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Codup

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B2B eCommerce & Digital Transformation Experts

Your sales reps are still taking orders by phone. Your ERP and your storefront have never spoken to each other. Your pricing rules live in a spreadsheet. You've outgrown how you operate, you just haven't fixed it yet. 

Codup builds B2B eCommerce platforms for manufacturers, distributors, and wholesalers that need a system built around how they actually operate, not how a generic platform assumes they do.

We connect your Shopify, Magento, WooCommerce, or custom storefront to your ERP, CRM, and back-office systems, NetSuite, Dynamics, Azure, HubSpot, and more. So every order, every price, every customer-specific catalog is handled automatically. No silos. No friction. No workarounds. 

What you get:

  • Min project size
    $10,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    50 - 249
  • Locations
    Houston, TX
  • Year founded
    Founded 2012
  • Languages
  • Timezones

Overview by:

Reviewer avatar
Asim Bawany
CEO About the Team

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • Houston , TX

Service Lines
E-Commerce Development
50%
Custom Software Development
25%
Web Development
15%
Mobile App Development
10%
Select Focus Area
Application Platforms
Amazon Application Development Framework
50%
Linux server
50%
CMS Focus
WordPress CMS
100%
E-commerce Systems
Shopify
30%
WooCommerce
30%
Big Commerce
20%
NetSuite SuiteCommerce
10%
SAP Ecommerce
10%
Frameworks and CMS
NodeJS
22%
.NET
13%
CodeIgniter
13%
Laravel
13%
NextJS
13%
React
13%
React Native
13%
Programming & Scripting
JavaScript
10%
PHP
10%
ASP
5%
ASP.NET
5%
C#
5%
C++
5%
Go
5%
Java
5%
Kotlin
5%
Objective C
5%
Perl
5%
Redux
5%
Ruby
5%
SQL
5%
Scala
5%
Swift
5%
Typescript
5%
backbone.js
5%
Industries
eCommerce
40%
Manufacturing
35%
Automotive
10%
Construction
5%
Electric
5%
HVAC
5%
Clients
Midmarket ($10M - $1B)
75%
Small Business (<$10M)
15%
Enterprise (>$1B)
10%

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.7 /5

What Clients Have Said

Codup offers competitive pricing, with project costs ranging from $1,500 to $90,000, depending on project scope. Clients consistently report good value for money, high-quality work, and effective communication, contributing to a strong return on investment.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 57 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
Learn more about SEO pricing

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Codup Review Insights

Overall Review Rating

4.9
  • Quality 4.8
  • Schedule 4.8
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Proactive Problem Solving

    Clients appreciate Codup’s proactive approach in addressing issues and suggesting improvements, which demonstrates their commitment to client success and satisfaction.

  • High Client Satisfaction

    Overall, clients express high satisfaction with Codup’s work, noting improvements in sales, efficiency, and customer engagement as direct outcomes of their projects.

  • Commitment to Quality

    Codup is commended for their dedication to delivering high-quality work that meets or exceeds client expectations, often resolving issues promptly and effectively.

  • Areas for Improvement in Proactivity

    While Codup is generally proactive, some clients suggest that they could enhance their proactivity, especially in offering creative solutions and improvements during project design phases.

  • High Technical Expertise

    Clients consistently highlight Codup's technical proficiency, especially in developing custom solutions and integrations across various platforms like Shopify, WooCommerce, and WordPress, which meet specific business needs.

  • Effective Communication

    Codup's team is noted for being responsive and communicative, often going out of their way to align with client time zones and needs, which fosters a productive partnership.

Codup Reviews

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Web Design & Development for Dermatology Practice

  • Web Design
  • Less than $10,000
  • Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0

"I cannot express with stars how satisfied I am with this website design."

Jan 18, 2021
Project Lead, Dermatology Practice
Anonymous
Verified
  • Other industries
  • Geneva, Switzerland
  • 1-10 Employees
  • Online Review
  • Verified

A dermatology practice hired Codup.co to help them design and develop a website for their business.

Billing Project for Virtual Assistance Service

  • Custom Software Development
  • Less than $10,000
  • Dec. 2019 - Feb. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They checked in at various points and were easy to get in touch with when needed."

Apr 29, 2020
Owner, JMRC International
Ryan Reger
Verified
  • Business services
  • Southlake, Texas
  • 1-10 Employees
  • Online Review
  • Verified

Codup.co provided a metered billing option that was integrated with Stripe. 

E-Commerce Dev & Support for Business Services Company

  • E-Commerce Development
  • Less than $10,000
  • Oct. - Nov. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.5

"They clearly understood what I needed done."

Apr 28, 2020
Owner, Business Services Company
Anonymous
Verified
  • Business services
  • Ireland
  • 1-10 Employees
  • Online Review
  • Verified

Codup.co provided custom development and support for a business services company. They helped link two online marketplace tools.

WordPress Theme & Ad Implementation for Publishing Group

  • Web Development
  • Less than $10,000
  • May 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They took the time to understand the scope before accepting the project."

Jul 17, 2019
CEO, Media Group
Anonymous
Verified
  • Media
  • Boston, Massachusetts
  • 1-10 Employees
  • Online Review
  • Verified

Codup.io modified an existing WordPress site for a digital publishing company, creating a header and integrating ads. 

Showing 71-74 of 74 Reviews

Our Story

120+ people, 14 years in B2B eCommerce, and an Agile delivery model built around one principle: understand the business before touching the technology.

Every engagement runs with a dedicated cross-functional team. No shared bandwidth, no dropped context, no handoffs. We don't take orders. We get into the operations, identify what's actually in the way, and build systems designed to last. That's what a tech partner does.

Meet the Team

Asim Bawany

Asim BawanyCEO

Asim founded Codup over 13+ years with a simple belief: manufacturers and distributors deserve better digital systems without the enterprise headache. Today, he leads a 100+ person team helping businesses modernize how they sell, operate, and grow.

John Davis

John DavisHead of CX & Partnerships

John leads CX, partnerships, and UX, helping businesses turn strategy into scalable growth. With 20+ years across product, marketing, and technology, he helps build systems, partnerships, & customer experiences that drive measurable results.

Fahad Sheikh

Fahad SheikhHead of Product and Growth

Fahad helps businesses turn ambitious ideas into products people actually use. With 15+ years across ecommerce, growth, and product strategy, he’s known for cutting through noise and keeping teams focused on what drives real impact.

Nosheen Malik

Nosheen MalikDirector Marketing

Nosh leads marketing and demand gen at Codup, bringing 12+ years of experience across SaaS, fintech, and digital transformation. She helps align product, sales, and marketing into growth strategies that build pipeline and drive real business impact.

Hasham Usmani

Hasham UsmaniHead of Sales

Hasham aka "Hash" helps manufacturers and distributors align technology with real operational workflows. With 20+ years across sales and digital strategy, he focuses on building systems that support how businesses actually operate.

S. Fawaz Ali

S. Fawaz AliSDR Lead

Fawaz leads Sales Development at Codup, combining 13+ years of experience across banking, digital marketing, SaaS, and B2B sales. He builds outbound systems and GTM strategies rooted in how buyers actually think and make decisions.

Syed Mohammad Hassan

Syed Mohammad HassanTechnical Lead

Hassan turns complex business requirements into scalable technical solutions, with a focus on AI enablement. He oversees architecture, resolves critical technical challenges, and ensures engineering teams deliver reliable, high-performance systems.

What Sets Us Apart

Reliability You Can Count On

We don’t overpromise. We always deliver. Codup is known for predictable timelines, transparent updates, and teams that take full ownership. With 150+ years of combined experience and 2,000+ projects delivered, we’ve built a reputation for consistency, honesty, and long-term client trust.

Strategic Partners, Not Just Developers

We go beyond writing code. With over 13 years of experience in the domains of eCommerce, integrations, and automation, our consultative approach helps clients make smarter decisions, avoid costly pitfalls, and build scalable, future-ready systems that drive real and sustainable business growth.

Clear, Confident Communication

Great delivery starts with great communication. At Codup, nothing gets lost in translation. Our teams are trained to communicate with clarity, speed, and intent. From kickoff to delivery, you’ll always know where your project stands and what’s next, one of the biggest reasons clients stay with us.

Quick Facts

69 Verified Clutch Clients

14 years in business

Tools and Technology

Power BI
Tableau
AWS
Asana
Jira
Salesforce
Zoho CRM
Microsoft Azure
HubSpot
Workato
Google Cloud Platform

Commonly Asked Questions

Codup primarily operates in the B2B, B2C, and D2C eCommerce domains and works with a diverse range of industries including wholesalers, distributors, manufacturers (primarily but not limited to the lighting, construction, glass, office furniture, interior architecture, professional air conditioning, OEM, automotive, beauty and personal care verticals) and supply chain networks, as well as CPG, retail, and eCommerce businesses. We also partner with startups, online platforms, travel sites, and government entities to deliver scalable, integrated digital solutions. Our expertise spans complex ecosystems where technology, operations, and growth intersect.

Timelines depend on project complexity. A standard eCommerce implementation takes 6–10 weeks, while larger digital transformation projects involving ERP, CRM, or custom integrations may take 3–6 months. Every engagement starts with a discovery and scoping phase to set clear, realistic milestones from the start.

Codup offers flexible engagement models to match every project. Our Fixed Scope model ensures locked requirements, fixed deadlines, and transparent pricing after sign-off. Time & Material gives you agile flexibility to adapt scope as your project evolves. Monthly Retainers (3–12 months) offer discounted rates, complimentary road mapping, and freedom in how hours are used. For ongoing needs, Dedicated Resources give you expert talent billed monthly, managed directly by your team. No ONE SIZE FITS ALL approach. Every business is unique. Every Engagement is Unique. What stays constant is excellence

Our pricing is transparent, structured, and partnership-driven. Fixed projects are quoted only after final scope sign-off to ensure accuracy. Time & Material and Retainer models allow flexibility with predictable billing and no hidden costs, because our goal isn’t just to build software, but to build trust.

Codup provides comprehensive post-launch support covering bug fixes, ongoing feature development, maintenance, and management. We also handle security, performance monitoring, and continuous optimization to keep your systems stable and scalable. Our dedicated teams ensure your platform evolves with your business; delivering reliability, responsiveness, and long-term peace of mind.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
69
Overall Review Rating
4.9
Source
Clutch
Last Updated
May 26, 2026

Business Entity

Business Entity Name Bawany Bros, Inc.
Source Delaware Division of Corporations
Jurisdiction of Formation Delaware
Date of Formation February 28, 2020
Status Active
Last Updated February 10, 2025
ID 7875514

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated February 10, 2025
Learn More About The Clutch Verification Process

Locations (1)

801 Travis Street Houston, TX, United States 77002

6 - 9

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