Digital Sargeant

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Marketing at a full-service law firm. We provide a wide range of legal services to clients in Southern Wisconsin and have a large personal injury division.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Sargeant?

We needed help with sophisticated Google AdWords campaigns.

SOLUTION

What was the scope of their involvement?

Digital Sargeant has set up our entire campaign by researching competitive terms and meeting with our personal injury attorneys to determine growth goals and budget. Their expertise has been invaluable. Digital Sargeant has also been doing social media for the personal injury team. This includes content strategy, design, scheduling on multiple platforms, editing reels, and adhering to strict branding guidelines.

What is the team composition?

We mainly work with two teammates from Digital Sargeant.

How did you come to work with Digital Sargeant?

Digital Sargeant was a referral. They responded quickly and were very knowledgeable in many areas. Instead of working with multiple contractors, I can stick with just one person who understands our brand well.

How much have you invested with them?

We’ve spent over $100,000 per year on advertising on various platforms, not including the management fee.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand has dominated the digital landscape. Our competitors were buying up our brand terms and other competitive keywords for very cheap. Once we started a consistent program with Digital Sargeant, we owned our brand words and dominated most searches within the nuanced categories they established. Our firm has undergone exponential growth, particularly in the personal injury division where Digital Sargeant has done most of the work. Lead calls are up at least 30% since they joined our team.

How did Digital Sargeant perform from a project management standpoint?

Communication has always been spot on. Digital Sargeant has been very responsive and proactive in delivering ideas. I’ve worked with countless contractors over my career, and Digital Sargeant is the fastest to respond to messages and business needs I’ve ever experienced.

What did you find most impressive about them?

Their adaptability is impressive. Whether it’s Google AdWords, video editing, strategic planning, or graphic design, I can count on them to do as little or as much as is needed, using a wide array of different marketing skills, with very little notice.

Are there any areas they could improve?

No, right now they are our best kept secret.

Do you have any advice for potential customers?

I’d recommend Digital Sargeant to any industry, particularly where conversion rates are critical.

BACKGROUND

Please describe your company and position.

I am the VP, Client Delivery of a data platform.

Describe what your company does in a single sentence.

Our company turns data into revenue with the ultimate platform for data driven marketers. Our AI-Powered tools give customers everything they need to succeed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Sargeant to accomplish?

• Digital paid media services aligning with our platform's goals and outcomes

SOLUTION

How did you find Digital Sargeant?

• Referral
• Other

Why did you select Digital Sargeant over others?

• Great culture fit
• Good value for cost
• Referred to me
• Professionalism

Describe the scope of work in detail. Please include a summary of key deliverables.

We engage many of the services Digital Sargeant has on offer to grow and scale a few different business units as we develop the finer points of our platform. The digital marketing knowledge and support Jennifer and her team have on offer has been incredible in supporting our overall business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Digital Sargeant helped us deliver increased reach and conversion across every project that they've been helping us scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hita deadlines ever time and the deliverables and outcomes are always top notch

What was your primary form of communication with Digital Sargeant?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Enterprise level capabilities with SMB engagement, support and personalization.

Are there any areas for improvement or something Digital Sargeant could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of Carpets Plus of Wisconsin Inc

Describe what your company does in a single sentence.

Our Company does flooring.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Sargeant to accomplish?

• To handle our digital advertising
• To represent our interests on social media platforms
• To consult on website development

SOLUTION

How did you find Digital Sargeant?

Referral

Why did you select Digital Sargeant over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Digital Sargeant were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with DS in formulating all ad campaigns and their placement. Our dealings have evolved to use DS on 100% of our advertising initiatives.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Professional image enhancement 

Sales Increases

Flexible budgeting options 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In less than three months time we established a routine for campaign creation.  Concept to completion. With slight adaptations that routine continues now 18 months and counting.  

What was your primary form of communication with Digital Sargeant?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The learning curve of Digital Sargeant quickly grasping our industry and target customers has been impressive.

Are there any areas for improvement or something Digital Sargeant could have done differently?

We have fine tuned gaining continuous improvement and efficiency along the way as new options present themselves. This is inherent in the service and in the relationship, so no regrets. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Digital Sargeant. We provide residential and commercial landscape and hardscape installations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Sargeant?

We needed to create a larger online presence, so we hired Digital Sargeant to manage our social media and create our website.

SOLUTION

What was the scope of their involvement?

Digital Sargeant has created a new website for us. They manage all our social media and marketing efforts, including ongoing SEO and SCO. The team also creates and emails a monthly newsletter, creates promotions, and constantly works on our Google page.

What is the team composition?

We work with five people from Digital Sargeant.

How did you come to work with Digital Sargeant?

We found them through a referral. We chose Digital Sargeant over other options because of their reputation. They also made us feel like they understood our needs when we interviewed them.

What is the status of this engagement?

We started working together in May 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Sargeant sends a monthly report that helps us recap our efforts. The report includes data collection, such as website and social media hits, Google and website views, new clients, where the new clients came from, and a Google ranking report.

How did Digital Sargeant perform from a project management standpoint?

We communicate via phone and email.

What did you find most impressive about them?

Digital Sargeant really cares about my business. Jennifer (Owner & CEO) has gone above and beyond several times for us. It's easy to see that Digital Sargeant cares about their clients and business.

Are there any areas they could improve?

No, there’s nothing I can think of.