CyberLab.team

BACKGROUND

Please describe your company and position.

I am the Editor-In-Chief of BitHub.pl

Describe what your company does in a single sentence.

BitHub.pl is a news platform focused on providing news, analysis, and educational content related to cryptocurrencies, blockchain technology, and financial markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CyberLab.team to accomplish?

• Improve Core Web Vitals (CWV)
• Improve website authority
• Improve overall performance and miscellaneous issues

SOLUTION

How did you find CyberLab.team?

Referral

Why did you select CyberLab.team over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from CyberLab.team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Core Web Vitals (CWV) Optimization

Goal: Improve CWV metrics (e.g., LCP, FID, CLS) to enhance page load speed, interactivity, and stability.

Deliverables:

• Audit report on CWV metrics and areas of improvement.
• Implementation of optimizations to improve CWV scores, positively impacting both search traffic and Discover/News traffic.
• Post-optimization report showing before-and-after CWV metrics.

Backlink Profile Management

Goal: Improve backlink quality by managing and disavowing toxic backlinks, strengthening search system signals.

Deliverables:

• Regular bi-weekly or monthly backlink audits to identify toxic backlinks.
• Disavowal of toxic links and submission to search systems.
• Ongoing reports on backlink profile health and quality improvements.

Author Expertise and Content Trustworthiness Enhancement

Goal: Improve author credibility signals and site authority for search systems.

Deliverables:

• Redesign of article layout to better display author expertise.
• Creation and/or update of dedicated author pages with detailed descriptions of expertise.
• Enhanced "About Us" page with clear information on editorial standards and expertise.
• Implementation of Schema.org markup for author information to improve discoverability and readability for search engines.

Content Transparency and Disclosure Improvements

Goal: Clearly communicate to users and search systems whether content is sponsored or paid.

Deliverables:

• Updated content layouts and meta-data to label paid or sponsored articles transparently.
• Schema markup for sponsorship and paid content disclosures.
• Documentation or guide for editorial teams on marking paid/sponsored articles.

External Link Management and Do-Follow Link Optimization

Goal: Reduce potential SEO penalties by controlling do-follow links to external sources.

Deliverables:

• Reduced the number of do-follow links to comply with search system guidelines.
• Policy document establishing criteria for when do-follow links should be used (i.e., only when providing essential source data for insights or analysis).
• Regular link audits to ensure compliance with do-follow link standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The successful completion of these deliverables has contributed to:

• Improved CWV metrics for better user experience and enhanced search visibility.
• Stronger backlink profile through regular toxic link disavowals.
• Increased credibility and authority of content through structured author information and schema markup.
• Enhanced transparency and trustworthiness of content, aligning with search system guidelines.
• Compliance with external linking best practices to avoid potential SEO penalties.

In the end, our overall results and performance improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally; items were delivered on time, and every concern was quickly addressed via the messaging app. 

What was your primary form of communication with CyberLab.team?

Email or Messaging App

What did you find most impressive or unique about this company?

The team communicates professionally and explains problems in a way that even non-experts can easily understand. Moreover, they approach their workflow responsibly and only bill the client for the work they've actually done.

Are there any areas for improvement or something CyberLab.team could have done differently?

N/A