine the overall direction of our entity and our wider group of companies in relation to crypto market expansion. We needed support focused on aligning regulatory insight with our long-term business goals and growth strategy.
SOLUTION
What was the scope of their involvement?
DNYC Ltd provides strategic and regulatory advisory services to support our entity and our wider group of companies in relation to crypto licensing and market expansion. Their scope of work focuses primarily on helping us define the most suitable regulatory strategy aligned with our long-term business objectives.
Key areas of support include advising the board on jurisdiction selection and licensing pathways, providing regulatory insights to help shape our overall expansion direction, and assisting in the preparation and submission of applications for crypto-related licenses in both EU and non-EU jurisdictions. As part of the project deliverables, DNYC Ltd has assisted with the development of key internal policies and regulatory documentation required for licensing purposes. They've also contributed to financial projections and business planning materials to support license applications and strategic decision-making.
In addition, they provide ongoing strategic guidance to management and the board to help refine our expansion direction and regulatory planning. Specifically, DNYC Ltd has supported us in the preparation and development of key compliance and regulatory policies required as part of our crypto licensing applications. This includes assisting with policies designed to ensure our operations are aligned with applicable regulatory requirements in the relevant jurisdictions.
Their support covers areas such as AML and CFT compliance frameworks, risk management policies, governance and internal control procedures, as well as operational and compliance manuals required by regulators. They also help review and structure documentation to ensure it meets regulatory expectations and is consistent with the scope of our planned licensed activities.
What is the team composition?
We work with one teammate from DNYC Ltd.
How did you come to work with DNYC Ltd?
We found them through a referral. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.
What is the status of this engagement?
We started working with them in September 2024, and our relationship is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our project with DNYC Ltd has resulted in a clear strategic direction for our crypto market expansion and measurable progress in our regulatory positioning.A key outcome has been the successful preparation and submission of multiple crypto-related license applications in both EU and non-EU jurisdictions. In addition, we've established a more robust internal compliance framework, including the implementation of required policies, governance structures, and financial projections to support regulatory expectations.
Their support has also enabled more informed decision-making at the board level, improved clarity on regulatory requirements and timelines, and strengthened our overall readiness to operate in regulated crypto markets.
How did DNYC Ltd perform from a project management standpoint?
DNYC Ltd has shown effective project management, with clear communication and well-structured coordination of tasks and deadlines. They've delivered their work on time and remained responsive to project needs and regulatory developments. We communicate via virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
What we've found most impressive about working with DNYC Ltd is their professional approach and strong level of regulatory understanding. They've demonstrated deep knowledge of the crypto licensing landscape and have been able to provide clear, practical guidance aligned with our strategic objectives.
RATINGS
5.0
"Very satisfied with the cooperation and results."
Quality
5.0
Service & Deliverables
"High-quality work, professional approach, and strong regulatory knowledge."
Schedule
5.0
On time / deadlines
"Well-organized and delivered tasks on time with clear communication."
Cost
5.0
Value / within estimates
"Good value considering the level of expertise and strategic guidance provided."
Willing to Refer
5.0
NPS
"Yes, we would recommend DNYC Ltd based on our positive experience.
E-Commerce Platform Audit for Visual Marketing Services
AI ConsultingDigital Strategy
Digital Transformation
Less than $10,000
Oct. - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They demonstrate exceptional reliability when it comes to schedule adherence."
Feb 27, 2026
Founder, Visual Marketing Services
Anonymous
Verified
Advertising & marketing
London, England
1-10 Employees
Online Review
Verified
DNYC Ltd conducted an audit of a visual marketing company's e-commerce platform to identify friction points, usability gaps, and technical constraints. The team also provided a roadmap for UX/UI improvements.
DNYC Ltd's work helped the client reduce operational costs by 15%–20% through digital optimization. The team demonstrated exceptional reliability and rigorously managed timelines, ensuring milestones were hit. Their rapid and proactive communication was a hallmark of their management style.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of an advertising & marketing company
Describe what your company does in a single sentence.
we provide visual marketing to clients
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire DNYC Ltd to accomplish?
Enhance digital channels, reduce digital friction and improve customer satisfaction scores by 25%.
Evaluate current e-commerce platform
payment gateway, checkout, cards checkout
SOLUTION
How did you find DNYC Ltd?
Online Search
Referral
Why did you select DNYC Ltd over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
How many teammates from DNYC Ltd were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
The primary objective of this engagement was to conduct a comprehensive audit of the existing e-commerce platform to identify friction points, usability gaps, and technical constraints. The scope included: Current Platform Evaluation: A thorough technical and functional review of the existing e-commerce platform's architecture, performance, and baseline capabilities. UX & Conversion Funnel Assessment: A deep dive into user behavior and interface interactions to uncover friction points and identify high-value opportunities for conversion funnel optimization. Mobile Optimization Analysis: A targeted review to identify mobile-specific usability gaps, ensuring a seamless, responsive, and intuitive experience across all devices. Checkout & Payment Review: An end-to-end audit of the checkout flow and payment gateway integrations to streamline the purchasing process and reduce cart abandonment rates.
Upon completion of the evaluation and design phases, the following key deliverables were provided:
E-Commerce Platform Assessment: A detailed report outlining the current technical and functional state of the platform, including immediate areas for improvement. UX/UI Improvement Roadmap: A prioritized, step-by-step guide for implementing user interface and experience enhancements. Conversion Rate Optimization (CRO) Recommendations: Actionable strategies and data-driven tactics designed to increase the percentage of site visitors who complete a purchase. Mobile-First Strategy Document: A comprehensive guide detailing the architectural and design shifts required to prioritize mobile users. Future-State (To-Be) Customer Journey Design: A documented visual map and strategic outline of the idealized end-to-end customer experience, from initial discovery through post-purchase.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Reduce operational costs by 15-20% through digital optimization
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They demonstrate exceptional reliability when it comes to schedule adherence. Timelines are managed rigorously, ensuring that milestones are hit and deliverables are consistently provided on or ahead of schedule. A major standout quality of their management style was their rapid and proactive communication. Highly responsive to inquiries, stakeholder feedback, and unexpected project shifts. This level of accessibility ensures that blockers are addressed immediately .
What was your primary form of communication with DNYC Ltd?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
management style is their rapid and proactive communication.
Are there any areas for improvement or something DNYC Ltd could have done differently?
no
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-2 of
2 Reviews
Our Story
DNYC specialises in the pivotal moments that define a company's trajectory:
Post-merger integration when cultures clash, timelines compress, and value leaks away
Strategic repositioning when markets shift faster than organisations can adapt
Restructuring initiatives when legacy systems meet new realities and nothing less than transformation will do
These aren't routine engagements—they're inflection points where companies either break through or break down.
Meet the Team
Daniela SozziFounder
Daniela Sozzi is a London-based board advisor and fintech strategy consultant, founder of DNYC Ltd, known for turning complex regulatory, M&A, and AI-driven change into executable value-creation roadmaps for financial institutions and fintechs.
Locations (1)
Unit 4a Ivory Wharf, 4 Elephant LaneLondon, EnglandSE16 4JD
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust DNYC Ltd.
Get connected to see updates from DNYC Ltd like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
