Crafton

BACKGROUND

Please describe your company and position.

I am a Marketing Manager at BWS Expo

Describe what your company does in a single sentence.

BWS EXPO PLUS designs and builds custom exhibition stands for international trade shows and expos across Europe, Asia, and MENA - handling everything from concept and 3D visualization through production, logistics, and on-site assembly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Multilingual website design and development (6 language versions)
• Online briefing system with exhibition stand configurator
• Dedicated landing pages for European exhibition venues

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• Close to my geographic location
• Experience in our sector

How many teammates from Crafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton was responsible for the end-to-end design and development of our new corporate website. The project started with a discovery phase where they analyzed our target audiences across six markets and mapped out the information architecture. 

Key deliverables included:

1. A fully responsive multilingual website in 6 language versions (PL/EN/DE/FR/ES/ZH) with market-specific content
2. A multi-step online briefing form with intelligent branching logic and a built-in exhibition stand configurator - this lets clients specify dimensions, style, and features, generating a structured brief for our team
3. Over 30 dedicated landing pages targeting specific European exhibition venues and trade show locations
4. An interactive portfolio section with filtering by project category, exhibition type, and location
5. A comprehensive content architecture covering our full service offer, team profiles, and production facilities

The technology stack included modern frontend development with a focus on performance and SEO across all language versions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website launched on schedule with all six language versions. The online briefing configurator replaced our old email-based process - we now receive structured, detailed project briefs directly through the site. Usability testing scored the new website 4.76 out of 5. The dedicated landing pages for European exhibition venues have been driving targeted traffic from the markets we operate in.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crafton had a clear process from day one. We had a dedicated project manager and regular status calls, so we always knew where things stood. They structured the work in phases - wireframes first, then visual design, then development - which meant no surprises at the end. When we needed to adjust scope mid-project, they handled it without drama or delays. For a project with six language versions and a lot of moving parts, that level of organization made a real difference.

What was your primary form of communication with Crafton?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They actually took the time to understand how our industry works. Exhibition services aren't like e-commerce or SaaS - the way our clients search for a stand builder and what they need to see before reaching out is very specific. Crafton picked up on that quickly and built the whole UX around it. The other thing is that they handled a genuinely complex project - six languages, a custom configurator, 30+ landing pages - without it ever feeling chaotic. That's rare.

Are there any areas for improvement or something Crafton could have done differently?

Nothing major, honestly. If I had to pick something - with six language versions, the final content review and QA phase was quite demanding on our side. A more structured process for multilingual content validation could have made that smoother. But it's a small thing considering the overall result.

BACKGROUND

Please describe your company and position.

I am an executive at TREEDLY

Describe what your company does in a single sentence.

We are an innovative B2B platform that helps companies achieve their ESG goals and build an eco-friendly brand image by funding and planting trees in Poland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• UX/UI Design & Prototyping
• Custom Website & Platform Development
• B2B Client Dashboard Implementation

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

High ratings

How many teammates from Crafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Crafton to design and develop our B2B tree-planting platform from scratch. They handled the entire process, from initial wireframes to the final coding and launch.

Key deliverables included:

• UX/UI Design: Complete visual and functional design of the platform.
• Web Development: Custom frontend and backend implementation.
• B2B Client Panel: A secure dashboard where companies can track their planted trees.
• Custom Features: An automated PDF certificate generator and a dynamic, embeddable tree-counter widget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The platform launched without a hitch, and we were able to start onboarding our first B2B clients right away. The features Crafton built, including the automated PDF certificate generator and the live tree-counter widgets, work perfectly. The automation has essentially cut out all the manual admin work on our end, and our corporate partners can now handle everything themselves.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was run efficiently and without unnecessary overhead. Crafton hit every deadline and kept us in the loop with regular updates. When we had to rework the backend logic for the automated PDF certificates mid-project, they adapted quickly and without friction. Communication stayed clear and straightforward from start to finish.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how well they handled both sides of the work. The UX/UI design was strong, but they also delivered on the technical side with complex custom backend development. They weren't just executing a brief either. They flagged improvements to the B2B user flow on their own and followed through on the more demanding features like the dynamic widgets and automated PDF certificates.

Are there any areas for improvement or something Crafton could have done differently?

Building a complex platform from scratch, there were a few minor bugs with the PDF generator early on. Crafton's team dealt with them quickly. No major issues, and we're happy with how the partnership has gone.

BACKGROUND

Please describe your company and position.

 I am the Digital & E-Commerce Manager of a consumer products & services company 

Describe what your company does in a single sentence.

We are a leading European manufacturer of shopfitting solutions, warehouse systems, and checkout zones, operating globally since 1989 and exporting to over 80 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Global Brand Modernization
• UX/UI Design & Development
• Ongoing Maintenance & Support

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Great culture fit
• Good value for cost
• Aligned company values

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton was responsible for the end-to-end digital transformation of our corporate presence. They started with UX workshops to restructure our extensive product catalog (shopfitting, warehouse solutions, checkouts), ensuring it was intuitive for B2B buyers.

Key deliverables included:

• UX/UI Design: A modern, industrial-grade design system reflecting our global reach.
• Web Development: Full frontend and backend implementation optimized for performance in multiple regions.
• Information Architecture: Reorganization of technical specifications and product data for easier access.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new platform has received excellent feedback from our international partners and distributors for its clarity and modern aesthetic. It effectively supports our sales teams by serving as a comprehensive digital catalog, allowing clients to quickly find technical specifications for our shopfitting solutions. The site’s performance has also improved significantly, ensuring fast access from all our target global markets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crafton demonstrated excellent project management skills, well-suited for a large organization like ours. We communicated primarily via Microsoft Teams and tracked progress on Jira. Despite the complexity of gathering technical data from our internal departments (production, R&D), they kept the workflow organized and met our key deadlines. They were patient with our internal approval processes and responsive to all our requests.

What was your primary form of communication with Crafton?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to transform a heavy industrial portfolio into a sleek, modern digital experience was outstanding. They understood that even in the manufacturing sector, user experience is key. They successfully balanced the technical depth required by our engineers with the high-end visual appeal needed for our global marketing, creating a tool that effectively supports our B2B sales.

Are there any areas for improvement or something Crafton could have done differently?

We had some minor delays in the content population phase, largely due to the sheer volume of technical specifications we had to approve internally. Perhaps Crafton could have pushed us harder to deliver materials earlier, but overall, the collaboration was very smooth.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of TIM S.A.

Describe what your company does in a single sentence.

We are a leading distributor of electrotechnical products in Poland, operating a hybrid B2B/B2C e-commerce model as part of the international Würth Electrical Wholesale Group.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Digital Transformation
• Platform Modernization
• System Integration

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team is responsible for the comprehensive UX/UI redesign and development of our e-commerce platform and corporate website. Key deliverables include a scalable Design System, high-fidelity prototypes for complex B2B/B2C purchasing paths, and the ongoing frontend implementation integrated with our ERP and logistics systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the platform is not yet live, the intermediate results are highly promising. The high-fidelity UX prototypes were approved by our Board, successfully simplifying the navigation for our 66,000+ product catalog. The creation of a unified Design System has already aligned our internal IT and marketing teams, resolving previous inconsistencies in our digital strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project is managed using the Agile methodology with twoweek sprints. We use Jira for task tracking and hold regular status meetings to monitor progress. Despite the high complexity of the project and the need to coordinate with our internal IT department, Crafton has consistently met all key milestones. They are highly responsive and proactive, not just executing tasks, but actively consulting on solutions to ensure technical feasibility.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets them apart is their deep understanding of complex B2B business logic. Unlike many agencies that focus solely on visuals, Crafton quickly grasped the intricacies of our hybrid sales model (B2B/B2C) and logistics, translating massive technical constraints into a seamless, modern design system.

Are there any areas for improvement or something Crafton could have done differently?

To be honest, the only minor issue was the initial ramp-up time. Given the complexity of our legacy systems and the specific B2B logic we operate on, the onboarding phase took slightly longer than expected. However, once the team absorbed the necessary domain knowledge, the workflow became very efficient.

BACKGROUND

Please describe your company and position.

I am the Department Manager of ROKA Doors

Describe what your company does in a single sentence.

We design and manufacture custom, premium aluminum and steel door systems for residential and commercial buildings, combining modern design with precise, in-house production.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• To implement the website exactly according to the approved design.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on implementing the website based on a design created by an external design agency. Crafton also refined and adjusted parts of the design during development, ensured full responsiveness, mobile friendliness, and delivered a premium-quality final result.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fast, fully responsive, and intuitive website that works seamlessly across desktop and mobile devices.
The delivered implementation accurately reflected the provided design and successfully translated ROKA Doors’ premium brand values into a high-quality, polished digital experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were assigned a dedicated project manager who stayed in constant contact with us throughout the project. Communication was clear and proactive, and we were always informed about progress and potential risks. The project was managed with a strong focus on delivering on time, and any delays were discussed transparently and in advance. 

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Crafton’s highly competent, multidisciplinary team. Their advice was always thoughtful and practical, and working with them felt like collaborating with an experienced in-house team rather than an external vendor.

Are there any areas for improvement or something Crafton could have done differently?

Overall, there were no major areas for improvement. As with any project, minor challenges can occur, but Crafton handled them well through clear communication and effective risk management, without impacting the final outcome.

BACKGROUND

Please describe your company and position.

I am a manager at Deli Group

Describe what your company does in a single sentence.

Deli is a global manufacturer and distributor of office supplies, stationery, and tools, serving markets in over 130 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• We hired Crafton to design and implement a dedicated B2B portal for the European market. Our main objective was to streamline the ordering process for our distributors and present our product portfolio in a modern, user-friendly way.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton provided comprehensive UX/UI design and development services for our new B2B portal. The project kicked off with a discovery phase and UX workshops to understand the specific needs of our European distributors.

Key deliverables included:

• UX Strategy & Research: User flow mapping and information architecture design to handle our extensive product catalog.
• UI Design: Interactive wireframes and high-fidelity mockups.
• Development: Full-stack development of the platform with custom features for B2B ordering.
• Integration: Connecting the portal with our internal product databases and systems.

Their team focused heavily on usability, ensuring the interface is intuitive and allows for quick order processing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new B2B portal has been widely adopted by our European distributors, receiving excellent feedback for its intuitiveness and ease of use. The streamlined ordering process has noticeably reduced the administrative workload on our internal sales team, allowing for faster order processing. Additionally, the modern, professional design has strengthened our brand image among business partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. We had a dedicated Project Manager who served as our main point of contact, keeping the communication clear and seamless. They delivered all milestones on time and were very responsive to our feedback. It felt like a true partnership. They were proactive in their suggestions and always available to address any questions.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most is their strong focus on UX and their proactive approach. They didn’t just execute our requirements; they acted as true partners, offering valuable suggestions on how to better organize our massive product catalog. Their ability to combine complex technical logic with a clean, intuitive design was truly impressive.

Are there any areas for improvement or something Crafton could have done differently?

I don't have any complaints. The collaboration was smooth, and any minor adjustments were handled immediately. It was a great experience overall.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of ZARYS International Group

Describe what your company does in a single sentence.

Zarys International Group is a Polish manufacturer of disposable medical equipment and a provider of comprehensive healthcare solutions, supplying hospitals and medical facilities across Europe since 1989. I’m the E-commerce & Digital Manager, and I was responsible for overseeing this website redesign project.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Design and implement a new, user-friendly website with a strong focus on UX.

SOLUTION

How did you find Crafton?

Online Search

Why did you select Crafton over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Crafton were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crafton was responsible for the end-to-end design and implementation of our new corporate website.

Their team guided us through the entire process, starting with a discovery phase and a thorough analysis of our needs. Based on that, they prepared a full UX project, including wireframes and user flow mockups.

After we approved the UX structure, they proceeded to create the complete graphic design (UI) that aligned with our international brand identity. The final stage was the full development of the site. Crafton handled all the front-end and back-end coding to bring the designs to life. 

The key deliverables included the complete UX/UI designs, all graphic assets, and the final, fully functional and responsive website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has been a definitive success in achieving our primary goals. The most significant outcome is the delivery of a modern, professional web service that perfectly aligns with our international brand identity.

We've received overwhelmingly positive feedback from our internal stakeholders and leadership on the site's portrayal of the Zarys brand. Furthermore, initial comments from our partners and users have been excellent, with many highlighting the site's new intuitive navigation and overall user-friendly experience. The platform now provides a strong foundation for our future digital marketing activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crafton’s project management was flawless. We communicated primarily through email and scheduled Google Meet calls, which was a very effective workflow.

Their project managers were highly engaged, committed, and always responsive to our needs and feedback. They were also reliable with the schedule, meeting all the key milestones and delivering the project on time as planned.

What was your primary form of communication with Crafton?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What's most unique is their team's collaborative spirit. Despite being an external agency, it genuinely felt like we were working with an extension of our own internal team. They build professional relationships very quickly, which led to remarkably smooth and transparent communication.

We also highly valued the proactive guidance from their specialists. They didn't just execute tasks; they offered expert advice.

Finally, their deep emphasis on UX was truly impressive. Throughout the project, they demonstrated a genuine, user-oriented approach , skillfully balancing the needs of our end-users with our company's core business goals.

Are there any areas for improvement or something Crafton could have done differently?

While I'm a firm believer that every company, no matter how great, always has room for continuous development, I honestly cannot point to any negative aspects of our collaboration.

We had no issues at all. We genuinely value our partnership with Crafton and would recommend working with them with full conviction.

BACKGROUND

Please describe your company and your position there.

I am the board member of a Video Production company, that handles artists, organizes film production, film sets, and manages locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

We needed a web-based Internal IT system to manage our projects, services and teams.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with Crafton on multiple projects for our artists and did not hesitate to reach out to them for a project of this scale.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed something that would help us with efficiency, scalability and most notably with the integration of all the services and tools that we use. We kicked off our project with a workshop, where they analyzed our situation and what areas of our operations could be integrated and improved through a one window solution.

After that, they defined the scope and allocated their resources to kick-start the project. They worked together with our graphic designers to develop the designs and later started with the coding and implementation. After this, testing was done and our system was deployed. Throughout the project, their communication was amazing, they made sure all our views and requirements were heard. They were very attentive to our needs.

How many people from the vendor's team worked with you, and what were their positions?

The efforts were co-led by a Project Manager and Business Analyst. Both were extremely competent people. We had one person on the design side and three developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Crafton succeeded in developing exactly what we wanted. This project has enabled us to scale our operations and allowed us to effectively manage and take in more work. My team's productivity has increased, and I am able to keep an overview of all the tasks more effectively.

Describe their project management style, including communication tools and timeliness.

Crafton’s communication was on point. Throughout the phases of development, they included us in meetings when needed and always met up with us when asked. The team assigned was very cautious with the timeline and everything was done with great attention to detail.

What did you find most impressive or unique about this company?

Crafton is not a service partner. They are your partner, and this surprised us initially because it was impressive how quickly and swiftly. They understood our needs and goals, along with what approach would bring the best results for our company.

Are there any areas for improvement or something they could have done differently?

Every company has areas to improve, but at this moment I can’t really put my finger on anything. They did an excellent job!

BACKGROUND

Introduce your business and what you do there.

I work as a web strategist for an e-commerce company that deals with office supplies, and we’re located in Poznan, Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We were trying to revamp our website and we hired Crafton to help us modernize our platform. We also wanted to have a better UI/UX.

SOLUTION

What was the scope of their involvement?

They conducted a market analysis and analyzed the strong and weak points of our current website. Based on that, they created an improved and user-friendly platform, which involved developing our site’s front- and backend. 

What is the team composition?

We worked with six different people on the different stages of the project such as their UX designers, researchers, and developers.

 How did you come to work with Crafton?

We got in touch with different companies and compared them against each other. After a thorough analysis, we chose Crafton because they worked in our interest.

How much have you invested with them?

We spent around $600,000.

What is the status of the engagement?

We worked together from July 2019–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They introduced us to a new market of B2C customers. In addition, our team was happy with the final design of our e-commerce website.

How did Crafton perform from a project management standpoint?

They had good communication skills, and they were open to taking care of our needs. We talked with Crafton weekly on average and our communication happened mostly through emails and Slack.

What did you find most impressive about them?

The UX research they did was really good.

Are there any areas they could improve?

The only setback was when they changed the project manager, which slowed down the process a little on our side. Otherwise, they did great work.

Any advice for potential?

Ensure you are honest with Crafton right from the start and trust them to take you where you need to be.

BACKGROUND

Please describe your company and your position there.

I am the head of tech at a leading manufacturing agency supplying gas cylinders across various parts of the globe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

The existing system of our website was not stable and as a company we were not able to retain our customers. In order to increase the traffic and generate revenue we wanted to hire a web development agency who could guide us into the latest trends of websites. We wanted to glorify the user-experience of the website and create a credible image of the company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We began looking for web development agencies through various sources. A few recommendations and google search gave us a few company names. We went ahead and spoke to Crafton because of their resemblance with our business needs. After understanding their expertise we decided to work with Crafton for their rich resources.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project work began by scrapping all the unnecessary elements of the website. The test engineers verified the functioning to detect bugs and errors. After fixing the issues, the design team sat with our company and came up with a new theme for the website. The build up included a payment gateway that was faster and a contact us page that was quick. The entire content on the website was proofread and edited to align with the quality of the theme. A testing team was handling the process of analysing the website performance. Overall, the work was carried out in a scheduled manner.

How many people from the vendor's team worked with you, and what were their positions?

We were always addressed by the project manager for meetings and follow-ups. A team of web development experts, head of designing and test engineers executed the revamp of our website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new look of the website has changed the personality of our business. We have increased the number of impressions on search engines by 24% and the customers are also having a smooth experience with the website. The web responsiveness has been optimized and now all the webpages have a quick loading time. With the new custom theme, we feel the website is making more impact than before. Overall, the customer satisfaction has increased and the company is building a brand name.

Describe their project management style, including communication tools and timeliness.

The entire project was managed by the project leader. From communication of meeting schedules to progress of the project, the leader was there. All the meetings took place on Slack once a week. Whenever there were any follow ups on the theme of the website, the design team contacted us via the project leader. All other documentation was recorded and transferred via email.

What did you find most impressive or unique about this company?

The industry experience of Crafton reflected in their deliverables. Every team member followed a professional approach. The most impressive factor was their communication. All the meetings had an agenda to discuss the applied and on-going activities before discussing the future plan of action. We were surrounded by experts and a polite team of developers. This made our web development experience fruitful.

Are there any areas for improvement or something they could have done differently?

No, everything was executed as per the plan.