Compose[d]

BACKGROUND

Introduce your business and what you do there.

I’m the lead of social strategy and content at a B2B and B2C company in the insurance and employee benefits space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Compose[d]?

We’ve been working with them for a few years now on social media design assets for our global social media channels.

SOLUTION

What was the scope of their involvement?

We’re active on LinkedIn, Twitter, and Facebook. We give them creative flexibility with ideas and requests. They work off that to create the concepts from scratch, using our design guidelines.

Their work includes a mix of static imagery and video animations. Recently, they worked on a larger video project for us. We wanted to do a tribute video for our CMO that was leaving the company. The video included short snippets from employees, and their team pieced those together with copy and text.

What is the team composition?

All of our requests go to Jason (Founder) and a project manager.

How did you come to work with Compose[d]?

I’ve worked with them on and off over the years. I worked at a magazine years back, and my boss at the time had a relationship with them. I enjoyed working with them so much that I brought them on to another company I worked with. Now, I brought them on to work at my current company.

How much have you invested with them?

We spend around $150,000 a year.

What is the status of this engagement?

Our engagement with their team started in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We encourage Compose[d] to be creative and push the limits within our brand guidelines. From 2019-2020, we’ve seen a 19% increase in clicks and a 6% increase in engagement on social. On Twitter, the engagement increase has been significant.

We don’t have any internal design resources. Compose[d] elevated the look and feel of our social content while staying on brand. We rely on them to be experts to ensure we’re creating innovative work.

How did Compose[d] perform from a project management standpoint?

From a project management standpoint, they perform very great. They’re responsive. Their team is the easiest agency I’ve worked with. They’ve never let us down.

If we have last-minute requests, they’re always accommodating. They’ve also been brought on to lead different workstreams related to our annual employee benefits study, which a different group manages. Their project manager keeps these cross-functional projects on track to ensure everything is delivered on time.

What did you find most impressive about them?

The ease of working with them is the most impressive. They’re genuine, nice people.

Are there any areas they could improve?

No, not really. I’ve had no complaints.

Do you have any advice for potential customers?

They’re great to work with. They work with multiple teams across our company because we’ve recommended them. They’ve become our creative design agency of choice.

BACKGROUND

Introduce your business and what you do there.

I was the senior director of global digital marketing for COTY, a beauty brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Compose[d]?

We were tasked with creating digital content to fuel our different social channels, as well as creating paid ads and sharing that with our global markets so that they could utilize that as well across their channel.

SOLUTION

What was the scope of their involvement?

Compose[d] worked with me on creating content.  We gave them a lot of creative flexibility, but these brands definitely had a specific aesthetic. They were given the flexibility to help come up with ideas. Then, they presented those ideas to us and we chose the direction that we felt was the most appropriate and they made that come to life.

They created more graphic design content in-house. The team also helped create photoshoots with artists and designers to create more real-time content. Some of these campaigns were around holidays like Christmas, Valentine’s Day, and Mother’s Day, while others were more around product launches. Compose[d] created both still graphics and motion pictures.

What is the team composition?

We worked mostly with Jason (Executive Digital Producer & Founder) and Jaclyn (Senior Art Director & Designer) and then we also worked a little bit with Misaa (Management Consultant & VP of Digital Marketing).

How did you come to work with Compose[d]?

Jaclyn and I used to work together at another company where she was the lead designer. She was phenomenal, so I trusted her judgment and started working with Compose[d].

How much have you invested with them?

We invested about $100,000.

What is the status of this engagement?

We worked together from January 2016–December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Compose[d] produced a lot of content for us and that really helped set us up for each season throughout the year. Without their content, we wouldn’t have had anything to share for all of our key temple marketing moments.

How did Compose[d] perform from a project management standpoint?

We usually had tight deadlines and their turnaround time was so quick. They were very communicative and always responded very quickly.

What did you find most impressive about them?

As a team, they were really flexible with us in regards to our budget. I think it’s really easy for agencies to take advantage of that and they really did everything possible to stick within the parameters we gave them. I loved how collaborative they were. 

Jason really was the nicest person to work with. He was so careful and caring about the business and about creating nice relationships with the people that he worked with. Jason is also extremely patient; working in the beauty industry was not easy and there were a lot of personalities to juggle. He really took everything in stride and was very open to feedback without arguing or trying to get his point across. He was open to everything and still made sure to put his creative input into it, being that they were the experts. 

Are there any areas they could improve?

No, they were great to work with.

Do you have any advice for potential customers?

Be as clear as you can on what you want. Give true deadlines and don’t take advantage of their willingness to power through incredibly short deadlines.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing and communications for a beauty brand, Clarins. We develop products in France.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Compose[d]?

We initially engaged Compose[d] to help create digital assets. At the time, we didn’t have what we needed from our parent company.

SOLUTION

What was the scope of their involvement?

We provided our digital assets to Compose[d], and then their team reworked them to be relevant to the US marketplace. Compose[d] has created banners that we used in programmatic buys and content about our best-selling products. Sometimes we provide them with text and visuals but other times we rely on them to develop everything. When creating assets from scratch, they had to direct the photoshoots. Their team had to find photographers and book locations.

Their team has also created social assets for our different platforms. Compose[d] has developed different carousel assets for Facebook and Instagram for key launches. When we launched a product, they helped us create content that was focused on teasing and revealing.

Compose[d] recently created content for our social channels. They’re working with my team on digital banners for our recently activated campaign.

What is the team composition?

My team handles the day-to-day operations, so I only communicate with the founder.

How did you come to work with Compose[d]?

I found them through a partner agency.

How much have you invested with them?

We’ve spent between $50,000–$200,000 on their services.

What is the status of this engagement?

We started working with Compose[d] around March 2016, and they’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For our most recent campaign, the assets performed at our target engagement levels, which was great. Compose[d] created that campaign's assets, and I was happy with their performance. In the past, they also created highly engaging assets. Our audience not only liked them but also commented on them. The banners that Compose[d] created also performed. They worked on a campaign that has run for a couple of years and those assets continuously meet our awareness KPIs.

How did Compose[d] perform from a project management standpoint?

We communicate via email, and they're great communicators. Their team’s always on top of their projects, so a project has never been late. If anything, Compose[d] always goes above and beyond. They’re patient when we change our minds even though that’s not easy for them. I’m pleased because Compose[d] knows how to manage a project and deliver in a timely manner.

I like working with the owner because he has his eyes and ears to the ground. He brings us new opportunities that might interest us. He also understands that we don’t have huge budgets even though we’re a big company.

What did you find most impressive about them?

They’re attentive to our needs and deliver on them. Their team accepts constructive feedback and adapts their assets to it. They’re always there to please, so Compose[d] is really a service agency. They’re really there to deliver what you need and make you happy.

Are there any areas they could improve?

No, they’re great. I honestly wish I had more money to work with them on bigger projects.

Do you have any advice for potential customers?

It’s important that the owner’s involved in the project. Definitely meet with him because he has great ideas and knows how to deliver on projects. You won’t be let down.

BACKGROUND

Please describe your company and your position there.

I'm the Global Digital Manager at COTY, a global beauty company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Compose[d], and what were your goals?

App development Game development Social content Digital content

SOLUTION

How did you select Compose[d] and what were the deciding factors?

They were an internal recommendation

How many people from the vendor's team worked with you, and what were their positions?

I generally work with 3 people at Composed. See below for titles: PRESIDENT & CCO Executive Digital Producer SENIOR ART DIRECTOR

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We always receive high quality work that is well received by our licenses and markets contacts.

Describe their project management style, including communication tools and timelines.

We always get a timeline, updates on ongoing work and quick replies over email.

What did you find most impressive or unique about this company?

They're just easy to work with. Our needs are always met, their fees are reasonable and I enjoy them as people.

Are there any areas for improvement or something they could have done differently?

no