Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I was the Marketing Ops/Demand Gen person at a SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Manage our Google Adwords, LinkedIn, and Facebook ads.

What were your goals for this project?

Increase paid advertising conversion rate and generate leads.

SOLUTION

How did you select Disruptive Advertising?

Internet research

Describe the scope of their work in detail.

They developed a digital advertising plan for us and were tasked with driving up engagement and conversion while maintaining costs low. We met weekly to discuss performance on each channel and identify areas for improvement.

What was the team composition?

1 person for SEM and 1 person for paid social

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We built Facebook ad strategy from scratch and was able to improve SEM performance as well.

How effective was the workflow between your team and theirs?

They were overall easy to communicate/work with and always ensure deliverables on time.

What did you find most impressive about this company?

They were very professional at what they do and offered a lot of practical advices on how to improve our ad performance.

Are there any areas for improvement?

At the time, there was frequent role & responsibility transition in their team so our account managers for each channel changed a couple times, resulted in less consistent channel performance.

BACKGROUND

Please describe your company and your position there.

I'm the Sr. Director of Digital for a Customer Experience software solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We utilized Disruptive for their PPC and CRO services.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

I had heard of Disruptive Advertising through some peers and added them to the RFP process.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Disruptive Advertising starts with a strategy session based on your goals, KPIs, market, and product offerings. They then set up analytics and begin campaigns.

How many people from the vendor's team worked with you, and what were their positions?

Everything went through our Account Manager after we went through the sales process. We did have some brief conversations with an analytics person at the beginning of the process, but those meetings weren't regular.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with the results. CPL went down, tracking capabilities went up, and I enjoyed working with Christine.

Describe their project management style, including communication tools and timelines.

Christine is excellent to work with. I'm very busy and it was great having someone I could communicate goals with that would go get the work done. If she said it was going to get done, it got done.

What did you find most impressive or unique about this company?

Great customer service. Good talent.

Are there any areas for improvement or something they could have done differently?

I think the creative could use a little work at times. Very subjective though.

BACKGROUND

Please describe your company and your position there.

I"m the Co-Founder of AseirCustom.com. Aseir Custom produces and sells cosmeceutical peptides.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive to begin our Paid Traffic Campaigns. To get to a ROAS of 3-1 and help better clarify our brand to people outside of the biohacking space.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

Professionalism, communication and efficiency.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Building out our Paid FB Custom Audience Targeting, building additional landing pages, Split Testing and Optimization Testing.

How many people from the vendor's team worked with you, and what were their positions?

4 Peoples are currently working with us. I can't explain their titles. They are all efficient and professional.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's too early to provide solid feedback but so far so good.

Describe their project management style, including communication tools and timelines.

Excellent communication and regularly and efficient meetings to discuss deliverables.

What did you find most impressive or unique about this company?

Their customer service and data-driven process management are amazing.

Are there any areas for improvement?

It's too early to tell.

BACKGROUND

Please describe your company and your position there.

We own a retail women's boutique. Our Brick & Mortar store has been in business 11 years. Our online store has been going strong for 3 years. I am co-owner of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Facebook Ads to boost our sales and ROA.

What were your goals for this project?

Keep our ROAs no less than 3, and continue to grow that number along with our revenue from ads.

SOLUTION

How did you select Disruptive Advertising?

I researched online and made calls to several agencies. Disruptive actually answered the phone and had someone call back to discuss further. They were very responsive and listened to our needs.

Describe the scope of their work in detail.

Disruptive completely took over our FB ad campaigns and ran with them.

What was the team composition?

We worked closely with Nate. He scheduled calls as needed, but at least bi-weekly. He was always willing to jump on a call when we had concerns or questions. He sent reports weekly via email.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ROAS steadily dropped during our 4 months. The money spent on ads and the fee was much more than we made on sales.

How effective was the workflow between your team and theirs?

Our project manager, Nate, was very communicative and easy to work with. He kept in contact with us and made changes as needed.

What did you find most impressive about this company?

We were impressed with the reports and communication of Disruptive Advertising.

Are there any areas for improvement?

We feel this is a great company, but just not a good fit for us.

BACKGROUND

Please describe your company and your position there.

President & COO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

FB Marketing

What were your goals for this project?

Increase revenue while maintaining low spend

SOLUTION

How did you select Disruptive Advertising?

carefully

Describe the scope of their work in detail.

We focus on retaining current customers and generating new

What was the team composition?

Great

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We manage to increase revenue by 3x while maintaining a very low spend.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

The growth we've seen while working with them.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

We sell SAAS products. We help people with delivery softwares. I head the marketing department in this company. From paid to social and content, I manage the entire marketing with a 15 member team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired disruptive for boosting the search advertising for our flagship products.

What were your goals for this project?

To increase the lead generation for the particular product by 20%.

SOLUTION

How did you select Disruptive Advertising?

Found them through clutch.co

Describe the scope of their work in detail.

Manage our adwords account end-to-end

What was the team composition?

Two dedicated resources. Also their team lead would review monthly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were successful and drove about 15% increase in the number of leads.

How effective was the workflow between your team and theirs?

Pretty good. Weekly meet.

What did you find most impressive about this company?

Their expertise in the AdWords tool was impressive.

Are there any areas for improvement?

Time for implementation could have been better

BACKGROUND

Please describe your company and your position there.

I am the CEO of a manufacturing company that fabricates artificial palm trees for both the residential and commercial markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

They were hired for digital and social media marketing.

What were your goals for this project?

Their goal is to increase our sales.

SOLUTION

How did you select this vendor?

I was impressed with the remarketing ads that I was personally seeing from Disruptive Advertising and the reviews were very good. The communications upon our contact were great and the pricing was very upfront.

Describe the scope of their work in detail.

Disruptive Advertising took our goals and formatted a very nice social media ad campaign that was exactly what we wanted and within our budget.

What was the team composition?

I primarily worked with Mandy Holman, the team leader who directed all of the marketing campaigns as well as the grapics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were extremely pleased with the results, they far exceeded our expectations, and will certainly continue to use Disruptive Advertising.

How effective was the workflow between your team and theirs?

They were always Johnny on the spot with communications and had our campaign up and running very quickly.

What did you find most impressive about this company?

Communications and great results were exceptional.

Are there any areas for improvement?

No, we have been very pleased.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a technology company that runs an online website and depends solely on digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive was challenged to grow my business

What were your goals for this project?

Decrease customer acquisition costs, increase ad spend.

SOLUTION

How did you select this vendor?

Research, interviewing numerous companies and clutch

Describe the scope of their work in detail.

Scale google ads spend while reducing acquisition costs. They managed and ran it themselves.

What was the team composition?

Team of 3-5 people which grew with ad spend

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Customer acquisition costs dropped 60%, spend increased 6-7x

How effective was the workflow between your team and theirs?

This was probably the strongest aspect of working with Disruptive, they were easy to work with, communicated and responded to my requests quickly, the relationship was great. The meetings were bi-weekly.

What did you find most impressive about this company?

marketing growth + relationship

Are there any areas for improvement?

It feels like I'm being upsold to different business channels with a ton of buzzwords and with a strategy that isn't tailored to my business.

I'd rather have more of a technical discussion about how it works and how it will help grow my business instead of being told the generic amazingness of their service. The ratio of clients to managers seemed higher than what I've seen for a company that charges on the higher end of digital marketing firms.

BACKGROUND

Please describe your company and your position there.

MaritzCX (now InMoment) is a customer feedback management company, specializing in experience intelligence. I am the Digital Marketing Manager for APAC and EMEA, working closely with the global digital team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive Advertising manages Paid Search and Display to generate leads in MaritzCX's English-speaking markets.

What were your goals for this project?

Generate leads and brand awareness for the company.

SOLUTION

How did you select this vendor?

Disruptive was already our vendor when I joined the company.

Describe the project in detail.

MaritzCX needed an agency to manage its PPC campaigns beyond just the US to encompass EMEA and the Asia-Pacific region, leveraging best practices and top performing campaigns from different regions.

What was the team composition?

The engagement is lead by the global Director of Digital, in close collaboration with the International Digital Marketing Manager for APAC and EMEA (myself) and the local heads of marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sustained increase in leads with less fluctuations in CPL.

How effective was the workflow between your team and theirs?

The engagement is primarily managed through the US but Disruptive meets with the international team monthly to provide updates on performance and strategy recommendations to move forward. This is supplemented by regular email communications.

What did you find most impressive about this company?

Very friendly and helpful Marketing Consultant (Christine). Proactive in suggesting and testing new strategies to optimise overall performance and great communication.

Are there any areas for improvement?

Some better alignment for the creation of creative assets.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing & Advertising at SwingU. We are one of the top golf gps apps on the market. I oversee marketing projects for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking for a digital agency that can help take some work of our plate. We needed someone to focus on acquiring new users via paid marketing channels

What were your goals for this project?

We wanted to maintain and scale our app install campaigns.

SOLUTION

How did you select this vendor?

We have heard great things about Disruptive. We scheduled a call and we were impressed with their work.

Describe the scope of their work in detail.

Disruptive helped us come up with a detailed targeting strategy and execution plan. They were able to deliver the results that we were looking for when it came to getting more app users.

What was the team composition?

I worked closely with Kaden on executing out digital marketing campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Disruptive helped us reduce our user acquisition cost by about 20%. This allowed us to spend a bit more on our campaign and convert more users to Premium.

How effective was the workflow between your team and theirs?

The workflow was great. The communication was excellent.

What did you find most impressive about this company?

I was really impressed by their vast knowledge. I felt like they knew Facebook marketing inside and out.

Are there any areas for improvement?

no