PPC & Demand Generation Marketing for Consulting Company
- Advertising Demand Generation Marketing Pay Per Click
- $200,000 to $999,999
- Oct. 2022 - Ongoing
- Quality
- 5.0
- Schedule
- 4.5
- Cost
- 4.0
- Willing to Refer
- 4.5
"This combination of technical skill, creativity, and client-focused collaboration makes them an impressive partner."
- Other industries
- Pleasant Grove, Utah
- 201-500 Employees
- Online Review
Disruptive Advertising manages paid advertising strategies across Google Display Network, LinkedIn, Facebook, and Instagram for a consulting company. The team creates ad content and conducts A/B testing.
Disruptive Advertising's work has resulted in a significant increase in qualified leads and improved conversion rates. The cost-per-lead has decreased, and ROI has uplifted. The team is highly responsive to needs and has proactive communication, quickly addressing questions and feedback. This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Growth Marketing of Leadership Circle
Describe what your company does in a single sentence.
Leadership Circle empowers leaders and organizations to unlock their full potential through transformative leadership assessments, insights, and development programs.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Disruptive Advertising to accomplish?
- Increase Qualified Leads: Drive high-quality traffic and leads for Leadership Circle's programs and products across key markets.
- Improve Conversion Rates: Optimize campaigns to ensure better performance and cost-efficiency throughout the funnel.
- Drive Measurable ROI: Deliver clear, data-driven results that demonstrate the value and impact of paid advertising efforts.
SOLUTION
How did you find Disruptive Advertising?
Referral
Why did you select Disruptive Advertising over others?
- High ratings
- Pricing fit our budget
- Good value for cost
How many teammates from Disruptive Advertising were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Disruptive Advertising will develop and manage paid advertising strategies across Google Display Network, LinkedIn, and Facebook/Instagram to drive qualified leads and improve conversion rates for Leadership Circle’s programs. They will create compelling ad content, conduct A/B testing, and provide recommendations for landing page optimization to maximize performance. Performance tracking tools and regular reporting will deliver insights on KPIs, including cost-per-lead and ROI, with actionable recommendations for continuous improvement. Additional support will include SEO-aligned strategies to enhance ad relevance and visibility where needed.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project delivered measurable success through a significant increase in qualified leads and improved conversion rates driven by optimized campaigns and landing page testing. Cost-per-lead decreased, enhancing the efficiency of ad spend, while a clear uplift in ROI demonstrated the direct impact on revenue growth. Comprehensive performance insights and reporting provided transparency and actionable data, enabling continuous refinements. These outcomes collectively showcased tangible progress and the value of the partnership.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Disruptive Advertising demonstrated strong project management by consistently delivering key deliverables on time and adhering to agreed-upon timelines. They were highly responsive to our needs, quickly addressing questions, implementing feedback, and adapting strategies as priorities shifted. Their proactive communication and regular check-ins ensured alignment, while their ability to pivot and provide solutions showcased their commitment to meeting our goals efficiently and effectively.
What was your primary form of communication with Disruptive Advertising?
Virtual Meeting
What did you find most impressive or unique about this company?
What stood out most about Disruptive Advertising was their ability to combine strategic expertise with a data-driven approach, delivering measurable results while remaining highly adaptable to our evolving needs. Their commitment to continuous testing and optimization, paired with proactive communication and creative problem-solving, set them apart. This combination of technical skill, creativity, and client-focused collaboration makes them an impressive partner.
Are there any areas for improvement or something Disruptive Advertising could have done differently?
While Disruptive Advertising delivered strong results, one area for improvement could be providing more proactive insights or suggestions for long-term strategy beyond immediate campaign optimizations. Additionally, streamlining the reporting process to focus more on actionable takeaways and next steps could further enhance collaboration and efficiency. Overall, these refinements would help drive even greater strategic alignment and long-term success.
UPDATED REVIEW
This review was published on November 22, 2022.
VP of Marketing, Leadership Development FirmConsulting
Draper, Utah
51-200 Employees
Sep 2022 - Ongoing
Confidential
Verified
Project summary
Disruptive Advertising provides paid advertising services to a leadership development firm. They build strategies for the firm's e-commerce and lead generation aspects, work on targeting, and create ads.
Feedback summary
Disruptive Advertising delivers every single time, ensuring the campaigns' success. They act fast, decisively, and strategically. Moreover, their team is responsive and very persistent when needed. They also provide effective communication via email and Slack.
BACKGROUND
Please describe your company and your position there.
I am the VP of Marketing for a company that specializes in leadership development.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Disruptive Advertising, and what were your goals?
Simple. We hired Disruptive to increase our lead flow across three separate units of our business.
SOLUTION
How did you select this vendor and what were the deciding factors?
I've known and worked with Disruptive for years. This is the 4th company I've been with where I've hired them. In every single case, it's been a success. To me, they feel like a true partner.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Rather than go into huge specific detail as that would give away some of our business model that I'm not really interested in talking about, let me say this. We have a complicated set of objectives. There is an e-commerce portion of our business and a straight-up lead gen portion. In both cases, Disruptive set out to build a strategy, worked with us on ad creation and targeting and set everything in motion quickly. Right now, all I can tell you is that the campaign has been successful!
How many people from the vendor's team worked with you, and what were their positions?
My account manager is Jonni and she is amazing. I've also been working with Michael on the Google side (who has been doing a bang up job) and Dane on the social media side.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Nothing specific, but let's say this. They have moved fast, decisively, and strategically. Just like I always expect from Disruptive.
Describe their project management style, including communication tools and timeliness.
We use email almost exclusively but we did use slack for a while. Look, Jonni is always on top of the communication. Like, always. I never have to wait for a response, she always has to wait on me. But she's very persistent when she needs to be in a good way. It's a skill.
What did you find most impressive or unique about this company?
They deliver. Every. single. time. That's it. That's the thing.
Are there any areas for improvement or something they could have done differently?
There always are, but honestly, I'll keep that in house. The reality is that no agency is perfect, and neither is Disruptive, but they're so focused on making sure the experience is good AND that they deliver results. Anything they need to improve upon is more situational based than anything else.
STAR RATINGS
Overall rating: 5
They are a great partner
Quality: 5
Top notch
Cost: 4.5
It's a tad more expensive, but you get excellence, so...
Schedule: 5
SUPER easy
Willing to refer: 5
I do all the time
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
4.5On time / deadlines
-
Cost
4.0Value / within estimates
-
Willing to Refer
4.5NPS
