Directive

BACKGROUND

Please describe your company and position.

I am the Sr Marketing Manager of a data classification SaaS company

Describe what your company does in a single sentence.

SaaS data classification and governance platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Directive to accomplish?

• Increase organic SEO
• Increase paid SEO
• Develop web strategy

SOLUTION

How did you find Directive?

• Referral

Why did you select Directive over others?

• High ratings
• Great culture fit
• SaaS speciality

How many teammates from Directive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Directive manages both paid and organic SEO efforts for our company. There are dedicated teams for both paid and organic, and they work in tandem to develop a content and ad spend strategy with the goal of increasing web conversions. Key deliverables include content idea development, blog content briefs, keyword research, campaign proposals, and biweekly team meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Web traffic
• Ad conversions
• Total marketing meetings set

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Directive’s project management is top notch. They deliver items in time without fail, and keep our team in line with timelines and deliverables as well. They respond to our requests with immediacy and accuracy.

What was your primary form of communication with Directive?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Directive continually goes above and beyond our SOW to make our team successful. My team’s wins are Directive’s wins.

Are there any areas for improvement or something Directive could have done differently?

I have no suggestions for improvement!

BACKGROUND

Please describe your company and your position there.

Founder of SmartScout. Lead the marketing and product teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

Consulting on digital strategy. Go to Market and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Listened to a few hours of their content and decided they were a good fit.

Describe the project in detail and walk through the stages of the project.

Weekly calls where we go over progress and set strategy company wide across all of our marketing and SEO efforts.

How many resources from the vendor's team worked with you, and what were their positions?

Two. CEO and executive assistant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Grew our SEO from very little to something much more substantive.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive or unique about this company?

They are definitely atop the field with lots of hands-on experience for companies of different sizes.

Are there any areas for improvement or something they could have done differently?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

Business continuity

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

Paid search and social

What were your goals for this project?

Deliver quality leads and won opportunities

SOLUTION

How did you select this vendor?

Previous relationship from c-suite

Describe the project in detail.

Launched a variety of paid programs for Google, Bing, Linkedin. Including paid search, paid social, display, retargeting.

What was the team composition?

Account manager we worked w/ weekly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Directive did a great job of delivering leads to our team.

How effective was the workflow between your team and theirs?

They did a very good job of managing the workflow.

What did you find most impressive about this company?

They are experts when it comes to setting up paid campaigns with Google, LinkedIn, and Bing.

Are there any areas for improvement?

Their team was not as familiar with back-end setup with marketing automation and CRMs. My only complaint was that we needed to clean-up some of the campaigns after they were launched.

BACKGROUND

Please describe your company and your position there.

We are a technology provider that enables companies to deliver millions of PDFs to millions of end-users around the world every day. I'm the Global Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

Google Ads/SEO/SEM optimization, organic traffic growth

What were your goals for this project?

Optimize - spend less, produce more

SOLUTION

How did you select this vendor?

Hired Directive instead of a team of people

Describe the scope of their work in detail.

We were averse to hiring a lot of people and just wanted to streamline a process through an independent 3rd party that would work with us to optimize and formulize a winning plan through our online marketing efforts

What was the team composition?

Myself working with 3-5 others at Directive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

50% less spending, 400% more leads, 900% more qualified leads

How effective was the workflow between your team and theirs?

We went from projects that took 9 months to 1 week for the implementation of ideas/goals/etc.

What did you find most impressive about this company?

Their passion, dedication, and reliability were impressive.

Are there any areas for improvement?

No way!

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist at a technology company. We design and manufacture automated identification technologies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive?

We engaged Directive to implement SEO on our new website.

What were your goals for this project?

We wanted to increase web traffic and conversions on our company site.

SOLUTION

How did you select this vendor?

We searched on Google for SEO companies nearby.

Describe the project in detail.

Directive integrated SEO strategies into our newly redesigned website.

What was the team composition?

We work with Blake (Account Manager, Directive).

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve achieved second ranking for some of our top keywords such as “emv card reader”.

How did the Directive perform from a project management standpoint?

We find them easy and enjoyable to work with. We communicate every week.

What impresses you about the Directive?

We value their professionalism, enthusiasm, and clear passion for SEO.

Are there any areas for improvement?

No, we’re highly satisfied with their work so far.

BACKGROUND

Please describe your company and your position there.

I’m the digital and demand generation manager for a company that provides customer service messaging software. We help businesses have richer conversations with their customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Directive Consulting?

We hired them to provide paid advertising management and SEO.

What were your goals for this project?

Our goal was to increase lead flow while improving lead quality. We needed help with increasing organic website traffic.

SOLUTION

How did you select this vendor?

They were a recommendation from a trusted source.

Describe the project in detail.

Directive Consulting manages paid ad placements based on keyword research and optimization. They also provide advice for improving our search ranking.

What was the team composition?

We work with their digital and content team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Month over month, we’ve seen marketing qualified lead flow increase by 25%.

How did the Directive Consulting perform from a project management standpoint?

It has been great.

What impresses you about the Directive Consulting?

We appreciate their team’s support.

Are there any areas for improvement?

They need to pay more attention to detail.