Designday (formerly Designcapital)

BACKGROUND

Please describe your company and position.

I am the Investment Director of Middleton Enterprises

Describe what your company does in a single sentence.

Middleton Enterprises is a UK-based investment firm that provides growth capital to ambitious businesses and manages investment funds for private clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designday (formerly Designcapital) to accomplish?

• We engaged Designday to design and launch our corporate website, create marketing collateral, and develop a new logo and brand book that would reflect Middleton Enterprises’ identity and values.

SOLUTION

How did you find Designday (formerly Designcapital)?

• Online Search
• Clutch Site

Why did you select Designday (formerly Designcapital) over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Designday (formerly Designcapital) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designday worked closely with us to establish a strong digital and visual presence. Their scope included: Website Development (Webflow): A complete build of our site, including a dynamic homepage with animations, investor-focused pages, blog integration with CMS, careers, and contact sections. The site was designed to be both professional and approachable, aligning with our investment ethos. Email Marketing Infrastructure (MailerLite): They set up subscriber lists, automated blog-to-subscriber pipelines, and integrated all website forms with attribution tracking. This ensured seamless lead capture and communication with stakeholders. Design Assets & Brand Book: The team created a refreshed logo, a comprehensive brand book with guidelines for consistent use, and a suite of marketing collateral. Deliverables included email templates, social media banners, and investor update formats, all provided in Figma for easy future adaptation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with Designday, we lacked a cohesive digital presence. By the end of the engagement, we had: A fully functional, polished website ready for public use. A live email marketing system capturing leads and distributing updates automatically. A complete set of branded design assets, ensuring consistency across all channels. This transformation gave us a professional, investor-ready digital identity that we continue to use actively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Deliverables were consistently on time, and communication was proactive and clear. What impressed us most was their investment in the creative process they didn’t just execute tasks, but contributed meaningfully to UX flow and design strategy. They often went beyond the brief, offering solutions and ideas we hadn’t anticipated.

What was your primary form of communication with Designday (formerly Designcapital)?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The standout quality was their ownership and initiative. Designday genuinely cared about how users and stakeholders would experience our brand. They proactively flagged improvements, refined designs, and ensured every detail aligned with our goals. It felt less like working with an agency and more like collaborating with a dedicated partner.

Are there any areas for improvement or something Designday (formerly Designcapital) could have done differently?

At this stage, we can’t fault the experience. If anything, future projects could benefit from even more early stage usability testing with stakeholders, but overall, the engagement was seamless and highly effective.

BACKGROUND

Please describe your company and position.

I am the Investment Manager of Bridges Fund Management

Describe what your company does in a single sentence.

Bridges Fund Management is a private equity firm that invests in sustainable and impact driven businesses to deliver both strong financial returns and positive social and environmental outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designday (formerly Designcapital) to accomplish?

• We engaged Designday (formerly Designcapital) to design and develop a new website that would better reflect Bridges Fund Management’s mission, values, and impact-driven investment approach. Our goal was to create a modern, engaging platform that communicates our story clearly to stakeholders, investors, and partners

SOLUTION

How did you find Designday (formerly Designcapital)?

• Online Search
• Clutch Site

Why did you select Designday (formerly Designcapital) over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Designday (formerly Designcapital) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration covered the full spectrum of website development: 

• Discovery sessions to understand our brand and objectives 
• Art direction aligned with our identity and values 
• User experience design tailored to diverse audiences 
• Website design and development 
• Rigorous Q&A testing prior to launch 
• Ongoing support and refinements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results exceeded expectations. The new site is visually striking, intuitive to navigate, and effectively showcases our investment philosophy and portfolio. Designday’s ability to translate abstract concepts into interactive design elements was remarkable. They didn’t just deliver what we asked for they elevated it, creating a digital presence that feels both professional and inspiring.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was disciplined and transparent. Timelines were respected, and any deviations were due to our own internal decision-making processes. Impressively, they proactively researched backend solutions for us when we faced challenges, demonstrating both initiative and expertise. Communication was consistent, and they were always responsive to our evolving needs.

What was your primary form of communication with Designday (formerly Designcapital)?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their combination of creativity and professionalism. They are not only highly skilled designers but also thoughtful collaborators who listen carefully and adapt to client needs. Their ability to grasp complex ideas and translate them into elegant design solutions set them apart. Working with them felt like a true partnership.

Are there any areas for improvement or something Designday (formerly Designcapital) could have done differently?

We are still in the design phase, but so far, the experience has been excellent. At this stage, we have no areas for improvement to highlight.

BACKGROUND

Please describe your company and position.

I am the Founder of DelightLoop

Describe what your company does in a single sentence.

Autonomous Marketing Platform for B2B Sales. Hire Gifty (our AI Digital Worker) to generate qualified leads for your pipline by building meaningful relationships through Corporate gifting. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?
By enhancing the UI/UX of our dashboards and taking customer feedback into consideration, we hoped to boost engagement with our feedback collection software. Our UX experts were searching for an outside perspective to generate ideas that would increase engagement in addition to obtaining additional capacity. 
We required a speedy turnaround because we intended to use those ideas for a roadmapping session with our stakeholders.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital engaged our in-house team of consultants to act as a stand-in for the client because we have extensive expertise and knowledge of what our clients desire.  They returned with designs to improve the user experience (UX) of our product and tactics to increase user engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team's suggestions are being used to guide our upcoming roadmapping session, therefore we haven't put them into practice yet.  But according to our internal consulting team, Designcapital's proposal did a great job of meeting the demands of the client.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team, produced their final proposal on schedule and just under budget.  They used excellent technologies for project tracking and sharing, and they did a good job.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered by the deadline and were very responsive. They produced concepts, illustrations, and designs that were comparable to the best in our industry.  After that, they included our suggestions in the team's final proposal.

Are there any areas for improvement or something Designcapital could have done differently?

Occasionally, we needed to give them a nudge on the project management side. But, other than that, we were very happy with their work.

BACKGROUND

Please describe your company and position.

I am the Founder of ZNotes

Describe what your company does in a single sentence.

ZNotes is an award-winning online learning platform providing free access to high-quality learning resources and peer-learning support for secondary school exams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?
We approached Designcapital with the goal of completely rethinking our user experience from the dashboard to the learning modules so it could better reflect the needs of today’s digital learners. We wanted an interface that felt fresh, easy to navigate, and motivating enough to keep users coming back regularly.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Designcapital team started with a thorough user research phase, where they interviewed some of our actual student users and mentors to understand their day-to-day interactions with the platform. From there, they developed a new UX strategy that included user flows, journey maps, and accessibility considerations tailored specifically to educational environments.

Key deliverables included:

A responsive and minimalistic dashboard design tailored for mobile-first usage.
Reimagined course pages that made switching between notes, quizzes, and discussions seamless.
A redesigned onboarding experience to reduce drop-offs for first-time users.
A visual language system, delivered through Figma, with reusable components and typography guidelines.
Embedded design feedback loops via Notion, and real-time design collaboration over Slack.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new design was met with overwhelmingly positive feedback from our student community. We saw increased time spent on lesson modules, and more students completed their profiles and participated in discussions. Internally, the improved layout made it easier for our content team to manage and organize courses. One unexpected benefit was that our volunteer contributors also found the admin tools easier to use after the redesign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital’s ability to stick to timelines and stay aligned with our shifting priorities was impressive. They kept everything organized on Notion, shared weekly updates, and were always receptive to suggestions or late-in-the-game changes. Communication was consistent and clear on Slack, and they were proactive about flagging potential issues early in the process.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was how deeply they understood the context of e-learning, not just from a design standpoint, but from the perspective of the learners themselves. Their attention to detail in ensuring the UI was inclusive, especially for students in low-bandwidth regions or with limited device capabilities, made a huge difference.

Are there any areas for improvement or something Designcapital could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the Founder of Spontigo

Describe what your company does in a single sentence.

At Spontigo, we transform ordinary hotel stays into extraordinary journeys. By collaborating closely with lodging and experience providers, we craft personalized itineraries that showcase the best local attractions, ensuring each guest feels like a VIP.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We needed: A fully redesigned interface for our app and website
• A smoother, mobile-first booking experience
• Better ways to showcase experiences visually
• A member dashboard where hosts and travelers could easily interact

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work included:

Complete UI overhaul of the app, focused on an "adventure-first" navigation flow that made it easier to browse, filter, and book last-minute plans within just a few taps.
A Webflow-based responsive site redesign, structured around real-time availability, curated picks, and video banners of actual experiences.
A visual card system, designed in Figma, which allowed users to swipe through experiences like stories each one emphasizing mood, time, and host personality.
A reworked host dashboard, built using Glide, to allow local partners to upload offers, manage guests, and communicate easily all with minimal training needed.
Design sprints and iteration plans tracked in Notion, with full transparency and shared weekly updates.
Communication managed primarily through Slack, where we had a dedicated channel that ran almost like a live think tank.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesign had a direct and measurable impact on how users interacted with our platform. Within the first few weeks post-launch:

Our mobile bounce rate dropped by 20%
The average time spent on experience pages increased by 35%
We saw a 24% increase in host-submitted offers largely thanks to the simplified upload tools in their new dashboard

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We really appreciated how they documented everything in Notion, from design rationale to user personas to roadmap changes. Their Figma files were annotated and layered with precision, which made internal reviews much easier for our non-design stakeholders.

They were always responsive on Slack, not just quick to reply, but also proactive in flagging potential concerns or suggesting improvements based on early user feedback. There was never a sense of being in the dark or having to chase updates.

What was your primary form of communication with Designcapital?

Email or Messaging App

What did you find most impressive or unique about this company?

What set Designcapital apart was their ability to balance spontaneity with structure which, funnily enough, is exactly what our brand aims to do. They approach the project with creativity, but never lose sight of usability and function.

Are there any areas for improvement or something Designcapital could have done differently?

The only thing we would have appreciated more of was competitive insight. While their focus on our brand identity was strong, a deeper dive into what similar platforms were doing especially in adjacent spaces like event discovery or food tours could have sparked even more ideas.

That said, once we brought this up, they immediately pulled together a snapshot comparison deck, which they presented the very next week.

BACKGROUND

Please describe your company and position.

I am the Founder of Newsdirect

Describe what your company does in a single sentence.

At Newsdirect, our core mission is to streamline and humanize how government-related news, legislation, and policy updates are shared with advocacy groups, policymakers, and civic professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We brought on Designcapital to help us achieve two ambitious goals: first, to overhaul our user interface so it felt cleaner, faster, and more intuitive, especially for users who rely on real-time policy tracking and digestible summaries; and second, to integrate AI-powered features that could help auto-summarize complex legislative content, tag articles by theme or impact zone, and offer proactive insights to our users.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital came in with a strong strategy and a willingness to dive deep into the nuances of government communication. They didn’t just treat us like another tech client they made an effort to understand our audience, our language, and even the emotional fatigue that comes from working in civic advocacy and public affairs.

Key deliverables included:

A revamped web dashboard designed in Figma, a set of responsive UI components, a backend admin tool built in Glide, collaborative documentation in Notion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tasks that previously required hours of manual work can now be completed in a matter of minutes with the AI tools in place. The AI summaries have also reduced reader fatigue. Before, users had to dig through dense documents. Now, they can scan highlights, dig deeper when needed, and even set up keyword alerts for changes in policy areas they care about most.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital used Slack for ongoing conversation, where we had a shared channel and even an “ideas thread” where we could casually drop thoughts that they often picked up and turned into actual features.They used Notion to document workflows, collect usability feedback, and manage deadlines. Milestones were tracked clearly, and their updates were consistent, we never had to chase them for progress reports. Feedback cycles happened via Figma, with clearly labeled comment threads and version histories.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly made Designcapital stand out was how adaptable they were. When we struggled with clarity around our own AI needs, they stepped in with patience and education. They didn’t push tech for tech’s sake, they helped us define how AI could be used ethically, usefully, and in a way that respected the integrity of civic information.

Are there any areas for improvement or something Designcapital could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Founder of Nordic Peace

Describe what your company does in a single sentence.

Nordic Peace has a mission of promoting your overall well-being through the distribution of nordic design minimalistic art and innovative products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

Our specific goals were threefold: first, to completely revamp our outdated website into a more modern, serene, and user-friendly experience that reflects our Nordic design roots; second, to improve the usability of our online custom order system; and third, to develop a digital experience that could tell our brand story in a calm, intuitive, and emotionally resonant way.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the beginning, the scope of work with Designcapital was thoughtfully planned and clearly communicated. They kicked off the project with an immersive discovery session, where they got to know our history, our aesthetic sensibilities, and even spoke with a few of our long-time customers to get a sense of what worked and what didn’t.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes of the project have been genuinely transformative for our business. One of the most tangible signs of success was the feedback we received from our community. Customers remarked on how peaceful and “breathable” the new website felt. We noticed a marked reduction in customer support requests around the ordering process, and even our less tech-savvy buyers could navigate the site with ease.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Designcapital was meticulous and reliable. They never missed a deadline. In fact, during a crunch period leading up to our holiday launch, they worked over the weekend to implement final visual tweaks and made sure everything felt polished and intentional. They were extremely responsive on Slack often replying within an hour and made a habit of recapping each week’s progress in a Notion board with clear next steps.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Designcapital was how deeply they listened. They didn't come in with a cookie-cutter approach or push us toward trends that didn’t fit our ethos. Instead, they made us feel seen. Every pixel they designed had a purpose. They even visited a few local craft fairs (on their own time!) to better understand the types of customers who buy from brands like ours.

Are there any areas for improvement or something Designcapital could have done differently?

If there’s one thing that could be improved, it might be the onboarding documentation for non-designers. While the Figma and Notion handoffs were great, a short walkthrough video or interactive tutorial might have helped some of our team members who were less familiar with design tools feel more confident faster. That said, whenever we reached out for help, Designcapital was quick to jump on a call or walk us through things step-by-step.

BACKGROUND

Please describe your company and position.

I am the Founder of OfficeFurniture4Sale.com

Describe what your company does in a single sentence.

We work with small to mid-sized businesses who are looking to open a new office, expand to a new office, or renovate an existing office!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• Our main goals were: To redesign the website to reflect a modern, trustworthy, and professional brand.
• To create a user-friendly browsing experience across desktop and mobile.
• To build a flexible, scalable backend that our team could manage with ease.
• And most importantly, to make shopping for office furniture as intuitive online as it is in our showroom.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital approached the project not just as web designers, but as strategic partners. From the first discovery call, they took the time to learn about our business not just our products, but how we sell, who our customers are, and what kind of support we offer post-sale. This level of insight really shaped the end result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launching the new site, the difference was instantly noticeable not just in metrics, but in how our customers interacted with us. We received direct messages and emails from long-time clients saying how much easier it was to find what they were looking for. Our call volume for product clarification dropped, freeing up our team to focus on sales and support. Our bounce rate decreased noticeably, especially on mobile, and users stayed on-site longer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Designcapital was on point. They maintained a clear timeline, set weekly update meetings, and used shared task boards that made it easy to track what was being worked on. We had a few scope changes mid-project like adding a commercial services page and tweaking the homepage layout and they handled those changes with transparency and flexibility.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how invested the Designcapital team felt in our success. They didn’t just hand us a design and disappear. Even weeks after the launch, they checked in to make sure everything was working as expected and even provided short training videos for our team on how to manage updates.

Are there any areas for improvement or something Designcapital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder of Kodeco

Describe what your company does in a single sentence.

Kodeco is a world-class learning platform for mobile developers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• Our primary goal was to integrate AI-driven personalization into our e-learning platform to improve learner engagement and retention.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Designcapital was extensive and thoughtfully executed. They began with an in-depth discovery phase, during which they interviewed our internal product and curriculum teams, and conducted an audit of our existing platform architecture and learner behavior data. From there, they proposed and built an adaptive learning engine powered by AI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were evident within weeks of launching the AI-enhanced features. We started receiving positive feedback from students who felt the platform had become "more intuitive" and "surprisingly attentive" to their learning style. Session time increased noticeably, and we saw a significant drop in course abandonment rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital’s project management was stellar. They set up weekly check-ins, maintained an active project dashboard we could access anytime, and responded to all our feedback promptly sometimes even late at night during crunch weeks. There were a couple of moments when we pivoted our priorities mid-sprint, and not once did they show frustration or resistance.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about Designcapital was their ability to balance technical expertise with genuine empathy for the end-user. They didn't just build AI tools; they humanized them. Their team asked insightful questions, challenged our assumptions in a constructive way, and helped us think long-term about AI ethics and learner trust.

Are there any areas for improvement or something Designcapital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder of Interhouse

Describe what your company does in a single sentence.

Interhouse is an integrated legal solution for your growing business' needs, where the skills and experience of external counsel are made available on a dedicated and fixed-cost basis, like an in-house lawyer, all the while offering the flexibility of a contractor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We needed a UX/UI solution that would not only modernize our interface but also make legal information and services more approachable to clients

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was quite extensive. Designcapital began with in-depth discovery sessions, where they spent real time learning about how law practices like ours operate from internal workflows to how clients typically interact with us online.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final product has been a game-changer for us. We saw a noticeable increase in time spent on site and a sharp decline in visitors abandoning the contact form midway. More importantly, clients have actually commented on how much easier it was to understand our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital’s project management was top-notch. They worked in clearly defined sprints, shared weekly updates, and used tools like Figma and Notion to keep us in the loop. One of the standout moments was when we had a last-minute need to shift our launch date earlier by two weeks due to an upcoming legal seminar where we wanted to showcase our platform. They reorganized priorities and got us launch-ready without sacrificing quality. Their responsiveness, especially during those crunch times, made us feel like a priority.

What was your primary form of communication with Designcapital?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their empathy-driven design philosophy. They didn’t just aim to make things look good; they truly wanted the site to feel safe and welcoming to our users. That level of emotional intelligence is rare in tech partners.

Are there any areas for improvement or something Designcapital could have done differently?

None