SEO Strategy for Medical Diagnostics Lab
- Search Engine Optimization
- $50,000 to $199,999
- Sep. 2023 - May 2024
- Quality
- 0.5
- Schedule
- 0.5
- Cost
- 0.5
- Willing to Refer
- 0.5
"They left me in the dark about the effectiveness of their efforts and where my investment was truly going."
- Medical
- Los Angeles, California
- 11-50 Employees
- Online Review
- Verified
Delante was hired to perform an SEO audit for a medical diagnostics lab. The team was responsible for content strategy and link building, back linking, keyword research, and optimization.
Delante failed to meet the client's needs and expectations. Their communication was inconsistent throughout the partnership, and internal stakeholders were particularly disappointed in the service provider's lack of ownership, transparency, and accountability.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Scanbase, Inc.
Describe what your company does in a single sentence.
Scanbase makes it easy to convert photos of rapid diagnostic tests into positive or negative results.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Delante to accomplish?
- Increase organic traffic
- Technical SEO Audit and Implementation
- Content Strategy and Link Building
- Acquire high-quality backlinks
- Keyword Research and Optimization
SOLUTION
How did you find Delante?
- Online Search
- Clutch Site
Why did you select Delante over others?
High ratings
How many teammates from Delante were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- Perform SEO audit of the website and the domain regarding the friendliness of the website to search engines, and history and level of search engines’ trust for the domain.
- Implement the SEO audit recommendations on the Client’s website in the scope possible to be fulfilled by the Contractor and provide advisory support for the Client in the implementation of the remaining recommendations.
- Perform constant SEO Process – understood as activities conducted in accordance with Google guidelines and ethical positioning principles consisting of, among others, constant optimization of content added or changed on the website; building constant trust in the website from the search engine(s) mainly by building a database of hand-made and well-prepared links from sites with a high degree of trust; monitoring changing Google search and MS search algorithms to make adjustments to the SEO Process.
- Submit an email report after the end of each month, showing monthly organic traffic from the search engine(s) on the Client’s website.
Monthly key deliverables promised by vendor:
- SEO Tools ConfigurationKeywords Research
- SEO Audit
- SEO On-site
- Consulting and Communication
- Content
- SEO Backlinks
- Premium Backlinks
- Monthly Reports
- Conversion and UX Insights
- Content Plant
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Organic Search Traffic - very low
- Keyword Rankings - poor
- Click-Through Rate - poor
- Bounce Rate - High
- Time on Site - Low
- Conversion Rate - Low
- Backlink Profile - Poor
- Indexation and Crawling - Poor
- Local SEO Metrics - Poor
Describe their project management. Did they deliver items on time? How did they respond to your needs?
• Delante failed to deliver results within the promised timeframe.
• Despite assuring me of significant improvements in search engine rankings and website traffic, their efforts fell very far of what was projected and what I was sold on. Nearly a year passed with barely any progress.
• Delante exhibited a blatant disregard for addressing my specific needs and concerns. Despite outlining my business goals and target audience, their SEO strategies seemed generic and lacked personalization.
• It was evident that Delante hadn't taken the time to understand the unique aspects of my industry or tailor their approach accordingly.
• Communication with Delante was another major issue. Attempting to reach them for updates or clarification often proved futile, as emails went unanswered and phone calls went unreturned. This lack of responsiveness only added to the frustration of an already disappointing experience.
• In addition to their poor performance, the lack of transparency from Delante was concerning. They left me in the dark about the effectiveness of their efforts and where my investment was truly going (for example using AI to generate articles they claimed to be writing).
Overall, my experience with Delante was terrible. Their failure to deliver on promises, address my needs, maintain open communication, and provide transparency reflects poorly on their professionalism and integrity as an SEO agency.
What was your primary form of communication with Delante?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
I didn't find anytihng impressive or unique about this company.
Are there any areas for improvement or something Delante could have done differently?
Setting Realistic Expectations: Delante should have been more realistic in their promises and timelines for delivering resultst to us. Overpromising and masively underdelivering leads to dissatisfaction and mistrust.
Personalization and Understanding Client Needs: Taking the time to understand our specific needs and goals would have been great. Delante could have conducted a thorough consultation process to gather information about the our industry and target audience. This would have enabled them to customize the SEO strategies much more effectively. Our new SEO agency is doing a great job of this so we're now aware of how professional agencies run the process. We realize now that DElante never took the time to understand our business.
Transparency: Providing transparent reports on the progress of the SEO campaign would have been nice. Delante could have offered comprehensive reports outlining truthful performance metrics.
Accountability and Responsiveness: Delante should have been more accountable for their actions and responsive to our inquiries and concerns.
RATINGS
-
Quality
0.5Service & Deliverables
"Delante failed to deliver results within the promised timeframe and did not address our needs effectively."
-
Schedule
0.5On time / deadlines
"Delante did not meet the deadlines they initially set for delivering results on ou project. The delay in achieving progress, coupled with the total lack of responsiveness and communication, indicates poor time management and an inability to adhere to agreed-upon timelines."
-
Cost
0.5Value / within estimates
"We expected to see a return on our investment in Delante’s SEO services, especially when being charged a small fortune. We feel enormously ripped off."
-
Willing to Refer
0.5NPS
"Recommending Delante would essentially mean endorsing a SEO agency that continually failed to meet expectations and deliver on promises, which goes against my ethics as a business owner.