Website Design & SEO - Lead Growth & Profitability
Digital Parameters is a founder-led web design, web development, SEO, and digital growth agency based in Fort Wayne, Indiana. We help businesses build stronger digital foundations, generate qualified leads, and increase profitability through strategy-driven execution tied directly to ROI.
WHERE WE START
Our core work begins with the website, because that is usually where the biggest business gains begin. We design and build websites from the ground up—or rebuild underperforming ones—to create a stronger foundation for marketing, lead generation, customer acquisition, and long-term growth.
WHAT WE DO
From that foundation, we expand into: • Website design and redevelopment • Web development and conversion improvements • Jumpstart SEO, technical SEO, on-page SEO, and local SEO • Content direction and long-term search growth • Google Ads, paid traffic, and lead generation • Branding, logo design, promo creative, and digital growth support
HOW WE THINK
We do not believe in disconnected marketing. We build coordinated systems. That means your website, SEO, paid traffic, branding, and customer acquisition strategy work together instead of competing for attention. Every initiative is designed to strengthen visibility, trust, conversions, and measurable business results across the full funnel.
WHAT SETS US APART
Clients work with a senior, founder-led team that stays close to the details, learns the business deeply, communicates clearly, and executes with accountability. We focus on qualified leads, improved conversion rates, stronger ROI, and sustainable growth—not vanity metrics, filler work, or bloated agency process.
WHO WE WORK WITH
For businesses in Northeast Indiana and beyond that need more than a generic agency relationship, Digital Parameters delivers hands-on strategy, execution, and digital infrastructure built to support real growth, better lead quality, and stronger long-term profitability.
Web Design, Dev, SEO & Branding for Cleaning Services Co
BrandingSearch Engine OptimizationWeb Development
Less than $10,000
Feb. - Oct. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were incredibly talented and skilled at what they did."
Mar 6, 2026
Owner, LustroLab
Anna Michaels
Verified
Cleaners
Fort Wayne, Indiana
1-10 Employees
Online Review
Verified
Digital Parameters designed and developed a website for a cleaning services company. The team also provided SEO, brand development, and marketing services.
Digital Parameters' work led to a significant increase in the client's profitability, ROI, leads, and conversions. The team was highly talented and skilled. They delivered on time and communicated well via virtual meetings, email, and a messaging app.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of LustroLab, a cleaning services company. We provide residential and commercial cleaning services, specializing in deep cleaning, eco-friendly solutions, and junk removal to ensure spotless, healthy spaces for homes and businesses.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Digital Parameters?
We needed to build a website and do SEO for our company.
SOLUTION
What was the scope of their involvement?
Digital Parameters designed a website from the ground up and provided SEO and SEO reports. They also handled on-page SEO, brand development, logo design, and marketing.
What is the team composition?
We worked with one teammate from Digital Parameters.
How did you come to work with Digital Parameters?
We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, offered good value for the cost, and had company values that aligned with ours.
How much have you invested with them?
We spent less than $10,000.
What is the status of this engagement?
We worked together from February–October 2024.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our profitability and ROI increased dramatically. We got tons of leads and conversions, with more than a 400% increase in six months.
How did Digital Parameters perform from a project management standpoint?
They delivered on time. We communicated via virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
They were incredibly talented and skilled at what they did. They were also very good at increasing a company's profitability, which was incredibly impressive.
Are there any areas they could improve?
No, there weren’t any.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
Digital Parameters is a founder-led digital growth agency where strategy, creativity, and performance work as one. Under Matthew Arkema’s leadership, we build high-performing websites and SEO systems designed to strengthen brand authority, increase qualified traffic, improve conversion, and generate measurable ROI. Every project receives senior-level direction with a clear focus on profitability, lead generation, and long-term business growth.
What Sets Us Apart
ROI-Driven Digital Growth
We do not chase vanity metrics. Every website, SEO campaign, ad strategy, and brand decision is built to increase visibility, drive qualified leads, and improve profitability. Our work is engineered around measurable ROI and long-term business growth.
Founder-Led Strategy & Execution
Clients work with senior-level leadership from day one. Matthew Arkema leads strategy, creative direction, and execution, delivering sharper thinking, faster decisions, tighter quality control, and a partner who stays deeply invested in the outcome.
Full-Funnel Lead Generation
We build more than websites. By combining web design, development, SEO, branding, local search, paid ads, and conversion strategy, we create complete digital growth systems that attract traffic, build trust, and turn attention into real revenue.
Locations (1)
6435 West Jefferson Boulevard, Suite 272Fort Wayne, IN,
United States46804
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