Crafton

BACKGROUND

Please describe your company and position.

I am an Implementation Project Coordinatorhe at Szybka Kolej Miejska Sp. z o.o.

Describe what your company does in a single sentence.

Szybka Kolej Miejska (SKM Warszawa) is the only municipal rail operator in Poland. We run passenger rail services across Warsaw and the Mazovia region as part of Warsaw Public Transport, alongside the metro, trams and buses, and passengers travel with us on Warsaw public transport tickets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Rebuild the SKM website so that passengers can find what they need before they travel: timetables, route maps, service changes and the passenger zone, on a phone as easily as on a desktop.
• Meet our obligations as a public body under the Polish Digital Accessibility Act, with accessibility designed into the site rather than added afterwards.
• Have one partner take the project from the first workshops through design and implementation, and then stay responsible for hosting and the infrastructure once the site was live.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton delivered the project end to end. It started with workshops that established what passengers actually look for on our site and how that information should be organised. The UX and UI design followed from those findings rather than the other way round.

Crafton then built and deployed the responsive website covering timetables, route maps, service changes and the passenger zone. Digital accessibility was handled as part of the build throughout, given our obligations as a public body.

Since launch Crafton has been responsible for hosting, the infrastructure behind the site and ongoing support. Key deliverables: discovery workshops, UX and UI design, a responsive website with the passenger information sections, accessibility built into the implementation, and ongoing hosting, infrastructure and support. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site meets the accessibility requirements that apply to us as a public body. For a public operator that is a legal obligation, not an improvement we could postpone.

The cooperation did not end at launch. Crafton runs the hosting and the infrastructure, so responsibility for the site staying available sits with the team that built it.

Passengers now reach timetables, route maps and service changes from one place, which is what the workshops at the start were meant to establish and what the site was rebuilt to do.

The site meets the accessibility requirements that apply to us. For a public operator that is a legal obligation rather than an improvement we could postpone, so treating it as part of the build was the right call.

The cooperation also did not end at launch. Crafton runs the hosting and the infrastructure, which means responsibility for the site staying available sits with the same team that designed and built it. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project ran in clear stages: workshops, design, implementation, launch, and then maintenance. Each stage closed before the next one started, so at every point we knew what had been settled and what was still open. Communication went directly between our team and theirs.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things. The project did not start with visuals. It started with workshops about what passengers need from the site, and the design followed from that, which is not how most website projects are run.

The second is accessibility. For a public body it is a legal requirement, and vendors often treat it as a checklist at the end of the project. Here it was part of how the site was built. That is a different way of working and it shows in the result.

Worth adding that the same team is still responsible for the site. Hosting and infrastructure were not handed over to somebody else after launch. 

Are there any areas for improvement or something Crafton could have done differently?

A rebuild of this kind touches a lot of people on our side, and the number of internal consultations was something we underestimated at the start rather than something Crafton got wrong. If we were doing it again we would map out earlier who needs to see what and when.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of Browar Fortuna

Describe what your company does in a single sentence.

We brew and sell beer under two brands - Browar Fortuna and Browar Grodzisk - and manage their online presence, product distribution and events across Poland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Our old website was outdated and didn't look like our brand anymore. We also had a growing portfolio of beers that the site couldn't really present. We were looking for a UX/UI and web design agency that could build a custom website from scratch, not another template.
• We chose Crafton, a UX/UI and web design agency from Poznań, Poland, and they later built a second website for our Browar Grodzisk brand.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Crafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton covered the full process for two brewery websites: discovery workshops, UX research, UX/UI design, front-end development and WordPress development, plus content migration and deployment to our production server. Key deliverables for the Browar Fortuna website: - A filterable beer catalogue with individual product pages - An interactive "where to buy" map integrated with Google Maps, split into shops and bars - An events module with a homepage slider - An awards section and a "how we brew" page - An Instagram feed and contact forms They then reused the same foundation to design and build the Browar Grodzisk website as a second project. Since launch, Crafton provides ongoing website support and maintenance for both sites, including WordPress and PHP updates, bug fixes, responsive design improvements and new features on request. The collaboration has been running since October 2018.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Both websites are live and our marketing team manages them on our own; products, news and events, without calling a developer every time. The beer catalogue and the "where to buy" map are the most visited parts of the site.

The other thing we'd point to is reliability: we report something and Crafton usually looks at it the same day, and bigger features get estimated and delivered without us chasing anyone. For a brewery that runs two brands online, that kind of ongoing web support matters as much as the design itself.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is simple and direct. We report an issue or request a feature and usually get a reaction the same day. Bigger items get estimated first, then delivered as agreed - no surprises on scope or timeline. After several years of working together, Crafton knew our brands well enough that we rarely needed to explain context. We manage both websites on our own - products, news, events - and when something needs their involvement, the handoff is quick. For ongoing website support and maintenance across two brands, that kind of reliability matters more than any single delivery.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

That the partnership still works the same way years after launch. Many agencies deliver a website and move on - Crafton has been maintaining and developing both of our sites since 2018, and the response times haven't changed. When we needed a second website for Browar Grodzisk, they reused the same design foundation instead of starting from scratch, which saved us time and kept both brands visually consistent.

Are there any areas for improvement or something Crafton could have done differently?

no

BACKGROUND

Please describe your company and position.

I am a Marketing Manager at BWS Expo

Describe what your company does in a single sentence.

BWS EXPO PLUS designs and builds custom exhibition stands for international trade shows and expos across Europe, Asia, and MENA - handling everything from concept and 3D visualization through production, logistics, and on-site assembly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Multilingual website design and development (6 language versions)
• Online briefing system with exhibition stand configurator
• Dedicated landing pages for European exhibition venues

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• Close to my geographic location
• Experience in our sector

How many teammates from Crafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton was responsible for the end-to-end design and development of our new corporate website. The project started with a discovery phase where they analyzed our target audiences across six markets and mapped out the information architecture. 

Key deliverables included:

1. A fully responsive multilingual website in 6 language versions (PL/EN/DE/FR/ES/ZH) with market-specific content
2. A multi-step online briefing form with intelligent branching logic and a built-in exhibition stand configurator - this lets clients specify dimensions, style, and features, generating a structured brief for our team
3. Over 30 dedicated landing pages targeting specific European exhibition venues and trade show locations
4. An interactive portfolio section with filtering by project category, exhibition type, and location
5. A comprehensive content architecture covering our full service offer, team profiles, and production facilities

The technology stack included modern frontend development with a focus on performance and SEO across all language versions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website launched on schedule with all six language versions. The online briefing configurator replaced our old email-based process - we now receive structured, detailed project briefs directly through the site. Usability testing scored the new website 4.76 out of 5. The dedicated landing pages for European exhibition venues have been driving targeted traffic from the markets we operate in.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crafton had a clear process from day one. We had a dedicated project manager and regular status calls, so we always knew where things stood. They structured the work in phases - wireframes first, then visual design, then development - which meant no surprises at the end. When we needed to adjust scope mid-project, they handled it without drama or delays. For a project with six language versions and a lot of moving parts, that level of organization made a real difference.

What was your primary form of communication with Crafton?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They actually took the time to understand how our industry works. Exhibition services aren't like e-commerce or SaaS - the way our clients search for a stand builder and what they need to see before reaching out is very specific. Crafton picked up on that quickly and built the whole UX around it. The other thing is that they handled a genuinely complex project - six languages, a custom configurator, 30+ landing pages - without it ever feeling chaotic. That's rare.

Are there any areas for improvement or something Crafton could have done differently?

Nothing major, honestly. If I had to pick something - with six language versions, the final content review and QA phase was quite demanding on our side. A more structured process for multilingual content validation could have made that smoother. But it's a small thing considering the overall result.

BACKGROUND

Please describe your company and position.

I am an executive at TREEDLY

Describe what your company does in a single sentence.

We are an innovative B2B platform that helps companies achieve their ESG goals and build an eco-friendly brand image by funding and planting trees in Poland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• UX/UI Design & Prototyping
• Custom Website & Platform Development
• B2B Client Dashboard Implementation

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

High ratings

How many teammates from Crafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Crafton to design and develop our B2B tree-planting platform from scratch. They handled the entire process, from initial wireframes to the final coding and launch.

Key deliverables included:

• UX/UI Design: Complete visual and functional design of the platform.
• Web Development: Custom frontend and backend implementation.
• B2B Client Panel: A secure dashboard where companies can track their planted trees.
• Custom Features: An automated PDF certificate generator and a dynamic, embeddable tree-counter widget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform launched without a hitch, and we were able to start onboarding our first B2B clients right away. The features Crafton built, including the automated PDF certificate generator and the live tree-counter widgets, work perfectly. The automation has essentially cut out all the manual admin work on our end, and our corporate partners can now handle everything themselves.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was run efficiently and without unnecessary overhead. Crafton hit every deadline and kept us in the loop with regular updates. When we had to rework the backend logic for the automated PDF certificates mid-project, they adapted quickly and without friction. Communication stayed clear and straightforward from start to finish.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how well they handled both sides of the work. The UX/UI design was strong, but they also delivered on the technical side with complex custom backend development. They weren't just executing a brief either. They flagged improvements to the B2B user flow on their own and followed through on the more demanding features like the dynamic widgets and automated PDF certificates.

Are there any areas for improvement or something Crafton could have done differently?

Building a complex platform from scratch, there were a few minor bugs with the PDF generator early on. Crafton's team dealt with them quickly. No major issues, and we're happy with how the partnership has gone.

BACKGROUND

Please describe your company and position.

 I am the Digital & E-Commerce Manager of a consumer products & services company 

Describe what your company does in a single sentence.

We are a leading European manufacturer of shopfitting solutions, warehouse systems, and checkout zones, operating globally since 1989 and exporting to over 80 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Global Brand Modernization
• UX/UI Design & Development
• Ongoing Maintenance & Support

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Great culture fit
• Good value for cost
• Aligned company values

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton was responsible for the end-to-end digital transformation of our corporate presence. They started with UX workshops to restructure our extensive product catalog (shopfitting, warehouse solutions, checkouts), ensuring it was intuitive for B2B buyers.

Key deliverables included:

• UX/UI Design: A modern, industrial-grade design system reflecting our global reach.
• Web Development: Full frontend and backend implementation optimized for performance in multiple regions.
• Information Architecture: Reorganization of technical specifications and product data for easier access.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new platform has received excellent feedback from our international partners and distributors for its clarity and modern aesthetic. It effectively supports our sales teams by serving as a comprehensive digital catalog, allowing clients to quickly find technical specifications for our shopfitting solutions. The site’s performance has also improved significantly, ensuring fast access from all our target global markets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crafton demonstrated excellent project management skills, well-suited for a large organization like ours. We communicated primarily via Microsoft Teams and tracked progress on Jira. Despite the complexity of gathering technical data from our internal departments (production, R&D), they kept the workflow organized and met our key deadlines. They were patient with our internal approval processes and responsive to all our requests.

What was your primary form of communication with Crafton?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to transform a heavy industrial portfolio into a sleek, modern digital experience was outstanding. They understood that even in the manufacturing sector, user experience is key. They successfully balanced the technical depth required by our engineers with the high-end visual appeal needed for our global marketing, creating a tool that effectively supports our B2B sales.

Are there any areas for improvement or something Crafton could have done differently?

We had some minor delays in the content population phase, largely due to the sheer volume of technical specifications we had to approve internally. Perhaps Crafton could have pushed us harder to deliver materials earlier, but overall, the collaboration was very smooth.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of TIM S.A.

Describe what your company does in a single sentence.

We are a leading distributor of electrotechnical products in Poland, operating a hybrid B2B/B2C e-commerce model as part of the international Würth Electrical Wholesale Group.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Digital Transformation
• Platform Modernization
• System Integration

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team is responsible for the comprehensive UX/UI redesign and development of our e-commerce platform and corporate website. Key deliverables include a scalable Design System, high-fidelity prototypes for complex B2B/B2C purchasing paths, and the ongoing frontend implementation integrated with our ERP and logistics systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the platform is not yet live, the intermediate results are highly promising. The high-fidelity UX prototypes were approved by our Board, successfully simplifying the navigation for our 66,000+ product catalog. The creation of a unified Design System has already aligned our internal IT and marketing teams, resolving previous inconsistencies in our digital strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project is managed using the Agile methodology with twoweek sprints. We use Jira for task tracking and hold regular status meetings to monitor progress. Despite the high complexity of the project and the need to coordinate with our internal IT department, Crafton has consistently met all key milestones. They are highly responsive and proactive, not just executing tasks, but actively consulting on solutions to ensure technical feasibility.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets them apart is their deep understanding of complex B2B business logic. Unlike many agencies that focus solely on visuals, Crafton quickly grasped the intricacies of our hybrid sales model (B2B/B2C) and logistics, translating massive technical constraints into a seamless, modern design system.

Are there any areas for improvement or something Crafton could have done differently?

To be honest, the only minor issue was the initial ramp-up time. Given the complexity of our legacy systems and the specific B2B logic we operate on, the onboarding phase took slightly longer than expected. However, once the team absorbed the necessary domain knowledge, the workflow became very efficient.

BACKGROUND

Please describe your company and position.

I am the Department Manager of ROKA Doors

Describe what your company does in a single sentence.

We design and manufacture custom, premium aluminum and steel door systems for residential and commercial buildings, combining modern design with precise, in-house production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• To implement the website exactly according to the approved design.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on implementing the website based on a design created by an external design agency. Crafton also refined and adjusted parts of the design during development, ensured full responsiveness, mobile friendliness, and delivered a premium-quality final result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fast, fully responsive, and intuitive website that works seamlessly across desktop and mobile devices.
The delivered implementation accurately reflected the provided design and successfully translated ROKA Doors’ premium brand values into a high-quality, polished digital experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were assigned a dedicated project manager who stayed in constant contact with us throughout the project. Communication was clear and proactive, and we were always informed about progress and potential risks. The project was managed with a strong focus on delivering on time, and any delays were discussed transparently and in advance. 

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Crafton’s highly competent, multidisciplinary team. Their advice was always thoughtful and practical, and working with them felt like collaborating with an experienced in-house team rather than an external vendor.

Are there any areas for improvement or something Crafton could have done differently?

Overall, there were no major areas for improvement. As with any project, minor challenges can occur, but Crafton handled them well through clear communication and effective risk management, without impacting the final outcome.

BACKGROUND

Please describe your company and position.

I am a manager at Deli Group

Describe what your company does in a single sentence.

Deli is a global manufacturer and distributor of office supplies, stationery, and tools, serving markets in over 130 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• We hired Crafton to design and implement a dedicated B2B portal for the European market. Our main objective was to streamline the ordering process for our distributors and present our product portfolio in a modern, user-friendly way.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton provided comprehensive UX/UI design and development services for our new B2B portal. The project kicked off with a discovery phase and UX workshops to understand the specific needs of our European distributors.

Key deliverables included:

• UX Strategy & Research: User flow mapping and information architecture design to handle our extensive product catalog.
• UI Design: Interactive wireframes and high-fidelity mockups.
• Development: Full-stack development of the platform with custom features for B2B ordering.
• Integration: Connecting the portal with our internal product databases and systems.

Their team focused heavily on usability, ensuring the interface is intuitive and allows for quick order processing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new B2B portal has been widely adopted by our European distributors, receiving excellent feedback for its intuitiveness and ease of use. The streamlined ordering process has noticeably reduced the administrative workload on our internal sales team, allowing for faster order processing. Additionally, the modern, professional design has strengthened our brand image among business partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. We had a dedicated Project Manager who served as our main point of contact, keeping the communication clear and seamless. They delivered all milestones on time and were very responsive to our feedback. It felt like a true partnership. They were proactive in their suggestions and always available to address any questions.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most is their strong focus on UX and their proactive approach. They didn’t just execute our requirements; they acted as true partners, offering valuable suggestions on how to better organize our massive product catalog. Their ability to combine complex technical logic with a clean, intuitive design was truly impressive.

Are there any areas for improvement or something Crafton could have done differently?

I don't have any complaints. The collaboration was smooth, and any minor adjustments were handled immediately. It was a great experience overall.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of ZARYS International Group

Describe what your company does in a single sentence.

Zarys International Group is a Polish manufacturer of disposable medical equipment and a provider of comprehensive healthcare solutions, supplying hospitals and medical facilities across Europe since 1989. I’m the E-commerce & Digital Manager, and I was responsible for overseeing this website redesign project.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Design and implement a new, user-friendly website with a strong focus on UX.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton was responsible for the end-to-end design and implementation of our new corporate website.

Their team guided us through the entire process, starting with a discovery phase and a thorough analysis of our needs. Based on that, they prepared a full UX project, including wireframes and user flow mockups.

After we approved the UX structure, they proceeded to create the complete graphic design (UI) that aligned with our international brand identity. The final stage was the full development of the site. Crafton handled all the front-end and back-end coding to bring the designs to life. 

The key deliverables included the complete UX/UI designs, all graphic assets, and the final, fully functional and responsive website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has been a definitive success in achieving our primary goals. The most significant outcome is the delivery of a modern, professional web service that perfectly aligns with our international brand identity.

We've received overwhelmingly positive feedback from our internal stakeholders and leadership on the site's portrayal of the Zarys brand. Furthermore, initial comments from our partners and users have been excellent, with many highlighting the site's new intuitive navigation and overall user-friendly experience. The platform now provides a strong foundation for our future digital marketing activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crafton’s project management was flawless. We communicated primarily through email and scheduled Google Meet calls, which was a very effective workflow.

Their project managers were highly engaged, committed, and always responsive to our needs and feedback. They were also reliable with the schedule, meeting all the key milestones and delivering the project on time as planned.

What was your primary form of communication with Crafton?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What's most unique is their team's collaborative spirit. Despite being an external agency, it genuinely felt like we were working with an extension of our own internal team. They build professional relationships very quickly, which led to remarkably smooth and transparent communication.

We also highly valued the proactive guidance from their specialists. They didn't just execute tasks; they offered expert advice.

Finally, their deep emphasis on UX was truly impressive. Throughout the project, they demonstrated a genuine, user-oriented approach , skillfully balancing the needs of our end-users with our company's core business goals.

Are there any areas for improvement or something Crafton could have done differently?

While I'm a firm believer that every company, no matter how great, always has room for continuous development, I honestly cannot point to any negative aspects of our collaboration.

We had no issues at all. We genuinely value our partnership with Crafton and would recommend working with them with full conviction.