Corecentrix Business Solutions

BACKGROUND

Please describe your company and position.

I am the CEO of Embrace Pet Insurance

Describe what your company does in a single sentence.

Pet Insurance

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Paid Search performance management
• Paid Social performance management

SOLUTION

How did you find Corecentrix Business Solutions?

• Online Search
• Clutch Site

Why did you select Corecentrix Business Solutions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Corecentrix Business Solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Corecentrix Business Solutions team was responsible for all day to day account management across Paid Search & Paid Social.

• Daily monitoring to reach company KPIs
• Took the lead in short to long term marketing strategy Paid Search
• Worked to improve CPAs and CPCs when taking over the account from our previous agency.
• Constructed a detailed plan consisting of ad copy refreshes, bid strategy updates and implementing lead scoring data
• Created a Google data studio dashboard that displayed consolidated real time data across all platforms.
  Paid Social
• New account needed to be activated/expanded by BP
• Produced creative assets to launch the initial retargeting campaign and monitored performance
• Assisted in working through a full creative refresh
• Launched prospecting audience campaign
• Worked through tight timelines on ad hoc campaign launches

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• QoQ Nonbrand campaigns were ramped up efficiently (+32% spend, -11% CPA) while also increasing policy purchase scale (+47% purchases)
• 310% increase in Brand CTR in Nnovember to December due to optimizations in Microsoft
• CPL and CPAs managed to remain efficient in June after pausing California activity (internal decision) which was our leading driver of traffic
• Brand Impression Share has increased by 4% YoY and we are seeing Search demand for the term "Embrace Pet Insurance" the highest this month than it has been in the last 5 years

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team was very professional, timely, and educated in their strategic recommendations. Even with ad hoc requests and short turnaround times, they responded to emails quickly and made sure the work was completed when needed. Nancy and Terry are always ready to assist with anything requested from my senior leadership and delivered high quality material. If one person was unavailable, someone else was always there to help when needed.

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found Corecentrix was very transparent and easy to communicate with throughout the partnership. We never felt that work was slacking or they were pulled heavily to other clients. We always felt like a priority and that they truly cared about the work they were producing for Embrace. That definitely showed in the results that were delivered as well.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

I really don't have any negative feedback. We did not decide to end the partnership due to any type of relationship or performance issues. It was strictly a financial decision to bring the majority of media management in house. If we feel that we have the resources to use them again at some point in the future, I would be happy to bring the team on again.

BACKGROUND

Please describe your company and position.

I am the Director, Clinical Implementation of Therapeutic Associates Physical Therapy (TAPT)

Describe what your company does in a single sentence.

We are Therapeutic Associates Physical Therapy is a physical therapist-owned and operated partnership of clinics. Our structure is unique and has contributed to our significant history and success. Each clinic director is a practicing PT and owner in their facility and/or the company at large and is committed to providing all customers with the highest quality care and service available. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• We hadn’t updated our website in over four years, so our goal was to have a complete overhaul website rebuild. We also wanted to achieve more growth through our digital marketing efforts and an improved strategy.

SOLUTION

How did you find Corecentrix Business Solutions?

• Online Search
• Clutch Site

Why did you select Corecentrix Business Solutions over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first phase of our engagement was a learning phase. We had the opportunity to meet with Corecentrix Busines Solutions and share our story, business model, and growth goals. They asked us a lot of questions that allowed them to dig deeper into our digital presence.

Then, we entered a phase where Corecentrix Busines Solutions worked closely with us to present ideas, models, and designs for the website. From there, we went into the build phase. They built our site on WordPress because it made sense to us to keep working on the same platform as our previous website was.

Subsequently, we entered the launch phase, and now, we’re in the post-launch phase, where they’re working on bugs and adjusting details. We hope to continue our partnership with Corecentrix Busines Solutions on a digital growth phase.

We intend to optimize our digital footprint through SEO, so we will be working with them to identify a content strategy. We also want to get more opportunities with paid advertising and other efforts of that nature to support our growth as we move forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen an increase in form submissions and conversion rates, which we can generate more clearly now — that was something that we couldn’t do before.

We didn’t have a good platform before, so if a lead came through our site, we couldn’t see if it became a patient or not. Now, we have a better way to measure the success of our campaigns because we can see the traffic on the site and the conversion rate, and in the back end, we can see if the leads become actual patients.

Compared to our previous website, our new one is significantly different and better.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No areas of improvement for Corecentrix Business Solutions come to my mind; they have a really well-oiled machine going on. They’re very transparent and clear with agendas and goals, and they ensure that we align with that.

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Corecentrix Business Solutions' ability to collaborate is impressive. They weren’t on this project because they needed to launch our website but because they wanted.

Additionally, they’re very open to input, feedback, and ideas, and they don’t just push their agenda upon us. Certainly, they’ve provided their feedback, input, and expertise, but they’ve also wanted to hear from us throughout every project phase to ensure that we are satisfied with the result.

Aside from the great things that Corecentrix Business Solutions has done and the product itself, their collaboration is great. Although they had some background working with healthcare companies, they went through a learning process, and they’ve stated throughout various phases that they enjoy working with us because they’re learning a lot. Now, they’ll strengthen their business and will be able to work with other healthcare companies.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

No areas of improvement for Corecentrix Business Solutions come to my mind; they have a really well-oiled machine going on. They’re very transparent and clear with agendas and goals, and they ensure that we align with that.

BACKGROUND

Please describe your company and position.

I am the President of Prestige HR Inc.

Describe what your company does in a single sentence.

Prestige HR is an industry-leading provider of staff augmentation and consulting services. We’ve built our company around a single concept – relationships. We focus on the people we serve. We deliver more intelligent solutions that help our clients and candidates thrive

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Create a logo reflecting the company's brand identity
• Create a template for business cards
• Create a one page marketing document

SOLUTION

How did you find Corecentrix Business Solutions?

• Online Search
• Referral

Why did you select Corecentrix Business Solutions over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Corecentrix Business Solutions created a logo and color scheme for my new business, as well as a business card template and one-page marketing document. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of the materials

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was consistent and frequent

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They did a great job translating my vision and the culture of my business into a logo.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Program Director of MATClinics

Describe what your company does in a single sentence.

MATClinics is an outpatient addiction treatment group.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Increase new patient appointments
• Increase our online visibility

SOLUTION

How did you find Corecentrix Business Solutions?

Referral

Why did you select Corecentrix Business Solutions over others?

• Pricing fit our budget
• Referred to me

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Corecentrix Business Solutions acts as our SEO/advertising agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During their work with us, we have doubled the number of our locations. Unike all marketing and advertising agencies where concrete results are hard to identify. Corecentrix's work to target advertising and SEO to increase patient awareness has been very helpful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They do not work on a project basis.

What was your primary form of communication with Corecentrix Business Solutions?

Virtual Meeting

What did you find most impressive or unique about this company?

They've built a good understanding of our business and competitors. They continue to improve measurable outcomes. While there is a lot of turnover in their team ranks, the key folks assigned to our account have been an important constant.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

None. As a matter of fact, the senior members of the team have been consistently present and kept the strategy moving forward.

BACKGROUND

Please describe your company and position.

I am the CEO of Alliance Software Pty Ltd

Describe what your company does in a single sentence.

Alliance have built hundreds of web & cloud applications and automated complex processes for dozens of businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

Our software firm was having trouble getting more leads from organic search and ranking higher on search engine results pages. We engaged Corecentrix Business Solutions to assist us boost our online presence and optimize our website for search engines.

SOLUTION

How did you find Corecentrix Business Solutions?

• Online Search
• Clutch Site

Why did you select Corecentrix Business Solutions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Corecentrix Business Solutions carried out a full SEO analysis of our website, pinpointed areas that needed work, and offered a detailed plan to make it search engine friendly. Keyword research, on-page optimization, technical SEO enhancements, link development, and content production were all included in the scope of the project. A thorough keyword strategy, well-optimized website content, and regular progress reports were among the main deliverables.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The result of Corecentrix Business Solutions's SEO services were amazing. In the first six months of the project, we saw a 50% boost in organic traffic to our website and ranked on the first page of Google for a number of high-volume keywords. Our company's revenue rose significantly as a result of the 50% rise in leads from organic search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Corecentrix Business Solutions project management was great. They regularly gave updates on the project's status and delivered everything on schedule. Their staff was always eager to answer our inquiries and offer advice, and they were very attentive to our demands.

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The SEO expertise of Corecentrix Business Solutions was the most impressive feature; they were very knowledgeable and gave us a customized strategy that was suited to our particular needs and objectives. The entire process was enjoyable because of their team's friendliness and ease of working with.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Deepfactor

Describe what your company does in a single sentence.

We provide a next-generation application security platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Generate qualified leads via SEO and SEM

SOLUTION

How did you find Corecentrix Business Solutions?

Online Search

Why did you select Corecentrix Business Solutions over others?

High ratings

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Corecentrix was tasked with driving very targeted leads for sales follow up and marketing nurture via paid LinkedIn and Adwords. The agency was also tasked with increasing inbound traffic to our site via SEO and keyword/content optimization. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Corecentrix was to deliver extremely efficient inbounds, keep our cost/conversion low, and always monitor for changes and suggesting improvements. With keyword optimation, we were also able to see our results improve for our desired keywords. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time and were very organized. They were very willing to jump in and help on projects/provide information that were a bit tangential to our main projects. 

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were easy to work with and had a pretty deep technical background overall. That was extremely helpful in figuring out our targeting, especially on LinkedIn. 

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

I don't really have anything to add here. 

BACKGROUND

Please describe your company and position.

I am the Head of Global Marketing of PA Consulting

Describe what your company does in a single sentence.

Business consulting and services company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Corecentrix Business Solutions  was primarily engaged to handle our SEO needs. We wanted to make our website more relevant and improve sales.

SOLUTION

How did you find Corecentrix Business Solutions?

• Online Search
• Clutch Site

Why did you select Corecentrix Business Solutions over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've developed a special arrangement that enables us to collaborate with them as necessary because our firm is quite seasonal.Keyword research and SEO services are handled by Corecentrix. Along with working together on blog posts, their team also handles link acquisition. In order to keep us competitive and up to date, Corecentrix serves as a consultant to help us with the direction of our website. They offer development and UX recommendations to aid us with the website's flow and to help us modify it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Both site traffic and search engine ranks have increased. Our website has received thousands of visitors since we began working together, but there have also been periods in the past when it has received none at all. With Corecentrix's help, we've also been able to broaden our capacity to boost engagement. With Corecentrix's assistance, we were able to get an article published in a major magazine, which resulted in a significant increase in traffic and sales. From a quality perspective, we have been really pleased. They are quite good at crafting articles and using relevant and targeted keywords. The continuation of our collaboration with Corecentrix excites us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The budget is clear and well-defined, and the team delivers on schedule and within budget. If there are any further alternatives, Corecentrix is quite open about them. 

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everybody with whom we have collaborated has been excellent and communicative. Their staff responds quickly and efficiently to problems. Although their SEO services are one of their greatest assets, everything else they offer comes in second. They were unparalleled in their capacity to scan our website and assist us in establishing a more robust presence to locate and connect with new clients. 

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

Every time there has been a problem, Corecentrix has resolved it quickly. 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Saltmine

Describe what your company does in a single sentence.

Saltmine is a workplace optimization platform for enterprises with large corporate real estate portfolios. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Refine keywords
• Drive more organic traffic
• Increase organic leads

SOLUTION

How did you find Corecentrix Business Solutions?

Referral

Why did you select Corecentrix Business Solutions over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit the website
Develop SEO strategy
Execute new keyword rich pages
Improve SEO performance of exisiting pages
Report growth on monthly basis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am not at liberty to disclose my company's website performance. That said, corecentrix SEO was key in reaching our organic traffic goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always very prompt at replying to emails/setting up calls and were equally as efficient with their work. 
There were never endless review cycles when it came to new pages. 
They produce quality work. 

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Corecentrix Business Solutions’ work quality and communication were impressive.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

I would recommend they allow for weekly touchbase meetings. While they were always responsive to meeting requests, a weekly standup would've been nice (at least for me, a 1 person NA marketing team). 

BACKGROUND

Please describe your company and position.

I am the President of ZOLL Itamar

Describe what your company does in a single sentence.

ZOLL Itamar is a medical device company and manufacturer focused on leading the integration of Sleep Apnea management into the cardiac patient care pathway. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Get more leads
• Give our websites a higher ranking.

SOLUTION

How did you find Corecentrix Business Solutions?

Referral

Why did you select Corecentrix Business Solutions over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Corecentrix Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to have a mix of sponsored and organic searches, so we hired Corecentrix because our website was not showing up on the first page of Google for the majority of phrases, and the majority of our leads came from Google Adwords. Our website was revamped by Corecentrix, who also assisted us with content creation, improved picture uploads, and site cleanup. We began to observe effects three months after the contract started.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1.Website Visits
2.Store Visits
3.Phone Calls

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provide monthly reports on the website's development, and they haven't missed any of them yet. We have had to make adjustments along the process, and all we need to do is contact them, and they will typically respond to us within a day.

What was your primary form of communication with Corecentrix Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They communicate in a very intimate way. We have other firms and have had other enterprises, and communication has always been more transactional and through different people.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and position.

I am the General Manager, of Senya Tech Ltd

Describe what your company does in a single sentence.

Manufacturer of Construction and Crushing Equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Corecentrix Business Solutions to accomplish?

• Build Website
• SEO management
• Pay Per Click Management

SOLUTION

How did you find Corecentrix Business Solutions?

Online Search

Why did you select Corecentrix Business Solutions over others?

• High ratings
• market expertise

How many teammates from Corecentrix Business Solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designed new web site. Implemented and managed SEO Strategy. Implemented and managed PPC Strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Web site launch
SEO rank
PPC conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time, and their responsiveness is excellent.

What was your primary form of communication with Corecentrix Business Solutions?

Virtual Meeting

What did you find most impressive or unique about this company?

Highly responsive
knowledgeable
flexible
patient
invested in the project.

Are there any areas for improvement or something Corecentrix Business Solutions could have done differently?

Explaining and being prepared for the initial SEO drop with the new site with strong strategy to minimize impact on our business.