Performance Marketing for B2B Companies 📈

The world's largest B2B brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content, Design, and Revenue Operations.

Min project size
Undisclosed
Hourly rate
Undisclosed
Employees
50 - 249
Locations
Irvine, CA
Year founded
Founded 2014
Languages

Service Lines

Demand Generation Marketing: 20%
Content Marketing: 15%
Pay Per Click: 15%
Search Engine Optimization: 15%
Advertising: 10%
Public Relations: 10%
Conversion Optimization: 5%
Marketing Strategy: 5%
Performance Marketing: 5%

Select Focus Area

Content Marketing Focus

Blog Writing Services: 50%
eBook Writing: 25%
Copywriting: 20%
Press Release Writing: 5%

Conversion Optimization Focus

Conversion Rate Auditing Services: 30%
Landing Page Optimization Services: 30%
Performance Reporting Services: 30%
Conversion Research Services: 10%

Public Relations Focus

Corporate communications: 50%
Public affairs: 20%
Crisis communications: 10%
Investor relations: 10%
Online reputation management: 10%

SEO Focus

Content development: 30%
Generative Engine Optimization: 25%
Link earning & development: 20%
On site optimization: 20%
Technical SEO: 5%

PPC Focus

Google Adwords: 70%
Retargeting Advertising: 20%
Bing Advertising: 5%
YouTube Advertising: 5%

Industries

Information technology: 15%
Business services: 10%
Financial services: 10%
Medical: 10%
Automotive: 5%
Consumer products & services: 5%
Education: 5%
Hospitality & leisure: 5%
Legal: 5%
Manufacturing: 5%
Non-profit: 5%
Other industries: 5%
Real estate: 5%
Telecommunications: 5%
Utilities: 5%

Clients

Midmarket ($10M - $1B): 60%
Enterprise (>$1B): 40%

Pricing Snapshot

Min. project size Undisclosed

Avg. hourly rate Undisclosed

Rating for cost 4.6 /5

What Clients Have Said

Directive Consulting offers competitive pricing and good value for cost, with projects ranging from $10,000 to over $60,000 annually. Clients appreciate their proactive communication and effective strategies, often resulting in significant lead generation and traffic increases.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 41 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Directive Review Insights

Overall Review Rating

4.8

Quality 4.8
Schedule 4.9
Cost 4.6
Willing to Refer 4.8

Top Mentions

Review Highlights

Innovative and Agile Strategies

Directive is recognized for their innovative and agile approach, constantly testing new strategies and adapting to client needs. This flexibility has been a major factor in their successful project outcomes.
Positive Impact on Lead Quality

Directive's strategic approach has not only increased lead volume but also improved lead quality for many clients. This has been crucial in enhancing sales outcomes and overall business growth.
Collaborative and Client-Centric Approach

Clients appreciate Directive's ability to become an extension of their marketing teams, showing genuine care for project success. They are commended for their collaboration, adaptability to client needs, and maintaining a personable approach.
Proactive Communication and Reporting

Directive is praised for their proactive communication and thorough reporting. Clients receive regular updates and insights into their campaigns, fostering transparency and alignment with client goals.
Expertise in B2B SaaS and SEO

Directive is highly knowledgeable in the B2B SaaS industry, providing insights into industry-specific trends. Their proficiency in SEO has helped clients improve keyword rankings, organic traffic, and domain authority. Clients appreciate their proactive updates on algorithms and search landscape changes.
Challenges with Staff Changes

Some clients noted challenges due to changes in Directive's staffing, which occasionally affected project continuity. While these changes were mostly due to internal mobility, it suggests an area for potential improvement in managing transitions.

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Directive Reviews

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Advertising Content Marketing Marketing Strategy Other Digital Marketing Pay Per Click Search Engine Optimization
Google Adwords
+1
Confidential
Jan. 2020 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

''They respond to our requests with immediacy and accuracy.''

Oct 12, 2023

Sr Marketing Manager, Data Classification SaaS Company

Erin Grant

Information technology
Norwell, Massachusetts
51-200 Employees
Online Review
Verified

A data classification SaaS company has hired Directive for SEO and digital strategy. The team's tasks include content development, blog content briefs, keyword research, and campaign proposals.

Directive's work has helped the client optimize their website traffic and ad conversions. Directive's project management is top-notch, punctual, and responsive, with communication via constant meetings. The client also praises the team's ability to go above and beyond their expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Sr Marketing Manager of a data classification SaaS company

Describe what your company does in a single sentence.

SaaS data classification and governance platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Directive to accomplish?

Increase organic SEO
Increase paid SEO
Develop web strategy

SOLUTION

How did you find Directive?

Referral

Why did you select Directive over others?

High ratings
Great culture fit
SaaS speciality

How many teammates from Directive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Directive manages both paid and organic SEO efforts for our company. There are dedicated teams for both paid and organic, and they work in tandem to develop a content and ad spend strategy with the goal of increasing web conversions. Key deliverables include content idea development, blog content briefs, keyword research, campaign proposals, and biweekly team meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Web traffic
Ad conversions
Total marketing meetings set

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Directive’s project management is top notch. They deliver items in time without fail, and keep our team in line with timelines and deliverables as well. They respond to our requests with immediacy and accuracy.

What was your primary form of communication with Directive?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Directive continually goes above and beyond our SOW to make our team successful. My team’s wins are Directive’s wins.

Are there any areas for improvement or something Directive could have done differently?

I have no suggestions for improvement!

RATINGS

5.0

Digital Strategy Search Engine Optimization
$10,000 to $49,999
Oct. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are definitely atop the field with lots of hands-on experience for companies of different sizes."

Apr 7, 2022

Founder, SmartScout

Scott Needham

Other industries
Logan, Utah
11-50 Employees
Online Review
Verified

Directive provides digital strategy and SEO services for a product research software. They report weekly and set strategies company-wide across all marketing and SEO efforts.

With the engagement with Directive, the company has improved their SEO from minimal impact to something much more substantive. They have demonstrated an excellent workflow, leading to the partnership's success. They are hands-on and experienced.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Founder of SmartScout. Lead the marketing and product teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

Consulting on digital strategy. Go to Market and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Listened to a few hours of their content and decided they were a good fit.

Describe the project in detail and walk through the stages of the project.

Weekly calls where we go over progress and set strategy company wide across all of our marketing and SEO efforts.

How many resources from the vendor's team worked with you, and what were their positions?

Two. CEO and executive assistant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Grew our SEO from very little to something much more substantive.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive or unique about this company?

They are definitely atop the field with lots of hands-on experience for companies of different sizes.

Are there any areas for improvement or something they could have done differently?

I can't think of anything.

RATINGS

5.0

Pay Per Click
$10,000 to $49,999
Jan. - Dec. 2019

4.0

Quality: 4.5

Schedule: 5.0

Cost: 4.0

Willing to Refer: 4.5

"They did a very good job of managing the workflow."

Mar 6, 2020

Senior Marketing Manager, Agility Recovery

Stephen Meyer

Information technology
Denver, Colorado
51-200 Employees
Online Review
Verified

Directive ran PPC campaigns and paid social advertising for a business continuity company. The team provided advertising for Google, Bing, and Linkedin.

The engagement resulted in new leads for the company, meeting the expectations of the internal team. Directive establishes a smooth workflow through effective communication. The team is collaborative, hard-working, and detail-oriented.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Business continuity

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

Paid search and social

What were your goals for this project?

Deliver quality leads and won opportunities

SOLUTION

How did you select this vendor?

Previous relationship from c-suite

Describe the project in detail.

Launched a variety of paid programs for Google, Bing, Linkedin. Including paid search, paid social, display, retargeting.

What was the team composition?

Account manager we worked w/ weekly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Directive did a great job of delivering leads to our team.

How effective was the workflow between your team and theirs?

They did a very good job of managing the workflow.

What did you find most impressive about this company?

They are experts when it comes to setting up paid campaigns with Google, LinkedIn, and Bing.

Are there any areas for improvement?

Their team was not as familiar with back-end setup with marketing automation and CRMs. My only complaint was that we needed to clean-up some of the campaigns after they were launched.

RATINGS

4.0

Other Digital Marketing
Less than $10,000
Mar. 2018 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their passion, dedication, and reliability were impressive."

Oct 31, 2019

Global Marketing Director, ActivePDF

Derek Gerber

Information technology
Laguna Niguel, California
11-50 Employees
Online Review
Verified

Directive provided Google Ads, SEO optimization, lead generation, and search engine marketing services for a technology company.

Directive's efforts led to increased efficiency and huge growth in both leads and traffic. Their team was passionate, flexible, and responsive throughout the digital marketing campaign.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a technology provider that enables companies to deliver millions of PDFs to millions of end-users around the world every day. I'm the Global Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

Google Ads/SEO/SEM optimization, organic traffic growth

What were your goals for this project?

Optimize - spend less, produce more

SOLUTION

How did you select this vendor?

Hired Directive instead of a team of people

Describe the scope of their work in detail.

We were averse to hiring a lot of people and just wanted to streamline a process through an independent 3rd party that would work with us to optimize and formulize a winning plan through our online marketing efforts

What was the team composition?

Myself working with 3-5 others at Directive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

50% less spending, 400% more leads, 900% more qualified leads

How effective was the workflow between your team and theirs?

We went from projects that took 9 months to 1 week for the implementation of ideas/goals/etc.

What did you find most impressive about this company?

Their passion, dedication, and reliability were impressive.

Are there any areas for improvement?

No way!

RATINGS

5.0

Search Engine Optimization
$10,000 to $49,999
July 2018 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We value their professionalism, enthusiasm, and clear passion for SEO."

Jan 21, 2019

Marketing Specialist, Technology Company

Anonymous

Information technology
Cypress, California
201-500 Employees
Online Review
Verified

Directive implemented SEO in a technology company’s redesigned website to drive traffic and conversions. The project is ongoing.

Select keywords have achieved top ranking in search results. Directive provides high-quality service quickly and at excellent value. The team keeps in contact weekly. Their professionalism, personability, and investment in the project make for an effortless collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist at a technology company. We design and manufacture automated identification technologies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We engaged Directive to implement SEO on our new website.

What were your goals for this project?

We wanted to increase web traffic and conversions on our company site.

SOLUTION

How did you select this vendor?

We searched on Google for SEO companies nearby.

Describe the project in detail.

Directive integrated SEO strategies into our newly redesigned website.

What was the team composition?

We work with Blake (Account Manager, Directive).

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve achieved second ranking for some of our top keywords such as “emv card reader”.

How did the Directive perform from a project management standpoint?

We find them easy and enjoyable to work with. We communicate every week.

What impresses you about the Directive?

We value their professionalism, enthusiasm, and clear passion for SEO.

Are there any areas for improvement?

No, we’re highly satisfied with their work so far.

RATINGS

5.0

Search Engine Optimization
Less than $10,000
Apr. 2018 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

“We appreciate their team’s support.”

Aug 30, 2018

Digital & Demand Generation Manager, Quiq

Anonymous

Other industries
Bozeman, Montana
11-50 Employees
Online Review
Verified

Directive Consulting manages online advertisements and provides SEO strategy, with the overall goal of enhancing lead quality.

Directive Consulting’s efforts quickly paid off, contributing to a 25% growth in qualified leads and increased web traffic. While they need to improve attention to detail, their smooth workflow and accommodating team have led to a long-term collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the digital and demand generation manager for a company that provides customer service messaging software. We help businesses have richer conversations with their customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive Consulting?

We hired them to provide paid advertising management and SEO.

What were your goals for this project?

Our goal was to increase lead flow while improving lead quality. We needed help with increasing organic website traffic.

SOLUTION

How did you select this vendor?

They were a recommendation from a trusted source.

Describe the project in detail.

Directive Consulting manages paid ad placements based on keyword research and optimization. They also provide advice for improving our search ranking.

What was the team composition?

We work with their digital and content team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Month over month, we’ve seen marketing qualified lead flow increase by 25%.

How did the Directive Consulting perform from a project management standpoint?

It has been great.

What impresses you about the Directive Consulting?

We appreciate their team’s support.

Are there any areas for improvement?

They need to pay more attention to detail.

RATINGS

5.0

Showing 51-56 of 56 Reviews

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Verified Client Reviews: 56

Overall Review Rating: 4.8

Source: Clutch

Last Updated: February 9, 2025

Business Entity

Business Entity Name	Directive Consulting
Source	California Secretary of State
Jurisdiction of Formation	California
Date of Formation	August 29, 2014
Status	Active
Last Updated	March 19, 2022
ID	C3706969

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	March 19, 2022

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Locations (3)

5281 California Ave #240 Irvine, CA, United States 92617

16 - 20

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Directive

Performance Marketing for B2B Companies 📈

1 Language that we service

3 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Directive Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Innovative and Agile Strategies

Positive Impact on Lead Quality

Collaborative and Client-Centric Approach

Proactive Communication and Reporting

Expertise in B2B SaaS and SEO

Challenges with Staff Changes

Reviews mentioning:

Directive Reviews

SEO & Digital Strategy Data Classification SaaS Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SEO & Digital Strategy for Product Research Software

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PPC for Business Continuity Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Lead Generation & PPC Campaign for Tech Provider

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SEO for Technology Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Paid Advertising & SEO for CRM Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Verification

Business Entity

Credit Report Results

Location

Locations (3)

Contact

Connect with Directive on Social

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