Conversion95

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Hammond Manufacturing

Describe what your company does in a single sentence.

We are global leader in designer, manufacturer and marketer of equipment racks and cabinets, industrial and electronic enclosures and power distribution devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• Increase our conversion rate on our website

SOLUTION

How did you find Conversion95?

• Online Search
• Clutch Site

Why did you select Conversion95 over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The current one every month. With an emphasis on Conversion Rate Optimization (CRO), Average Order Value (AOV), Abandoned Carts (AC), and Page Speed, the Accelerate process provides a customized CRO Cookbook that includes goal-setting, measurement, testing, refinement, and iterative enhancements made to optimize the current website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CRO increased with less clicks on the path to purchase (relative to previous year).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, my experience working with Conversion 95 was by far best I have ever had while collaborating with any agency or business. Our project manager was prompt in responding when necessary and provided thorough explanations at each stage of the project. I always felt like a priority, and communication was straightforward and honest.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How sincere each staff member I interacted with was. They all genuinely care about their profession and want to give it their all, as you can see. Additionally, there is a degree of accountability that I have not encountered in other agencies.

Are there any areas for improvement or something Conversion95 could have done differently?

Not that comes to mind right now.

BACKGROUND

Please describe your company and position.

I am the CSO & Co-Founder of Iron Peak Solutions

Describe what your company does in a single sentence.

We offer logistics solutions to businesses and shippers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• We sought to create a user-friendly, real-time platform that connects local shippers with truckers, allowing for seamless communication, efficient job management, and better transparency.

SOLUTION

How did you find Conversion95?

• Online Search
• Clutch Site

Why did you select Conversion95 over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team worked closely with us to design and implement an extensive e-commerce solution tailored to our unique needs. They created intuitive dashboards for both shippers and truckers that streamlined every aspect of the process, from order creation and acceptance to delivery tracking and payment processing.

Key deliverables included a real-time tracking system, payment gateway integration, and an automated invoicing system, all of which were delivered flawlessly. They also incorporated real-time notifications and alerts to keep both parties informed every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of this project have been nothing short of remarkable. The new dashboard has significantly simplified the order management process, resulting in a noticeable increase in user satisfaction. Shippers have expressed their appreciation for the ease with which they can now manage their orders, while truckers have reported that they can accept and complete jobs with greater efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was always responsive to our needs, providing updates and addressing any concerns promptly. It felt like we were collaborating with a partner rather than just a service provider.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach in suggesting improvements and offering insights based on their expertise in E-commerce development was invaluable. They didn’t just deliver a product; they provided a solution that genuinely addressed our challenges.

Are there any areas for improvement or something Conversion95 could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Olivia Burton

Describe what your company does in a single sentence.

We are british brand that designs and sells watches and jewelry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• We hired Conversion95 to do ongoing conversion rate optimization. We started with an audit and moved onto a monthly retainer

SOLUTION

How did you find Conversion95?

• Online Search
• Clutch Site

Why did you select Conversion95 over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Conversion95 were assigned to this project?

4

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a problem with low conversions on our store and since we deal with b2b each customer is worth a lot of money. they often email us their order after ordering once on our website. The audit give awesome insights and revealed that our site has many issues. we then worked on implementing fixes and split testing afterward and we saw a big impact after that.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome was perfect. We didn't have time to manage this process, so we love how they took care of everything.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management doubled our revenue and conversion rate after 6 months. I would say the team work was very low but on the other hand they were so efficient about the work and knew exactly what they were doing.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The fast results and the fact that we didnt have to be on the ball but they were just handling all of it and sending reports biweekly. This was really important for us.

Are there any areas for improvement or something Conversion95 could have done differently?

No, perfect work done.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Tredz Bikes

Describe what your company does in a single sentence.

Tredz is a UK-based retailer specializing in bikes, cycling gear, and accessories, catering to cyclists of all levels with a comprehensive range of quality products and expert customer support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• We hired Conversion95 to enhance our eCommerce performance by implementing a personalized A/B Testing and Experimentation Program aimed at optimizing key areas like product pages, checkout flow, and landing pages to increase our conversion rates and improve the overall customer journey.

SOLUTION

How did you find Conversion95?

Referral

Why did you select Conversion95 over others?

Referred to me

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Conversion95 to increase our eCommerce performance using an A/B Testing and Experimentation Program. The project comprises evaluating consumer behavior to identify areas for improvement and establishing explicit conversion goals. They will design multiple variations of our product pages, checkout flow, and landing pages to see what works best. The team will run these tests and observe the outcomes in real time. Following testing, they will produce a full report outlining which versions worked best and why. Finally, they will recommend continuous experiments to further optimize our website. This initiative attempts to improve our conversion rates and client experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the A/B Testing and Experimentation Program with Conversion95 included a significant increase in our overall conversion rate, demonstrating improved effectiveness in converting visitors into customers. We observed a rise in the average order value (AOV), as customers were more inclined to add additional items to their carts after seeing optimized product recommendations. The checkout flow became smoother, resulting in a noticeable decrease in cart abandonment rates. User engagement metrics also improved, with longer time spent on key pages and higher interaction rates with CTAs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're amazing at project management, and we usually connect via Zoom and email.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We’re impressed by the high quality of their work and their quick turnaround time.

Are there any areas for improvement or something Conversion95 could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CEO and Co-Founder of Northstar

Describe what your company does in a single sentence.

Northstar is a financial wellness benefit that makes it easy for companies to offer personalized financial advice about comp and benefits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• We hired Conversion95 to optimize our financial services website with the specific goals of improving our conversion rate, Our primary objective was to turn more site visitors into qualified leads and paying customers while boosting the overall profitability of our digital channels.

SOLUTION

How did you find Conversion95?

Online Search

Why did you select Conversion95 over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion95 optimized our financial services platform by auditing the site, implementing personalized A/B testing, enhancing the UX/UI, and providing data-driven insights. Their continuous optimization efforts led to higher conversion rates, improved client retention, and increased revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 45% Increase in Conversion Rate : We saw a significant improvement in the number of visitors converting into leads and paying customers.
• Improved User Engagement: We noticed a marked increase in user interaction on key pages, thanks to their UX enhancements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion95 meets deadlines and responds to our questions promptly. They worked on a rigorous timeframe, which we appreciated, and they were incredibly quick to any issues we had.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've collaborated with a lot of agencies over the years and fired them all, but Conversion95 was different . Their hands-on approach, clear communication, and ability to translate complex data into actionable insights made a real difference in our conversion rates. Conversion95 went beyond typical services to provide a personalized, strategic plan that delivered tangible results.

Are there any areas for improvement or something Conversion95 could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Former CEO of a retail company 

Describe what your company does in a single sentence.

We create sustainable, comfortable footwear and apparel, blending eco-friendly materials with innovative design for a modern lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• Personalized Email Marketing Funnel Optimization We hired Conversion95 to optimize our email marketing funnel by personalizing email content based on user behavior and preferences, with the goal of increasing engagement and conversion rates.

SOLUTION

How did you find Conversion95?

• Online Search
• Clutch Site

Why did you select Conversion95 over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of our cooperation with Conversion95 included enhancing our email marketing landing pages with personalized content. They wireframes and designs based on user behavior and preferences to provide a more focused user journey.

Conversion95 then created and A/B tested a variety of approaches to determine the most successful designs and content for increasing interaction. The final deliverables comprised the installation of a personalized user journey, full performance reports on engagement metrics, and actionable insights for future improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes included a 20% increase in the conversion rate of the email traffic. Engagement metrics showed improved user interaction, with higher rates of repeat visits and purchases. The A/B testing provided clear insights into the most effective personalization content and design, leading to a more effective and targeted ecommerce strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We believe the project management was successful. They kept track of our progress on a Trello board. They took input effectively and were always responsive to what we told them. We spoke via Slack and held virtual meetings. 

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Conversion95's customer service was excellent. They were always willing to help us, and I would work with them again.

Are there any areas for improvement or something Conversion95 could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Burrow

Describe what your company does in a single sentence.

Burrow creates modular, customizable furniture that’s easy to assemble and designed for modern living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• Mobile Conversion Rate Optimization 
• We Hired Conversion95 to optimise our mobile website with the purpose of improving user experience, increasing mobile conversion rates, and assuring faster load times for a smooth buying journey.

SOLUTION

How did you find Conversion95?

• Online Search
• Clutch Site

Why did you select Conversion95 over others?

• Close to my geographic location
• Company values aligned

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes a comprehensive study of our mobile site to discover performance issues that impacted user experience and conversions. Conversion95 worked on the site's UX/UI to improve navigation, load times, and usability. They used mobile-specific A/B testing to identify the most beneficial design modifications and improvements. 

Key deliverables included a complete mobile site analysis, UX/UI improvements, and an A/B testing results report with relevant insights for further optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a significant increase in mobile conversion rates by 25%, a 30% reduction in load times, and a 20% boost in add-to-cart rates. Revenue from mobile sales grew by 15%, reflecting improved user engagement and satisfaction. The A/B testing led to substantial UX/UI changes, resulting in lower bounce rates and longer average session durations, demonstrating the effectiveness of the optimizations in enhancing the overall user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion95 meets deadlines and responds to our questions promptly. We connect via Slack and hold a weekly Zoom call. We also utilize Trello and Google Drive for collaboration.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We enjoy how they analyze and generate ideas. We appreciate their willingness to contribute and explain their thoughts. They've also outlined a clear plan for us.

Are there any areas for improvement or something Conversion95 could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Head of E-Commerce of a retail company 

Describe what your company does in a single sentence.

Our company provides luxury essentials at affordable prices by bypassing traditional retail markups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• Conversion Rate Optimization (CRO) Roadmap We hired Conversion95 to develop a comprehensive CRO roadmap with the goal of systematically improving our conversion rates over time. This involved creating a detailed strategy, implementing actionable steps, and tracking progress to optimize our e-commerce performance.

SOLUTION

How did you find Conversion95?

• Online Search
• Clutch Site

Why did you select Conversion95 over others?

• Good value for cost
• Company values aligned

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Conversion95 included developing a comprehensive CRO roadmap for us. This involved conducting an in-depth analysis of current conversion rates, user behavior, and existing strategies. They created a detailed CRO strategy outlining prioritized actions for optimization.

The implementation plan provided a step-by-step guide to executing these strategies, including timelines and resource requirements. Lastly, Conversion95 established progress tracking mechanisms to monitor performance, adjust tactics as needed, and ensure ongoing improvements in conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a significant increase in conversion rates, improved user engagement metrics, and a higher overall revenue from optimized e-commerce processes. The detailed CRO roadmap led to actionable improvements, with progress tracked through enhanced performance metrics and data analysis, confirming the effectiveness of the implemented strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion95’s project management was exceptional. They consistently delivered milestones on time and kept us informed throughout the process. Their team was highly responsive to our needs, addressing any concerns promptly and adapting the strategy based on our feedback. Their proactive communication and flexibility ensured that the project progressed smoothly and met our objectives effectively.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Conversion95 was their commitment to understanding our unique needs and crafting a tailored CRO roadmap that genuinely addressed our challenges. Their hands-on approach, clear communication, and ability to translate complex data into actionable insights made a real difference in our conversion rates. They went beyond typical services to provide a personalized, strategic plan that delivered tangible results.

Are there any areas for improvement or something Conversion95 could have done differently?

Nothing we are satisfied 

BACKGROUND

Please describe your company and position.

I am the CEO & Cofounder of an e-commerce company 

Describe what your company does in a single sentence.

We create personal care products that further elevate and complement one’s personal style and scent.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• A/B TESTING; Multi-Variant Testing for Product Pages

SOLUTION

How did you find Conversion95?

• Online Search
• Clutch Site

Why did you select Conversion95 over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Conversion95 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion95 was recruited to carry out a comprehensive multi-variant testing exercise aiming at improving our product pages. The scope of work involved creating and executing tests on important variables such graphics, copy, and call-to-action buttons.

They oversaw the testing, assessed the outcomes, and produced thorough reports on the top-performing combinations. Finally, they provided actionable ideas for implementing these optimized features across the site to improve user engagement and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to significant improvements in user engagement and conversion rates. By implementing multi-variant testing, Conversion95 identified the most effective combinations of images, copy, and call-to-action buttons, which resulted in a notable increase in click-through rates and sales.

The data-driven insights enabled us to optimize our product pages, leading to enhanced customer satisfaction and a measurable boost in overall revenue. The successful variants identified during the tests were adopted site-wide, contributing to sustained growth and improved performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion95 worked on a rigorous timeframe, which we appreciated, and they were incredibly quick to any issues we had.

What was your primary form of communication with Conversion95?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've collaborated with a lot of agencies over the years and fired them all; the agency model is faulty; pay up front for no outcomes.

This experience with Conversion95 was really refreshing to see from an agency, and to be honest, every agency should replicate their strategy.

Are there any areas for improvement or something Conversion95 could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of D'ARMATI

Describe what your company does in a single sentence.

We offer prescription and non-prescription eyewear from eCommerce channels in the EU market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion95 to accomplish?

• Increase Conversion Rates: Optimize the website to convert more visitors into customers by streamlining the purchasing process, particularly for prescription and non-prescription eyewear. This includes improving product pages, simplifying the checkout process, and enhancing the clarity of product information.
• Enhance User Experience: Simplify the user experience, particularly for customers ordering prescription lenses. This involves refining the prescription form and ensuring that the process of inputting prescription details is intuitive, error-free, and user-friendly.
• Improve Mobile Responsiveness: Focus on enhancing the mobile shopping experience, ensuring that the website is fully responsive and easy to navigate on mobile devices. This includes optimizing page load times, simplifying the navigation menu, and ensuring that the prescription form is mobile-friendly.
• Conduct A/B Testing: Perform A/B testing on various landing pages and user journeys to identify the most effective designs and content layouts. The goal is to discover which elements drive higher engagement and conversion rates, leading to a more optimized customer experience.

SOLUTION

How did you find Conversion95?

Referral

Why did you select Conversion95 over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned
• Strong track record

How many teammates from Conversion95 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included:

• Consultation & website audit: An in-depth audit of the current website UX, particularly for ordering prescription lenses, and identifying key areas to enhance the overall purchasing journey.
• Tailored strategy: A strategic plan tailored to improve conversion rates and streamline the prescription process, with a focus on enhancing the mobile shopping experience.
• Implementation & A/B Testing: By redesigning key landing pages, optimizing the prescription form, and conducting A/B tests to refine user journeys and identify the most effective layouts.
• Results: Regular reports with detailed analytics to monitor progress, track user engagement, and make informed adjustments to continuously optimize the site’s performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Prescription lenses user journey: A 112% increase in overall conversion rates related to ordering prescription lenses.
• Overall website conversion rate: A 37% boost in eCommerce conversion rate across the store.
• Average order value: A 42% improvement in average order value due to product page layout testing with additional elements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Conversion95 is very flexible in the tools they use. We prefer to use Slack for instant communication, and Jira for task management and progress tracking. For high-level ideas for optimizing user journey, we had workshops with Miro boards, that were later turned into wireframes/designs within Figma.

Although our timeline was rather strict and quite urgent, as we had to meet holiday season deadlines, they were able to deliver the project timely and with fantastic quality. 

What was your primary form of communication with Conversion95?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect was their data-driven methodology, ensuring all decisions were backed by solid evidence. Their deep understanding of SaaS and user experience design was also notable.

Conversion95 has extensive experience in various eCommerce industries which proved to be very beneficial for our project. We also were impressed by the evidence (data, consumer insights, and behavioral principles) behind every suggestion. Combine that with the dedication and willingness to have an innovative approach, and you have the recipe for success.

Are there any areas for improvement or something Conversion95 could have done differently?

The overall experience was very positive, the only thing we would highlight is to offer more detailed documentation for project deliverables. Providing comprehensive documentation would help in better understanding the specifics of each phase and ensure smoother handoffs and implementation across multiple teams collaborating on the same project.